Ad Operations Online » Pre-roll Ads

OwnerIQ’s New Pre-Roll Capability Targets In-market Shoppers

Otilia Otlacan — Tue, 21 May 2013 14:00:28 +0000

New video capability is powered by unique retailer, manufacturer and e-commerce data

BOSTON - OwnerIQ, the inventor of Path to Purchase Media, has announced the launch of its new pre-roll product, which will enable advertisers to target shoppers from specific premium retailers and other top e-commerce websites with pre-roll impressions as they browse the web.

“Brands spend millions of dollars on national and local TV advertising to support their retail channel”

OwnerIQ’s unique targeting solutions enable advertisers to target online ad messages to consumers based on the products and brands that they are browsing on e-commerce and transactional websites. Early last year, the company launched its Retailer Branded Audience product, a targeting solution comprised of the website audiences of specific premium retailers – giving brands a unique way to drive sell-through in their retail channel with their online ad dollars. Through its in-house demand-side platform, OPTMS, OwnerIQ is now able to combine pre-roll inventory with targeting data based on consumers’ browsing behavior on their retail partners’ websites.

OwnerIQ believes this will be a game changer for many of their brand advertisers that sell products through retail. “Sight, sound and motion is still one of the most effective methods to deliver a brand message to consumers,” said OwnerIQ CEO and Cofounder Jay Habegger. “Today, brands that deploy video assets, whether through TV or digital, to support their retail channel have limited targeting options. We are offering these brands a way to get their video ad in front of consumers who have explicitly identified themselves as a shopper of a specific retailer.”

In addition to online video buyers, Nick Vallante, Media Director at Carat thinks these types of solutions will be attractive to TV buyers as well. “Brands spend millions of dollars on national and local TV advertising to support their retail channel,” said Vallante. “While it is still an effective medium, it can be very expensive and have a notable percentage of waste due to its targeting limits. Solutions like OwnerIQ’s pre-roll product are interesting because they can be a very efficient way to extend the reach of our TV campaigns against our retailers’ customers, making it a good complement to our TV buys.”

Habegger says that the company’s OPTMSplatform is integrated with the major video inventory platforms, which gives it access to approximately 90% of all pre-roll inventory available via RTB (real-time bidding) in the US and Canada.

This story appeared first in the E-Commerce Times.

About OwnerIQ

OwnerIQ is pioneering the concept of Path to Purchase Media. They transform consumers’ interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels.

The companies’ Path to Purchase targeting solutions are powered by their unique data and technology. Their data is directly sourced from over 300 data partners comprised of some of the most popular websites used by consumers along the path to purchase: Retailers, Manufacturers, Price Comparison Engines, Coupon Websites, and Product Support Sites.

OwnerIQ’s technology was designed specifically to maximize the performance of their unique Path to Purchase data in the world of programmatic buying. CoEx is their data management platform (DMP) which tags and catalogues over 1 billion consumer product and brand interactions per month. OPTMS is their demand side platform (DSP) which is integrated with every major inventory pool – seeing billions of pre-filtered advertising opportunities via real-time bid (RTB) daily.

Q1Media Generates New Video Ad Inventory with AdExcite Video Exchange

Otilia Otlacan — Fri, 26 Apr 2013 15:00:04 +0000

Company’s Demand Partners Can Reach Unduplicated Video Viewing Audience

AUSTIN, Texas - Q1Media, Inc. reported that it has launched its AdExcite Video Exchange to provide critically-needed new online video ad inventory for the marketplace. Q1Media, a leading technology provider of programmatic advertising solutions, worked with LiveRail to create its private exchange with significant reach into a segment of the online audience not previously reachable via video advertising.

“We’re providing a greenfield source of inventory in brand safe environments and reaching an audience that hasn’t been hit with 20 video ads already”

“Private exchanges like ours are now delivering the massive reach that major advertisers need. Demand partners trust the AdExcite Video Exchange because we can guarantee them 100% viewable, high quality video ad inventory at massive scale,” stated Phil Banfield, CEO, Q1Media. The company currently reaches over 100 million unique video ad viewers a month according to comScore.

The AdExcite Video Exchange allows advertisers to target video ads to a large audience beyond standard sites like YouTube and Hulu. “We’re providing a greenfield source of inventory in brand safe environments and reaching an audience that hasn’t been hit with 20 video ads already,” said Banfield.

