RSSCategory: Ads by Display

Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory

Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory

| February 17, 2012

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

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appMobi’s New playMobi – An In-App Purchasing, Analytics and Social Game Triple Play for iOS, Android, Facebook

appMobi’s New playMobi – An In-App Purchasing, Analytics and Social Game Triple Play for iOS, Android, Facebook

| February 17, 2012

appMobi (www.appmobi.com) announced public beta availability of playMobi™, a cross-platform HTML5-based game development, deployment, and monetization SDK. playMobi gives HTML5 game developers an elegant JavaScript API solution to the many issues they face, including user authentication, in-game payments, social player engagement, scoring and leaderboard management. The core technology of playMobi is based on TapJs, which pioneered the social network category for HTML5 games and was acquired by appMobi in 2011. Developers can apply to join the playMobi beta program at www.appmobi.com/playmobi.

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Major Expansion at In-Gaming Ad Leader Double Fusion

| December 29, 2011

Share/Save Acquires Social/Casual Gaming Platform NeoEdge, Adds Canadian Distribution and Opens NY Sales Office SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising [...]

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YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security

| November 29, 2011

Share/SaveIndustry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend. Share/Save

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InTopic Media Announces Relaunch, MicroBanners

| October 20, 2011

Share/SaveATLANTA – InTopic Media, an online advertising company headquartered in Atlanta, GA, announced today they are relaunching their company following a complete redesign of their website and user control panels. InTopic is also expanding its advertiser base through its proprietary MicroBanner program by allowing advertising partners to inject their logos directly into the text of [...]

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blurbIQ Launches Cross-Platform Interactive Video Ad Units

blurbIQ Launches Cross-Platform Interactive Video Ad Units

| October 17, 2011

Share/SaveIndustry first to use game mechanics in video driving consumers to remember brand messages San Jose – blurbIQ Inc., whose patent pending interactive video advertising platform allows advertisers and publishers to use game mechanics to drive consumers to interact with their video messaging to remember brands at the point of purchase, today announced the launch [...]

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Mid-roll Video Ads Have Highest Completion Rates According to VINDICO Online Video Ad Study

Mid-roll Video Ads Have Highest Completion Rates According to VINDICO Online Video Ad Study

| October 17, 2011

Share/SaveAdvertisers see 93% completion rates for mid-roll video ads in long-form content. New York, NY – According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments. VINDICO analyzed millions of video ad impressions within [...]

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Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement

Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement

| October 11, 2011

Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.

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YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement

| October 6, 2011

Share/SaveCompany Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]

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AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend

| October 5, 2011

Share/SaveUnique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]

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Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising

| October 5, 2011

Share/Save- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]

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Vizu Launches “Value in Video” Initiative

| September 27, 2011

Share/SaveDelivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in [...]

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