New York, NY – According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments. VINDICO analyzed millions of video ad impressions within the consumer and packaged goods category delivered by VINDICO over the past 12 months to identify viewing trends and help marketers set benchmarks for advertising success.

VINDICO’s data revealed that mid-roll ad placements in the study worked better than pre- or post-roll ads: 93 percent of mid-roll video ads were viewed in their entirety, compared with only 83 percent completion of post-roll video ads and 85 percent completion of pre-roll video ads. Pre- and post-roll ads are attached to most ad-supported content regardless of length, whereas mid-roll ad placements are typically found only in longer-form online content, such as in the middle of a TV program or movie.

“The industry has grown accustomed to predominantly using pre-roll ads as the main vehicle for delivering brand messages via video,” said Matt Timothy, president of VINDICO. “However, our data shows that online viewers may respond better to mid-roll ads particularly because they are delivered within ‘full meal’ video environments as opposed to ‘snacking’ opportunities, such as a movie trailer or video clip. As a result, mid-roll within episodic content where the viewer is invested in watching the full video event tends to offer higher completion rates. Advertisers should consider giving more emphasis to mid-roll when developing their video media plans.”

The study also revealed that many video ad campaigns that run in long-form environments lack sufficient labeling of pod position, suggesting there is a huge opportunity to further understand online viewing behavior.

“There is a tremendous opportunity for marketers and publishers to better understand not only which pod placements work best, such as pre-roll or post-roll, but also the frequency and timing of such video ad placements within each piece of content,” Timothy added.

Serving almost 40 percent of all online video ads, VINDICO provides advertisers and leading agency groups such GroupM, Havas, IPG, Publicis and Omnicom the easiest way to buy, serve and track all online video ad campaigns with a single video ad management platform. A market leader, VINDICO delivered more than 15.7 billion video ad impressions over the last 12 months, including five billion video ads in Q2 2011, up from 1.8 billion in Q2 2010.

About VINDICO
As the first ad management platform dedicated exclusively to video, VINDICO allows advertisers to buy, serve, track and measure all of their online video ad activity. Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com. For insights into the dynamic landscape of online video advertising, follow VINDICO on Twitter: http://twitter.com/VINDICO_Group.

Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement of video ads. Can you comment on what have been the drivers behind this launch, what has made you look into new ad formats?
Scot McLernon: This particular launch was primarily driven by findings from our brand advertiser clients and our Innovation Lab. Many YuMe advertisers want to run interactive ads on the YuMe Connected Audience Network as opposed to plain pre-rolls that lack opportunities for immediate, on-the-fly engagement. As a result, we now offer interactivity to all advertisers, particularly those seeking high brand engagement metrics.

Video ad innovation is not new to YuMe. This launch simply underscores our commitment to designing high-impact video ad experiences. We will continue to innovate and launch new ad units through our new ad framework and powerful video player technology. Moreover, we will continue to build and serve ad executions that reach audiences wherever they are watching video: at work, at home, and everywhere in between.

Otilia Otlacan: I have taken a look at the new YuMe Ads gallery and noticed there is quite a variety of social interaction that can be added to a previously standard video ad. Could you tell me a bit more on how the integration with various social media platforms works and whether there are any requirements for the publishers carrying these ads?
Scot McLernon: YuMe Ads allow for multiple hooks into social media integration such as driving brand followers and sharing brand videos on popular destinations like Facebook and Twitter. With that in mind, our brand advertisers utilize social interactions in three ways to build upon their social media presence and create a viral impact:
1.    Increasing fan base via follows or likes for opportunities to re-market or upsell.
2.    Sharing video ads or other video content, such as product demos and client testimonials to allow for further user engagement.
3.    Driving traffic to apps on social networks to drive brand consideration, improve recall, and [eventually] increase purchase intent.

YuMe publishers are not required to take further action in order to serve these ads as they are already equipped with this functionality. Also, new YuMe platform publishers and app developers can begin to serve socially rich, interactive video ads quickly and easily.