Q1Media worked with LiveRail to create a custom interface to their publisher monetization platform. The customizations allow publishers to run Q1Media’s innovative vSlider video ad unit as well as standard pre-roll ads. “We’re thrilled to be working with Q1 Media to help bring their private exchange to market. As the video dollars being transacted programmatically continue to grow, the need for that demand to be matched with high quality video placements has never been greater. The AdExcite Video Exchange does just that,” stated Mark Trefgarne, CEO and Co-Founder of LiveRail.

About Q1Media

Q1Media, Inc. is a digital advertising and technology company formed by the 2013 merger of Q1Media, a market leader in delivering online display advertising with a reach of over 150 million monthly unique visitors, and AdExcite, a comScore top 10 video advertising platform. Q1Media, Inc. serves ad agencies, agency trading desks, major brands and web publishers with a proven technology platform that brings efficiency and value to the programmatic buying and selling of display, video and mobile device advertising. For sales inquiries, visit www.q1media.com or www.adexcite.com.

StreamGuys And AdsWizz Monetize Internet Radio for All Classical Portland

Otilia Otlacan — Thu, 21 Mar 2013 08:06:14 +0000

BAYSIDE, CALIFORNIA – All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30^th anniversary on the air. However, the pure-format Classical station – one of the few of its kind remaining – is not resting on its over-the-air laurels.

Streaming media and its monetization is top of mind for Director of New Media Alexander Bighill, who joined All Classical Portland in 2011. Bighill has since expanded to eight streams using StreamGuys’ cloud-based streaming architecture. Online and mobile listeners can choose from two AAC+ and two MP3 streams, further supported with redundant streams via StreamGuys’ robust architecture.

Most recently, the station has added AdsWizz’s Digital Advertising Monetization Platform for audio pre-roll injections. StreamGuys offers the AdsWizz platform as an integrated service for broadcasters and audio publishers seeking to generate revenue and monetize streams through targeted content delivery.

“We have a strong sense of place and love the music we play. We’re passionate about sharing this with the rest of the world, and StreamGuys helped us increase online listenership with the reliability of its global infrastructure,” said Bighill. “Online streaming can be fun and exciting, but sometimes that’s not enough of a reason to justify the money that goes into the technology. StreamGuys recommended AdsWizz when it came time to directly monetize our streams.”

Bighill reports that the AdsWizz service is reliable and hassle-free, with new audio files added to the pre-roll rotations over a simple user interface. The station is approaching ad insertion with simplicity to start, injecting in-house-produced pre-rolls as users initiate streams. Bighill expects pre-roll sales to escalate as more listeners and businesses become familiar with the service.

All Classical Portland also utilizes business software from both companies to strategize future growth opportunities. This includes StreamGuys’ SGMon and SGReports analytical tools, with the former producing weekly listenership overviews for comparison to Arbitron terrestrial audience reports. Bighill adds that SGReports offers “an insane amount of detail” about when and how listeners tune in. AdsWizz brings additional value with pertinent information on pre-roll impressions.

His overall impression is that streaming media is vital to the public media space, and that it’s time to take advantage of robust, multi-format delivery and cutting-edge technologies such as the AdsWizz platform.

“It should be no surprise that internet-based media is more than a fad,” said Bighill. “The ability to deliver our broadcast worldwide is a huge advantage because the ratio of terrestrial listeners versus online listeners will inevitably continue to shift. To help offset technological investments, new ways of generating revenue are also needed. The average internet user realizes that a 10-second message is preferable to a subscription service, and that’s where services like AdsWizz are helpful.”

About AdsWizz

AdsWizz provides ad serving and audience analytics technologies to CDNs, agencies, ad networks and online audio publishers. Its audience analytics product delivers publishers with real-time and actionable metrics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

Visualtising to Launch Advanced Video Supply Side Platform at ad:tech New York

Otilia Otlacan — Mon, 05 Nov 2012 09:08:44 +0000

Visit Booth 1444 and meet Efren Ramirez (Pedro) from the cult film Napoleon Dynamite on November 7^th

ad:tech New York 2012

DENVER - After more than one year in development, Altitude Digital, a leader in online display advertising, is officially releasing its robust and one-of-a-kind video platform, Visualtising, at the ad:tech conference in New York.

Visualtising, an all-encompassing Supply Side Platform (SSP) allows publishers to increase the revenues of their display, video mobile and video advertising. The SSP also offers real-time bidding (RTB), which optimizes millions of daily transaction decisions for online media publishers. During the beta, Visualtising built a current video pre-roll network of more than 1.5 billion impressions per month.

