Category Page for: CPC

Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal

» by Otilia Otlacan December 17th, 2008 at 9:00 am » Comments (0)

Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most promising technologies developed in the central Texas region in 2008. Click Forensics was recognized in the Internet Award category for its market leadership in helping to quantify the size of the industry click fraud problem and for developing breakthrough technologies that help to mitigate the impact ...more »

Greenlight’s Paid Search Platform Recognised at E-Consultancy Awards

» by Otilia Otlacan December 15th, 2008 at 10:00 am » Comments (0)

- SearchSentry™ highly commended for Innovation in Paid Search - LONDON - Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category. Specialist search marketing agency Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity by providing brand managers with detailed information on who is bidding on their brands. It then mines the data collected so that ...more »

Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers Who Use Pay-Per-Click Advertising

» by Otilia Otlacan December 9th, 2008 at 10:00 am » Comments (0)

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing, Inc. in a joint effort to reduce pay-per-click fraud against online advertisers. Pay-per-click fraud, otherwise known as click-fraud, is an internet crime. It occurs anytime an individual, automated script, or computer program clicks on a business’s ad multiple times for the purpose of generating a charge per click. Click-fraud allows competitors to prevent their competition from making sales online, thereby significantly reducing a business’s profit and potentially running their competitors out of business altogether. Due to the ...more »

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

» by Otilia Otlacan October 29th, 2008 at 10:45 am » Comments (0)

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,500 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both ...more »

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

» by Otilia Otlacan October 29th, 2008 at 9:45 am » Comments (0)

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company's delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year's second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, "Search Engine Performance Report Q2 2008,” Google, Microsoft ...more »

LookSmart Presents Thought Leadership Series for Online Advertisers

» by Otilia Otlacan October 23rd, 2008 at 9:00 am » Comments (3)

John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell. “We are proud to sponsor this educational series in the hopes that the insights provided will help advertisers make smarter choices in online advertising,” said Ted West, chief executive officer and president of LookSmart. “Providing value to advertisers is our top priority and doing that through great ...more »

magnify360 Launches Google Cost Optimizer

» by Otilia Otlacan October 22nd, 2008 at 10:50 am » Comments (0)

Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets LOS ANGELES - Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform. Google Cost Optimizer ...more »

LookSmart Strengthens Network Quality with Click Forensics

» by Otilia Otlacan October 22nd, 2008 at 9:00 am » Comments (1)

FACTr Service to Give Greater Insight into Network, Improve Advertiser Value SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics' FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network. “LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on ...more »

LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools

» by Otilia Otlacan October 20th, 2008 at 9:00 am » Comments (1)

New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. Enhancements to the LookSmart AdCenter platform include: - Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week - Easy Price Adjustments – advertisers can save time and effort by adjusting ...more »