New Formats Drive Unparalleled Increase In Viewer Engagement and Interaction with Video Advertising

Las Vegas - blurbIQ Inc., whose patent-pending technology allows advertisers and publishers to overlay rich interactive experiences on video, today launched a suite of new interactive overlay units supported by its advanced metrics, reporting and analytics system. Collectively called the blurbIQ iPaQ (Interactive Performance Advertising), a number of the units have already been certified, tested, or executed by leading networks, including adMarvel, Break Media, Grab Media Networks, iVillage, Mojiva, Specific Media, and the Wall Street Journal and today are being made available to all brands, agencies and networks.

blurbIQ iPaQ enables brands to engage users within the video frame using interactive messaging sequenced to their video assets in a variety of ways such as selecting the storyline of a video ad, selecting product features to view personalized built products, choosing how to watch a carousel of brand videos, skipping video ads by typing in brand messaging, and earning reward points by answering quizzes on brand highlights. blurbIQ has also integrated brand site search functionality into the video frame, a full range of social media features as well as interactive consumer experiences triggered by clicking on icons that appear only when viewers touch (or mouse over) the video frame.

“blurbIQ iPaQ offers a more powerful creative and video solution that uses gamification and interactive elements to drive consumers to engage with the videos and brand messaging like never before,” says Scott Reese, CEO of blurbIQ Inc. “Our technology helps brands entertain and engage their consumers, and maybe more importantly, enables them to measure every viewer interaction to help optimize completion rates, brand recall, message retention and brand lift.”

“Tens of millions of impressions of the blurbIQ iPaQ units have been executed across the CPG, automotive, financial, and entertainment verticals. The performance metrics speak for themselves with up to 81% video completion rates, interaction rates 60x higher than standard video, and a click through rate of up to 5.86%,” adds Mr. Reese.

“blurbIQ is successfully defining new ad formats and monetization models in the mobile interactive video ad space,” says Jack Hallahan, VP of Innovation at Mojiva. Their strategy is simple: deliver quality interactive video overlay experiences that get viewers deeply engaged with brands. blurbIQ is getting to market first by innovating based on a data-driven qualitative and quantitative approach.”

The blurbIQ iPaQ interactive units are easily deployed and measured in most all IAB standard ad formats. In particular, blurbIQ’s creative canvass is well positioned to take advantage of the growing excitement among brand advertisers for the IAB’s Digital Video Rising Stars formats.

Furthermore, the units can be executed, as interactive pre-roll, interstitial, or in-banner units, across devices (desktop, mobile and tablet) and across channels (apps, websites, social media, interactive television). blurbIQ’s clients utilize the company’s intuitive drag-and-drop tools, or work with blurbIQ’s creative team, to create and customize interactive overlays on their own video assets. All customers can measure the performance of overlay units with quick-time analytics dashboards that track viewer interactions for every live campaign.

“blurbIQ’s innovation with interactive video is consistent with the IAB’s vision of driving greater consumer engagement with branded video campaigns,” says Peter Minnium, Head of Brand Initiatives at the IAB. “Marketers are excited about the opportunity to make digital video interactive and the IAB Rising Stars lay the groundwork for that to happen.”

iPaQ Suite

iqVideo adds engagement with pre-roll by overlaying relevant brand and survey questions on the video to drive the viewer to understand and retain the video messaging. The pre-roll video is “gamified” and the viewer is scored at the end of the video. Customizable in video tabs can also be inserted within the interactive pre-roll unit. If a viewer clicks a tab, the pre-roll can stop and the viewer can explore the full in-player experience before returning to the pre-roll and then the video.

Link To Example 1   Link To Example 2

iqAdventure allows the viewer to choose their own video experience by selecting the sequence of video assets to view. Custom storyboarding or video thumbnail selection turn a 30 second TV spot into a longer, immersive engagement that can be shared across social media. Link To Example

iqBuildIt allows the viewer to build their own product. An interactive overlay of product questions invites the viewer to respond as the video streams. At the end of the video the viewer is presented with a view of the product with the features they have selected. Link To Example

iqChoice allows the viewer to choose between playing a 15-second ad with a sequenced survey overlay or watching a 30-second ad. A single advertiser slate appears prior to content asking viewers to choose an ad to watch before content runs. If no choice is made, a default ad runs. Link To Example

iqeCommerce Advertiser’s video asset is overlayed with call to action to shop or buy. Viewers can shop and purchase within the ad unit without having to exit to a new webpage. Link To Example