“ad:tech attracts thousands of top-notch digital marketing and technology professionals, which is an ideal opportunity to let the world know about our latest innovation,” says Joe Salvador, a video technology veteran and VP of Video Operations at Altitude Digital.

Visualtising’s video syndication tool allows for customized video players to be produced, housing relevant content, employing advanced ad systems and launching instantly. The system works with both online and mobile users on 98 percent of all mobile devices. “With the online video industry growing at a record rate, we decided to focus on both online and mobile video advertising solutions that make sense for our publishers,” Salvador added.

Visualtising is customized to be effective and efficient for publishers. The company has streamlined the set-up process and optimization systems to help deliver successful campaigns to targeted audiences.

The syndication system includes professionally produced and high quality video content, categorized by genre. Visualtising has three major video formats including pre, mid and post-roll, allowing publishers to wrap their content with advertising.

Visualtising now allows end-users to manage the display, video and mobile video campaigns using one centralized platform. Unlike other video advertising systems, Visualtising doesn’t charge upfront fees to the publisher and works off a revenue share. For more information, visit: www.visualtising.com.

Visit Booth #1444 at ad:tech

Attendees and members of the media can meet Efren Ramirez (Pedro) from the cult film Napoleon Dynamite at Booth #1444 on November 7^th from 11a.m. to 4p.m.

About Altitude Digital | Visualtising

Altitude Digital is a leader in online display and video advertising technology. The company and its video division, Visualtising, empower online publishers to maximize their revenue by optimizing their ad space and eliminating unnecessary ad operations costs with a full-scale Supply Side Platform (SSP). The company’s online display and video ads are processing an average of 12 billion impressions per month. Altitude Digital and Visualtising superior service, partnerships and customized technologies provide yield optimization for clients across the globe. Founded in 2009, Altitude Digital is headquartered in Denver, Colo. For more information, visit: http://altitudedigitalpartners.com

Collective and Targeted Victory Partner Together for Enhanced and Targeted Political Advertising Campaigns

Otilia Otlacan — Mon, 27 Aug 2012 12:20:20 +0000

ALEXANDRIA, Va. - Premier digital marketing agency Targeted Victory announced today that they are forming a strategic partnership with Collective, Inc., a leading full service provider of media and technology solutions for display and video advertising.

Collective will leverage its technology stack to include its ad network platform for video and display, proprietary audience intelligence and data sciences, the Ensemble group for Rich Media execution, Interactive pre-roll and Collective’s proprietary content and pre-roll platform.

In addition, Collective has integrated Targeted Victory’s industry leading Audience Targeting Platform (ATP) into Collective’s Audience Cloud. ATP integrates and digitizes traditional consumer and political data online, allowing clients to access more precise levels of targeting than most traditional media campaigns. This translates into a more efficient, effective system for managing digital ad campaigns at scale.

The partnership is multifaceted and will further allow Targeted Victory to build out granular targeting audiences while also measuring campaign lift and compelling creative.

“We are very excited to be teaming up with Collective in order to continue improving upon the online advertising products we offer our clients. We know that the electorate is consuming more and more of their information and video content from the internet rather than traditional mediums, like television, radio and print media. Reaching these individuals is critical to the success of any political or non-political campaign and the partnership between Targeted Victory and Collective will go a long way toward delivering the correct message to the right individual in the most effective way possible.”

“Online political advertising is becoming significantly more strategic than in the past and Collective is at the cutting edge of incorporating data sciences and extreme precision targeting into the mix. “Collective is excited to partner with Targeted Victory and to be part of an important component of their campaign’s media and creative strategy” said Bill Caspare, SVP of Strategic Alliances at Collective.

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com.

About Collective

Collective intelligently connects brand marketers to audiences with high impact experiences across display, video and mobile advertising. Our technology solutions include AMP®, our data and media management platform for publishers, and Ensemble™, our audience buying, creative optimization and analytics platform for advertisers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. 500/5000 lists. Please visit www.collective.com.

SAS® Intelligent Advertising for Publishers Heats Popcornflix Growth

Otilia Otlacan — Wed, 11 Jul 2012 19:00:39 +0000

SAS ad server, reporting, data visualization help online video company maximize ad ROI

CARY, N.C. - SAS, the leader in business analytics and integrated marketing management, is providing cloud-based ad server technology to Popcornflix, a rapidly growing, free streaming digital movie platform. SAS Intelligent Advertising for Publishers, part of the SAS Customer Intelligence portfolio, helps Popcornflix improve the way it monetizes content through ad placements.

