Ad Operations Online » In-Stream Ads

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Otilia Otlacan — Mon, 22 Apr 2013 16:00:11 +0000

Leading Digital Audio Ad Network to Provide Advertising Solution for Xbox Music from Microsoft

NEW YORK – TargetSpot, the largest Digital Audio advertising network, announced that it will deliver in-stream audio advertising for the Xbox Music® service from Microsoft Corp®. Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices. The service is available on Xbox 360® video game and entertainment consoles, Windows 8® and Windows RT® tablets and PC’s, as well as Windows Phone 8® devices.

“We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft’s music content. Microsoft will leverage TargetSpot’s ad insertion technology to deliver highly targeted and relevant advertising to its listeners.

According to TargetSpot’s research, connected devices such as tablets and smartphones are facilitating access to content and leading to increased Digital Audio listening. Additionally, TargetSpot’s research shows that already, more than one-third of Internet Radio listeners regularly tune in to Digital Audio on a connected TV device.* With Xbox Music, Microsoft is at the forefront of streaming music innovation, providing massive access and reach across its powerful content platform.

“Our research shows that Digital Audio listeners consume their content across multiple music services and across multiple devices,” said Eyal Goldwerger, CEO of TargetSpot. “We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot’s Internet Radio advertising network now includes more than 85 radio groups and pureplay online music providers, with thousands of music, talk, news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day and personal listening preferences.

*All statistics from “TargetSpot Digital Audio Benchmark and Trend Study, 2012”

About TargetSpot

TargetSpot is the largest Digital Audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.

AdoTube 2012 Global Format Index: Huge Gains in Consumer Pre-Roll Video Engagement from 2011

Otilia Otlacan — Mon, 01 Apr 2013 15:00:34 +0000

Index measures international data from more than 9,500 campaigns and nearly 13.5 billion impressions

NEW YORK - AdoTube, the Exponential-owned in-stream advertising specialist, announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous year, growing by 80% from 2011 to 2012. The highest growth by region was found in Russia at 8.2%, followed by 7.7% in Southeast Asia and 5.6% in the Middle East.

“This tremendous increase in consumer engagement makes sense. The industry has really evolved over the past year, providing new and innovative ways for consumers to interact with brands while watching video,” said Steve Jones, chief of strategy and operations of AdoTube.

The index also revealed that marketers should vary their in-stream video length depending on brand goals. To drive video completions, brands should consider 15-second spots instead of 30. These shorter spots achieved a 20% higher viewing completion rate. However, for brands looking to drive traffic or engagement, the 30-second spot proved more effective with 19% percent and 24% higher rates than 15-second ads, respectively.

AdoTube found that including a “dismiss option” within the ad creative yields higher user engagement. Only 11% of users elect to dismiss AdoTube full-stream units, compared to 55% to 85% for YouTube TrueView ads, and an average of 1.1% of users opted to re-engage with the unit via AdoTube’s leave behind reminder unit, Sniper. AdoTube discovered that including the dismiss button can reduce page abandonment by as much as 8%.

Jones commented: “Historically, AdoTube has provided innovative and dynamic ways to engage audiences. We were thrilled that the study showed AdoTube exceeding industry engagement and CTR benchmarks across all markets globally.”

Index highlights and global insights:

Increase in global adaption of standard pre-roll attributed to in-stream advertisement rates similar to what U.S. experienced when the market first started testing video formats
CPG delivered the most impressions globally, followed closely by Retail and Auto
CPG and auto have a large presence year-round, while mobile and travel focus on Q2 and Q3, respectively
AdoTube exceeded industry CTR benchmarks across all markets, with particularly high growth in SE Asia, the United Kingdom and Canada
Canada has shown strong growth for in-stream video, running twice as many campaigns in Q4’ 2012 as the previous quarter and more than five times as many as in Q1
Q4 proved to be the most active across all global markets for video, potentially an indicator of continued growth for the sector

Demographic differences

Younger demographics, ages 18-34 and 35-54 are more engaged with in-stream ads overall, with a 17% higher average click-through and engagement rate and 8% higher video completion rate compared to the 55+ demographic. In particular, the index showed people between the ages of 18-34 are most likely to click on content for real estate (83%) and consumer packages goods (38%) when compared to older demographics. Click-through rates for ages 35-54 are higher for food services (62%) and government (12%) for the 55+ demographic.