iqSkipAd allows the viewer to skip a pre-roll ad by responding to survey questions or by typing in the brand messaging the advertiser wants the viewer to receive. Link To Example

iqSocial allows advertisers to direct viewers to various branded social media pages through their pre-roll units. Advertisers can add the logos of up to four social networks, including Facebook, Twitter, YouTube, Google+ and Pinterest and can control at which point the logos appear. Note iqSocial components are standard on all iq ad models. Link To Example

iqSearch allows the viewer to search product information using a brand’s site search functionality, or by utilizing a major search engine, integrated into the video frame. Link To Example

blurbIQ (http://www.blurbiq.com ) is the leader in interactive experiences on video across the digital marketing spectrum. The patent-pending technology overlays video with interactive brand messaging sequenced to a brand’s video assets and uses gamification to get viewers involved. blurbIQ turns video commercials into interactive “games” that dramatically increase viewer engagements, video completion rates, brand recall and message retention. blurbIQ’s interactive units work seamlessly with pre-roll, in banner, mobile, tablet, and social media ad units. The company’s platform provides quick-time analytics so brands can measure every viewer interaction with their interactive video content like never before. Since launching in July of 2010, blurbIQ has executed cross platform campaigns with some of the biggest brands in the world such as AT&T, Campbell’s Soup, Jamba Juice, E*Trade, Duracell, Church & Dwight, General Motors, Focus Features, and Universal Pictures.

Related articles:

1. blurbIQ Launches Cross-Platform Interactive Video Ad Units Industry first to use game mechanics in video driving consumers...
2. Mojiva First to Deploy blurbIQ’s Mobile Interactive Video Platform blurbIQ Inc., a video advertising solution provider, today announced that...
3. Duracell myGrid Supercharges Their Digital Marketing Campaign with the blurbIQ Interactive Advertising Video Platform SAN JOSE, Calif. – blurbIQ Inc. (www.blurbiq.com) announced a new...

Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has  completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, and Interactive Overlays.

This strategic acquisition brings additional scale to the video advertising opportunities available from Exponential®, which already include Firefly Video. With the combined market share of AdoTube and Firefly Video, Exponential is now one of the largest global video providers. While Firefly Video offers a cost-per-engagement model that leverages Tribal Fusion’s global display inventory, consisting of the second largest worldwide global reach of 453 million, AdoTube offers advertisers innovative video solutions that leverage in-stream video inventory.

Exponential will operate AdoTube as an independent entity. AdoTube will leverage Exponential’s global footprint, which consists of 33 locations across 23 countries and will immediately expand its presence globally from just the United States. AdoTube will also apply Tribal Fusion’s advanced audience platform, consisting of data, targeting, optimization, and audience insights to its in-stream video solution, making it the most advanced video offering in the market.

AdoTube, based in New York City, was founded by Leo Grzhonko and Constantine Goltsev in 2007 who partnered with Josh Winograd and Steven Jones to join in leading the executive team. AdoTube offers a variety of innovative in-stream video formats that move beyond simple insertion of TV ads into video content, and allow users to engage, interact and provide feedback within the video ad unit.  AdoTube’s Polite Pre-Roll is the least intrusive In-Stream video ad unit, allowing users to skip ads and where advertisers only pay for completed views. Publishers also benefit from the Polite Pre-Roll format, as users are less likely to leave their site due to being forced to watch in-stream ads.

“We are big believers in the potential of online video advertising and this acquisition accelerates our growth in the rapidly growing online video space,” says Dilip DaSilva, Exponential Interactive’s CEO. “In-Stream video ad serving is very much in its infancy, but by combining the advanced data, targeting, optimization, and insights available in the more mature display space with AdoTube’s innovative and interactive video solutions, we feel we can offer advertisers online video solutions that leverage the best of online advertising and engage users in a much deeper way than simply inserting TV ads into online video content.”

“This is a great transaction for all stakeholders as this relationship provides AdoTube with access to Exponential’s extensive global foot-print and advanced audience platform,” says Constantine Goltsev, AdoTube’s CEO.  “Impactful advertising is about using creativity to engage users and leave a lasting and effective impression. The AdoTube platform lets advertisers augment their TV ads with interactive elements to create engaging ads. Combining this with an advanced audience platform, lets advertisers engage specifically with their most desirable target audience.”

AdoTube™ (http://adotube.com) is the leading global in-stream advertising technology company. AdoTube’s powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.  An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers.