Otilia Otlacan: It is my understanding that these new interactive video ad formats can also be delivered on TV. What types of interaction and what engagement metrics are available in this case?
Scot McLernon: YuMe can report all interactions with our screen-agnostic video ad units. However, each connected TV environment into which we serve video ads varies in the level of interactivity support for video ads. Since some devices may not accept interactivity, Yume Ads can easily adopt to each manufacturer’s video ad environment. Whatever the case may be, YuMe tracks and reports on essential video ad metrics.

Otilia Otlacan: Of all new features offered by YuMe’s three new ad formats, which one is the most employed by advertisers so far?
Scot McLernon: While the Ready-Mades have proven to be quite popular among advertisers on cross-screen, integrated campaigns, the new YuMe Pre-Roll is the hottest new ad format, both on web-only and mobile/tablet video campaigns.

Otilia Otlacan: Earlier this summer, YuMe has strengthened its presence in Europe . Considering the differences in online privacy regulations between the EU and the US, do you have a different approach in working with your EU-based advertisers, as far as socially-enabled ads go?
Scot McLernon: YuMe complies with regional targeting and re-targeting regulations and does not map social media data to cookies. YuMe’s socially-enabled ads drive highly engaged users to brands’ various social campaigns to encourage interactions with advertisers’ landing pages, such as a Facebook fan page or official Twitter account. That is exactly what our brand advertisers want: to drive engagement within their already established social media channels.

Otilia Otlacan: Is there anything else you would like to share with our readers?
Scot McLernon: Brand marketers are increasingly looking to reach audiences via video ads across all screens and to obtain deeper insights into how viewers engage on those different delivery mediums. YuMe’s socially rich, interactive ad units help brand advertisers deliver a consistent video ad experience across any screen with the same interactive features, while sharing detailed analytics to provide insight into campaign performance on each platform. Moreover, allowing for sharing of video ads yields a greater reach of brands’ marketing messages, as impressions driven by a friend, colleague, and/or community recommendations on social networks can help a brand’s video ad campaign go viral.

About Scot McLernon, Chief Revenue Officer – YuMe

Scot brings over 15 years of interactive marketing experience to the YuMe team. He has built and led three successful web sales teams, including at CBS Marketwatch and CBS Interactive. Most recently, McLernon was President of Upstream Group, Inc. where he developed Habitat–the industry’s only combined training and networking event for sellers. McLernon was on the Board of Directors for the Interactive Advertising Bureau (IAB) for five years and co–founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community.

Recognizing his accomplishments as an innovator and industry pioneer, McLernon received the ad:tech Industry Achievement Award in 2007.

REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base pre-roll unit that features automatic hooks into Facebook, Twitter, YouTube campaigns and features supplemental brand awareness and response elements. Additionally, other units in the YuMe ad portfolio include Ready-Made, quick to market experiences that incorporate key interactive features, and a brand new Custom-Made offering that lets brands create one-of-a-kind video advertising experiences.

YuMe’s unique player technology and video ad framework enables brands to offer interactive experiences natively on publisher sites, providing advertisers with scale across three screens — mobile, online and TV, reaching audiences wherever they are consuming video content.

“Consumers are actively consuming online video and brand advertisers are getting more adventurous and creative about their cross-screen video ad campaigns and offering consumers more ways to interact with their brands,” said YuMe CEO Jayant Kadambi. “These new interactive video ad formats will help brands connect the dots and engage with consumers more fully wherever they are viewing content—whether it be on their phone, PC or TV.”

“With YuMe Ads, we were able to successfully combine both engagement and response objectives in one unit that led to stronger brand recall and purchase intent in a single execution,” said Kelley Elizabeth Train, Group Digital Director for Omnicom PHD. “We have already experienced a 20 percent increase in viewer downloads and trial sign-ups from the custom ad units as opposed to just the traditional video and companion banner. Moving forward we aim to leverage highly interactive ad units in more unique ways to allow the media buys to feel richer and have the ability to answer multiple business objectives.”