Top verticals by gender include consumer packaged goods and fashion, with 28% and 19% higher click-through rates for females, while web services and gaming have 52% higher click-through rates for males. Sports and electronics secure higher engagement rates for males (56% and 17%, respectively), while retail verticals secure 11% higher video completion rates for females.

The index findings include data from more than 9,500 AdoTube campaigns running from Q1’2010 through Q4’2012, which provide an understanding for the increased success of interactive pre-roll and consumer engagement rates by demographic and market globally.

Past reports can be found at http://adotube.com/site/insights/research.

About AdoTube

AdoTube is a global in-stream video advertising solution. We provide publishers and advertisers with easy and efficient access to in-stream video advertising and the solutions to target and optimize across multiple devices and video formats.

AdoTube is a division of Exponential Interactive, Inc., a global digital advertising company headquartered in Emeryville, California, which offers its solution to brand advertisers in 26 countries worldwide.

In-Stream & Digital Video Ad Market Reviewed in In-Demand Accustream iMedia Research Report Published at MarketPublishers.com

Otilia Otlacan — Fri, 22 Mar 2013 08:00:52 +0000

LONDON - The in-stream and digital video advertising market grew to a value of USD 7.6 billion in 2012, at a nine-year CAGR of 62.5%, and is expected to keep this up going forward. Twin pillars of digital video monetization, in-page and in-stream inventory formats, own a combined 86.7% share of the total market, as of 2012. Third-party video advertising networks cleared a nearly 21.5% piece of the USD 2.5 billion in-stream total.

Emerging platforms and environments captured close to 10.5% of in-stream and digital video media spend in 2012, and are forecast to generate a 23.4% share by 2015. OTT/VOD video advertising market growth is likely to benefit from R&D platform investment and robust demand for content. Mobile/tablet in-stream video advertising is surging, advancing 235% in 2012, with inventory cleared directly, and also effectively though mobile ad networks.

In-demand market report “In-Stream and Digital Video Advertising 2012 – 2015” created by Accustream iMedia Research presents a systematic, data-driven study of the in-stream and digital video advertising market by format and platform.

The research explains notable adjustments being made to existent in-stream video advertising inventory (pre/mid/post-roll), and corresponding media spend specifically, by site, network, channel and service. It also provides a detailed data portrait of YouTube’s monetization strategies over the last three years. A discussion of inventory formats (in-stream, in-page, overlay), growth rates, sellout, pricing (CPM, CPC, CPV, CPCV) and platform related spend (online, mobile, social, OTT/VOD) is also conducted in the report.

Report Details:

Title: In-Stream and Digital Video Advertising 2012 – 2015

Published: November, 2012

Price: US$ 2,995.00

http://marketpublishers.com/report/software/video_games/in-stream-n-digital-video-advertising-2012-2015.html

More Market Reports by Accustream iMedia Research Include:

More in-demand market research reports by Accustream iMedia Research can be found at http://marketpublishers.com/members/accustream_res/info.html

PointRoll Launches New Interactive In-Stream Video Packages

Otilia Otlacan — Thu, 31 Jan 2013 10:00:20 +0000

New Capabilities Allow Advertisers to Quickly Turn Standard In-Stream Video Ad Campaigns Into Interactive In-Stream Campaigns Using Turnkey, Flexible Solutions

NEW YORK - PointRoll, a Gannett company and the leading provider of digital marketing technology, announced the launch of three new interactive in-stream video packages including Social, Branding and Video AdChooser. PointRoll’s new interactive in-stream video packages enable advertisers to easily turn their standard in-stream video ad campaigns into interactive in-stream video campaigns to achieve better user engagement. The new interactive in-stream video packages also feature an easy-to-use, intuitive interface that allows advertisers to build and customize the ad using the following packages:

Social Package

The Social Package allows for advertisers to promote their presence on up to seven well-known social media sites from the ad unit. Advertisers can easily include links to Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ and Digg. A logo can also be added in the social package for users to connect to a brand’s website or another designated URL.