Exponential Interactive Inc (http://www.exponential.com) the parent company of Tribal Fusion and FireFly Video, is a technology-enabled media company that delivers innovative products and services to meet the demands of today’s digital advertisers. Through a variety of offerings, the Exponential group of businesses enables online advertisers to reach their target audiences from around the globe to across town.

From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. Each of its businesses – Tribal Fusion®, Firefly Video™, FullTango® LeadGenuity® and EchoTopic® – brings state of the art optimization technology, media services and years of experience in representing publishers and delivering highly successful campaigns for our advertising clients.

Related articles:

1. AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts New advertisers such as CPG, Fashion, Travel, and Finance made...
2. AdoTube’s Platform First to Provide Real-Time In-Stream Creative Optimization AdoTube Platform allows advertisers to revise and/or refresh creative in...
3. AdoTube In-Video Format Index Shows Use of Interactive Ads Tripling and Click-Throughs Growing by 59% NEW YORK – AdoTube announced the release of its very...

NEW YORK – AdoTube announced the release of its very first In-Video Ad Format Index. The results showcase an increasing interest in interactive ad formats, which now account for 33% of ads served by AdoTube. In addition, the diversifications of ads have raised the overall CTR on their network by 59%.

The index is the result of analysis on 1.2 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats in four categories: branded overlays, interactive overlays, standard pre-rolls, AdoTube’s new Polite Pre-Roll®. Highlights from the index findings include the following:

- Use of interactive ad formats grew from 12% to 33% of ads served by AdoTube from ‘09 to ’10.
- Interactive overlays are 83% more effective at driving click-throughs than are branded overlays
- While CTR growth for standard pre-rolls remains stagnant, CTR growth for Polite Pre-Roll® is expected to jump 133% from Q2 to Q3 2010, becoming 63% higher than the standard pre-roll
- In A/B Testing the Polite Pre-Roll® has a 36% lower abandonment rates for publishers
Included are discussions of overall trends in adoption as well as metrics regarding click-through and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/node/13)

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

Related articles:

1. AdoTube In-Video Format Index Shows Interactive Ads on Track to Double in 2010 while Average CTR jumps 237% over Q2 CPG, Entertainment, and Travel verticals are the top advertisers in...
2. AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts New advertisers such as CPG, Fashion, Travel, and Finance made...
3. AdoTube’s Format Index Finds That Almost Half of Viewers Will Choose to Watch the Entirety of a Pre-Roll Advertisement The Polite Pre-Roll®, which lets viewers choose whether or not...

New In-House Server Will Enable Break Advertisers to Develop Highly Sophisticated and Targeted Campaigns across the Break Media Network of Sites

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of Apex, a new proprietary in-house advertising server for the Break Media Network. Apex enables advertisers to develop and manage highly sophisticated and precisely targeted campaigns across the Break Media Network, which reaches more than 100 million men worldwide every month. Apex will also introduce efficiencies into Break Media’s advertising business by enabling Break to work directly with its clients, and foster greater innovation in the development of new advertising products by allowing Break to develop custom ads, including non-standard formats.

“Advertisers are focusing more and more on innovative, high-impact advertising campaigns that have very targeted reach,” said Keith Richman, CEO, Break Media. “The publishing companies that can deliver this combination to advertisers in a more efficient way are going to have a distinct advantage. That’s exactly why we’re pairing our own, state-of-the-art ad server with one of the biggest entertainment properties on the web.”

Developed completely in-house, the Apex ad server supports all IAB-approved ad formats and will allow advertisers to quickly and easily develop campaigns that combine multiple ad formats (including homepage takeovers, video, and display) with precision targeting capabilities (including geolocation, frequency caps, and consumer intent data). All campaigns will be tracked in a central dashboard that will enable advertisers to measure performance and recalibrate in real time across the Break Media Network, providing them with unprecedented transparency and control.

Break Media has taken a number of steps in recent months to expand and improve its advertising products. The launch of Apex comes on the heels of new partnerships with industry-leading data providers BlueKai and eXelate that provide Break advertisers with consumer-intent targeting data, as well as the launch of new offerings in the company’s Interactive Engagement Suite of products including Videostitial, Page Engage, Video Roll and Interactive Preroll.

“Break Media reaches millions of young men every day and has an unparalleled connection with this key demographic on the web,” said Andrew Budkofsky, EVP of Sales and Partnerships, Break Media. “That reach, combined with the new functionality and control enabled by Apex, will provide our partners with a superior advertising experience.”

