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Kontera Selected to Present at the 2012 Media-Tech Innovation Road Show

Otilia Otlacan — Mon, 05 Mar 2012 15:06:07 +0000

2012 Media-Tech Innovation Road Show

NEW YORK - Kontera, the leading Advertising Technology company, was selected by the US Israel Business Council to present at the 2012 Media-Tech Innovation Road Show on March 6th in New York City. Kontera was selected based upon the company’s technological innovation and leadership in the online media and technology space.

The Media-Tech Innovation Road Show is organized by the U.S. Israel Business Council (USI) and the Government of Israel Economic Mission to North America. It was set up to foster business relationships between American investors, senior media and technology industry executives and 15 of the highest-profile Israeli startups. As one of the selected companies, Kontera will brief senior executives on its Synapse platform, its suite of products, and new developments in Mobile and Social.

“We are honored to have been selected by the US Israeli Business Council,” said Kontera CEO Yoav Shaham. “It is gratifying to see the team’s hard work, talent, and innovations receive this type of recognition.”

Throughout 2011 Kontera’s Synapse platform has increased in intelligence and sophistication, and it now powers Kontera product offerings in Mobile, Display, In-content and Social media marketing.

For more information U.S Israel Business Council and the Media-Tech Innovation Road visit www.usibc.org.

For more about Kontera visit www.kontera.com.

About Kontera

The Kontera Synapse platform analyzes more than 400 million page views, in real-time, across 15k exclusive publishers and the majority of the comScore top 1000 sites on the web. Kontera Synapse understands conversation trends and editorial page topics, and is able to dynamically deliver brands’ advertising, content and social assets to create the highest relevance for brands with consumers. Top advertisers such as Chrysler, GM, Kraft, P&G and Microsoft rely on Kontera to deliver unique brand experiences to more than 170 million uses each month. Recent studies have shown that Kontera Display nearly doubles the performance of standard display and Kontera Mobile solutions deliver more than five times the response of typical mobile campaigns. To learn more about Kontera, aligning brands with quality editorial, Kontera Display, Mobile or Social Advertising visit: www.kontera.com, or follow: facebook.com/Kontera, twitter.com/kontera

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InTopic Media Announces Relaunch, MicroBanners

Otilia Otlacan — Thu, 20 Oct 2011 14:59:34 +0000

ATLANTA – InTopic Media, an online advertising company headquartered in Atlanta, GA, announced today they are relaunching their company following a complete redesign of their website and user control panels. InTopic is also expanding its advertiser base through its proprietary MicroBanner program by allowing advertising partners to inject their logos directly into the text of publisher pages. InTopic Media, LLC was established in 2009 and uses innovative technology solutions such as MicroBanners to generate higher conversion rates for in-text advertisements.

“We have completely redesigned InTopic from the ground up,” said Jake Bakker, Director of Strategic Partnerships. “We received a lot of good feedback from our publishers and advertisers during our beta testing phase and we incorporated a lot of that feedback into our redesign. We updated our main webpage with a new and fresh look but, more importantly, we made our user control panels sleeker, more efficient and more user-friendly. Publishers and advertisers need their data to be transparent and accessible and we are confident that our new set of control panels put us way ahead of the curve in the in-text advertising space.”

Along with traditional banner display ads and in-text options, InTopic Media also offers MicroBanners, a unique form of in-text advertising that turns text into advertiser logos. MicroBanner ads grab web visitors’ attention and direct them to specific products or information via pop-up notification, which allows advertisers to target key demographics at higher conversion rates than traditional in-text ads using underlined words only.

“MicroBanners give us an edge over the competition,” Bakker said. “Our data shows that MicroBanner ads generate significantly higher click-through rates than traditional banners while expanding brand recognition at no additional cost to advertisers. InTopic’s redesign allows our clients to take full advantage of our innovative technology at some of the highest payouts in the industry. We are offering even higher than usual revenue share for a limited time to celebrate our relaunch and reward our loyal base. We are excited about expanding our footprint in online advertising in the coming years and we anticipate a huge response to our new platform and services.”

InTopic Media, LLC, based in Atlanta, GA, offers a number of in-text and traditional online advertising solutions. For more information, visit www.intopicmedia.com or contact Jake Bakker directly at (678) 486-1916 or jbakker@intopicmedia.com.

