Category: Ads by Creative
LiveRail Integrates DoubleVerify for Greater Control of Video Ad Environments
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.
Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising
Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.
PK4 Media Introduces Bishop Video Platform
PK4 Media (www.pk4media.com), the premium, performance-based media company today announced the availability of the Bishop Video Platform. Designed for the next generation of online video, the platform provides an easy-to-use solution for publishers and advertisers seeking to incorporate video on their website, or in their marketing mix.
Adobe Unifies Ad Campaigns Across Social, Search, and Display
Adobe Systems Incorporated (NASDAQ:ADBE) announced that technology acquired from Efficient Frontier is now available as part of the Adobe® Digital Marketing Suite, unifying social, search and display campaigns and creating true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. The struggle to unify campaigns has often left digital marketers, who will collectively spend almost $100 billion globally this year on digital marketing and advertising*, in the dark as they allocate their digital ad budgets to deliver the best return.
Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and Opportunities for Long Tail Advertisers
Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We’ve asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.
Mogreet’s Mobile Marketing Solutions Bring Rich Media, Social and Mobile Ad Monetization to Hispanic Audiences
Mogreet Mobile Campaigns Dominate the U.S. Market with Top Spanish-Language Broadcast and Media Companies
LiveRail Integrates comScore vCE for Improved Brand Safety
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.
Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials™ (vCE)
Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative offering from Forbes leverages comScore validated Campaign Essentials™ (vCE) to validate that ad impressions delivered as part of an advertiser’s vBIG program are in-view, providing the assurance that advertisers will only be charged for ads that have had an opportunity to deliver the desired advertising effect. This program is consistent with the principles addressed as part of Making Measurement Make Sense (3MS), an industry-wide initiative led by the ANA, IAB and 4A’s, which called for a set of standards across the industry and the need for a true measure of ‘viewable impressions’.
comScore Releases February 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
Exact Drive and Canned Banners Introduce One-Stop Solution for Dynamic Display Advertising
Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer.
Adap.tv and BannerConnect to Expand RTB for Online Video in Europe
Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding (RTB) pioneer, BannerConnect (www.bannerconnect.net). The move will rapidly expand the reach of RTB for video across Europe.
CPX Interactive Rolls Out Social Media Advertising Solutions
Digital advertising company CPX Interactive today announced the second in a series of 2012 product launches – a suite of social media display advertising strategies. CPX leverages its unparalleled online reach to deliver social media solutions that include a dedicated social media network vertical, custom social integrated ads, in-app and in-game display units, and a managed cost per fan program for the Facebook platform. The packaging of these services is designed to help advertisers better understand new options, metrics and ROI strategies in the emerging social media landscape.
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