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Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local...

NEW YORK -- Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising...

JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering

The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights NEW YORK -- JW Player, the leading SaaS video...
Ad Tech Daily

New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK -- MAGNA Media...
Ad Tech Daily

More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...
Ad Tech Daily

Vonage Delivers Better Engagement With Launch of Smart Video API Capabilities

New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has...

Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...

Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Ad Tech Daily

Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers

Veritone Attribute enables Audacy to provide advertisers with additional analytics capabilities for campaign planning, performance monitoring and optimization DENVER -- Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™,...

MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI

LOS ANGELES -- MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent...
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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps...

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