Kontera and AppNexus Partner to Advance Display Advertising for Marquee Brand Advertisers

Otilia Otlacan — Mon, 04 Jul 2011 11:11:20 +0000

Partnership brings together leading context-driven display technology solutions from Kontera and real-time ad infrastructure from AppNexus

NEW YORK – Kontera, the leading provider of context-driven advertising solutions, announced that it has partnered with AppNexus, the real-time ad platform used by global ad networks, demand-side platforms (DSPs), and other leading online advertising companies, in order to advance quality, reach and efficiency for marquee brand advertisers. This relationship was unveiled at the “IAB Innovation Days – The Future of Display” conference.

Kontera provides unique solutions that span In-Text and premier display placement, and use deep semantic context, predicted consumer intent, and publisher’s editorial and relevant social content within display ads. Kontera’s Synapse engine performs real-time editorial analysis, is used exclusively by more than 15,000 publishers, reaches more than 170 Million unique users, and delivers five times the brand lift of traditional display (comScore, July 2010).

“Large marquee brands count on Kontera for superior editorial placement to reach the right user in the right context,” said Brian O’Kelley, CEO of AppNexus. “We are delighted to be working with their team to bring their power, sophistication, and unique display offerings to the broader ecosystem.”

Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns.

“AppNexus is widely used by the industry’s leading providers because it has great pathways into the display ecosystems, superior scalability, and best-in-class functionality,” said Yoav Shaham, CEO of Kontera. “We are excited to team with them to add their real-time bidding and campaign management capabilities to our display solutions for marquee brands and publishers.”

About Kontera

Kontera’s real-time Synapse Platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and Ads. With Kontera advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Kontera’s delivery platforms and solutions encompass the PC web, Mobile devices, and major social platforms. Kontera delivers its context and interest capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera’s real-time Synapse platform is also being used within major display advertising platforms. The company works with top brand advertisers such as Toyota, Microsoft, AT&T, Samsung and L’Oreal to identify context and interest, and to provide unique brand experiences to more than 170 million users each month.

Kontera is backed by Sequoia Capital, Carmel Ventures, and Tanaya Capital. To learn more about Kontera, Kontera’s Social Boost, Related Content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera.

About AppNexus

AppNexus is the real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities that empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest buyers and sellers of online advertising, including major aggregators and exchanges.

Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.

Contextual Ad Leader Vibrant Brings Innovation to Display with VIA Dynamic

Otilia Otlacan — Mon, 21 Feb 2011 07:57:21 +0000

Launches First in Suite of Ground-Breaking Contextual Products

NEW YORK – Vibrant, the leader of in-text and contextual solutions, announced it will revolutionize contextual advertising by extending the company’s VXPlatform to launch the new VIA Dynamic display product. VIA Dynamic is the first in a full suite of contextual products that the company plans to release throughout the year, delivering new revenue opportunities to premium publishers and powerful contextual marketing solutions to advertisers. Vibrant draws upon 10 years of contextual leadership, a #14 comScoreTop 50 Ad Focus Ranking, and a reach of 68% of the U.S. internet audience to deliver the VXPlatform.

Unlike other one-dimensional solutions, the VXPlatform leverages semantic analysis, frequency of words, page positioning, source code data, and demographics to determine contextual relevancy in the most accurate way.

“At Vibrant we believe that the best advertising experience is a relevant one. We want to create an online world with ‘context everywhere’ to help marketers integrate meaningful experiences into content for our 225 million unique users,” says Vibrant Co-Founder and CEO Doug Stevenson. “We’ve developed a platform that delivers unparalleled understanding of the Web, and goes further, serving creative that understands the context of the page and changes dynamically.”

For example, today a standard Bertolli ad might be served to a cooking site about Italian cuisine. With VIA Dynamic, that same Bertolli ad would be dynamically adjusted to include content taken from the page including ingredients, restaurants and chefs, etc. to enable a more precise match between page and ad.

VIA Dynamic also features Multivariant Creative Optimization, which further helps performance by changing visual aspects of the ads such as background color, fonts, call to actions, etc. Additionally, Vibrant SafeServe™, a proprietary ad verification service, is applied to all Vibrant contextual products, ensuring that the ads are delivered in a brand-safe environment.