Three New Units

YuMe Ads includes three distinct category ad offerings with interactivity and standardized cross-platform compatibility.
·         YuMe Pre-Roll: Enhances traditional pre-roll and supports up to three interactivity options, from a rich set of options, with zero turnaround time and no pricing surcharge. Optional interactions include: Facebook, Twitter, YouTube, Special Offers, and Store/Dealer Locator and more.

·         Ready-Made: Quick to market for advanced mix-and-match capability and builds off existing pre-roll video with support for special in-player web API integrations (Twitter, Google, YouTube, etc.).

·         Custom-Made: Built to order signature ad units with massive in-player interaction and flexibility around branding. Also supports special in-player web API integrations.

Redefining Pre-Roll

As brands build extensive campaigns that encompass Twitter, Facebook, YouTube and other social content sites, video campaigns are an important portal into their broader campaigns. With the new YuMe pre-roll, brands will be able to select up to three optional links as overlay buttons on their video ads, including Twitter, Facebook, YouTube, other websites, offers, and dealer/retail information. This format replaces the current pre-roll format from YuMe and commands the same CPM as a traditional video-only pre-roll.

Ready-Made and Custom-Made Units

Ready-made ad units extend flexibility for multiple video combinations, enabling the addition of sophisticated animations, social and interactive features, and supplemental videos and even rendering a microsite experience in the player.  Encompassing some of YuMe’s most popular formats such as PowerRoll, an interactive banner across the bottom of the pre-roll, and InSynch formats that synchronize with other elements of a page, ready-made ad units now include more interactivity and extend to the mobile environment with all new Tap2Motion and 2Motion ad units.

Custom-made ads provide a wholly unique experience, enabling endless creative options specific to the brand and their desired viewer experience. In addition, YuMe’s built-in advanced analytics track all user interactions and provides multi-level insight to marketers seeking to measure their brand impact, such as interaction rates, brand lift, campaign ROI and overall viewer engagement.

For more information on YuMe Ads, please visit: http://www.yume.com/ad_gallery_all.

About YuMe
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, unique YuMe Ads and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter, or like YuMe on Facebook at www.facebook.com/YuMevideo.

NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership aims to explore the online video advertising arena and continue to innovate and identify top performing ad models that are best for advertisers, publishers and consumers. This initiative will leverage the success and momentum of VivaKi’s ongoing research effort, The Pool, which has conducted extensive research and testing in the online video space. In its first three waves of research or “lanes,” the ASq was selected as the most superior online video ad model, out-performing the industry’s pre-roll standard.

To date, ASq has 15 certified publishers, including AOL, and has supported over 150 client campaigns across 35 advertisers and garnered more than 400 million impressions. This partnership between VivaKi and AOL will build on the success of this model and identify other formats that provide more personalization and social components within the online video user experience. ASq is powered by VINDICO, a leading video ad management platform, which will also serve the VivaKi-AOL partnership.

“We are excited to be partnering with VivaKi to push product innovation forward and evolve online video ad models,” said Tim Armstrong, Chairman & CEO, AOL. “We challenged the industry last year with the launch of Project Devil in display, which helped us rethink how content and advertising should be viewed on the Web, and we wanted to explore what the Devil principles and philosophies could mean for video ad formats. There is still so much opportunity for growth and innovation.”

“We know the ASq is a breakthrough idea, but there is room for more ad models that support the medium. No other platform can be sustained through simply one format, look at TV or display,” said Tracey Scheppach, VivaKi’s EVP/Innovations Director and Co-Founder of The Pool. “We gave our employees around the world, as well as our trusted partners, an opportunity to voice their ideas for the best online video ad models and we received 72 ideas in total, which we’ve narrowed down to the top three that will go into testing.”

The first model that will go into field trial testing consists of a pre-roll overlay within a video player that gives the viewer an option to click and expand the ad into a branded toolbar, which provides viewers with multiple ways to interact with the brand. The second model is a slate ad format that asks whether the viewer would like to watch a full :30 ad or a :15 ad and then answer a question immediately following the ad. The third and final model is a pre-roll overlay that provides buttons for Facebook, Twitter, YouTube and other social platforms to enable a seamless way to interact and share ads with their social circle. To reinforce the sharing option, this model would also include a billboard at the end of the pre-roll or at the end of the content. VINDICO will handle ad serving for all three models during this process.

