Ad Operations Online » Audio Ads

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Otilia Otlacan — Mon, 22 Apr 2013 16:00:11 +0000

Leading Digital Audio Ad Network to Provide Advertising Solution for Xbox Music from Microsoft

NEW YORK – TargetSpot, the largest Digital Audio advertising network, announced that it will deliver in-stream audio advertising for the Xbox Music® service from Microsoft Corp®. Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices. The service is available on Xbox 360® video game and entertainment consoles, Windows 8® and Windows RT® tablets and PC’s, as well as Windows Phone 8® devices.

“We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft’s music content. Microsoft will leverage TargetSpot’s ad insertion technology to deliver highly targeted and relevant advertising to its listeners.

According to TargetSpot’s research, connected devices such as tablets and smartphones are facilitating access to content and leading to increased Digital Audio listening. Additionally, TargetSpot’s research shows that already, more than one-third of Internet Radio listeners regularly tune in to Digital Audio on a connected TV device.* With Xbox Music, Microsoft is at the forefront of streaming music innovation, providing massive access and reach across its powerful content platform.

“Our research shows that Digital Audio listeners consume their content across multiple music services and across multiple devices,” said Eyal Goldwerger, CEO of TargetSpot. “We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot’s Internet Radio advertising network now includes more than 85 radio groups and pureplay online music providers, with thousands of music, talk, news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day and personal listening preferences.

*All statistics from “TargetSpot Digital Audio Benchmark and Trend Study, 2012”

About TargetSpot

TargetSpot is the largest Digital Audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.

Media Prima Radio Networks Taps Triton Digital’s Ad Injector® Technology for Targeted Ad Insertion

Otilia Otlacan — Mon, 22 Apr 2013 14:14:05 +0000

Leading broadcaster is the first in Southeast Asia to use Ad Injector® to increase online audio advertising inventory value

SINGAPORE – Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, announced a successful deployment of its Advertising Platform including Ad Injector® technology to Media Prima Radio Networks, the radio division of Malaysia’s leading integrated media investment group which includes Hot FM, Fly FM and one FM.

“The ability to replace ads enables us to deliver a personal experience to each and every listener, resulting in increased engagement and audience growth for each of our stations”

Triton Digital’s Ad Injector replaces over 500,000 on-air spots per day, powering more than four million sessions each month, adding up to five million listening hours. The technology provides broadcasters with the ability to customize the online consumer experience and drive incremental revenue through the growing audience in this channel. Media Prima Radio Networks is the first Asia Pacific-based publisher to utilize Ad Injector® within its interAds product to deliver highly contextual ads to listeners by means of advanced targeting and online audio ad replacement.

“The ability to replace ads enables us to deliver a personal experience to each and every listener, resulting in increased engagement and audience growth for each of our stations,” said Seelan Paul, CEO of Media Prima Radio Networks.

“Ad replacement is absolutely critical to a radio broadcasters’ ability to monetize their online streams and results in a better overall experience for listeners. We are very proud to serve the advertising needs of Media Prima Radio Networks and have them further validate Triton’s Advertising Platform and Ad Injector® technology to manage and monetize their online audience,” said Jay Supovitz, SVP/General Manager of International Markets at Triton Digital.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

About Media Prima Radio Networks

Media Prima Berhad, a company listed on the main Board of Bursa Malaysia is one of Malaysia’s leading integrated media investment groups. Adopting the concept of commercial radio with format-specific programming, Fly FM, Hot FM & one FM are managed and operated by Media Prima Radio Networks (MPRN). All three radio stations were launched in October 2005, February 2006 and January 2009 respectively. These stations operate from Sri Pentas, Bandar Utama, Petaling Jaya and by far have added value and choices in the radio industry. The growing success of the 3 stations has increased opportunities in delivering effective advertising at a competitive rate. Media Prima Radio Networks has been providing healthy competition, providing listeners with relevant content and music as well as offering advertiser new reach in various target markets. Through continuous support from listeners, Fly FM, Hot FM & One FM are determined to keep the face of radio fresh and taking the listening experience to the next level. Media Prima Radio Networks has been recognised in various corporate awards which include Hot FM bagging the award for Best Radio Entertainment UDC Awards and The Brand Laurette Award, Radio Category in 2010.