Current products enabled through the platform include:

Vibrant In-Text Ads – Reach more than 225 million users across 6,000 premium publisher Web sites. In-Text combines precise word targeting with the brand impact of video and rich media.
VIA – Delivers relevant display ads to target consumers based on article relevance and user interests.
VIA Dynamic – Ads that change dynamically to match page content. Vibrant’s Creative Services Team designs and builds VIA Dynamic ads equipped with live feeds that enable advertiser creative to match the page context in real-time, creating unprecedented contextual relevancy.
Vibrant Related Content – Generates new page views by propelling forward navigation and re-circulating users throughout a website, network or portal.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 225 million unique users per month (comScore, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant Co-Founder and CEO Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

InText.net Successfully Launched at AdTech

Otilia Otlacan — Wed, 17 Nov 2010 20:00:44 +0000

IRVINE, Calif. – InText.net has successfully kicked off a new contextual advertising network in New York City with the Mix and Mingle party thrown by Moss Events at Ad-tech. InText is committed to leading advertisers through highly successful advertising campaigns and paying affiliates with huge commission checks. The heart of InText is powered by the leading edge AdSmart platform powered by their parent company, Admanage.com. This technology facilitates and offers traffic solutions for affiliates and advertisers alike, the result: more money!

InText has taken the initiative and repurposed core contextual advertising concepts in order to give advertisers a greater opportunity to achieve higher conversions with a smaller ad budget. InText’s formula for success is to continuously remain sensitive to advertiser’s campaign options and solution needs. Advertisers are given a choice between multiple underlining schemes and five high impact intext ad units. While other companies only offer one InText ad unit color and design for keyword highlights, InText offers up to twelve, with unique smart lightbulb icon which appears next to each underlined keyword. InText is a giant leap ahead of the competition.

Charlo Barbosa, CEO is confident that InText.net will revolutionize contextual advertising stating that “not only is the product technologically appealing to advertisers, it’s appealing to affiliates as well because we are the only network that automatically signs up affiliates to the Advertiser Referral Program. We have really focussed on making the InText experience highly customizable for affiliates”. As the only company with an advertiser and affiliate referral program, Barbosa and his team have thought outside of the traditional confines of affiliate program conventions. It’s quite simple. With a link on the ad unit that says ‘Your Ad Here’, future advertisers are encouraged to click and advertise with Intext; following that click the affiliate of the ad unit will earn 5% commission for the life of the future advertiser.

In keeping with our commitment to customization, affiliates have complete control over how and where the ads are placed. By using a wonderfully crafted site submission wizard, an affiliate can thoughtfully determine which pages should and shouldn’t display ads while providing surfers the ability to disable ads for a better browsing experience.

Advertisers are given the opportunity to structure campaigns according to their needs and budget, with bids starting as low as $0.05 for Run of Network traffic, $0.10 with the Global Network traffic and $0.25 for the Premium and top tier traffic. Affiliates will be happy earning a very generous 60% revenue share. In addition to text and image ads, InText also offers display ads as backfill to CPC ads and pays affiliates on a CPM basis if there aren’t any text ads to display. InText promises that advertisers will reach a dimension of inventory that remains virtually untapped, and with InText anti-fraud technology and intelligent conversion tracking, advertisers only pay for clicks not impressions.

For more information about InText and their innovative contextual ad solutions, please visit www.intext.net, read our press release at http://www.intext.net/press-releases or contact Theng Kuoch, Vice President of Strategic Partnerships at 1-877-452-5558.

Vibrant Offers Contextual First: Innovative Ad Unit Delivers Live Feeds Within Content

Otilia Otlacan — Mon, 04 Oct 2010 09:00:53 +0000

Features Relevant, Real-Time Information Such as Search Results, Stock Prices, Breaking News, Social Media

NEW YORK – With the success of breakthrough in-text campaigns for Microsoft, Mercedes, Best Buy, Bankrate , MSNBC and ShopLocal that feature live feeds, enabling the distribution of real-time information within the content of a web page, Vibrant, the world leader in contextual advertising, is officially expanding its offering.

According to Doug Stevenson, CEO and Co-founder of Vibrant, “Advertisers are seeing great success by delivering live resources inside web content across Vibrant’s 4,500 premium publishers. It’s what our 170 million users want; it’s what they appreciate.”

Vibrant has delivered real time in-text campaigns for:

Bankrate.com – Bankrate.com was one of the first to leverage this capability to deliver real-time stock information in a ticker unit within web content.

Best Buy – Vibrant delivered relevant, real-time tweets from the Best Buy Twelpforce on web pages across the network.

Bing (Microsoft) — By optimizing for top trending news keywords, Vibrant enables the delivery of real-time search results within its ad unit.

Mercedes – Vibrant enabled Mercedes to deliver a dynamic Facebook feed.

