Guaranteed Higher Engagement and Conversions at a Lower Cost

SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, delivers insights to Fortune 500 brands, such as media plans with Facebook drive 24% more new sales than those without. By leveraging AK’s Media Intelligence Platform (MIP), marketers now have cross-channel insights in a single view, including Facebook, to track performance of all digital channels and mediums.

A recent IBM study reported social media will be the most important technology channel used by companies to engage with their customers over next few years.  The survey points out that while only 16 percent of companies use social media as their primary means of interacting with customers, that proportion will rise to 57 percent three to five years from now.

“Social media has forever changed the relationship between brands and their customers,” said David Jakuboswki, Aggregate Knowledge chief executive officer. “The ability to do “view-through attribution” on Facebook differentiates AK by giving marketers more granular insights into their Facebook campaigns compared to other channels, as well as visibility into which campaigns generate the most reach and sales.”

Brand marketers are validating the importance of how including Facebook in their media mix can deliver meaningful results. In fact, across all campaigns measured in Q4, the study shows that 45 percent of the people reached were only reached on Facebook and not seen on other channels. Facebook also continues to deliver the best value for advertisers across their online channels. In Q4, the cost per acquisition (CPA) on Facebook was on average 68 percent less than other online channels. The CPA from Facebook campaigns has improved dramatically over the last three quarters. From Q2 to Q3, advertisers saw a 20 percent decrease in CPA followed by another 9 percent decrease from Q3 to Q4.

The data aggregated from top brands demonstrate that Facebook is a top-performing channel for marketers and has even driven some to increase their spend on Facebook 400 percent year-over-year.

About Aggregate Knowledge

Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with us on Facebook and Twitter.

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Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation

LAS VEGAS – CPAlead, a premier online marketing company that specializes in digital content monetization, today announced the launch of The Spotlight Tool, a first-of-its-kind digital content monetization tool that provides content owners with a monetization solution that captures the attention of the audience, unlike traditional display advertisements that are often seen as background noise. It is the first solution to allow for the combination of cost per click, cost per mille, cost per action and cost per view models in an effort to generate the highest revenue possible without having to select one method over another. The solution aggregates all existing monetization models into one tool, giving content owners the ability to generate optimal revenue.

The Spotlight Tool suits both publishers and users, as it allows publishers to deliver premium content to users without charging them directly, which yields substantially higher conversion rates given the integration of all traditional monetization models. Users are presented with advertisements in a unique, non-intrusive fashion, which they are able to either interact with or bypass until arriving at the content of their choice. The publisher has full control over how many advertisements will appear, types of advertisements, and design to ensure it is as targeted and relevant to their user as possible.

Unlike other display advertisements that act as background noise on a page and may not garner attention, The Spotlight Tool guarantees increased user attention by placing a virtual spotlight on the advertisement. Because it is fully customizable and able to match the look and feel of the content owner’s website, it ensures a streamlined user experience.

“CPAlead is at the forefront of content monetization innovation, and The Spotlight Tool is no exception,” said Peter Tarr, chief global strategist for CPAlead. “Never before has a publisher been able to use all existing methods of content monetization in one tool. We are confident that The Spotlight Tool will bring our publishers great success, as well as ensure they are retaining users because they are not charged for the content they wish to view. We look forward to our continued collaboration with publishers and advertisers to bring the most innovative tools to market.”

About CPAlead

Founded in 2006, CPAlead is a premier online marketing company that specializes in digital content monetization. CPAlead’s flagship solution is The Content Locker, which delivers advertiser-sponsored content such as surveys, quizzes, games or purchase offers that can be completed by a consumer in exchange for premium content as opposed to traditional payment methods. On a lead to lead basis, the CPAlead platform generates exponentially greater revenues for publishers than industry leading cost per click, pay per click or cost per mille models.

A longstanding player in the content monetization market, CPAlead created the online virtual currency monetization space, where end-users interact with offerings to earn virtual currency. Today, with more than 150,000 publishers globally, CPAlead continues to reshape the digital marketing space by innovating and delivering new solutions to both web publishers and advertisers alike.

In 2011, CPAlead was ranked 40th on Inc. Magazine’s Inc. 500/5000 list. Follow CPAlead on Twitter (@CPAlead) and view the company blog.

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SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the CJYou Awards winners at the annual Commission Junction University (CJU).