Entercom Communications Brings Leading Stations to Triton Digital’s a2x Programmatic Buying Platform for Online & Mobile Audio Ads

Otilia Otlacan — Tue, 02 Apr 2013 14:00:16 +0000

Top Publisher to Provide Highly-targeted Opportunities for Advertisers Using Industry-first Real-Time Bidding

LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, announced that Entercom Communications has joined a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads, bringing its portfolio of leading digital radio stations to the platform.

“We are driven by a mission to optimize the value of our core audio content for our advertising partners, and Triton’s a2x platform allows us to do just that”

Entercom is one of the largest radio broadcasting companies in the United States, with a portfolio of over 100 stations, reaching nearly 30 million Americans each week. With locally-programmed broadcasts and distinguished personalities, the publisher boasts a highly-engaged audience and powerful digital capabilities.

“We are driven by a mission to optimize the value of our core audio content for our advertising partners, and Triton’s a2x platform allows us to do just that,” said Tim Murphy, VP of digital strategy and enterprise platforms for Entercom Communications. “a2x fits perfectly with our vision for the digital future of radio, and we’re proud to sign on as an early adopter of the platform.”

a2x is the first and only audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

“Entercom is a progressive company, and has been in tune with our vision for a2x from the outset,” said Mike Agovino, Chief Operating Officer at Triton Digital. “We’re excited to bring its highly-successful portfolio of stations to the platform, and work with them to leverage their data and ad inventory to maximize online and mobile revenues.”

For more information visit: http://www.tritondigital.com/publishers/audio-exchange

About Entercom

Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.

Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland Athletics and San Jose Sharks.

Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting. In 2012, Entercom was named by Information Week as one of the Top 500 Technology Innovators in the United States.

About Triton Digital

StreamGuys And AdsWizz Monetize Internet Radio for All Classical Portland

Otilia Otlacan — Thu, 21 Mar 2013 08:06:14 +0000

BAYSIDE, CALIFORNIA – All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30^th anniversary on the air. However, the pure-format Classical station – one of the few of its kind remaining – is not resting on its over-the-air laurels.

Streaming media and its monetization is top of mind for Director of New Media Alexander Bighill, who joined All Classical Portland in 2011. Bighill has since expanded to eight streams using StreamGuys’ cloud-based streaming architecture. Online and mobile listeners can choose from two AAC+ and two MP3 streams, further supported with redundant streams via StreamGuys’ robust architecture.

Most recently, the station has added AdsWizz’s Digital Advertising Monetization Platform for audio pre-roll injections. StreamGuys offers the AdsWizz platform as an integrated service for broadcasters and audio publishers seeking to generate revenue and monetize streams through targeted content delivery.

“We have a strong sense of place and love the music we play. We’re passionate about sharing this with the rest of the world, and StreamGuys helped us increase online listenership with the reliability of its global infrastructure,” said Bighill. “Online streaming can be fun and exciting, but sometimes that’s not enough of a reason to justify the money that goes into the technology. StreamGuys recommended AdsWizz when it came time to directly monetize our streams.”

Bighill reports that the AdsWizz service is reliable and hassle-free, with new audio files added to the pre-roll rotations over a simple user interface. The station is approaching ad insertion with simplicity to start, injecting in-house-produced pre-rolls as users initiate streams. Bighill expects pre-roll sales to escalate as more listeners and businesses become familiar with the service.

All Classical Portland also utilizes business software from both companies to strategize future growth opportunities. This includes StreamGuys’ SGMon and SGReports analytical tools, with the former producing weekly listenership overviews for comparison to Arbitron terrestrial audience reports. Bighill adds that SGReports offers “an insane amount of detail” about when and how listeners tune in. AdsWizz brings additional value with pertinent information on pre-roll impressions.

His overall impression is that streaming media is vital to the public media space, and that it’s time to take advantage of robust, multi-format delivery and cutting-edge technologies such as the AdsWizz platform.

