Marchex to Present on Small Businesses Marketing Opportunities and Reputation Management


Borrell’s Local Online Advertising 2010 Conference

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Pricing, CPC, Digital Marketing, Events, Internet Strategy, Marketing Strategy, Online Media, Search Marketing (SEM)Comments (1)

AdSide Selected by AlwaysOn as an OnMedia Top 100 Winner


The Premium Content Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and Publishing Industries

NEW YORK – AdSide, a premium pay-per-click ad network, has been selected as an OnMedia Top 100 Company, and has been honored at the AlwaysOn OnMedia event alongside fellow winners and peers, at the Mandarin Oriental Hotel in New York City.
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the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs


Demand Side Channels Must Innovate and Differentiate In Order to Thrive

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment of its Online Advertising Market Report series.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Revenue Optimization, Ad Serving, Ad Targeting, Ads by Pricing, Audience Measurement, CPM, Internet Strategy, Online Advertising Challenges, Online Media, Publicis Groupe, ROI Measurement, Reports and Studies, Rubicon Project, Turn, interCLICKComments (2)

comScore Reports Global Search Market Growth of 46 Percent in 2009


Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
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Search Marketing Sector Rebounds After Positive Holiday Season Led By Retail


Spend Expected to Grow by More Than 15 Percent in 2010; Data Based on Efficient Frontier’s Q4 2009 U.S. Search Engine Performance Report

SUNNYVALE, Calif. – The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing consumer demand and took a more aggressive position with their search campaign spend. This is according to Efficient Frontier, a leading performance marketing company with more than $750 million in global client spend annually. This data and specific industry trends were released in the company’s Q4 2009 U.S. Search Engine Performance Report.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Pricing, Advertising Industry Deals, CPC, Digital Marketing, Internet Strategy, Microsoft, Reports and Studies, Search Marketing (SEM), YahooComments (1)

Industry Click Fraud Rate at 15.3 Percent for Q4 2009


Rate Lowest in Three Years for Busy Holiday Shopping Season

AUSTIN, Texas – Click Forensics, Inc. released advertising audience quality figures for the fourth quarter 2009 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across all leading search engines as well as comparison shopping engines and social networks. Traffic across more than 300 ad networks is reflected in the data. Key findings for Q4 2009 include:
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AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google


Quarterly Search Engine Advertiser Update shows a 12.5 percent increase in Google ad spend across top retailers and other data on Q4 performance at the big 3 engines

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a near 13 percent increase in ad spend for the top 80 US retailers on Google, despite a 5 percent decrease in active advertisers.
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VideoEgg Reaches Profitability


Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering

SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. Today, VideoEgg works with more than 90 percent of the biggest digital advertisers in North America 1.
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