The hosted SAS solution manages, forecasts, serves and tracks pre-roll, mid-roll, spot ad and banner inventory across Popcornflix movies. Detailed reports track as many as 50 different ad campaigns by traffic, displays, clicks and territories across multiple devices – all through easy drag-and-drop. SAS also supports audience targeting through behavioral segmentation analysis that addresses changing audience and market needs. Popcornflix executives expect growth to accelerate as advertisers increasingly request targeted ad serving.

An early adopter of the SAS intelligent decision and ad delivery engine, Popcornflix is a service of Screen Media Ventures LLC, a leading global independent motion picture distribution company with a broad distribution network and one of the largest independently owned motion picture libraries.

Optimally managing inventory

“We work closely with advertisers to deliver the best results for their brands,” said Gary Delfiner, Senior Vice President at Screen Media Ventures, LLC. “Our clients value our user-friendly digital platform for delivering content. SAS Analytics will provide more insight into viewer preferences than ever before. With those insights, we can traffic ads to specific locales and devices anywhere in the world. As data complexity and volume increase, SAS allows us to optimally manage our ad inventory.”

With SAS, decision makers can instantly optimize content inventory, helping them make better, faster business decisions to create new opportunities. SAS’ analytics and optimization capabilities provide a predictive view of audiences. SAS allows data from each channel to be united in a single reporting interface to help publishers understand how each is performing in order to maximize revenue streams.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW^®.

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Tremor Video’s Interactive Ads Help Feeding America and the Ad Council Raise Awareness of Those Struggling with Hunger

Otilia Otlacan — Wed, 11 Jul 2012 13:00:40 +0000

Hunger-relief Organization Campaign Drives 24 Days of Incremental Time Spent

NEW YORK - Nearly 49 million Americans, including over 16 million children, struggle with hunger according to the U.S. Department of Agriculture. To help raise awareness about the hunger crisis in America, Tremor Video, the largest independent online video technology company, assisted Feeding America, the nation’s leading domestic hunger-relief organization and the Ad Council, in driving online awareness by actively engaging audiences over a two month period through interactive online video ads. The online video campaign was the result of a donation from Tremor Video, who worked with the Ad Council to contribute online media to the cause.

Tremor Video developed unique creative elements that transformed Feeding America and the Ad Council’s existing video public service advertisements (PSAs) into interactive experiences. These assets were distributed through Tremor Video’s vast network in an effort to present viewers nationwide with information about how to get involved with the issue of hunger and Feeding America. Approximately 33,000 viewers across Tremor Video’s media network spent an average of 63 seconds engaging with the 15 second pre-roll, totaling 24 days of incremental time spent with the message as a result of the engagement.

“We were happy to find that so many viewers watched our PSAs and then chose to learn more about our cause,” said Aimee Lorenz, Marketing Coordinator for Feeding America. “Tremor Video’s technology allowed our viewers to take an active role and dive into the additional information. Through VideoHub, we were able to identify which pieces of the ad they responded to, and the type of audience that was engaging with our unit. That sort of data is invaluable to us; it helps us understand who is interested in getting to know us as an organization, and ultimately how to reach potential donors more effectively moving forward.”

Created by San Francisco-based agency Cutwater, the PSAs are part of Feeding America and the Ad Council’s national Hunger Prevention campaign. The campaign focuses on raising awareness of hunger in the U.S. and stimulating action against hunger through Feeding America’s network of member food banks. Feeding America’s network supplies food to more than 37 million Americans each year, including 14 million children and 3 million seniors.

“The results from the Feeding America campaign show that strong creative – whether it’s for an important cause or a consumer brand – can spark a viewer’s desire to learn more about what they’re seeing,” said Noelle Cleary, Senior Director of Marketing for Tremor Video. “We’re proud to contribute to Feeding America and the Ad Council to help them raise awareness about an important issue.”

Tremor Video’s Super Pre-Roll ad technology helps brands not only spread their message, but also give online video viewers the opportunity to interact with an ad and immerse themselves in the brand’s messaging. Throughout the process, Feeding America and the Ad Council were able to monitor viewer interactions through VideoHub’s analytics console.

View the video in Tremor Video’s Ad Lab.