“It should be no surprise that internet-based media is more than a fad,” said Bighill. “The ability to deliver our broadcast worldwide is a huge advantage because the ratio of terrestrial listeners versus online listeners will inevitably continue to shift. To help offset technological investments, new ways of generating revenue are also needed. The average internet user realizes that a 10-second message is preferable to a subscription service, and that’s where services like AdsWizz are helpful.”

About AdsWizz

AdsWizz provides ad serving and audience analytics technologies to CDNs, agencies, ad networks and online audio publishers. Its audience analytics product delivers publishers with real-time and actionable metrics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising

Otilia Otlacan — Fri, 02 Nov 2012 14:45:27 +0000

Study of Internet Radio listeners explores what factors drive positive response to advertising

NEW YORK - TargetSpot, the largest Digital Audio advertising network, released the results of its “Attitudes Towards Digital Audio Advertising” Study. Conducted by Parks Associates, this report unveils key new insights about what drives response and engagement in Digital Audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact.

Perceived Value is Key

Digital Audio listeners already derive additional value from their listening experience through the interactive elements that the medium provides. The same expectation applies to Digital Audio advertising: the majority of listeners don’t mind ads if they think they will receive something in return. 59% of Digital Audio listeners like to get coupons, special offers or discounts; 55% don’t mind ads as long as they have free access to favorite stations, and 37 % are willing to “like” an ad in order to receive discounts or special promotions for the product/service.

Listeners are also happy to receive branded stations and playlists from advertisers because they value the content. In fact, 34% said they are more likely to remember an advertiser if the media player has the advertiser’s logo or design, 30% said that branded stations improved their perception of the sponsoring advertiser and 27% said they were more inclined to buy products from the sponsoring brand.

Mobile devices provide another platform for advertisers to reach a receptive and ever-increasing Digital Audio audience. 27% of Digital Audio listeners do not mind getting ads on their mobile device for products/services they are interested in and the same percentage does not mind being targeted based on their physical location.

Proper Targeting Helps Drive Response

Digital Audio listeners are highly accepting of targeted advertising: 65% are comfortable receiving ads based on their personal profiles and 70% are comfortable receiving ads based on their Internet Radio usage and/or content preference. Additionally, listeners to multiple Internet Radio stations are 65% more comfortable being targeted based on their profile and 52% more comfortable being targeted based on their usage and content preferences than are single-site listeners.

Targeted advertising content resonates with Digital Audio listeners because it speaks directly to specific audiences and appeals to their individual interests. Correctly targeting the listener is critical, as is the creative messaging, since 35% of consumers who responded to a Digital Audio ad believe they were personally targeted. Additionally, Internet Radio listeners who listen across multiple Internet Radio sites are even more likely to feel ads are specifically speaking to them compared to single-site listeners. Nearly 39% of respondents to Internet Radio ads who listen to multiple stations daily believe they are being targeted by ads, versus 21% of those who listen to only one Internet Radio station.

High Engagement Levels Coupled with Perceived Value Leads to Significant Recall and Response

Digital Audio advertising effectiveness metrics indicate that recall and response are high and increasing year over year. 58% of Internet Radio listeners recall having seen or heard an Internet Radio ad in the last 30 days, up 12% from last year. Of those who recalled an Internet Radio ad, 44% responded to it in some way, up 10% from last year.

And, since one way Digital Audio users maintain a connection to their listening experience is by changing stations, it correlates that multi-site listeners are even more responsive to advertising: 66% recall seeing or hearing an Internet Radio ad, and of these, 52% responded to it in some way — 18% more than single-site listeners.

Relevance and proximity are key drivers of response. 52% of listeners who do not normally click on ads say that a relevant ad might lead them to visit an advertiser’s web site later. 30% are more likely to respond to an audio ad if there is an accompanying display ad on the web page.

Internet Radio Listeners are More Tolerant of Digital Audio Ads than Broadcast AM/FM Audience

Personally relevant ads appeal to digital audio listeners and drive high response rates. However, even when digital audio listeners do not perceive ads to be particularly pertinent to them, they are more accepting of them and less likely to stop listening than are listeners to traditional Broadcast AM/FM Radio. 26% of Broadcast AM/FM listeners stopped listening because they did not find an ad personally relevant, compared to only 20% of Internet Radio listeners.

