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OwnerIQ’s New Pre-Roll Capability Targets In-market Shoppers

Otilia Otlacan — Tue, 21 May 2013 14:00:28 +0000

New video capability is powered by unique retailer, manufacturer and e-commerce data

BOSTON - OwnerIQ, the inventor of Path to Purchase Media, has announced the launch of its new pre-roll product, which will enable advertisers to target shoppers from specific premium retailers and other top e-commerce websites with pre-roll impressions as they browse the web.

“Brands spend millions of dollars on national and local TV advertising to support their retail channel”

OwnerIQ’s unique targeting solutions enable advertisers to target online ad messages to consumers based on the products and brands that they are browsing on e-commerce and transactional websites. Early last year, the company launched its Retailer Branded Audience product, a targeting solution comprised of the website audiences of specific premium retailers – giving brands a unique way to drive sell-through in their retail channel with their online ad dollars. Through its in-house demand-side platform, OPTMS, OwnerIQ is now able to combine pre-roll inventory with targeting data based on consumers’ browsing behavior on their retail partners’ websites.

OwnerIQ believes this will be a game changer for many of their brand advertisers that sell products through retail. “Sight, sound and motion is still one of the most effective methods to deliver a brand message to consumers,” said OwnerIQ CEO and Cofounder Jay Habegger. “Today, brands that deploy video assets, whether through TV or digital, to support their retail channel have limited targeting options. We are offering these brands a way to get their video ad in front of consumers who have explicitly identified themselves as a shopper of a specific retailer.”

In addition to online video buyers, Nick Vallante, Media Director at Carat thinks these types of solutions will be attractive to TV buyers as well. “Brands spend millions of dollars on national and local TV advertising to support their retail channel,” said Vallante. “While it is still an effective medium, it can be very expensive and have a notable percentage of waste due to its targeting limits. Solutions like OwnerIQ’s pre-roll product are interesting because they can be a very efficient way to extend the reach of our TV campaigns against our retailers’ customers, making it a good complement to our TV buys.”

Habegger says that the company’s OPTMSplatform is integrated with the major video inventory platforms, which gives it access to approximately 90% of all pre-roll inventory available via RTB (real-time bidding) in the US and Canada.

This story appeared first in the E-Commerce Times.

About OwnerIQ

OwnerIQ is pioneering the concept of Path to Purchase Media. They transform consumers’ interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels.

The companies’ Path to Purchase targeting solutions are powered by their unique data and technology. Their data is directly sourced from over 300 data partners comprised of some of the most popular websites used by consumers along the path to purchase: Retailers, Manufacturers, Price Comparison Engines, Coupon Websites, and Product Support Sites.

OwnerIQ’s technology was designed specifically to maximize the performance of their unique Path to Purchase data in the world of programmatic buying. CoEx is their data management platform (DMP) which tags and catalogues over 1 billion consumer product and brand interactions per month. OPTMS is their demand side platform (DSP) which is integrated with every major inventory pool – seeing billions of pre-filtered advertising opportunities via real-time bid (RTB) daily.

Ad Effectiveness Study Reveals Native Ads Drive More Attention and Brand Lift Over Banner Ads

Otilia Otlacan — Mon, 06 May 2013 12:00:45 +0000

Eye-Tracking and Survey-Based Study by Sharethrough and IPG Media Lab Delivers Insight into Native Advertising Consumer Perception and Behavior

SAN FRANCISCO, Calif. – Sharethrough, in conjunction with the IPG Media Lab, part of IPG Mediabrands, announced the results of the industry’s first native ad effectiveness study measuring visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort and a premium travel brand. Findings show that consumers visually engage with native ads more frequently than traditional banner ads and in an equivalent way to editorial content. The study also found native ads drive superior brand lift over standard banner ads.

Native Ads Are More Visually Engaging than Banner Ads

The study, which surveyed 4,770 consumers and used latest eye-tracking technology to assess the attention of 200 consumers, showed that users’ visual attention clearly was superior for native ads than banner ads.

1. Frequency of Views – Consumers looked at native ads 53% more frequently than banner ads. Native ads were viewed 4.1 times on average per session versus banner ads, which were viewed 2.7 times on average per session.

