New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions
76 per cent of Canadians are now TV streamers, and 18 per...
Vonage Delivers Better Engagement With Launch of Smart Video API Capabilities
New enhancements feature AI-powered interactions and end-to-end encryption
HOLMDEL, N.J. -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has...
Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV
New solution helps...
Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders
BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...
NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The arrangement will help optimize supply...
LightBox TV Appoints Sam Finegan as SVP Demand
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this...
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