Tremor Video, the largest independent online video technology company, today announced that it is the first media network to serve nearly all of its in-stream video ads in large player environments. Tremor Video served 98.3 percent of its ads in players 400 pixels or larger in the month of June, providing advertisers with an experience that has proven more likely to drive consumer engagement.
YuMe, the leading provider of digital brand advertising software and services, has introduced the next generation of advertising on mobile devices –a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip. Leveraging the native functionality of iOSand Android-based mobile devices, YuMe Mobile Flip creates a highly immersive advertising experience on tablets that allows consumers to instantly capture and retain key ad messages on one “slate” – or view – of a tablet device or smartphone, and then quickly “flip” to a second slate to interact further with the brand.
SAS, the leader in business analytics and integrated marketing management, is providing cloud-based ad server technology to Popcornflix, a rapidly growing, free streaming digital movie platform. SAS Intelligent Advertising for Publishers, part of the SAS Customer Intelligence portfolio, helps Popcornflix improve the way it monetizes content through ad placements.
Nearly 49 million Americans, including over 16 million children, struggle with hunger according to the U.S. Department of Agriculture. To help raise awareness about the hunger crisis in America, Tremor Video, the largest independent online video technology company, assisted Feeding America, the nation’s leading domestic hunger-relief organization and the Ad Council, in driving online awareness by actively engaging audiences over a two month period through interactive online video ads. The online video campaign was the result of a donation from Tremor Video, who worked with the Ad Council to contribute online media to the cause.
Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.
GumGum, the world’s largest in-image ad platform, today announced an agreement which will introduce in-image advertising in Canada for the first time. GumGum is partnering with Montreal-based Oboxmedia, a media company with more than 40 websites targeted to over 8 million online entertainment conscious Canadians aged 18 to 44 yrs. old. This is the first time GumGum has been offered outside the US where it pioneered in-image advertising which turns publisher photographs into interactive user experiences by placing contextual ads on part of the images.
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.
BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and generate revenue from premium advertisers.
blurbIQ Inc., a video advertising solution provider, today announced that Mojiva, has become the first company to deploy blurbIQ’s patent-pending cross platform interactive video advertising solution for mobile. Mojiva, the mobile ad network reaching more than one billion unique devices globally, will have exclusive rights to offer blurbIQ’s game mechanics technology to its growing base of Fortune 1000 advertisers seeking higher interaction rates and performance metrics.
Kontera, the leading Advertising Technology company, was selected by the US Israel Business Council to present at the 2012 Media-Tech Innovation Road Show on March 6th in New York City. Kontera was selected based upon the company’s technological innovation and leadership in the online media and technology space.