2. Total viewership – 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than banner ad units.

Native Ads Drive Higher Brand Lift than Banner Ads

The study showed that native ads drove higher brand lift for all campaigns. Interestingly, the delta was even more pronounced for respondents who had previously bought a product from the advertiser.

1. Higher Average Brand Lift – Native ads registered an 18% higher lift for purchase intent and 9% higher lift for brand affinity responses than banner ads

2. More Likely to Be Shared – 32% of respondents said the native ad “is an ad I would share with a friend of family member” versus just 19% for banner ads.

3. More Personal – 71% of consumers that had previously bought a product from the advertiser said that the brand was one they “personally identify with” versus just 50% for banner ads.

Native Ads Are Consumed the Same Way People View Editorial Content

The study showed that users visual attention for native ads was nearly equivalent to the visual engagement of original editorial content. The behavior was measured by placing original content and native ads in the exact same placement on the webpage and measuring respective engagement.

1. Total Viewership – A slightly higher percentage of people looked at the native ads (26%) than original editorial content (24%)

2. Time Spent Viewing – Consumers looked at the original editorial content for an average of 1.2 seconds vs native ads where they viewed for an average of 1.0 seconds.

“At the IPG Media Lab, we know that marketers’ greatest loss in value is most often inattention to ads. Past research shows us that neither overly intrusive nor easily ignored ads are effective. But, this study validates that we are on the right path to finding that middle-ground, and that native advertising is a compelling way to navigate this middle ground,” said Kara Manatt, VP, Consumer Research Strategy, IPG Media Lab, who co-authored the report.

Clear Implications for Media Buyers and Planners

1. For campaigns that are focused on driving brand metrics such as brand affinity and purchase intent, native ads have shown a superior capacity to improve these metrics than banner ads.

2. Marketers that are actively creating original brand content should look to promote their content through native ads, as people view them similarly to editorial content

3. For campaigns that are targeting brand loyalists, native ads have shown a strong ability to help people identify more deeply with the brand.

Clear Implications for Publishers

1. Native ads have shown to be appreciated more than banner ads by consumers and thus offer an overall better user experience for a website

2. Native ads provide marketers with a new channel to connect with consumers that is a strong fit for a brand’s content marketing efforts

3. Native ads have shown a strong ability to drive higher brand affinity among brand loyalists, which strengthens the opportunity for publishers to drive recurring demand from advertisers.

To see a full visualization of the data from the study, please visit: http://www.sharethrough.com/native-ad-infographic

“This study proves native ads are more engaging to users and outperform standard banners for advertisers. We’ve seen these ad formats utilized successfully across social media sites and are now watching the next evolution on to high quality editorial publishers. The data from this study validates this trend and should help accelerate the adoption among a greater number of sites,” said Patrick Keane, President, Sharethrough.

About Sharethrough

Sharethrough is the leading provider of native advertising technology solutions for brands and publishers. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original branded content, and social web publishers partner with Sharethrough to create native, non-interruptive brand content placements via the Sharethrough native advertising platform. Founded in 2008, the company now has 85 full-time employees and is headquartered in San Francisco with offices in New York and Chicago. Sharethrough is privately held and please visit www.sharethrough.com to learn more.

Q1Media Generates New Video Ad Inventory with AdExcite Video Exchange

Otilia Otlacan — Fri, 26 Apr 2013 15:00:04 +0000

Company’s Demand Partners Can Reach Unduplicated Video Viewing Audience

AUSTIN, Texas - Q1Media, Inc. reported that it has launched its AdExcite Video Exchange to provide critically-needed new online video ad inventory for the marketplace. Q1Media, a leading technology provider of programmatic advertising solutions, worked with LiveRail to create its private exchange with significant reach into a segment of the online audience not previously reachable via video advertising.

“We’re providing a greenfield source of inventory in brand safe environments and reaching an audience that hasn’t been hit with 20 video ads already”

“Private exchanges like ours are now delivering the massive reach that major advertisers need. Demand partners trust the AdExcite Video Exchange because we can guarantee them 100% viewable, high quality video ad inventory at massive scale,” stated Phil Banfield, CEO, Q1Media. The company currently reaches over 100 million unique video ad viewers a month according to comScore.

The AdExcite Video Exchange allows advertisers to target video ads to a large audience beyond standard sites like YouTube and Hulu. “We’re providing a greenfield source of inventory in brand safe environments and reaching an audience that hasn’t been hit with 20 video ads already,” said Banfield.