Since its inception in 2008, The Pool has launched nine lanes globally and logged over 35,000 hours, working with over 100 different companies while reaching 262 million consumers.

This lane will kick off in November 2011 and is open to all VivaKi clients. Results are expected in early 2012 and official names will be given to the three models during The Pool process.

About AOL

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviral and 5min Media), Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.

About VivaKi

VivaKi is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the world’s third largest communications group. VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agency networks: ZenithOptimedia and Starcom MediaVest Group; and two leading digital marketing agencies: Digitas and Razorfish. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future.

About The Pool

The Pool is a first of its kind industry program that unites the financial resources and thought leadership of its clients and a host of content providers to test and create industry standards for new advertising models. By “pooling” insights and resources, this initiative aims to identify future engagement models across a variety of emerging media platforms. Participating clients and content providers are given the opportunity to view and evaluate new advertising models and receive access to all proprietary research ahead of the marketplace. The following lanes have been launched and released: Lane 1: US online video – November 2008 launch, February 2010 industry release; Lane 2: US short-form online video – July 2009 launch, September 2010 industry release; Lane 3: China online video – April 2010 launch, April 2011 industry release. The following Lanes have been launched and are still in progress: Lane 4: UK online video – October 2010 launch; Lane 5: MENA display – September 2010 launch; Lane 6: Spain online video – November 2010 launch; Lane 7: Australia online video – March 2011 launch; Lane 8: China online video/cross media metrics – August 2011 launch; Lane 9: US Tablets – October 2011 launch.

This strategic acquisition brings additional scale to the video advertising opportunities available from Exponential®, which already include Firefly Video. With the combined market share of AdoTube and Firefly Video, Exponential is now one of the largest global video providers. While Firefly Video offers a cost-per-engagement model that leverages Tribal Fusion’s global display inventory, consisting of the second largest worldwide global reach of 453 million, AdoTube offers advertisers innovative video solutions that leverage in-stream video inventory.

Exponential will operate AdoTube as an independent entity. AdoTube will leverage Exponential’s global footprint, which consists of 33 locations across 23 countries and will immediately expand its presence globally from just the United States. AdoTube will also apply Tribal Fusion’s advanced audience platform, consisting of data, targeting, optimization, and audience insights to its in-stream video solution, making it the most advanced video offering in the market.

AdoTube, based in New York City, was founded by Leo Grzhonko and Constantine Goltsev in 2007 who partnered with Josh Winograd and Steven Jones to join in leading the executive team. AdoTube offers a variety of innovative in-stream video formats that move beyond simple insertion of TV ads into video content, and allow users to engage, interact and provide feedback within the video ad unit.  AdoTube’s Polite Pre-Roll is the least intrusive In-Stream video ad unit, allowing users to skip ads and where advertisers only pay for completed views. Publishers also benefit from the Polite Pre-Roll format, as users are less likely to leave their site due to being forced to watch in-stream ads.

“We are big believers in the potential of online video advertising and this acquisition accelerates our growth in the rapidly growing online video space,” says Dilip DaSilva, Exponential Interactive’s CEO. “In-Stream video ad serving is very much in its infancy, but by combining the advanced data, targeting, optimization, and insights available in the more mature display space with AdoTube’s innovative and interactive video solutions, we feel we can offer advertisers online video solutions that leverage the best of online advertising and engage users in a much deeper way than simply inserting TV ads into online video content.”

“This is a great transaction for all stakeholders as this relationship provides AdoTube with access to Exponential’s extensive global foot-print and advanced audience platform,” says Constantine Goltsev, AdoTube’s CEO.  “Impactful advertising is about using creativity to engage users and leave a lasting and effective impression. The AdoTube platform lets advertisers augment their TV ads with interactive elements to create engaging ads. Combining this with an advanced audience platform, lets advertisers engage specifically with their most desirable target audience.”