“More than half of Internet Radio listeners are shopping or researching future purchases while listening, and 60% are social networking. Therefore, the effects of properly messaging to this engaged and influential audience are profound” said Eyal Goldwerger, Chief Executive Officer of TargetSpot. “Marketers need to take Digital Audio listeners’ viewpoints on advertising into account and harness the power of this fast-growing listenership to drive their objectives forward. We hope that our research can help marketers better understand the best practices in Digital Audio advertising that lead to high-impact results.”

To receive a free, detailed synopsis of the research, download TargetSpot’s Attitudes Towards Digital Audio Advertising white paper from: http://www.targetspot.com/research/.

About the Research

TargetSpot Digital Audio Benchmark and Trend Study, 2012

Research based on an online survey of Internet Radio listeners in the United States (U.S.). The study fielded January 7, 2012 through January 17, 2012. The sample population includes 1,000 adult U.S. Internet Radio listeners in broadband households who listen to the medium once a month to daily.

About TargetSpot

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

Marchex Expands Digital Call Advertising to Hundreds of Local Properties Through Deal with CityGrid Media

Otilia Otlacan — Thu, 08 Sep 2011 08:54:15 +0000

CityGrid Media’s leading local ad and content network, CityGrid® using Marchex to connect millions of consumers to advertisers through phone calls

SEATTLE – Today, Marchex, Inc. (NASDAQ:MCHX) announced continued momentum for its digital call advertising opportunity through a partnership with CityGrid®, a leading local content network that connects web and mobile publishers with local advertisers. This agreement will increase the breadth of Marchex’s Digital Call Marketplace through CityGrid’s extensive network of local web and mobile publishers, including Citysearch, Urbanspoon, Insider Pages and hundreds of other leading web and mobile properties.

CityGrid Media will place Marchex’s national and local advertisers in relevant call advertising placements across its CityGrid® advertising network – to connect them to consumers through phone calls when these consumers are looking for relevant products or services. Through Marchex’s technology platform, advertisers pay for these live customer connections on a performance pricing model, Pay For Call (PFC), and then utilize call analytics to better understand the value of these calls.

“We’re excited to partner with Marchex and believe there is a great opportunity to create live connections between our local consumers and Marchex’s advertisers,” said Rob Angle, SVP at CityGrid Media. “Marchex’s digital call advertiser base is a great fit for our network and we believe we can show them a lot of value from our network of local publishing partners.”

“We see strong momentum for digital call advertising, among both national and local businesses, and are focused on partnering with mobile and web traffic leaders to continue to increase the breadth of our digital call marketplace,” said Pete Christothoulou, COO at Marchex. “CityGrid® is one of the most valuable and recognized local content networks and represents the type of partner we look for to help us drive live connections, new customers and more sales for our advertisers.”

Marchex has created a technology platform that creates, manages and optimizes digital call advertising campaigns to drive quality inbound phone calls from consumers to businesses. The platform includes many components, such as Pay For Call (PFC), mobile voice search and call analytics technologies.

The Marchex Digital Call Marketplace creates opportunities for live connections between advertisers and potential customers by targeting call-ready consumers through all digital media channels, including mobile, online and VOIP. Advertisers pay for these live connections on a performance basis, Pay For Call (PFC). The Marchex Digital Call Marketplace includes hundreds of thousands of advertisers seeking to drive quality inbound phone calls to their businesses from more than one hundred call media publishers spanning a broad range of media channels.

About CityGrid Media:

CityGrid Media is an online media company that connects web and mobile publishers with local businesses by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon.

CityGrid Media is an operating business of IAC (NASDAQ: IACI).

About Marchex:

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.

Our performance-based call advertising products, Marchex Call Connect and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Solutions products empower businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.

For more information about Marchex (NASDAQ: MCHX), please visit www.marchex.com.

