Category: Ads by Display

Mid-roll Video Ads Have Highest Completion Rates According to VINDICO Online Video Ad Study

Otilia Otlacan | October 17, 2011

Advertisers see 93% completion rates for mid-roll video ads in long-form content. New York, NY – According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments. VINDICO analyzed millions of video ad impressions within [...]

Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement

Otilia Otlacan | October 11, 2011

Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.

YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement

Otilia Otlacan | October 6, 2011

Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]

AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend

Otilia Otlacan | October 5, 2011

Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]

Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising

Otilia Otlacan | October 5, 2011

- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]

Vizu Launches “Value in Video” Initiative

Otilia Otlacan | September 27, 2011

Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in [...]

Tremor Video Raises $37 Million Round of Financing

Otilia Otlacan | September 15, 2011

W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]

Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions

Otilia Otlacan | September 14, 2011

Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]

Joost Media Debuts j-Roll, Its New, Multi-Functional Interactive Pre-Roll Video Product

Otilia Otlacan | August 26, 2011

SANTA MONICA, Calif. – Joost Media, a digital brand solutions company, announced the debut of j-Roll, its advanced, interactive pre-roll video product. This new product provides all the functionalities of Joost’s successful expandable banners within pre-rolls across its publishers.

AdoTube Expands New York Sales and Business Development Teams

Otilia Otlacan | August 3, 2011

Three new hires to handle increased demand for high-impact in-stream video advertising NEW YORK – AdoTube, the in-stream video advertising technology leader, announced the addition of several key members to the company’s sales and business development teams today. The expansion is a direct result of rapid growth on the AdoTube Network, which grew 191% last [...]

Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice

Otilia Otlacan | July 29, 2011

-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested parties can participate NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video [...]

Advertising Heavyweights Tapped for Tap.Me Advisory Board

Otilia Otlacan | July 22, 2011

In-Game Advertising Startup Brings in Industry Pioneers to Help Push Mobile Advertising to New Heights CHICAGO – Tap.Me, creators of the gaming industry’s revolutionary game-first advertising platform, announced the founding of an advisory committee led by five top advertising executives with world-class agency and in-house experience. The Advertising Advisory Board represents a powerhouse dream team [...]