MSNBC – MSNBC drives users back to top stories and breaking news on the MSNBC web site by embedding an RSS feed into its ads.

Shop Local – Vibrant delivers local shopping deals in real time from retailers in the ShopLocal network.

Zune (Microsoft) – Microsoft’s Zune ad unit delivers live music feeds when a user hovers over an artist’s name, song title or genre.

Working with the world’s leading global brands, Vibrant manages more than 50 billion hyperlinks, reaching 170 million unique users globally and 100 million uniques in the U.S., an increase of 24% since July 2009. Vibrant recently reported 51% Y-Y growth in Q2’10 and 45% Y-Y growth in H1’10. The company achieved a record-setting year in 2009.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010

Otilia Otlacan — Fri, 27 Aug 2010 06:15:14 +0000

“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display

NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive (up 44% Y-Y), Business & Finance (up 63% Y-Y) and CPG (up 124% Y-Y). This continued growth follows on the heels of a record-setting year for Vibrant in 2009 as brands increasingly leverage in-text to deliver content-driven advertising.

Marketers like Microsoft, Unilever, Best Buy and Blackberry RIM are using Vibrant hyperlinks to bring real information to users within the context of a page, such as search results, video streams, recipes, Tweets, product reviews and geo-targeted listings. In addition, brands increasingly see Vibrant’s solutions as an extension of their keyword search strategy.

Says Co-Founder and CEO Doug Stevenson, “We continue to see growth due to Vibrant’s ability to bridge the gap between search and display, helping advertisers cut through the online brand clutter to deliver a useful experience to over 170 million users. At the same time, Vibrant helps its network of more than 4,500 publishers monetize their pages while delivering real information to their readers.”

According to a recent Morgan Stanley report on internet trends, the percentage of time consumers spend online is more than double the equivalent ad spend, leaving a $50 billion global opportunity for online advertising. As marketers shift dollars from traditional ad channels, advertisers see the value in leveraging Vibrant’s growing online platform and premium publisher network to drive performance and user engagement.

Vibrant’s revenue growth has fueled investment in its technology, product and sales teams, increasing headcount 29% to 230 employees with offices now in 11 cities, New York, San Francisco, Los Angeles, Boston, Detroit, Chicago, London, Paris, Hamburg, Dusseldorf and Munich.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

Kontera Introduces Its New Relevance and Audience Engagement Engine

Otilia Otlacan — Fri, 30 Jul 2010 06:30:37 +0000

Kontera Synapse is launched along with Engagement Pricing and PerformancePLUS Service; Kontera Synapse delivers five times the brand lift of traditional display advertising and supports a new class of In-Text related-search applications

SAN FRANCISCO – Kontera, the leading provider of In-Text Advertising and Related Information solutions, announced Kontera Synapse, its next-generation In-Text relevance engine. Kontera Synapse makes the most relevant associations for end users, by identifying their topics of interest and predicting intent. For advertisers, Kontera Synapse massively aggregates and engages the most qualified audience from across the web. The technology has been shown by comScore to deliver advertiser performance that’s five times greater than traditional display advertising. Kontera Synapse’s new topical-targeting capabilities also provide a platform for a new class of related information and related search applications.

Kontera also announced two complementary capabilities for attaining superior brand engagement and campaign results. The company introduced Cost Per View (CPV) pricing and PerformancePLUS, a continuous optimization capability that boosts both brand awareness and direct response campaigns by as much as 20 to 30 percent.

ComScore studied the advertiser performance characteristics of Kontera Synapse engine over a three-month period, and released those findings today.

“Kontera In-Text advertising had a significant impact throughout the purchasing funnel,” said Graham Mudd, Vice President of Search & Media at comScore. “When compared to the comScore norms for display advertising, Kontera delivered five times as much brand awareness lift and twice as much brand purchase-intent lift. Furthermore, when we examined our consumer panel’s behavior, we saw that three weeks after being exposed to Kontera’s in-text ads, they were 400% more likely to search online for the promoted products and 2.5 times as many exposed panelists visited the product information pages.”

These results were attained through the breakthrough innovations of Kontera Synapse:

Topical targeting – Prior to Kontera Synapse, all In-Text technologies relied on fixed keyword lists for campaign targeting. With topical targeting Kontera is able to identify thousands of concepts and expanded phrases that are relevant to the topics of interest of any advertiser’s target audience. This provides greater campaign scale and selection of phrases and keywords that are more engaging to consumers.