Q1Media worked with LiveRail to create a custom interface to their publisher monetization platform. The customizations allow publishers to run Q1Media’s innovative vSlider video ad unit as well as standard pre-roll ads. “We’re thrilled to be working with Q1 Media to help bring their private exchange to market. As the video dollars being transacted programmatically continue to grow, the need for that demand to be matched with high quality video placements has never been greater. The AdExcite Video Exchange does just that,” stated Mark Trefgarne, CEO and Co-Founder of LiveRail.

About Q1Media

Q1Media, Inc. is a digital advertising and technology company formed by the 2013 merger of Q1Media, a market leader in delivering online display advertising with a reach of over 150 million monthly unique visitors, and AdExcite, a comScore top 10 video advertising platform. Q1Media, Inc. serves ad agencies, agency trading desks, major brands and web publishers with a proven technology platform that brings efficiency and value to the programmatic buying and selling of display, video and mobile device advertising. For sales inquiries, visit www.q1media.com or www.adexcite.com.

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Otilia Otlacan — Mon, 22 Apr 2013 16:00:11 +0000

Leading Digital Audio Ad Network to Provide Advertising Solution for Xbox Music from Microsoft

NEW YORK – TargetSpot, the largest Digital Audio advertising network, announced that it will deliver in-stream audio advertising for the Xbox Music® service from Microsoft Corp®. Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices. The service is available on Xbox 360® video game and entertainment consoles, Windows 8® and Windows RT® tablets and PC’s, as well as Windows Phone 8® devices.

“We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft’s music content. Microsoft will leverage TargetSpot’s ad insertion technology to deliver highly targeted and relevant advertising to its listeners.

According to TargetSpot’s research, connected devices such as tablets and smartphones are facilitating access to content and leading to increased Digital Audio listening. Additionally, TargetSpot’s research shows that already, more than one-third of Internet Radio listeners regularly tune in to Digital Audio on a connected TV device.* With Xbox Music, Microsoft is at the forefront of streaming music innovation, providing massive access and reach across its powerful content platform.

“Our research shows that Digital Audio listeners consume their content across multiple music services and across multiple devices,” said Eyal Goldwerger, CEO of TargetSpot. “We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot’s Internet Radio advertising network now includes more than 85 radio groups and pureplay online music providers, with thousands of music, talk, news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day and personal listening preferences.

*All statistics from “TargetSpot Digital Audio Benchmark and Trend Study, 2012”

About TargetSpot

TargetSpot is the largest Digital Audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.

AdoTube 2012 Global Format Index: Huge Gains in Consumer Pre-Roll Video Engagement from 2011

Otilia Otlacan — Mon, 01 Apr 2013 15:00:34 +0000

Index measures international data from more than 9,500 campaigns and nearly 13.5 billion impressions

NEW YORK - AdoTube, the Exponential-owned in-stream advertising specialist, announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. The research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous year, growing by 80% from 2011 to 2012. The highest growth by region was found in Russia at 8.2%, followed by 7.7% in Southeast Asia and 5.6% in the Middle East.

“This tremendous increase in consumer engagement makes sense. The industry has really evolved over the past year, providing new and innovative ways for consumers to interact with brands while watching video,” said Steve Jones, chief of strategy and operations of AdoTube.

The index also revealed that marketers should vary their in-stream video length depending on brand goals. To drive video completions, brands should consider 15-second spots instead of 30. These shorter spots achieved a 20% higher viewing completion rate. However, for brands looking to drive traffic or engagement, the 30-second spot proved more effective with 19% percent and 24% higher rates than 15-second ads, respectively.

AdoTube found that including a “dismiss option” within the ad creative yields higher user engagement. Only 11% of users elect to dismiss AdoTube full-stream units, compared to 55% to 85% for YouTube TrueView ads, and an average of 1.1% of users opted to re-engage with the unit via AdoTube’s leave behind reminder unit, Sniper. AdoTube discovered that including the dismiss button can reduce page abandonment by as much as 8%.

Jones commented: “Historically, AdoTube has provided innovative and dynamic ways to engage audiences. We were thrilled that the study showed AdoTube exceeding industry engagement and CTR benchmarks across all markets globally.”