Branding Package

Much like a television network “bug,” the Branding Package places a static or animated logo (with or without messaging) in any corner of the video player. The bug allows for a single click-through.

Video AdChooser (+) Package

The Video AdChooser provides advertisers the ability to give viewers a chance to choose from up to four videos to play. Upon video completion, the ad retracts from view, allowing the page content to resume. In the “+” version, the ad stays active after the initial video completes, allowing the user to choose another video or close the ad. If none are selected, a pre-determined default video is displayed.

“Whether advertisers would like to incorporate branding elements or simply enable consumers to select the ad of their choosing, our turnkey packages are a simple, cost-efficient way to increase engagement for your next in-stream video campaign,” said Todd Pasternack, VP, Digital Innovation, PointRoll. “We are pleased to add these solutions to our current in-stream capabilities and looking forward to expanding on these this year.”

For full demonstration of the interactive in-stream video packages please visit: http://bit.ly/Yq2gSN. To learn more about PointRoll please visit: http://www.pointroll.com.

About PointRoll

PointRoll, a Gannett Company (NYSE: GCI), is at the center of the world’s most effective digital advertising. PointRoll helps advertisers, agencies and publishers create, deploy, measure, and optimize interactive and action-inspiring digital campaigns across channels and devices. PointRoll’s comprehensive platform combines the ability to create more engaging campaigns with unmatched formats and features, dynamic creative optimization and ad analytics to provide a consistent, relevant consumer experience across in-stream video, display, rich media, mobile, social, tablet campaigns and more. With PointRoll, marketers can easily reach and engage consumers, create and deploy campaigns to multiple destinations, measure performance in real time and optimize to deliver more successful, integrated digital experiences – keeping marketers on point with their consumers. For more information, visit http://www.pointroll.com or follow us @pointroll.

Ooyala Delivers In-Stream Video Viewing on Twitter

Otilia Otlacan — Fri, 25 Jan 2013 13:30:20 +0000

Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt

MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming and monetization platform provider, today announced that it has developed a Twitter Video Card solution, in close collaboration with Twitter, that enables Ooyala customers a turnkey solution to embed videos directly into their Twitter streams for instant playback. Previously, users were only able to include a link to a video in Twitter. This solution inserts a thumbnail of the video directly into the stream so followers can click and play directly without leaving Twitter.First deployed by sports broadcaster ESPN to better serve its 24 million online video viewers, Ooyala’s Twitter Card solution provides media companies, broadcasters and brands a new way to distribute and monetize video content delivered via Twitter across desktops and mobile devices. In addition, the solution can increase the discovery and sharing of video content and optimize engagement through social and mobile by eliminating the barriers to view content directly on Twitter.

“Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters,” said Jonathan Wilner, senior director, business product management at Ooyala. “Consumers today are at the intersection of social and mobile, and demanding easy and fast access to video content. Our ability to deliver video directly into the Twitter stream is a major step forward for publishers who want to drive viewer engagement in real-time.”

As a result of the close collaboration with Twitter, the Ooyala solution has been certified by Twitter, meaning customers can quickly and easily integrate and distribute video content directly into their streams across all platforms — including desktop, mobile web and native smartphone and tablet apps for both iOS and Android — and trust that the player will work seamlessly within Twitter. The solution works via an Ooyala Twitter SDK and automatic hosting for Twitter Cards. The turnkey API from Ooyala automatically generates the necessary Twitter tags so that a video can be inserted onto a video landing page to enable Twitter Cards.

Powerful Solution when paired with Discovery

The technology works seamlessly with Ooyala Discovery, which enables video content providers to increase view-related revenue by algorithmically recommending highly relevant content within the Ooyala Player. For example, if a user watches a highlight from a football game within the ESPN Twitter stream, they could receive a recommendation to also watch highlights from the post-game press conference. Personalized content recommendations can further drive user engagement and monetization for each video share in Twitter.

