Remarketing/Retargeting Rated Most Under-Utilized Technology

SHERMAN OAKS, Calif. – There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com, a premier platform for search and display advertising, and SEMPO, the Search Engine Marketing Professional Organization.
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Proprietary Tool Reduces Rate of Fraud

SHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers against click fraud, Advertise.com announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com’s search advertising already benefits from this anti-fraud technology to protect against click fraud.
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Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM

SALT LAKE CITY – LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry.

“We’re excited about the potential for growth in this area,” said Bret Grow, president of LinkTrust. “Even with the increase in online purchasing and marketing, the potential to reach consumers making purchases over the phone is huge. But the question has always been: How do affiliates get paid for these leads?”
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Leading Online Marketing and Advertising Company Precisely Matches Advertisers with Publishers for Performance-based Returns

SHERMAN OAKS – Advertise.com, a premier platform for search, display and CPA marketing, announced it has launched a new Cost per Action (CPA) platform to deliver highly-qualified traffic for advertisers and increased commissions for publishers. Cost per Action advertising refers to the practice of paying publishers only when their visitors perform a specific action as a result of an ad. Advertise.com is a premier platform for search and display marketing, enabling advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. – Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK) and the leading global provider of affiliate marketing solutions, announced that for the fourth consecutive year it is the affiliate marketing provider of choice for America’s largest retail Web sites. Among the retailers listed in The 2009 Internet Retailer Top 500 Guide, 62 percent of those who work with third-party affiliate marketing partners choose Commission Junction – more than all other affiliate marketing providers combined. Commission Junction’s 62 percent market share reflects a steady growth trend since last year, when it claimed 53 percent of the Internet Retailer Top 500 market share.
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Paving the Way for New Monetization Strategies

SYDNEY – Monetelize Inc. (www.monetelize.com) announced that it has developed a new ‘Ad Conversion’ system that enables .tel domains to host advertising from ad networks and other third party advertisers.
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SmartRotation Tool Helps Advertisers Meet Their ROI Goals Through Automated Campaign Management
ad:tech San Francisco
Booth No. 1866

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the limited beta test of SmartRotation, a cost-per-acquisition (CPA) driven tool that uses a tracking pixel to automatically optimize campaigns based on the best-converting ad creative. SmartRotation is part of a larger beta test of ad rotation and is the latest addition to LookSmart’s award-winning AdCenter, a powerful ad serving and keyword auction platform that enables advertisers to manage return on investment (ROI) through increased targeting and tracking.
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