2011 CJYou Award Winners for Performance Marketing Excellence

Rookie of the Year, Advertiser: Groupon
Rookie of the Year, Publisher: Social Growth Technologies

Advertiser of the Year: Norton
Publisher of the Year: David Ning (MoneyNing.com & CouponShoebox.com)

People’s Choice, Advertiser: BuySeasons (BuyCostumes.com & Celebrate Express)
People’s Choice, Publisher: ShopAtHome.com

Innovator of the Year: TrialPay

Agency of the Year: Gen3 Marketing

This year’s CJU broke records in attendance, with an 11% higher turnout than any of the previous 13 events. Clients and employees alike celebrated the award nominees and winners during the CJYou Awards Dinner, which included some special entertainment. “We really wanted to spice things up this year and surprise our clients. I think we succeeded when 200 CJ employees started dancing in the middle of the Awards dinner,” said Kerri Pollard, President of Commission Junction. “The look of disbelief and enjoyment on our clients’ faces was priceless!”

Congratulations to our winners, you help raise the bar each year with your exceptional performance and innovation.

About Commission Junction

Commission Junction facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform. Whether you choose to manage your own relationships or have us manage them for you, CJ has everything you need to get started and get results.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

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SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the finalists of its CJYou Awards, which will be presented Wednesday, September 21st in Santa Barbara, California at the annual Commission Junction University (CJU). The award finalists include top performing advertisers and publishers, as well as people’s choice, innovators and agencies that have had some significant accomplishments this past year.

“At this year’s CJU, we are focusing on how THE Network Effect touches each one of us. The results of this select group of clients benefit everyone in the network. Recognizing our clients for their past years’ accomplishments is something I sincerely look forward to all year long,” said Kerri Pollard, President of Commission Junction. “We always have an amazing time at the CJYou Awards Dinner. It truly is remarkable to see so many clients celebrating, in true red carpet style.”

2011 CJYou Award Finalists for Performance Marketing Excellence

Rookie of the Year, Advertiser: Awarded to a new advertiser who has achieved the highest total revenue:
Bed Bath & Beyond
Garmin
Groupon

Rookie of the Year, Publisher: Awarded to a new publisher who has achieved the highest total revenue:
Lauder Media
Social Growth Technologies
SocialVibe

Advertiser of the Year: Awarded to an advertiser who has achieved the largest year-over-year increase in revenue and greatest percentage of growth:
H&R Block
hotels.com
Norton

Publisher of the Year: Awarded to a publisher who has achieved the largest year-over-year increase in revenue and greatest percentage of growth:
David Ning (MoneyNing.com & CouponShoebox.com)
SelectAware.com
TrialPay

People’s Choice, Advertiser: Chosen by the publisher community and awarded to an advertiser who demonstrates the best partnership qualities and excellence in supporting publisher needs:
Yahoo!
Groupon
BuySeasons (BuyCostumes.com & Celebrate Express)

People’s Choice, Publisher: Chosen by the advertiser community and awarded to a publisher who demonstrates the best partnership qualities and excellence in delivering value to an advertiser’s affiliate program:
ShopAtHome.com
Savings.com
Shop Smart Holdings Inc. (aka Brad’s Deals)

Innovator of the Year: Awarded to an advertiser or publisher who demonstrates the most successful use of emerging technologies:
hotels.com
TrialPay
Savings.com

Agency of the Year: Awarded to an agency that has excelled at fostering relationships between its clients and Commission Junction:
RevUpNet
Schaaf-PartnerCentric
Gen3 Marketing

About Commission Junction

Commission Junction facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform. Whether you choose to manage your own relationships or have us manage them for you, CJ has everything you need to get started and get results.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

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Kontera Expansion Continues with Additional Network

SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, and Kontera’s flagship brand and publisher network, which reaches more than 170 million unique Internet users each month.

INTENTclick uses advanced semantic analysis, combined with real-time web trend and user context analysis, to predict consumers’ interests and intent. The network is specifically designed to monetize SEO driven content and is initially offered only to publishers with content sites focused on “make money” or “save money” topics, with additional categories to be added in the future.

“We recommend INTENTclick to our thousands of publishers through our adk2 publisher ad-server platform (http://www.adk2.com),” said PLYmedia president and coo Avishay Raviv. “An INTENTclick campaign is easy to set up, and we have found that for those publishers who have content in the “save money” or “make money” categories, this is a really great way to increase their effective cpm, thus boosting their income.”

For publishers, INTENTclick delivers:

Exclusive in-text placements
Thousands of offers
Incremental monetization
Easy setup – for a single site or a network of sites
INTENTclick is powered by Kontera’s Synapse technology platform, enabling advertisers to gain greater targeting precision and to reach qualified consumers across thousands of focused, response oriented sites.