Triton Digital Increases Ad Inventory Value with Targeted Ad Injector Module

Otilia Otlacan — Fri, 19 Nov 2010 17:09:10 +0000

Ad Insertion Technology makes Streaming Media Ad Inventory More Valuable by Targeting Niche, Discreet Audiences

LOS ANGELES – Triton Digital (www.tritondigitalmedia.com), the leading provider of digital tools, services and content to the media industry, announced the general availability of its Targeted Ad Injector technology, which lets advertisers insert hyper targeted ads into streaming media for niche and discreet audiences in specific Designated Market Areas (DMAs). Now broadcasters can increase the value of their ad inventory and grow loyalty through location-relevant ads.

Targeted Ad Injector easily plugs into the Triton Ad Injector platform, the foundation for all Internet radio broadcasters looking for robust ad insertion, sales, trafficking and scheduling, forecasting and reporting tools. Targeted Ad Injector lets broadcasters place highly-relevant ads into the stream based on the geographic location of the listener, enabling a reach into niche audiences broadcasters couldn’t reach with traditional advertising spots. When using a Flash Player, synchronized banner ads accompanying the audio ad can be displayed as well as the display of artist and title information for songs. Triton also provides a way for broadcasters to integrate their own media players into the Targeted Ad Injector, if they choose.

“Our advertising staff was able to generate significantly better returns from our ad rate per CPM as a direct result of our new ability to deliver location-relevant messaging,” said Amit Khanna, CEO, Aeibo LLC (Hindi Radio Mera Sangeet). “Mera Sangeet’s target listeners are a highly sought-after audience that happens to be widely dispersed across multiple DMAs. By leveraging Triton’s server side Targeted Ad Injector we are able to offer our clients the reach they desire with geographically targeted ads across all players and clients, including iPhone, Android phones, Google/Apple TV and smart devices.”

Targeted Ad Injector brings several key benefits to advertisers and broadcasters inserting the technology into their ad delivery platforms:

- “Real time” audio ad insertion per user; each listener gets a unique ad for their individual stream or player
- Target ads to listeners in Designated Market Areas and mobile devices
- Supports any device compatible with MP3 streams such as the Apple iPhone and Adobe Flash player
- Integration into Ando Media’s powerful Web-based ad scheduling, ad impression measurement and ad metrics services
- Local advertisers grow revenue by delivering their message to a larger, more geographically diverse audience that is increasingly accessing traditional radio through the Web and mobile devices

“Broadcasters are continuously looking for new ways to make the most of their streaming product, especially given the reach the Web provides and the ability for audiences to access streams in more places, and through more devices,” said Mike Agovino, Chief Operating Officer, Triton Media Group. “Similar to the way Web search companies deliver personalized ads for relevant search terms, Targeted Ad Injector instantly increases the value of ads for advertisers with location-specific messaging delivered to audiences via the device of their choice, for which broadcasters can demand premium CPM rates.”

About Aeibo LLC

Aeibo, LLC owns and operates Mera Sangeet (www.merasangeet.com), the leading online Hindi and Bollywood radio station in the US. Mera Sangeet combines social networking with interactive radio through its portal. This is an engaging experience for Mera Sangeet listeners, who comprise essentially of South Asians in the US. Mera Sangeet is the first Hindi/Bollywood radio station to leverage a comprehensive Triton Digital package consisting of SAM Broadcaster, Ad Injector and stream delivery.

About Triton Media Group, LLC

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

MXP4, Spotify and Sony Music Launch Interactive Music Advertising App on Spotify

Otilia Otlacan — Tue, 05 Oct 2010 10:00:22 +0000

First-of-its-kind campaign for Mark Ronson’s new album uses MXP4 technology to enable Spotify users to play with tracks in a game-like environment directly within the ad

Campaign marks latest step in MXP4’s vision to bring social music gaming to all music platforms, devices and online networks

PARIS – MXP4, the leading developer of interactive music solutions, and Sony announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4’s technology, enables Spotify users to play with and mix three Ronson tracks – including his first single Bang Bang Bang. The campaign is set to run in the UK, Sweden, Norway, France and the Netherlands.