AdoTube™ (http://adotube.com) is the leading global in-stream advertising technology company. AdoTube’s powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.  An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers.

Exponential Interactive Inc (http://www.exponential.com) the parent company of Tribal Fusion and FireFly Video, is a technology-enabled media company that delivers innovative products and services to meet the demands of today’s digital advertisers. Through a variety of offerings, the Exponential group of businesses enables online advertisers to reach their target audiences from around the globe to across town.

From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. Each of its businesses – Tribal Fusion®, Firefly Video™, FullTango® LeadGenuity® and EchoTopic® – brings state of the art optimization technology, media services and years of experience in representing publishers and delivering highly successful campaigns for our advertising clients.

j-Roll aims to increase consumer interactivity and engagement by offering advertisers and marketers the opportunity to include all of the features and functionality of a website within the ad unit. It offers consumers an immersive interactive brand experience within the ad. j-Roll’s multiple functionalities in a single ad includes the ability to open ads over pre-roll, play games, print coupons, view image gallery, look up store locators and movie show times just to name a few.

“Joost Media has been offering highly effective and progressive in-banner video units for years on a global scale. It’s been a part of our DNA since the very beginning,” said Nick Higgins, chief revenue officer at Joost. “Now we are extending these successful offerings and capabilities for pre-rolls. j-Roll is yet another example of our commitment to offer the best possible brand solutions to our partners.”

Expanding its product offerings with j-Series, its suite of in-banner video products, and now with j-Roll, Joost Media continues to deliver innovative and creative tools for effective video advertising.

About Joost Media

Joost Media is a digital media company that connects brands and audiences. Combining the power of exclusive publisher relationships, targeted reach and custom experiences, the company provides advertisers with high-impact branding solutions to an engaged audience. Headquartered in Santa Monica, CA, Joost Media is a fully owned subsidiary of Adconion Media Group (www.adconion.com). For more information about the company, visit http://www.joostmedia.com.

View the full index: http://ftx.bz/iiL74N

NEW YORK – AdoTube, the leader in in-stream video advertising, announced the release of its Q1 2011 In-Stream Ad Format Index. The index showcased the continued consumer acceptance of the Polite Pre-Roll®, which jumped to 30% of ads served in Q1 and increased its view-through rate to nearly 45%. The Polite Pre-Roll enables viewers to retract and ‘pause’ the video ad experience. Viewers are allowed to proceed to their desired video, where an overlay message appears reminding them to watch the rest of the ad. This added functionality lowered video abandonment rates by 18% compared against the standard pre-roll.

The index is the result of analysis on 4.25 billion impressions served across the AdoTube Network and provides an overview of the growth and effectiveness of different in-stream video ad formats across industry verticals. Additional highlights from the index include:

- Polite Pre-Rolls® and Standard Pre-Rolls account for 64% of ads served
- Over 5% of viewers who dismiss overlay ads re-engage with that ad
- Overall CTR continues to grow due to high impact in-stream formats
- CPG continues aggressive investment in online video as a way to extend TV buys, accounting for 60% of ads served in Q1

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement and retention rates. View the full index and findings at news.adotube.com.

AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.AdoTube.com.

NEW YORK – Grab Networks, the Web’s premiere online media company that creates custom video audience networks for advertisers, announced a partnership with AdoTube™, a leader in the online video advertising space, that will expand its advertising offerings by implementing AdoTube’s technology platform and full suite of premium services. The AdoTube platform will enable Grab Networks to meet rising client demand by providing advertisers with access to advanced in-video advertising formats.

“With the continued growth of the online video market, Grab Networks is committed to delivering the best video content and consumer connection opportunities for our advertisers,” Alvin Bowles, Grab Networks CEO said. “Integrating AdoTube’s premium products into our service offerings allows us to take advantage of current market opportunities and provide additional advertising options for our customers.”