The story first appeared in MediaPost: http://www.mediapost.com/publications/article/178363/interactive-pre-rolls-boost-engagement-four-times.html

About Tremor Video

Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning VideoHub Server technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To learn more, visit http://www.videohub.tv.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

About The Ad Council

The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council has produced, distributed and promoted thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas of health & safety, community and education.

[cb type="company"]tremor-video[/cb]

BrightRoll Selected by Google as the First Integrated Mobile Video Ad Provider

Otilia Otlacan — Thu, 03 May 2012 08:56:16 +0000

Publishers and App Developers Get Access to Pre-Roll Ad Units Through AdMob’s Ad Network Mediation Solution

SAN FRANCISCO – BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.

Through this collaboration, publishers and developers who have the AdMob SDK can now use its Ad Network Mediation to access BrightRoll pre-roll ad units through the BrightRoll AdMob Adapter. BrightRoll is the first video ad network available through AdMob Mediation, which lets publishers manage their networks to increase their fill and eCPM.

“App developers often work with several ad networks to maximize mobile revenue. The updated Mediation solution in AdMob’s new SDK 6.0 makes that process easier and enables developers to more effectively build their businesses,” said Clay Kellogg, head of mobile platform and partnership strategy at Google. “Brightroll’s efforts to make their video ads available via AdMob’s Mediation solution represent an industry-leading example of innovation in mobile advertising.”

Mobile video advertising offers publishers attractive revenue opportunities and superior CPM rates compared to traditional mobile display ads. BrightRoll adapts advertisers’ traditional TV or web video content into pre-roll ad units for a broad range of mobile devices including iPhones, iPads, Android phones and tablets. BrightRoll currently runs global, large-scale campaigns in every major advertising category, including entertainment, CPG, business, auto, financial services, and food and beverage.

“Google and BrightRoll are pleased that publishers and developers can now harness the power of dynamic pre-roll ads on the AdMob SDK to improve in-app experience and drive revenue growth,” said Tod Sacerdoti, CEO and founder at BrightRoll. “This integration substantially expands the BrightRoll mobile offering and gives advertisers increased reach and scale on mobile devices.”

About BrightRoll

BrightRoll is the world’s leading provider of digital video advertising services. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertisers across the web and mobile landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry’s largest video marketplace to maximize monetization of their inventory. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California.

For more information visit brightroll.com or brx.com

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Mojiva First to Deploy blurbIQ’s Mobile Interactive Video Platform

Otilia Otlacan — Thu, 22 Mar 2012 13:14:54 +0000

Gamification of Video Ensure Mobile Consumers Remember Brand Messages

San Jose - blurbIQ Inc., a video advertising solution provider, today announced that Mojiva, has become the first company to deploy blurbIQ’s patent-pending cross platform interactive video advertising solution for mobile. Mojiva, the mobile ad network reaching more than one billion unique devices globally, will have exclusive rights to offer blurbIQ’s game mechanics technology to its growing base of Fortune 1000 advertisers seeking higher interaction rates and performance metrics.

Utilizing game mechanics, blurbIQ inserts a combination of polling, trivia, and logic questions for consumers to answer as video streams, creating an unobtrusive game environment to interact with video ad messaging. As a result, consumers pay closer attention to brand messages. The blurbIQ technology can also recommend products based on consumer answers to questions as well as create fully immersive “choose your own adventure” video experiences.

“As we look for innovative ways to help deliver relevant advertising at significant scale, blurbIQ gives Mojiva’s advertisers another unique opportunity to increase engagement with their audiences that they can’t get anywhere else,” says Jack Hallahan, Vice President of Mobile Innovations at Mojiva. “As mobile continues to gain momentum, new offerings like this will strengthen a marketer’s campaign by allowing them to branch out horizontally and vertically and gain visibility through data and metrics.”

blurbIQ Inc recently launched its cross platform interactive video ad units enabling brands to measure their interactive video campaign’s messaging across the digital marketing spectrum – from online pre-roll and in-banner units, to mobile,tablets, social media, and interactive TV - with one technology provider.

“The blurbIQ gamification of video is driving consumers to interact with and retain video brand messaging in a compelling and unique manner,” adds Scott Reese, CEO of blurbIQ Inc. “We are seeing tremendous response to our interactive video solutions in the marketplace and we are thrilled have Mojiva be our first mobile partner.”

