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Category: Roadblock Ads
Federated Media Launches Ad STAMP
Premium Display Advertising Solution Designed for Brand Advertisers Includes Larger, More Impactful Ad Formats with Embedded Social Functionality SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced Ad STAMP, a premium, high-impact display advertising product designed to overcome the challenges faced by marketers, publishers and consumers in today’s digital media [...]
EyeWonder Unveils New PageMorph Premium Ad Format for Publishers
PageMorph™ homepage takeover ad format gives advertisers maximum brand exposure on high-profile publishing sites ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its new PageMorph™ takeover ad format, a high-premium “flagship” offering for publishers.
PremiumChannels.com Introduces “Premium Campaign Echoes”, a Process That Increases Click-Through Rates and Conversions for Online Display Advertising Campaigns
SAN FRANCISCO – PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns. “PremiumChannels.com has developed a platform proven to deliver tangible results with our Echoes process,” said PremiumChannels.com founder Ken Margolis. “With [...]
KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales
New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & [...]
TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At
TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy [...]
2008 OMMA Awards Finalists: Online Advertising Creative
The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich [...]
Creatives Showcase: The We8 Side of Coke
I’ll be stepping away from the Eyeblaster creative zone (not that there’s anything wrong with that!) and bring to your attention a campaign that I have completely missed if it wasn’t for Martina at Adverblog.com to post about it: the We8 side of Coke. It’s not that I haven’t seen traces of this campaign (bumped [...]
New Google Search Feature Helps Users Skip Roadblock Ads
It appears that a new Google search feature has been enabled for a limited number of locations (English-based Google properties), a feature that will undoubtedly affect sites employing roadblock ads upon user entrance. The new ‘skip intro’ feature provided next to the site titles allows users to reach the desired page without having to wait [...]
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