Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the…
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it…
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube,…
SANTA MONICA, Calif. – Joost Media, a digital brand solutions company, announced the debut of j-Roll, its advanced, interactive pre-roll video product. This new product provides all the functionalities of…
The Polite Pre-Roll®, which lets viewers choose whether or not to watch an ad, had a View-Through Rate of nearly 45% in Q1 View the full index: http://ftx.bz/iiL74N
Grab Networks to offer AdoTube’s Polite Preroll® in-stream advertising, Ad Selector, Overlays, and other premium advertising formats to advertising clients worldwide NEW YORK – Grab Networks, the Web’s premiere online…
Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK – “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive…
Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced…
New advertisers such as CPG, Fashion, Travel, and Finance made a concerted push after the growing and broadening online video audience in 2010 Full Adotube Q4 2010 Index available at…