For performance advertisers, INTENTclick delivers:

Superior optimization
High conversion
Precise targeting for a qualified audience
Exclusive in-text inventory
Flexible ad formats (text and rich media)
Dedicated account management

“As a technology company with multiple offerings and a rapidly expanding footprint, we’ve scaled to a level where we can effectively manage multiple products, multiple market segments, and multiple networks,” said Yoav Shaham, CEO of Kontera. “This segmentation of networks gives us the power and flexibility, to fully serve both brand advertisers and direct response advertisers, in the unique ways that satisfy their differing campaign objectives.”

Kontera continues to scale its products to become a trusted technology provider and go-to partner for both publishers and advertisers. In the past six months the company has brought to market its leading mobile solutions, its highly lauded Social Boost family of products, and now INTENTclick.

For more information about INTENTclick visit www.intentclick.com

About Kontera

Kontera delivers context, consumer interest, and results.

Kontera’s real-time Synapse platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and ads. With Kontera, advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Kontera’s delivery platforms and solutions encompass the PC web, mobile devices, and major social platforms.

Kontera delivers its context and interest capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera’s real-time Synapse platform is also being used within major advertising platforms.

The company works with top brand advertisers such as Toyota, Microsoft, Samsung, Kraft and P&G on its flagship brand network to identify context and interest, and to provide unique brand experiences to more than 170 million users each month. Independent comScore studies verify that Kontera’s targeted display ads and premier brand experiences deliver five times the brand lift of traditional banners.

To learn more about Kontera, Social Boost, related content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera

About PLYmedia

PLYmedia Inc. is a pioneer in the development of a monetization platform — adk2. It provides publishers with the cutting edge of advertising technology (ad-server), enabling them to maximize their revenue and to localize their video content.

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CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers.

SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has brought online shoppers offers and deals from the internet’s largest retailers for more than 10 years. However, as prevalent as online buying is, most consumers still prefer to buy high-ticket, more consultative products and services offline. According to the August 2009 Harris Interactive Poll, 54% of online consumers want human interaction before making big-ticket purchases. The Commission Junction PayPerCall service is a solution that accommodates this cross channel buying behavior, when a customer browses online or offline but completes the sale over the phone.

PayPerCall provides marketers a simple way to use unique, trackable, phone numbers in all forms of media to attribute calls to various channels such as mobile, television, print, search, display, coupons, email and blogs. Marketers have several tools at their disposal to manage the return on investment of their campaigns such as payout based on time of day, IVR routing, originating phone numbers, and SMS opt-ins.

One of the benefits of PayPerCall is that it gives consumers the option to call for a consultation while giving advertisers an opportunity for an upsell. Given that calls convert on average 20-50% of the time, companies can stop thinking of call centers as being cost centers, but as potential revenue drivers.

“We have found that there is a whole new segment of publishers who are very adept at driving calls. Our PayPerCall program has introduced us to new publishers that we were previously not working with,” said Jarrett Embry, Director of Affiliate Marketing at Gen3. “In fact, about 70% of publishers participating in our PayPerCall program are not duplicative of our affiliate partners. Due to the nature of a call – we have seen significantly higher conversion rates on PayPerCall campaigns than with our online campaigns. Callers are more ready to buy, whereas online shoppers are often just browsing.”

Publishers specializing in mobile and offline are also seeing success with PayPerCall. Mobile Posse is one such company who, through driving high quality calls to advertisers, is earning significant income. “Our mobile campaigns through CJ’s PayPerCall program have been very effective,” said Jon Jackson, CEO for Mobile Posse. “Our engagement rates are consistently in the double digits often averaging well above 15%. Consequently, our conversion rates are very high, which translates to more revenue for our advertising partners.”

“During the past 12 months, CJ has focused heavily on building out a broad publisher base that knows how to drive quality calls for advertisers,” said Kerri Pollard, General Manager of Commission Junction. “We believe PayPerCall has the ability to help marketers drive a significant amount of incremental revenue given the higher conversion rate of calls. We are looking forward to helping our customers earn more by expanding their cross channel marketing initiatives on a performance basis.”

Advertisers looking to convert more consumer calls or publishers wanting to help drive calls, click here to sign up for PayPerCall. For more information, give us a call at 800-761-1072.

About Commission Junction

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing to drive measurable results for clients.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, Coupon Mountain and Investopedia. For more information, visit www.valueclick.com.

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Joint Solution Enables Marketers to Identify and Reach Not Only Ready-To-Buy Consumers, but Also Those Likely to be the Most Profitable

COLUMBIA, Md. & NEW YORK – Merkle (www.merkleinc.com), the nation’s largest and fastest-growing independent customer relationship marketing agency, and [x+1] (www.xplusone.com), the online targeting platform leader, announced today a strategic partnership that will allow marketers to bring the performance of integrated customer-centric campaigns to a new level.

