Category Page for: Ads by Pricing

As Online Video Viewing Shifts From PC to TV Screen, Viewers Will Number Nearly One Billion by 2013, According to ABI Research

» by Otilia Otlacan December 22nd, 2008 at 12:40 pm » Comments (0)

NEW YORK - While today’s consumer is most likely to watch online video on the PC screen, over time more and more consumers will watch over-the-top video delivered to the living room, according a new study from ABI Research. This continued trend towards TV-viewed online video will help drive overall adoption, as the number of online video viewers grows from 563 million at the end of 2008 to 941 million by 2013. “All stakeholders in the online video ecosystem are eyeing the living room,” says research director Michael Wolf. “With the continued adoption of network-connected video game consoles, the porting of ...more »

Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal

» by Otilia Otlacan December 17th, 2008 at 9:00 am » Comments (0)

Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most promising technologies developed in the central Texas region in 2008. Click Forensics was recognized in the Internet Award category for its market leadership in helping to quantify the size of the industry click fraud problem and for developing breakthrough technologies that help to mitigate the impact ...more »

Greenlight’s Paid Search Platform Recognised at E-Consultancy Awards

» by Otilia Otlacan December 15th, 2008 at 10:00 am » Comments (0)

- SearchSentry™ highly commended for Innovation in Paid Search - LONDON - Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category. Specialist search marketing agency Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity by providing brand managers with detailed information on who is bidding on their brands. It then mines the data collected so that ...more »

Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers Who Use Pay-Per-Click Advertising

» by Otilia Otlacan December 9th, 2008 at 10:00 am » Comments (0)

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing, Inc. in a joint effort to reduce pay-per-click fraud against online advertisers. Pay-per-click fraud, otherwise known as click-fraud, is an internet crime. It occurs anytime an individual, automated script, or computer program clicks on a business’s ad multiple times for the purpose of generating a charge per click. Click-fraud allows competitors to prevent their competition from making sales online, thereby significantly reducing a business’s profit and potentially running their competitors out of business altogether. Due to the ...more »

Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay For What You Get

» by Otilia Otlacan December 5th, 2008 at 9:15 am » Comments (0)

Or: How I learned to stop targeting and love the results LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice president of marketing, Hydra: "Finish all your dinner," my mom used to tell me. "Or you can't be a member of the clean plate club." Not wasting food earned me not only membership in that private collective, but also the reward that went with it, namely dessert. Anyone raised by Depression-era-born parents was indoctrinated with the notion that waste is bad. Turns out that was good preparation for business. Executive leadership, like mom, abhors waste of any kind. ...more »

Commission River Unveils Next Generation Affiliate Marketing XML Plug-ins

» by Otilia Otlacan December 2nd, 2008 at 9:00 am » Comments (0)

Affiliate Marketing Company Unveils the Next Generation of XML-Enabled Marketing Tools for Publishers That Embeds Shopping and Rate Comparison Intelligence into the Agent's Distributed Web Sites Through Remote Content Delivery DRAPER, Utah - Commission River Corporation, a wholly-owned subsidiary of BayHill Capital Corporation (OTC Bulletin Board: BYHL), an Internet-enabled marketer of communications services and technology solutions, unveiled new affiliate marketing technology it calls 'XML Plug-in' software. The code, which Commission River believes is the first of its kind and which it intends to make available to all its affiliate publishers, facilitates real-time content delivery to the user web sites in the ...more »

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

» by Otilia Otlacan October 29th, 2008 at 10:45 am » Comments (0)

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,500 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both ...more »

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

» by Otilia Otlacan October 29th, 2008 at 9:45 am » Comments (0)

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company's delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year's second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, "Search Engine Performance Report Q2 2008,” Google, Microsoft ...more »

PubMatic AdPrice Index Shows U.S. Economic Slowdown Continuing to Affect Display Advertising

» by Otilia Otlacan October 23rd, 2008 at 10:15 am » Comments (0)

Online Ad Prices Declined 27% in 2008; Downward Trend Drives the Need for More Accountability and Measurability PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today unveiled the PubMatic AdPrice Index for Q3 2008 (www.pubmatic.com/adpriceindex), a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but these price levels have been ...more »