The Break Media Network grew 77 percent from August 2009 to January 2010 to become one of the top-10 video ad networks, reaching 100 million unique viewers on a monthly basis (comScore, Feb 2010). The Break network consists of hundreds of premium partner sites and provides an all-encompassing advertiser solution with highly engaging ad units.

About Break Media:

Break Media is one of the largest entertainment properties and providers of content — video, editorial, and games — to men online. The company’s branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.

Related articles:

1. Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers Video and Display Ads on the Break Media Network Will...
2. Break Media Launches New Interactive Engagement Suite of Products Break Adds New Engagement Units To Comprehensive Suite Of Products;...
3. Break Media Announces New Verticals within Fast-Growing Network Introduction of Key Verticals and New Sites Enables More-Targeted Campaigns...

Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers

SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.

High-quality video ads for iPad, other Apple devices

GoldSpot Media’s miAPI client SDK provides publishers with the flexibility to render video ads anywhere, in any size on the mobile device screen, and in various formats: Full Screen, Split Screen, Overlays and Partial Screen. The enhancement also extends to the company’s mobile advertising campaign creation tool, miSpot, enabling publishers to run the same interactive video ad campaign on the iPad in partial screen mode, in lieu of a Flash video ad, as a full screen video ad on iPhones at app startup, and as a one-third overlay video ad on iPod Touch devices during app consumption.

“The iPad has generated strong interest from consumers and created new opportunities for publishers to reach their targeted audience,” said Srini Dharmaji, Founder & CEO of GoldSpot Media. “GoldSpot Media enables publishers to immediately monetize their apps and content with the most compelling and high-quality video ad experiences possible on the iPad as well as other Apple devices — regardless of the network coverage or bandwidth.”

Delivering Flash-Like Experiences for iPad, iPhone, iPod Touch

Since Flash is not available on Apple mobile devices, the publisher community is still seeking effective alternatives to monetize their web content. To address these issues, GoldSpot Media developed the miSpot video advertising solution, enabling publishers to deliver a user-experience comparable to the interactive advertising power of Flash on PCs today, without requiring on-device Adobe technology.

A video demo of GoldSpot Media’s advertising technology in use on the iPhone and iPad can be viewed at this link: http://goldspotmedia.com/demo.php.

About GoldSpot Media

Consistency is the tipping point in mobile. A consistent interactive user experience across all mobile devices is critical for mass-market adoption of content applications. GoldSpot Media is committed to providing this consistency with ease, using its interactive mobile media solutions to create the optimal interactive user experience that benefits the entire mobile ecosystem. Mobile operators, content publishers and advertisers rely on GoldSpot Media to help them create and deliver the most impactful D2C experience across all mobile devices. The company’s unique, innovative, client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and mobile application creation and deployment. The company is headquartered in Sunnyvale, Calif., with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.

Related articles:

1. GoldSpot Media Introduces Cross-Platform Mobile Ad Creation Tools for Advertisers Self-Service Platform Enables Advertisers to Create and Deliver Ads on...
2. South Korea’s Top Digital Advertising Network, KT-mhows, Selects GoldSpot Media to Power Its Mobile Advertising Business GoldSpot Media Continues its Expansion in Asia SEOUL, South Korea,...
3. TAPTAP Networks and GoldSpot Media Launch Two New Video Formats for Mobile Advertising Audi A1 Mobile Video Campaign Successfully Incorporates New Formats ad:tech...

Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday Season

SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics sector over the fourth quarter of 2008. With more than twice the number of Consumer Electronic campaigns advertising across the Kontera network, on average the Consumer Electronics campaigns are over 40% larger this year than last.

“Internet users are increasingly researching gaming, television, home computing, and home appliances, and as a result, we continue to see an increase in advertiser spending this holiday season”

Major electronics brands advertising with Kontera include Canon, HP, LG, Samsung and Epson.

Kontera has also had a high rate of returning advertisers because Consumer Electronics campaigns with Kontera show ever-higher consumer engagement and interaction rates. Across Kontera’s more than 100 million monthly unique users, the interaction rate in the Consumer Electronics sector is trending 60% higher than a year ago.

“Internet users are increasingly researching gaming, television, home computing, and home appliances, and as a result, we continue to see an increase in advertiser spending this holiday season,” said Kontera President Hal Muchnick. “Our Story Level Targeting capabilities deliver useful, relevant ads and consumer engagement during pre-purchase research.”