Opening Revenue Streams

In addition to benefiting consumers, this technology opens up new revenue streams for Ooyala customers. It enables the distribution of ad-supported video content across client-owned and consumer Twitter properties, magnified by sharing tendencies of Twitter users. It also opens the door for video integration into Promoted Tweet advertising campaigns across Twitter.

Customers that take advantage of Ooyala analytics will also have extensive data on the performance of their videos through Twitter Video Cards, in addition to the data they already receive on their websites and/or apps, allowing them to further optimize their video content.

About Ooyala

Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.

PointRoll Unveils New Video Everywhere Technology, InTagration

Otilia Otlacan — Wed, 26 Sep 2012 20:32:07 +0000

Innovative Solution Enables Advertisers to Efficiently Convert and Conform In-Stream Campaign Creative Across All Publisher Sites, In Half the Time

New York, NY — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed its newest video campaign development technology, InTagration. InTagration addresses the challenges faced by many advertisers today who are looking for simplified ways to keep track of and meet publisher specifications for their video campaigns given varying formats and devices. By decreasing production turnaround time and improving efficiency, PointRoll’s InTagration allows advertisers to build and execute their online video or standard in-stream campaigns seamlessly to meet publisher formats and other publisher defined criteria.

“While developing our clients’ video campaigns, we noticed that there was a great deal of time and effort being put into modifying video formats and creative to comply with publisher video specifications,” said Todd Pasternack, director of creative technology, PointRoll. “PointRoll’s main differentiators are our focus on efficiency while maintaining creative integrity and providing our clients with the highest level of customer service. In keeping with that promise, we created a more efficient way to deploy in-stream video campaigns with our InTagration technology and we are thrilled to introduce this to the broader ad community while marking yet another important milestone in PointRoll’s history.”

Over the past decade PointRoll has developed strong relationships with almost every major publisher in the digital space, enabling them to build the most readily available and robust publisher specification database in the industry. By using enhanced campaign development tools and advanced encoding techniques, InTagration can deploy in-stream video campaigns that associate creative with the video and tag requirements of each publisher spec needed to comply with every media buy.

Benefits of InTagration Include:

- Quicker in-stream campaign turnaround times, decreasing production time

- Implementation is an easy process at any scale

- Larger volume video campaigns with multiple creative versions require minimal effort

- Efficiency while maintaining creative integrity

- Easily swap out new video creative at any time

For more information on PointRoll’s InTagration technology, please visit: http://bit.ly/QTf6RK.

About PointRoll
PointRoll, a Gannett Company (NYSE: GCI), is at the center of the world’s most effective digital advertising. PointRoll helps advertisers, agencies and publishers create, deploy, measure, and optimize interactive and action-inspiring digital campaigns across channels and devices. PointRoll’s comprehensive platform combines the ability to create more engaging campaigns with unmatched formats and features, dynamic creative optimization and ad analytics to provide a consistent, relevant consumer experience across in-stream video, display, rich media, mobile, social, tablet campaigns and more. With PointRoll, marketers can easily reach and engage consumers, create and deploy campaigns to multiple destinations, measure performance in real time and optimize to deliver more successful, integrated digital experiences – keeping marketers on point with their consumers. For more information, visit http://www.pointroll.com or follow @pointroll.

GoPro Becomes Tremor Video’s First Four-Screen Advertiser

Otilia Otlacan — Wed, 15 Aug 2012 15:28:32 +0000

Tremor Video Delivering Advertising Assets Across Online, Mobile, Tablet and Connected TV Platforms

NEW YORK - Tremor Video, the largest independent online video technology company, is helping GoPro, maker of the world’s most versatile camera and producer of today’s most engaging content, reach beyond their audience of action sports enthusiasts wherever video is watched including online, on their mobile devices, tablets, and connected TV.

GoPro is the very first brand to fully leverage Tremor Video’s four-screen advertising capability with a campaign geared to drive consumer awareness of both GoPro and ESPN’s X Games through multi-channel online content distribution. This campaign was just one facet of GoPro’s integrated marketing plan around X Games, which included title sponsorship of the GoPro BMX Big Air competition, production partnership with ESPN to produce course previews of selected events for live TV broadcast, athlete sponsorship of many of the event’s top competitors and social media activation.