For example: Topical targeting allows automotive advertisers to expand from simplistic phrases, like “car performance,” to much more relevant phrases like “the exhilaration of exceptional cornering.”
Dynamic ‘A/B’ optimization – Kontera Synapse tests different topics and monitors how users interact with each page on the Kontera’s network in real-time. The In-Text phrases with which end users interact more represent users’ interests. In this way intent is determined through “the voice of the users.”
Phrase Discovery and Exploration – Kontera Synapse automatically identifies and tracks the trending of new phrases, as they appear across the network. Those phrases are cross linked to relevant topics and entities (people, places, etc.).
Comprehensive brand safety controls – Synapse includes a full suite of brand safety capabilities. Advertisers benefit from Kontera’s knowledge of sensitive topics and keywords within each category. In addition, specific ‘avoid’ lists can be defined for an advertiser or specific campaigns. These controls ensure that advertisers are not proximate to content that is harmful to their brand.
“Kontera Synapse culminates an intensive R&D investment throughout the past two years,” said Yoav Shaham, Kontera’s CEO. “With topical targeting we link concepts and phrases that manual keyword lists alone have no chance at identifying. Our related information and related search offerings deliver results that are more relevant to users’ intent. For advertisers we offer a much more qualified and engaged audience, at scale.”

New Engagement Pricing:

Kontera also introduced new Cost Per View pricing for brand advertisers whose campaign goals focus on engagement and awareness using video campaigns. The Cost Per View pricing model augments Kontera’s cost per click model. It allows brand advertisers to pay for qualified engagements, which in the case of many awareness campaigns may be a more important goal then clicks. Kontera’s platform has proven to be an exceptional performer for brand lift and product awareness, and traditional brand and TV advertisers have been clamoring for In-Text Cost Per View pricing.

New PerformancePLUS campaign optimization:

Kontera’s PerformancePLUS campaign optimization service provides advertisers with an additional boost that increases results for both brand engagement or direct response campaigns by as much as 30%. Campaigns are continuously improved through an on-going optimization of topics used, improving phrase selections, ad unit mix, and placement across the network. The result is a noticeable increase in end-user engagement throughout the life of the campaign. For action-oriented objectives like online registrations, online purchases, or the completion of referral forms, Kontera is able to monitor the back-end results and to boost performance to those metrics by 20 to 30%.

This story was originally reported on by Laurie Sullivan of Mediapost.

About Kontera

Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 140 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Carmel Ventures and Tenaya Capital and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta, London and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com.

Zoomino Launches In-Text TV – Contextual Video Solution Available to Glam Media Publishers on Glam Apps Platform

Otilia Otlacan — Mon, 29 Mar 2010 07:00:29 +0000

Zoomino-powered contextual video now available to Glam Media’s 1,400+ publisher partners

NEW YORK – Zoomino.com, Inc, a provider of in-text discovery engines, announced the release of In-Text TV on the Glam Apps Platform. Once embedded by a web publisher, In-Text TV offers site visitors the opportunity to effortlessly discover informative and entertaining video clips related to any word or phrase appearing in an article or webpage.

Readers can access the In-Text TV display by using their mouse to trigger a highlighted keyword or select any word or phrase mentioned on the page. In addition to relevant videos, the In-Text TV display includes tabs for reading a synopsis of the keyword and viewing related photos. Also, the display contains an advertising unit, providing an additional revenue stream for web publishers.

“Unlike traditional in-text models, our primary focus is on enhancing the user experience. We are presenting to readers useful content that complements a site’s articles,” said Jack Huang, founder and CEO of Zoomino. “In-Text TV integrates multimedia and reference sources in an easy and effective manner.”

In-Text TV is part of the Glam Apps Platform, developed in 2008 to link publishers to new applications. Glam Apps help publishers drive differentiation and add new features to their sites without incurring development costs, grow their traffic, and create new revenue streams through revenue-generating apps. In-Text TV will be available to Glam’s 1,400+ publisher partners.

“This is a great tool for publishers because it helps them engage with their audiences on the page and their site,” said Ray Lee, Director of Product Management at Glam Media. “There’s no need to navigate elsewhere for content like videos, photos, and Wikipedia details.”

In-Text TV includes videos from a variety of sources and new content providers are being added regularly. Zoomino’s algorithms determine relevant videos based on contextual associations, popularity, publish date, and a variety of other factors. Recommendations are refined based on user behavior.

