SAS, the leader in business analytics and integrated marketing management, is providing cloud-based ad server technology to Popcornflix, a rapidly growing, free streaming digital movie platform. SAS Intelligent Advertising for Publishers, part of the SAS Customer Intelligence portfolio, helps Popcornflix improve the way it monetizes content through ad placements.
Advertisers see 93% completion rates for mid-roll video ads in long-form content. New York, NY – According to a new study by VINDICO, the leading online video ad management platform,…
Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK – “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive…
New In-House Server Will Enable Break Advertisers to Develop Highly Sophisticated and Targeted Campaigns across the Break Media Network of Sites LOS ANGELES – Break Media, the Internet’s premier entertainment…
Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com),…
New U.K. Ad Platform to Reach 3.7 Million Cable TV Homes; SeaChange Axiom On Demand Customer Derives New Benefits; On Demand Group Extends Content Partnership to Advertising ACTON, Mass. &…
Reporting Solution Provides Industry-First Metrics and Measurement Capabilities to Increase Ad Effectiveness and ROI LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the…
In-stream video ad serving opens premium inventory to local advertisers; View-through tracking and aggregated ad reporting provide accurate, single reporting source for all ad formats San Mateo, California – Jivox,…
Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built…
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public…