GoPro tapped Tremor Video’s network to deliver 15-second versions of GoPro’s current TV commercials in the days leading up to the event, and a 30-second raw video shot by GoPro BMX athlete, Chad Kagy, wearing cameras while charging the BMX Big Air course during practice. All videos were shot entirely with GoPro’s wearable and gear-mountable HD cameras, giving audiences an immersive, live event-driven branded content experience across multiple channels.

“With this campaign, we wanted to extend the reach of our award-winning ‘You in HD’ TV campaign to the online channel, and also promote our partnership with ESPN’s X Games in as relevant, raw and engaging a way as possible,” said Lee Topar, Director of Online Marketing for GoPro. “GoPro enables consumers and professionals alike to produce and broadcast their most exciting moments, and Tremor Video helped us showcase a few recent community produced gems in a whole new way. We’re always looking to expand reach for our content marketing programs, and Tremor Video’s innovative ad units and four-screen capabilities broadcast our branded event programming to audiences, wherever they choose to watch.”

GoPro will continue to work with Tremor Video in the future by leveraging unique cost-per engagement (CPE) Overlay ad units to extend the reach of GoPro’s Video of the Week programming. Tremor Video will serve the Video of the Week within video overlay units across its network, effectively becoming another content distribution channel for GoPro.

“GoPro is in a very unique position because the company partners with its core community to produce some of the most engaging online video content available,” said Randy Kilgore, Chief Revenue Officer of Tremor Video. “We can then distribute their content via our ad formats to audiences across four screens while driving brand awareness for GoPro, its sponsored athletes and event partners.”

About Tremor Video

Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning VideoHub Server technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To learn more, visit http://www.videohub.tv.

About GoPro

Based in San Mateo, California, GoPro makes the world’s most versatile cameras, enabling people to capture and share their lives’ most exciting moments in professional quality HD video and photos. GoPro’s HD HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. GoPro’s products are sold in over 140 countries via specialty sports retailers, Sport Chalet, Best Buy and at GoPro.com.

[cb type="company"]gopro[/cb]

Tremor Video Now Serving Nearly All In-Stream Ads Within Larger Player Environments

Otilia Otlacan — Fri, 03 Aug 2012 14:57:53 +0000

98.3% of Video Ads Ran in Players 400 Pixels or Larger
Working Closely With Premium and Exclusive Publishers to Increase Video Player Sizes

NEW YORK - Tremor Video, the largest independent online video technology company, today announced that it is the first media network to serve nearly all of its in-stream video ads in large player environments. Tremor Video served 98.3 percent of its ads in players 400 pixels or larger in the month of June, providing advertisers with an experience that has proven more likely to drive consumer engagement.

Tremor Video has found a direct relationship between video player size and ad performance like engagement and completion rates. Proprietary analytics data showed that when viewers watched a video within a larger sized online player, they were far more likely to interact with the ad. Engagement rates nearly doubled when ads were served within a 400-pixel player, and they continued to climb for video ads served in even larger players.

Viewer habits also began to resemble traditional TV watching behavior as player size expanded. Viewers were relaxed and are far more likely to sit through an ad before watching their selected content, as demonstrated by the rising completion rates Tremor Video saw across its network. Approximately 62 percent of all viewers watched an ad through to completion when it appeared in a 400 to 500-pixel environment. Completion rate jumped up to nearly 75 percent when the ad appeared in a player between 500 and 700 pixels.

“Online video is an excellent way to support a traditional TV buy, especially when viewers are treating online video the same way they do TV programming,” said Ron Amram, Senior Media Director at Heineken USA. “They are turning to online video during primetime, and they’re doing so on devices with high-definition screens that offer TV-like viewing experiences. We want to be on those screens in larger video environments.”

By prioritizing video environments 400 pixels or larger, Tremor Video is also ensuring its brand advertising partners that their ads only appear within actual video streams, and are never served within 300 by 250 pixel display ads, which are sometimes incorrectly counted as pre-roll units.

