Category Page for: Roadblock Ads

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »

TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

» by Otilia Otlacan October 2nd, 2008 at 9:00 am » Comments (1)

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.) more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Creatives Showcase: The We8 Side of Coke

» by Otilia Otlacan July 30th, 2008 at 10:17 am » Comments (0)

I'll be stepping away from the Eyeblaster creative zone (not that there's anything wrong with that!) and bring to your attention a campaign that I have completely missed if it wasn't for Martina at Adverblog.com to post about it: the We8 side of Coke. It's not that I haven't seen traces of this campaign (bumped into a few roadblock ads, closed them as soon as possible and browsed on) but it was just not memorable enough. Eye-candy, yes. Efficient? I wouldn't think so. What is it? more »

New Google Search Feature Helps Users Skip Roadblock Ads

» by Otilia Otlacan June 12th, 2008 at 9:45 am » Comments (0)

It appears that a new Google search feature has been enabled for a limited number of locations (English-based Google properties), a feature that will undoubtedly affect sites employing roadblock ads upon user entrance. The new 'skip intro' feature provided next to the site titles allows users to reach the desired page without having to wait for animations to load or having to click themselves the 'skip intro' link. Not only will this help skipping the very annoying fancy-schmancy Flash presentations you're bound to bump into when visiting certain sites, but it can also help you skip roadblock ads even before you ...more »