In the initial phase of the partnership, [x+1]’s powerful audience targeting platform will be integrated with Merkle’s proprietary data, technology and analytics capabilities to enable Digital Media Optimization™, which will allow marketers to effectively capture, utilize and integrate insights from online display advertising. As it progresses in scope and functionality, the combined offering will enable a new level of marketing effectiveness by integrating functions across the enterprise, while delivering increased customer lifetime value and profitability.

The combined strength of Merkle and [x+1] will allow marketers to transform what was often incomplete and unusable data into a powerful business intelligence tool for optimizing online channels like any other direct response media. Together, the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.

“We’re extremely pleased to join with Merkle to help major organizations experience true performance marketing,” said Stephano Kim, President and COO of [x+1]. “Together, we will allow marketers to identify and target high-quality prospects and profitable customers. This high-precision audience segmenting process will make their multi-channel campaigns more efficient and effective than ever.”

“Marketers need data-driven insights across all of their programs that will allow them to optimize their marketing spend,” said Craig Dempster, Executive Vice President and Chief Marketing Officer, Merkle. “Under the first step of our partnership with [x+1], marketers will have a solution that ratchets up display advertising’s effectiveness by identifying the most profitable, likely-to-buy customers. Merkle’s data, technology and analytical strengths, combined with [x+1]’s leading audience targeting capabilities, will guarantee the delivery of highly personalized, optimized messaging at a price that will ensure optimal cost per acquisition (CPA) rates.”

About Merkle Inc.

Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

About [x+1]

[x+1], the digital audience targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. Follow us on Twitter @xplusone.

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Remarketing/Retargeting Rated Most Under-Utilized Technology

SHERMAN OAKS, Calif. – There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com, a premier platform for search and display advertising, and SEMPO, the Search Engine Marketing Professional Organization.

In the survey of specialized marketers conducted in August 2009, 46.3 percent of respondents noted that remarketing, also known as retargeting, is the online marketing technology they feel is most under-utilized. Complete responses regarding which online marketing technologies are under-utilized include:

Remarketing/Retargeting – 46.3 percent
Geo-targeting – 18.3 percent
Traffic source optimization – 15.9 percent
Keyword targeting – 13.4 percent
Other – 3.7 percent
Category targeting – 2.4 percent
When asked whether they have utilized display remarketing in their online advertising either now in the past, responses included:

No – 69.5 percent
Yes – 30.5 percent
For those who answered “Yes” a majority — 53.1 percent — further responded that display remarketing made their advertising more impactful.

Other survey highlights:

On the topic of local search, 81.7 percent of participants indicated that they implement local search advertising campaigns online.
The forms of online advertising which provide the best ROI include:
Search – 70.7 percent
Cost-per-action (CPA) – 14.6 percent
Email – 6.1 percent
Social – 3.7 percent
Other – 2.4 percent
How do survey participants utilize CPA in their online advertising strategy?
To drive sales leads – 52.4 percent
To drive traffic to a site – 13.4 percent
To drive brand awareness – 6.1 percent
Other – 1.2 percent
Do not utilize CPA in online advertising strategy – 26.8 percent
“As online advertising continues to grow, newer technologies are recognized and evaluated against the more traditional approaches,” said Daniel Yomtobian, founder and CEO of Advertise.com. “We’re interested in taking a closer look at why Remarketing is underutilized. We know that retargeting can boost ad response up to 400 percent so it’s definitely something online advertisers need to stay informed about and use more strategically.”

“As the industry matures, SEMPO recognizes that new technologies and tactics, such as retargeting, will become increasingly important to the search marketer,” said Sara Holoubek, SEMPO president. “We look forward to a fruitful industry discussion on how search and Remarketing can best be married for maximum ROI.”

Advertise.com provides marketers with a one-stop-shop for all of their digital marketing needs, reaching a wide audience through premium traffic sources and an exclusive publisher network. Advertise.com offers advertisers multiple integrated programs, including PPC, CPA, contextual targeting, and display ads.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO’s purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO’s membership represents thousands in 40 countries. The organization exemplifies the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Yahoo!, Google, Superpages.com, SMX, Search Engine Strategies, and MediaPost.

About Advertise.com

Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. We have been leading the charge in online advertising since 2001, connecting thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month. [1]

Offering a range of high-quality pay-per-click advertising, contextual targeting, and banner ad opportunities, Advertise.com is focused on providing the most effective, most affordable, and easiest-to-use search-and-display advertising platform in the industry.

[1] Advertise.com Metrics Impression Count, March 2009

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