Tremor Video’s proprietary technology helps optimize ad delivery toward brand performance and provides full transparency into what factors are driving that performance, Because larger sized players drive better engagement and completion rates, the technology will target these environments for ad delivery. Tremor Video’s analytics platform also provides advertisers with a detailed breakdown of player size as it relates to performance, and whether — and where on the page — their ads were actually viewed.

In light of these new findings, Tremor Video is counseling its premium and exclusive publisher partners to consider increasing their player sizes, to drive greater ad performance for all their advertisers.

About Tremor Video

[cb type="company"]tremor-video[/cb]

Tremor Video Launches Mobile Creative Platform for Easy Ad Delivery Across Multiple Devices

Otilia Otlacan — Mon, 04 Jun 2012 19:25:12 +0000

Helps Advertisers Deliver Video Ad Creative to iPhone, Android, and Other Mobile Platforms

NEW YORK - Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

The platform is designed to help advertisers build and execute interactive mobile video campaigns and adapt to mobile technology at far greater speeds. Mobile advertising has been fragmented due to differing methods and technologies for building ads. This fragmentation has hindered advertisers’ ability to not only develop effective creative in a timely manner, but also deliver that creative across the mobile ecosystem while maintaining a consistent ad experience and functionality. Interactive video ads developed in Flash are not supported on Apple devices, and new technologies like HTML5 still lack the standards necessary for consistent playback across every mobile device.

Tremor Video’s Mobile Creative Platform allows creative teams to build their creative on an open canvas, without restricting their ideas to one particular operating system. The platform solves for the technology fragmentation by detecting the device, screen size and operating system before serving an ad, automatically rearranging and scaling elements to deliver the best possible viewer experience across all devices.

The platform is now available for all mobile and tablet devices in the Tremor Video network, helping advertisers engage their audience no matter how they watch video.

“Mobile advertisers and publishers are making great strides into new formats like HTML5, but they still have trouble delivering a consistent ad experience across the mobile landscape,” said Yichel Chan, VP and GM, Mobile and CTV for Tremor Video. “The Mobile Creative Platform means advertisers and publishers can serve rich, engaging interactive video ads across all mobile devices. This provides the peace of mind that the ad will always look good.”

The story was first reported by TechCrunch: http://techcrunch.com/2012/05/21/tremor-video-mobile-creative-platform/

About Tremor Video

VideoHub, a separate division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To learn more, visit http://www.videohub.tv.

[cb type="company"]tremor-video[/cb]

Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform

Otilia Otlacan — Mon, 07 May 2012 10:43:44 +0000

Agencies, brands and publishers can create VAST-compatible ads

IRVINE, Calif. - Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

Users can now develop creative for Video Ad Serving Template (VAST)-compatible ad units for in-player video distribution using the platform. In-Stream video advertising is a key component of ad campaigns, as video becomes a more prevalent vehicle for effectively delivering key messages and content.

According to research firm eMarketer, U.S. online video ad spending is predicted to grow 43 percent in 2012. The Rovion platform now offers agencies, brands and publishers a way to capitalize on this growth by providing a no-code creative environment to quickly produce VAST-compliant ads.

The company is also incorporating its flexible ad synchronization feature set into the Rovion platform. Flexible ad syncing makes it easy for anyone to choreograph complex interactions between multiple ad units on a single page served via a single ad tag, without the use of code.

“Our goal has been to create an innovative rich media ad platform that was unmatched in the marketplace that incorporates unique and disruptive features and functionality,” said Michael Sawtell, Local Corporation president and COO. “These additional feature sets move us closer to that objective.”

The Rovion ad management platform is a cloud-based solution that enables the advertising ecosystem to create and publish original rich media ads without code or Adobe Flash® authoring software. The platform is completely customizable and its drag-and-drop functionality helps companies develop rich media ad units with a single tag that can be viewed online or on mobile devices.

For more information, please visit: http://www.rovion.com/.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of over 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ orhttp://www.localcorporation.com.

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