Posted on 17 September 2009
Premium Display Advertising Solution Designed for Brand Advertisers Includes Larger, More Impactful Ad Formats with Embedded Social Functionality
SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced Ad STAMP, a premium, high-impact display advertising product designed to overcome the challenges faced by marketers, publishers and consumers in today’s digital media ecosystem, and take advantage of the opportunities for engagement provided by today’s social media environment. Ad STAMP dedicates an expanded amount of Web page real estate to the marketer, while enhancing the media experience for the reader, and bringing both parties together in mutually beneficial conversation.
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Posted on 15 July 2009
PageMorph™ homepage takeover ad format gives advertisers maximum brand exposure on high-profile publishing sites
ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its new PageMorph™ takeover ad format, a high-premium “flagship” offering for publishers.
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Posted on 22 May 2009
SAN FRANCISCO – PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns.
“PremiumChannels.com has developed a platform proven to deliver tangible results with our Echoes process,” said PremiumChannels.com founder Ken Margolis. “With the Online Advertising Industry striving to prove the value of its media, our method has been proven to increase click-through rate and conversions with measurable results.”
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Posted on 03 October 2008
New Features Makes it Easier For Web Publishers to Monetize Online Video
NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.
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Posted on 02 October 2008
TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.”
“Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.)
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Posted on 03 September 2008
The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them.
Standard, Flash or Rich Media Banner
Agency: A&E Television / Client: Gene Simmons’ Family Jewels
Agency: IAC Advertising Solutions / Client: Bacardi
Agency: MS3 Marketing / Client: Castrol SYNTEC
Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero
Agency: Liquid / Client: Paramount/The Spiderwick Chronicles
Agency: Unicast / Client: Warner Brothers/Harry Potter and the Order of the Phoenix
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Posted on 30 July 2008
I’ll be stepping away from the Eyeblaster creative zone (not that there’s anything wrong with that!) and bring to your attention a campaign that I have completely missed if it wasn’t for Martina at Adverblog.com to post about it: the We8 side of Coke.
It’s not that I haven’t seen traces of this campaign (bumped into a few roadblock ads, closed them as soon as possible and browsed on) but it was just not memorable enough. Eye-candy, yes. Efficient? I wouldn’t think so.
What is it?
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Posted on 12 June 2008
It appears that a new Google search feature has been enabled for a limited number of locations (English-based Google properties), a feature that will undoubtedly affect sites employing roadblock ads upon user entrance.
The new ’skip intro’ feature provided next to the site titles allows users to reach the desired page without having to wait for animations to load or having to click themselves the ’skip intro’ link. Not only will this help skipping the very annoying fancy-schmancy Flash presentations you’re bound to bump into when visiting certain sites, but it can also help you skip roadblock ads even before you get to see them. Sure, you could have skipped the ad yourself if you wanted to, but Google now offers a more rapid, direct approach to doing so.
How will this affect the advertisers and publishers?
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