The MXP4 app will be featured within the Spotify lightbox ad unit and on the Spotify blog, and uses MXP4’s interactive technology to enable music fans to play with three Ronson tracks, Bang Bang Bang, The Bike Song and Somebody To Love Me, in a game-like fashion. The individual elements of each song can be turned on and off as each track plays, allowing users to create their own unique versions of the songs. The app will also be launched on Mark Ronson’s Facebook page, allowing his fans to share the app with their Facebook friends – play with it here: http://bit.ly/mxp4spotify.

Albin Serviant, MXP4 CEO, said: “We’re hugely excited to be launching our first interactive music ad units with Spotify. Our social music gaming apps are a great leap forward from traditional audio and banner advertising, offering an immersive game-like experience that’s been proven to keep music fans engaged for minutes at a time. Music services like Spotify are becoming ever more social, while music fans continue to share content across multiple platforms, and MXP4 is well placed to leverage that engagement for brands and advertisers through its social gaming apps, as this campaign proves.”

Will Hope, Senior Partner Account Manager at Spotify, said: “It’s great to integrate MXP4 into our advertising platform and to support yet another innovative artist marketing campaign with Sony Music. MXP4′s interactive app is such a good tool to engage our users with new music, whilst Spotify offers the ideal environment and audience.”

Louise Gitlin, New Services Account Manager, Sony Music Entertainment UK Ltd., said: “We think this promotion is a perfect fit for Mark given his prominent position as a DJ and producer. The app is something new and innovative and it is a great way of having Spotify users interact with his music.”

Whether developed to promote brands or bands, MXP4′s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

ABOUT MXP4:

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech.

VINDICO Group the First Demand-Side Video Ad Server to be Accredited by Media Rating Council

Otilia Otlacan — Wed, 14 Jul 2010 10:55:50 +0000

Accreditation underscores market need for seamless, stable and secure online video measurement

NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side video ad server to be accredited by the MRC, a process that requires companies to submit technology and processes to rigorous third-party audits to ensure compliance with industry standards. VINDICO’s accreditation indicates its video advertising platform is compliant with the MRC’s standards for Media Rating Research and the applicable guidelines published by the Interactive Advertising Bureau.

Established in 1964, the Media Rating Council was created to audit and accredit audience rating services in an effort to improve the quality of audience measurement and to help ensure accuracy and transparency. More than 115 companies, such as Time Warner, MSNBC and New York Times, are MRC members, representing a broad spectrum of the media industry, from radio and broadcast to print and online publishers. The MRC works with independent CPA firms to audit members’ measurement services and provide accreditation.

“We applaud VINDICO’s efforts and leadership to gain accreditation for its online video ad serving products,” said George Ivie, CEO and executive director of the Media Rating Council. “This accreditation underscores the importance of video advertising and helps prepare online advertisers and agencies for further growth linked with MRC accredited measurement.”

The first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group works with entities such as VivaKi and Universal McCann to provide video ad serving, tracking and analytics for campaigns across all ad networks. VINDICO offers a suite of planning and buying services that make it easy to buy, serve, track and measure video ad activity. Through VINDICO, online media buyers can work with multiple ad networks and receive standardized ad tracking and reporting for the entire online video industry. This accreditation will benefit dozens of VINDICO Group’s clients, which include The Pool™ participants such as BlackBerry, Denny’s, Disney Pictures, General Mills, General Motors, Kraft, Mars, U.S. Cellular, Verizon Wireless and Walgreens

“VINDICO is solving for the market what DoubleClick solved for the banner ad space, providing an efficient and reliable way to serve video ads across multiple networks,” said Matt Timothy, president of VINDICO Group. “Putting our technology through the rigorous MRC accreditation process demonstrates our continued commitment to making online video as trusted and easy to work with as any other measured media. With accreditation by the MRC, VINDICO aims to give advertisers the confidence to make larger investments in online video.”

“Industry benchmarks such as the MRC put video tracking and measurement on a solid foundation,” said Tracey Scheppach, Founder of The Pool at VivaKi. “We know that VINDICO’s move will motivate more investment and accelerate the shift of advertising spend to online video. We are thrilled The Pool is working with the first third-party video ad server to receive the MRC’s stamp of approval.”

About VINDICO Group:
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group allows advertisers to buy, serve, track and measure all of their online video ad activity. Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com.