Index highlights and global insights:

Increase in global adaption of standard pre-roll attributed to in-stream advertisement rates similar to what U.S. experienced when the market first started testing video formats
CPG delivered the most impressions globally, followed closely by Retail and Auto
CPG and auto have a large presence year-round, while mobile and travel focus on Q2 and Q3, respectively
AdoTube exceeded industry CTR benchmarks across all markets, with particularly high growth in SE Asia, the United Kingdom and Canada
Canada has shown strong growth for in-stream video, running twice as many campaigns in Q4’ 2012 as the previous quarter and more than five times as many as in Q1
Q4 proved to be the most active across all global markets for video, potentially an indicator of continued growth for the sector

Demographic differences

Younger demographics, ages 18-34 and 35-54 are more engaged with in-stream ads overall, with a 17% higher average click-through and engagement rate and 8% higher video completion rate compared to the 55+ demographic. In particular, the index showed people between the ages of 18-34 are most likely to click on content for real estate (83%) and consumer packages goods (38%) when compared to older demographics. Click-through rates for ages 35-54 are higher for food services (62%) and government (12%) for the 55+ demographic.

Top verticals by gender include consumer packaged goods and fashion, with 28% and 19% higher click-through rates for females, while web services and gaming have 52% higher click-through rates for males. Sports and electronics secure higher engagement rates for males (56% and 17%, respectively), while retail verticals secure 11% higher video completion rates for females.

The index findings include data from more than 9,500 AdoTube campaigns running from Q1’2010 through Q4’2012, which provide an understanding for the increased success of interactive pre-roll and consumer engagement rates by demographic and market globally.

Past reports can be found at http://adotube.com/site/insights/research.

About AdoTube

AdoTube is a global in-stream video advertising solution. We provide publishers and advertisers with easy and efficient access to in-stream video advertising and the solutions to target and optimize across multiple devices and video formats.

AdoTube is a division of Exponential Interactive, Inc., a global digital advertising company headquartered in Emeryville, California, which offers its solution to brand advertisers in 26 countries worldwide.

In-Stream & Digital Video Ad Market Reviewed in In-Demand Accustream iMedia Research Report Published at MarketPublishers.com

Otilia Otlacan — Fri, 22 Mar 2013 08:00:52 +0000

LONDON - The in-stream and digital video advertising market grew to a value of USD 7.6 billion in 2012, at a nine-year CAGR of 62.5%, and is expected to keep this up going forward. Twin pillars of digital video monetization, in-page and in-stream inventory formats, own a combined 86.7% share of the total market, as of 2012. Third-party video advertising networks cleared a nearly 21.5% piece of the USD 2.5 billion in-stream total.

Emerging platforms and environments captured close to 10.5% of in-stream and digital video media spend in 2012, and are forecast to generate a 23.4% share by 2015. OTT/VOD video advertising market growth is likely to benefit from R&D platform investment and robust demand for content. Mobile/tablet in-stream video advertising is surging, advancing 235% in 2012, with inventory cleared directly, and also effectively though mobile ad networks.

In-demand market report “In-Stream and Digital Video Advertising 2012 – 2015” created by Accustream iMedia Research presents a systematic, data-driven study of the in-stream and digital video advertising market by format and platform.

The research explains notable adjustments being made to existent in-stream video advertising inventory (pre/mid/post-roll), and corresponding media spend specifically, by site, network, channel and service. It also provides a detailed data portrait of YouTube’s monetization strategies over the last three years. A discussion of inventory formats (in-stream, in-page, overlay), growth rates, sellout, pricing (CPM, CPC, CPV, CPCV) and platform related spend (online, mobile, social, OTT/VOD) is also conducted in the report.

Report Details:

Title: In-Stream and Digital Video Advertising 2012 – 2015

Published: November, 2012

Price: US$ 2,995.00

http://marketpublishers.com/report/software/video_games/in-stream-n-digital-video-advertising-2012-2015.html

More Market Reports by Accustream iMedia Research Include:

More in-demand market research reports by Accustream iMedia Research can be found at http://marketpublishers.com/members/accustream_res/info.html

blurbIQ Launches iPaQ: Suite of Unique Cross-Platform Interactive Video Overlay Units

Otilia Otlacan — Thu, 21 Mar 2013 10:00:03 +0000

New Formats Drive Unparalleled Increase In Viewer Engagement and Interaction with Video Advertising