With quick time analytics dashboards, dynamic insertion of brand questions within video, brand rankings to encourage replay and sharing, brands are truly able to measure video campaign performance that ensures return on advertising spend are maximized.

blurbIQ (http://www.blurbiq.com ) is the leader in interactive gamification of video across the digital marketing spectrum. The patent pending technology overlays video with brand and trivia questions as the video streams. blurbIQ turns video commercials into interactive “games” that dramatically increases viewer engagements, video completion rates, and ad retention. These interactive video units are distributed as pre-roll, in banner, mobile, tablet, and social media advertising units. blurbIQ provides quick time analytics dashboards so brands can measure every interaction with their video content like never before. Since launching in July of 2010, blurbIQ has acquired key accounts such as E*Trade, Duracell, Church & Dwight and General Motors.

Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory

Otilia Otlacan — Fri, 17 Feb 2012 16:20:58 +0000

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

Otilia Otlacan: Congratulations for your new role at Sharethrough! Can you tell us what your priorities will be over the following months?

Hanz Kurdi: Thanks! I am really excited to be at Sharethrough. In the next few months our efforts are to grow our partner network via our native experience. We have had a tremendous response from large publishers as they continue to see the value of Sharethrough’s native monetization platform. We have numerous channel partnerships in the pipeline that will extend our reach and offer really unique video experiences for brands.

Otilia Otlacan: I understand that this year Sharethrough will focus on what is known as “native advertising inventory”. Would you mind explaining the basics beyond this concept and tell us why there is a need for this type of inventory?

Hanz Kurdi: The difficulty of advertising is trying to find new ways to engage users beyond the constant barrage of banner ads and interruptive pre-rolls. In many ways, consumers have been desensitized to the impact of such ad experiences. This is why Sharethrough has been successful in its approach. Advertisers can reach an engaged audience through our platform because it is comprised of native video placements. From the start, we’ve looked to create a platform that offered video placements that fit naturally with publisher’s content and are folded within the fabric of the site. This bodes well for the user experience and how the publisher content is consumed. The other side of this equation is that we are delivering the highest quality, engaging brand video content. We think that we can create a reality where ‘every day is like the Super Bowl’ — in the sense that brands create genuinely entertaining content, and people actively choose to watch and enjoy ads.

Otilia Otlacan: I imagine quite a few publishers will raise what may very well be a legitimate question: if the ads blend very well into the content, will this not lead to a negative user experience? Will the ads not run the risk of causing unintentional user engagement?

Hanz Kurdi: On the contrary, we think that brand content running through native placements enhances the overall experience of a site for consumers. We’ve run studies on the same videos placed in standard auto-play and interruptive placements vs user-initiated, native experiences and consistently found that brand metrics were lifted higher by the latter. All of our placements are always called out as being sponsored, so there is no concern about consumers being confused, but we make the effort to work with publishers to find sponsored placements that make sense within their individual site.

Otilia Otlacan: We see more and more signs that the industry tries to break away from the traditional metrics in measuring the success of an online ad campaign, particularly the click-through rate. What metrics and pricing models do you see as most relevant for campaigns running on native advertising inventory?

Hanz Kurdi: We are increasingly seeing the shift to CPV pricing, though we are always open to publisher needs. We have been very successful with our campaigns that our publisher partners fully understand the CPV pricing model very well and in fact prefer this method. There is a great value in the social aspect of what we do and how viral and engaging the content has been. Social engagement rates (SER) on our video placements have always been of paramount importance to advertisers, as it directly correlates to earned media. There is tremendous value for the advertisers based on post engagement and publishers enjoy the quality of content their users get to experience.

Otilia Otlacan: In your opinion, which one between the ad creative design and the ad placement on the page is more important in driving engagement?

Hanz Kurdi: I think this is equal parts creative and placement. You need great content in the right place to drive engagement. A step up would be what platform can deliver this seamlessly and that is why Sharethrough has been very successful.

Otilia Otlacan: Is there anything else you would like to share with our readers?

Hanz Kurdi: A successful company is one that creates value and delivers on that value aggressively. One point that is hardly mentioned is what happens behind the scenes. I feel compelled to tell you how amazing the company culture has been in hiring a great team dedicated to delivering this value to our partners.

About Sharethrough

Sharethrough is the first advertising technology platform built exclusively for native advertising and brand video content. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original video content and social web publishers partner with Sharethrough to create native, non-interruptive brand video placements. Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.

[cb type="company"]sharethrough[/cb]

Ad Operations Online » Pre-roll Ads

OwnerIQ’s New Pre-Roll Capability Targets In-market Shoppers

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