About BBE:
Founded in 2004 by CEO Matt Wasserlauf, BBE is the digital media authority. The company helps advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space. BBE’s large-scale, online distribution network delivers original and syndicated content in a highly targeted, measurable way, making the online video space safe for advertising dollars. BBE’s online video network of over 2,400 Web channel partners delivers content 24/7. Collectively, these publishers have the capacity to reach an enormous audience, carefully segmented by specific viewer demographics. Please visit http://bbe.com/.
About MRC:
The Media Rating Council (MRC) is a nonprofit industry association whose members consist of the blue chip companies of our industry including television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. The MRC charter is to maintain audience research confidence and credibility with the goal of securing for the industry audience measurement services that are valid, reliable and effective. The MRC was formed in 1964 at the urging of the United States Congress. Audience measurement services desiring MRC Accreditation are required to disclose to the MRC membership (and all customers) all methodological aspects of their service; comply with the MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits to authenticate and illuminate their procedures. The membership evaluates these audits and the MRC Board grants Accreditation if deemed warranted. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of Research in the marketplace. Further information about MRC’s accreditation and auditing procedures can be obtained from: www.mediaratingcouncil.org.

Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue

Otilia Otlacan — Thu, 27 May 2010 06:15:07 +0000

DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering.

Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This report, Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend. That data is aligned with business model analytics surrounding in-banner video serving, premium and remnant/3rd party pre-roll sales and ad serving, video overlays, search and the emerging mobile platform, each presented and detailed.

The report’s historical (2007-2009), current year and extended revenue forecast is amplified and supported by detailed industry Q & As, plus rigorous business model analysis spanning CPM share to inventory barter. Each video advertising network and platform is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business model, sell-out percentages, CPMs by avail format, media spend and related revenue by provider, R & D initiatives and strategies to engage Smartphone users. In-banner video and rich media platforms Eyewonder, Pointroll, Eyeblaster and Googles DoubleClick are user reach and inventory scale market leaders of the multi-screen platform advertising group. 3rd party video networks representing premium pre-roll inventory, overlays and promotional executions analyzed in the report include BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo. Video advertising networks with CPM share business models joined with dedicated ad sales teams generate 75% of the segments revenue. Multi-screen video inventory continues to grow at rates faster than publisher ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside. Revenue growth and ongoing consolidation within the video advertising platform segment is driven by publisher exploitation ambitions requiring powerful, vertically integrated solutions opportunistically endorsed by strategic acquisitors.

Key Topics Covered:

- Market Trends and Business Dynamics 2010-2012
- Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 2012
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 2012
- 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- Video Advertising Networks Encompass the Following Broad Solutions Categories:
- Video Advertising Platform and Network Business Trends: 2010 2012
- The Video Advertising Network and Platform Market: 2010 – 2012
- Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison
- Video Advertising Networks and Platforms: Cpm Share/Participation Analysis
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- Online Video Advertising Networks Terminology

Section One
- Market Trends and Business Dynamics 2010 2012
- Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 – 2012
- Online Video Advertising Platforms, Solutions Providers, Auctions and Networks
- 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segments Revenue
- Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 – 2012
- Video Ad Network Inventory Expanded by 34% in 2009
- Video Advertising Network Inventory Growth: 2008 – 2009
- Market Growth Drivers: 2010 2012
- 3rd Party Pre Roll Video Networks: Revenue Trends 2007 – 2010
- Market Growth Drivers: 2010 2012
- In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010
- In Banner Ad Serving Platforms: Revenue 2007 – 2012
- Online Video Advertising Platforms: In-Banner Delivery Specialists
- Online Video Advertising Platforms: In-Banner Gross Media Spend
- In-Banner Gross Media Spend Rose by 8.5% in 2009
- In-Page Video Ad Impressions and Gross Media Spend: 2005 – 2009

Companies Mentioned:

Adap.Tv
Audience Science
Blinkx
Truveo
BBE
Scanscout
Spotxchange
Tremor Media
Vidsense
Videoegg
Wizzard Media
Yume Inc
Eyewonder
Eyeblaster
Pointroll
For more information visit http://www.researchandmarkets.com/research/930ed3/video_advertising

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