Las Vegas - blurbIQ Inc., whose patent-pending technology allows advertisers and publishers to overlay rich interactive experiences on video, today launched a suite of new interactive overlay units supported by its advanced metrics, reporting and analytics system. Collectively called the blurbIQ iPaQ (Interactive Performance Advertising), a number of the units have already been certified, tested, or executed by leading networks, including adMarvel, Break Media, Grab Media Networks, iVillage, Mojiva, Specific Media, and the Wall Street Journal and today are being made available to all brands, agencies and networks.

blurbIQ iPaQ enables brands to engage users within the video frame using interactive messaging sequenced to their video assets in a variety of ways such as selecting the storyline of a video ad, selecting product features to view personalized built products, choosing how to watch a carousel of brand videos, skipping video ads by typing in brand messaging, and earning reward points by answering quizzes on brand highlights. blurbIQ has also integrated brand site search functionality into the video frame, a full range of social media features as well as interactive consumer experiences triggered by clicking on icons that appear only when viewers touch (or mouse over) the video frame.

“blurbIQ iPaQ offers a more powerful creative and video solution that uses gamification and interactive elements to drive consumers to engage with the videos and brand messaging like never before,” says Scott Reese, CEO of blurbIQ Inc. “Our technology helps brands entertain and engage their consumers, and maybe more importantly, enables them to measure every viewer interaction to help optimize completion rates, brand recall, message retention and brand lift.”

“Tens of millions of impressions of the blurbIQ iPaQ units have been executed across the CPG, automotive, financial, and entertainment verticals. The performance metrics speak for themselves with up to 81% video completion rates, interaction rates 60x higher than standard video, and a click through rate of up to 5.86%,” adds Mr. Reese.

“blurbIQ is successfully defining new ad formats and monetization models in the mobile interactive video ad space,” says Jack Hallahan, VP of Innovation at Mojiva. Their strategy is simple: deliver quality interactive video overlay experiences that get viewers deeply engaged with brands. blurbIQ is getting to market first by innovating based on a data-driven qualitative and quantitative approach.”

The blurbIQ iPaQ interactive units are easily deployed and measured in most all IAB standard ad formats. In particular, blurbIQ’s creative canvass is well positioned to take advantage of the growing excitement among brand advertisers for the IAB’s Digital Video Rising Stars formats.

Furthermore, the units can be executed, as interactive pre-roll, interstitial, or in-banner units, across devices (desktop, mobile and tablet) and across channels (apps, websites, social media, interactive television). blurbIQ’s clients utilize the company’s intuitive drag-and-drop tools, or work with blurbIQ’s creative team, to create and customize interactive overlays on their own video assets. All customers can measure the performance of overlay units with quick-time analytics dashboards that track viewer interactions for every live campaign.

“blurbIQ’s innovation with interactive video is consistent with the IAB’s vision of driving greater consumer engagement with branded video campaigns,” says Peter Minnium, Head of Brand Initiatives at the IAB. “Marketers are excited about the opportunity to make digital video interactive and the IAB Rising Stars lay the groundwork for that to happen.”

iPaQ Suite

iqVideo adds engagement with pre-roll by overlaying relevant brand and survey questions on the video to drive the viewer to understand and retain the video messaging. The pre-roll video is “gamified” and the viewer is scored at the end of the video. Customizable in video tabs can also be inserted within the interactive pre-roll unit. If a viewer clicks a tab, the pre-roll can stop and the viewer can explore the full in-player experience before returning to the pre-roll and then the video.

Link To Example 1 Link To Example 2

iqAdventure allows the viewer to choose their own video experience by selecting the sequence of video assets to view. Custom storyboarding or video thumbnail selection turn a 30 second TV spot into a longer, immersive engagement that can be shared across social media. Link To Example

iqBuildIt allows the viewer to build their own product. An interactive overlay of product questions invites the viewer to respond as the video streams. At the end of the video the viewer is presented with a view of the product with the features they have selected. Link To Example

iqChoice allows the viewer to choose between playing a 15-second ad with a sequenced survey overlay or watching a 30-second ad. A single advertiser slate appears prior to content asking viewers to choose an ad to watch before content runs. If no choice is made, a default ad runs. Link To Example

