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Category: Pre-roll Ads

Undertone Partners with Innovid for High Impact Video Advertising Solution

Otilia Otlacan | April 27, 2011 | 0 Comments

Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and [...]

AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts

Otilia Otlacan | April 8, 2011 | 0 Comments

New advertisers such as CPG, Fashion, Travel, and Finance made a concerted push after the growing and broadening online video audience in 2010 Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410 NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media [...]

AdoTube’s Video Ads Served Grows 191% Over 2009 to 3.5 Billion Ads in 2010

Otilia Otlacan | April 5, 2011 | 0 Comments

AdoTube’s growth has accelerated due to a focus on high-impact tools to deliver a higher ROI per buy for advertisers. AdoTube has done this through targeting and optimizing video, banner, and rich media ads and placing them where the viewers are paying attention – in the video stream. NEW YORK – AdoTube, one of the [...]

YuMe 2010 Video Advertising Report Shows Pre-roll Continues to Dominate

Otilia Otlacan | February 24, 2011 | 0 Comments

Completion Rates for Women near 75% while Consumer Packaged Goods Takes First Place as the Top Spender at 32% in 2010 REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the [...]

Break Media Releases 2011 Video Advertising Study

Otilia Otlacan | December 31, 2010 | 0 Comments

Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. [...]

YuMe Launches New Video Ad Units to Create Immersive Experiences

Otilia Otlacan | December 13, 2010 | 0 Comments

“Lights Out”, “SideKick”, and “Expanded View” Ad Units Increase Custom Creative Options for YuMe Publishers and Advertisers REDWOOD CITY, Calif. – YuMe, the leading video advertising technology company, announced the launch of three new, in-stream video ad units: Lights Out, SideKick, and Expanded View. These new ad placements provide unique and immersive opportunities for advertisers [...]

Duracell myGrid Supercharges Their Digital Marketing Campaign with the blurbIQ Interactive Advertising Video Platform

Otilia Otlacan | November 3, 2010 | 0 Comments

SAN JOSE, Calif. – blurbIQ Inc. (www.blurbiq.com) announced a new interactive video campaign for Duracell myGrid (www.duracell.com) that engages, educates and entertains their customer by overlaying brand and trivia questions on top of the video commercial as the video plays. The interactive video can be seen on thousands of publisher websites, social media, and also [...]

AdoTube In-Video Format Index Shows Use of Interactive Ads Tripling and Click-Throughs Growing by 59%

Otilia Otlacan | October 14, 2010 | 0 Comments

NEW YORK – AdoTube announced the release of its very first In-Video Ad Format Index. The results showcase an increasing interest in interactive ad formats, which now account for 33% of ads served by AdoTube. In addition, the diversifications of ads have raised the overall CTR on their network by 59%.

AdoTube introduces The Polite Pre-Roll, The First Industry-Wide Available Format That Gives Viewers Real-Time Ad Viewing Options

Otilia Otlacan | September 24, 2010 | 0 Comments

Optimized for short-form videos, the Polite Pre-Roll® empowers the viewer and yields a 133% higher click-thru rate and a 36% lower abandonment rate versus standard Pre-Rolls

Tremor Media to Deliver Advanced Video Advertising Formats in HTML5

Otilia Otlacan | September 2, 2010 | 0 Comments

Acudeo® is First To Power Advanced In-stream Video Ad Formats on the iPad NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available [...]

Dailymotion Sees Strong Advertising Growth in the US

Otilia Otlacan | July 7, 2010 | 0 Comments

Approach to curating premium and community content continues to bring in top advertisers to Dailymotion’s growing audience in the US NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign [...]

Joost Is Now the Pre-Roll Advertising Network of Record and Video Advertising Platform for Demand Media

Otilia Otlacan | June 22, 2010 | 0 Comments

SANTA MONICA, Calif. – Joost (www.joost.com), the world’s largest content distribution and monetization platform, announced a global sales and technology partnership with Demand Media. Under the terms of the exclusive agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by [...]