In-Text advertising meets brands’ desires to connect with qualified consumers, and to deliver compelling brand experiences and promotional units. Kontera’s Story-Level Targeting uses real-time semantic analysis to deliver in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to reach users when they are most engaged and receptive to learn about their products.

About Kontera

Kontera delivers the most relevant In-Text Advertising & Related Information solutions online.  Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement.  Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers.  Reaching more than 100 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units.  Founded in 2003, Kontera is backed by Sequoia Capital, Carmel Ventures and Tenaya Capital and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com.

Related articles:

1. Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season Retailer Advertising Activity Doubles 4th Quarter 2008 Volume SAN FRANCISCO...
2. Kontera Announces New Ad Family: Freedom Units Unique formats bring products and brands to life in highly...
3. Kontera Releases Industry’s First Story-Level Targeting for Related Content and In-Text Advertising Campaigns Better Performance Across Both Endemic and Non-Endemic Sites, and Real-Time...

Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments

New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but lags in social networks and gaming environments.

The study also confirms that video advertising boosts engagement—doubling Dwell Time and increasing Dwell Rate by 20%. As a result, video yields double the ROI of non-video Rich Media.  Download the complete study, Online Video Advertising:  Doubles Engagement, Boosts ROI, at http://bit.ly/EB_Research_OnlineVideo.

As marketers increasingly leverage online video, this new research, analyzing billions of impressions, provides insight into what, where, when and why video advertising engages users online. An examination of users’ behavior by frequency of exposure shows that campaigns with video advertising achieve better results with fewer exposures when compared to rich media campaigns without video.  For example, users exposed to an ad with video twice achieve the same Dwell Rate of users exposed to a non-video ad three times.

“When it comes to online advertising, savvy marketers are using video to work both ends of the consumer funnel to drive results,” said Gal Trifon, CEO and Co-founder at Eyeblaster.  “Online video advertising provokes engagement and Eyeblaster’s data demonstrates that users are more compelled to play with an ad that contains video.  A blend of In-Stream, In-Banner and Floating ads allows advertisers to engage their target audience regardless of where they spend their time online.”

In the last four years, the growth of video impressions has outpaced rich media growth by 60%. Eyeblaster’s data suggests that since the beginning of 2006 to Q2 2009, video impressions have increased more than seven times in the US market and tenfold worldwide.

Key highlights from the video report include:

* In-Stream video ads have the highest proportion of ads fully played compared to any other format.
* Creative decisions play a significant role in ad performance: Rollover user-initiated video performs best followed by auto-initiated video; click user-initiated performs worst.
* Weekdays from 9 am to 5 pm is users’ preferred time to watch In-Banner and Floating video ads.
* Relatively few users un-mute video ads; auto-initiated video has the highest un-mute rate.
* An increase of video length by five seconds reduces Video Fully Played rate by 2.8%, on average.

For a complete list of video best practices and a deeper analysis of video environments and ad performance, download the complete research report here: http://bit.ly/EB_Research_OnlineVideo.

*The Dwell metric measures key interactions including time the mouse was over an ad, user-initiated video duration, user-initiated expansion duration and any other custom interaction duration. Unintentional dwell instances lasting less than one second are excluded in the calculation. Dwell Rate is the cumulative instances of where a user interacted with the ad divided by served impressions.

About Eyeblaster

In 1999, Eyeblaster was the pioneer in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management.  As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online.  The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers.

MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide.  This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics.  The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines:  ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide.  Learn more at: http://www.eyeblaster.com.

Related articles:

1. AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts New advertisers such as CPG, Fashion, Travel, and Finance made...
2. Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher New research from MediaMind links metric with both response and...
3. AdoTube In-Video Format Index Shows Interactive Ads on Track to Double in 2010 while Average CTR jumps 237% over Q2 CPG, Entertainment, and Travel verticals are the top advertisers in...

NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue.

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

Related articles:

1. Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ’09 Revenue DUBLIN – Research and Markets has announced the addition of...
2. Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue DUBLIN – Research and Markets has announced the addition of...
3. Online Media Value Chain Tops $2.3 Billion in 2010; Video CDN, Ad Networks and OVPs Contribute $1.3 Billion DUBLIN – Research and Markets has announced the addition of...

DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

Related articles:

1. Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report NEW YORK – Reportlinker.com announces that a new market research...
2. Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue DUBLIN – Research and Markets has announced the addition of...
3. AccuStream Research: Online Video Apps and Platforms Score $494.7 Mil. in ’08 Revenue MARINA, Calif. – Online video applications, platforms, advertising networks and...