iqeCommerce Advertiser’s video asset is overlayed with call to action to shop or buy. Viewers can shop and purchase within the ad unit without having to exit to a new webpage. Link To Example

iqSkipAd allows the viewer to skip a pre-roll ad by responding to survey questions or by typing in the brand messaging the advertiser wants the viewer to receive. Link To Example

iqSocial allows advertisers to direct viewers to various branded social media pages through their pre-roll units. Advertisers can add the logos of up to four social networks, including Facebook, Twitter, YouTube, Google+ and Pinterest and can control at which point the logos appear. Note iqSocial components are standard on all iq ad models. Link To Example

iqSearch allows the viewer to search product information using a brand’s site search functionality, or by utilizing a major search engine, integrated into the video frame. Link To Example

blurbIQ (http://www.blurbiq.com ) is the leader in interactive experiences on video across the digital marketing spectrum. The patent-pending technology overlays video with interactive brand messaging sequenced to a brand’s video assets and uses gamification to get viewers involved. blurbIQ turns video commercials into interactive “games” that dramatically increase viewer engagements, video completion rates, brand recall and message retention. blurbIQ’s interactive units work seamlessly with pre-roll, in banner, mobile, tablet, and social media ad units. The company’s platform provides quick-time analytics so brands can measure every viewer interaction with their interactive video content like never before. Since launching in July of 2010, blurbIQ has executed cross platform campaigns with some of the biggest brands in the world such as AT&T, Campbell’s Soup, Jamba Juice, E*Trade, Duracell, Church & Dwight, General Motors, Focus Features, and Universal Pictures.

StreamGuys And AdsWizz Monetize Internet Radio for All Classical Portland

Otilia Otlacan — Thu, 21 Mar 2013 08:06:14 +0000

BAYSIDE, CALIFORNIA – All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30^th anniversary on the air. However, the pure-format Classical station – one of the few of its kind remaining – is not resting on its over-the-air laurels.

Streaming media and its monetization is top of mind for Director of New Media Alexander Bighill, who joined All Classical Portland in 2011. Bighill has since expanded to eight streams using StreamGuys’ cloud-based streaming architecture. Online and mobile listeners can choose from two AAC+ and two MP3 streams, further supported with redundant streams via StreamGuys’ robust architecture.

Most recently, the station has added AdsWizz’s Digital Advertising Monetization Platform for audio pre-roll injections. StreamGuys offers the AdsWizz platform as an integrated service for broadcasters and audio publishers seeking to generate revenue and monetize streams through targeted content delivery.

“We have a strong sense of place and love the music we play. We’re passionate about sharing this with the rest of the world, and StreamGuys helped us increase online listenership with the reliability of its global infrastructure,” said Bighill. “Online streaming can be fun and exciting, but sometimes that’s not enough of a reason to justify the money that goes into the technology. StreamGuys recommended AdsWizz when it came time to directly monetize our streams.”

Bighill reports that the AdsWizz service is reliable and hassle-free, with new audio files added to the pre-roll rotations over a simple user interface. The station is approaching ad insertion with simplicity to start, injecting in-house-produced pre-rolls as users initiate streams. Bighill expects pre-roll sales to escalate as more listeners and businesses become familiar with the service.

All Classical Portland also utilizes business software from both companies to strategize future growth opportunities. This includes StreamGuys’ SGMon and SGReports analytical tools, with the former producing weekly listenership overviews for comparison to Arbitron terrestrial audience reports. Bighill adds that SGReports offers “an insane amount of detail” about when and how listeners tune in. AdsWizz brings additional value with pertinent information on pre-roll impressions.

His overall impression is that streaming media is vital to the public media space, and that it’s time to take advantage of robust, multi-format delivery and cutting-edge technologies such as the AdsWizz platform.

“It should be no surprise that internet-based media is more than a fad,” said Bighill. “The ability to deliver our broadcast worldwide is a huge advantage because the ratio of terrestrial listeners versus online listeners will inevitably continue to shift. To help offset technological investments, new ways of generating revenue are also needed. The average internet user realizes that a 10-second message is preferable to a subscription service, and that’s where services like AdsWizz are helpful.”