The Glam Apps Platform can be accessed at http://apps.glam.com.

About Zoomino

Zoomino is a provider of innovative discovery engines that enable websites to present related site and web content within a content page. Triggered in-text by a keyword mouseover, Zoomino helps readers explore content of interest at natural curiosity points, resulting in extended site visits and expanded advertising inventory. Zoomino’s content augmentation solutions for web publishers and advertising networks integrate seamlessly with site content and result in high levels of user engagement. Founded in 2008, Zoomino is a privately held company based in New York City. Zoomino also has an office in Guangzhou, China and operates a Chinese publisher network that includes leading news, auto, and travel sites.

About In-Text TV

In-Text TV is available at the Glam Apps control panel at http://apps.glam.com. Publishers can integrate the app with a simple ‘copy-and-paste’ of a few lines of Javascript. Additional information can be found at http://www.zoomino.com/us/intexttv/.

Kontera Announces New Ad Family: Freedom Units

Otilia Otlacan — Wed, 24 Feb 2010 07:00:35 +0000

Unique formats bring products and brands to life in highly relevant contexts

SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.

The Freedom Ad family provides the opportunity to deliver deep brand engagement via an elegant user interaction by using an advertiser’s product or brand as the frame and dominant element of the unit. The ad unit’s unique out-of-the-box capabilities bring products and brand experiences to life, capturing the eye and imagination with an instantly recognizable, and relevant, communication. Kontera’s advanced semantic technology identifies highly pertinent key phrases, placing the units within the ideal context to deliver end-user value and maximize engagement and brand lift.

A familiar brand found the unit very effective: “With the perception of oatmeal being boring, OMD was challenged by Quaker Oats to deliver an impactful and engaging message to connect the dots between Quaker Instant Oatmeal and a rich oatmeal experience,” said Pranav Pandit, OMD’s Group Director of Digital Strategy. “Working closely with OMD to deliver an innovative ad solution, Kontera’s custom creative and Freedom Ad unit delivered on the campaign objectives while also returning the highest click-through rates across the campaign.”

The Freedom Ads family initially consists of two unit types, the Product Freedom Unit and Brand Freedom Unit:

The Product Freedom Unit delivers an elegant, instantly recognizable visual depiction of the advertiser’s product directly from within a highly relevant key phrase. This unique unit drives higher consumer engagement rates and overall product awareness.

Product Freedom units employ a clean design, simplicity, and actual product visuals, for maximum effect. Their compelling imagery and limited copy result in instant consumer recognition.. Product Freedom Units are ideal for product focused advertisers like CPG, Automotive, Apparel and Beauty, Consumer Electronics, and Retail.

The Brand Freedom Unit delivers a unique and holistic brand experience through tasteful interaction that engages, educates, and delights the consumer.

When combined with Kontera’s semantic relevance, the Brand Freedom unit delivers brand lift and superior brand engagement results. It does so by engaging qualified consumers directly with the brand, conveying the brand’s essence and value — maintaining elegance and gravitas all the while. The Brand Freedom unit brings to life elements of the brand that are instantly recognizable.

“Freedom Units enable brands to connect with their customers in a visceral way, when they’re most receptive,” said Hal Muchnick, President of Kontera U.S. “Our in-market results demonstrate that consumers engage at very high levels with these visual depictions.”

Advertisers concur. Answering a survey question on how well the new unit met “brand or awareness needs,” on a scale from 1-5, where 1 indicated “Very bad” and 5 meant “Excellent,” the 15 brands and agency teams who tested the unit gave the unit an average rating of 4.2. Asked how well the unit performed from a metrics perspective, the brands and agency teams gave it the identical rating of 4.2.

When they were asked how well the unit performed compared to all other units and networks on on-line ad venues on the campaign, the numbers rose to 4.8 out of 5. With a 5 meaning “Performed Much Better”, and a 1 meaning “Performed Much Worst.”

Would they use the Freedom Unit again? 100% of respondents said “Yes.”

In-Text advertising meets brands’ desires to connect with qualified consumers, and to deliver compelling brand experiences and promotional units. Kontera’s unique rich-media units, combined with its Story-Level Targeting delivers in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to effectively connect with users when they are most engaged and receptive. To learn more about Kontera’s advertising solutions visit http://www.kontera.com/index.php/advertisers

About Kontera

Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 100 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Carmel Ventures and Tenaya Capital and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com.

Ad Operations Online » In-text Ads

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