Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.
After more than one year in development, Altitude Digital, a leader in online display advertising, is officially releasing its robust and one-of-a-kind video platform, Visualtising, at the ad:tech conference in New York.
Games.com, a division of AOL Inc., today announced a suite of industry-leading brand integrations for marketers looking to reach highly desirable audiences, including women and moms. This announcement follows the recent relaunch of Games.com, which includes a brand new cross-platform gaming experience, a refreshed library of more than 5,000 free online games, and new engagement and personalization features.
C3 Metrics today announced the release of “Viewable Conversions: The Missing Link In Viewable Impressions,” a comprehensive market analysis of the current state of ad viewability, technology and proposed industry standards that are addressing the issues, and a look at the future question: Viewable Conversions™.
Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks announced Dave Zinman as its chief executive officer. Zinman is the former GM of Display at Yahoo! and is credited as co-inventor of the ad server.
The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io - a London-based ad tech…
spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.
Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.
AOL (NYSE: AOL) announced the launch of Project Devil 2, the next phase of AOL’s continued focus on innovation in premium branded display. Project Devil, launched in the U.S. in September 2010 at Advertising Week, and in Canada in April 2011, was AOL’s foray into revolutionizing premium display on the Web. After two years of advertiser input across categories including Entertainment, Retail, CPG, Finance, and Travel, AOL has added to its portfolio of premium ad units.
Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership with Criteo, the global leader in performance display advertising. Through the partnership, joint customers in Japan will be able to utilize Marin Retargeting, a complete workflow, analysis, and optimization solution for advertisers and agencies seeking to manage retargeting as part of their online advertising program.