About AdsWizz

AdsWizz provides ad serving and audience analytics technologies to CDNs, agencies, ad networks and online audio publishers. Its audience analytics product delivers publishers with real-time and actionable metrics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

WhatRunsWhere Launches First In-App Ad Tracking Service

Otilia Otlacan — Mon, 18 Mar 2013 13:09:58 +0000

Android Data Gathering Tool Allows Advertisers to Track What Ads Competitors are Running – and In Which Apps

SAN DIEGO - Giving advertisers and agencies the ability to track competitors’ use of in-app advertising for the first time, WhatRunsWhere (www.whatrunswhere.com), the service that already enables tracking of online and mobile ad campaigns, has launched a data gathering tool for the Android platform.

Using WhatRunsWhere’s new in-app capability, advertisers can now collect data from more than 20,000 Android apps. The data will provide crucial intelligence about where competitors’ ads are running, which specific ads are running there, who is selling those ads, and other information to help advertisers develop their own cost-effective mobile advertising campaigns.

“This is a significant development, not only for WhatRunsWhere, but the entire Android app market,” said Max Teitelbaum, co-founder and COO of WhatRunsWhere. “Until now, apps have been an informational black hole for marketers seeking to implement effective campaigns. Advertisers and agencies were buying ads blind, with no real performance history data showing what types of ads had worked in what apps. Now, with the introduction of WhatRunsWhere’s in-app tool, advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment.”

“The universe of Android-based devices continues to grow at an astounding rate,” Teitelbaum added. “The ability to effectively reach audiences across Android phones, tablets and other devices represents an enormous opportunity for advertisers.”

In September 2012, Google announced that it had activated more than 500 million Android devices globally, with 1.3 new devices activated daily. And Opera Mediaworks reported in February 2013 that Android had “emerged late in the year as the leading mobile phone OS as measured by impression volume.”

The in-app launch follows WhatRunsWhere’s August 2012 entry into the mobile ad space with its acquisition of the UK startup Mobile Ad Spy, a company specializing in global mobile ad intelligence gathering technology.

About WhatRunsWhere

WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. WhatRunsWhere also allows users to see what is happening on any online publisher: who is advertising there, who is selling the inventory, and what ads are running. With data from multiple countries and actionable insights from the data, WhatRunsWhere allows users to quickly dissect competitive online advertising campaigns, resulting in reduced risk and a higher ROI.

DIRECTV Strengthens Commitment to TV Everywhere Platform Through New Partnership with FreeWheel

Otilia Otlacan — Thu, 31 Jan 2013 16:40:36 +0000

DIRECTV and FreeWheel To Offer Seamless Video Advertising for Programmers on DIRECTV Everywhere Platform Creating New Revenue Opportunity for the Industry

EL SEGUNDO, Calif. - DIRECTV continues to make great strides toward evolving its DIRECTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, the industry’s leading video advertising technology provider.

Through the new partnership, DIRECTV is investing in a core component of the TV everywhere ecosystem, creating a new revenue stream for the platform, which allows customers to access the most popular TV shows and movies anytime, anywhere and on any device.

DIRECTV, its programming partners and advertisers will now be able to reach customers through the big screen and on mobile devices to create a sustainable advertising model on digital platforms. FreeWheel, which helps companies profitably manage advertising and operations across multiple devices, will play a key role in DIRECTV’s design and implementation of their digital ad insertion service scheduled to launch later this year.

“We are constantly looking for new ways to grow our DIRECTV Everywhere platform with the best and most recent content available from top programmers,” said Tony Goncalves, senior vice president, Digital Entertainment Products, DIRECTV. “Being able to offer our programming partners seamless digital advertising will help us secure top content and provide our customers with the most robust ‘everywhere’ product available. FreeWheel is a leader in the industry with an expert management team and is widely used by many programmers, making it a perfect match for DIRECTV.”

“We are proud to welcome DIRECTV to our customer set, which includes over 70 percent of brands found in the standard cable television line-up,” said Doug Knopper, co-founder and co-CEO of FreeWheel. “Our work with DIRECTV allows us to continue our efforts to connect the largest content owners with the broadest distributors to increase video syndication.”

In addition to the commercial agreement, DIRECTV has also taken an equity position in FreeWheel. The investment will enable DIRECTV to have insight into the product roadmap and industry evolution, as well as develop deeper relationships with industry leaders and key partners.

For more information on DIRECTV Everywhere please visit www.directv.com/everywhere.

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 35 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 185 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 15 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

About FreeWheel

FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, NBCUniversal, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.

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