Grab Networks’ advertisers will also benefit from AdoTube’s creative services, allowing them to easily create or leverage existing online advertising assets. Among those formats of particular client value, Grab Networks will be offering AdoTube’s Polite Preroll® which enables viewers to retract or ‘close out’ of video ads. Viewers who opt out of brand messages proceed to their desired video with an overlay appearing to remind users to view the ad when ready. Recent A/B testing proved that – when compared to standard pre-roll – Polite Preroll has a higher view-through rate and a 36% higher retention rate. These formats enhance in-stream video advertising and increase purchase intent.

“AdoTube’s partnership provides advertisers more options and a unified tool-set via Grab Networks’ content network, allowing advertisers to seamlessly leverage multiple creative formats that drive user engagement,” said Constantine Goltsev, CEO, AdoTube. “By continuing to optimize the in-stream video ad experience for viewers with multiple engaging formats, Grab Networks can lower video abandonment rates, increase user retention rates and ultimately drive more ad revenue.”

AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.AdoTube.com.

Grab Networks

Grab Networks is the Web’s premiere online media company that distributes video content and advertising through an exclusive collection of premium publishers. As an ad-supported, video-only global network with a monthly unique audience of more than 15 million viewers, Grab Networks sources short-form video content from leading media companies and distributes programming with the ability for monetization through advertising. Grab Networks is headquartered in Washington DC, with offices in New York and San Francisco. For additional information, visit www.GrabNetworks.com.

NEW YORK – “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive survey examining the views of marketers and agencies, reaffirms that the shift in ad dollar allotment has solidified. The study, released by the Interactive Advertising Bureau (IAB) and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months. Those surveyed project they will spend 17% of their total online display advertising budget on DVA in the next 12 months. The results of the study were announced at the IAB Digital Video Marketplace where almost 400 industry executives gathered to address the most pressing issues across the digital video platform.

Some of the other key findings of the study include:

- Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video.
- DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient.
- Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.
- Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. Most respondents believe the appropriate length is 15 seconds.
- The preferred pricing model is CPM.
- A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it.

There are still several opportunities for increasing the growth of DVA including:

- Improved ROI measurement
- Better standardized metrics
- Demonstrated audience shift to digital

“The study substantiates the buy-side appeal of digital video advertising – the power of sight, sound and motion paired with interactivity,” said Sherrill Mane, SVP Industry Services, IAB. “This bodes exceptionally well for the future revenue growth.”

“There was strong consensus that demand for digital video advertising was strengthening,” according to Randy Cohen, President of Advertiser Perceptions. “It was described best by a senior agency buyer who stated that ‘Digital video is becoming an ever-more common way that our target is consuming what was traditionally broadcast content – and our target is spending more time online, and video is another way to reach and engage the target.’”

All interviews for this study were completed online between November 17- December 6, 2010 in a blind survey. The sample was digital and/or television media decision makers with the intent to spend $1 million or more in the next 12 months. There were 500 respondents total, 148 marketers and 352 agencies, with 44% percent holding higher level titles. Sixty-two percent of respondents were involved in television decision making and 85% were involved in digital decision making.

The summary findings can be found at www.iab.net/digital_video_perceptions.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and brand marketer clients. Through the agreement, unveiled at the “Interactive Advertising Bureau Marketplace – Digital Video” event in New York, Undertone will offer Innovid’s iRoll Engage, iRoll apps and other leading in-stream video ad technologies to clients seeking new ways to connect with users on the web. The partnership builds on Undertone’s vision for delivering a complete range of display, video and high impact ad solutions that help brands leverage digital media as a critical engagement vehicle with their target audiences.

The market for pre-roll video advertising is exploding, as pre-roll ads have proven adept at replicating the TV experience online, a highly desirable proposition for advertisers. Innovid’s iRoll products inject dynamic rich media capabilities onto digital video, augmenting proven brand recall with opportunities for greater consumer engagement. By joining with Innovid, Undertone can now provide its top-tier roster of brand marketer and advertiser clients access to this technology as part of a complete digital media solution.

“Undertone works with the biggest and best advertisers in the business,” said Zvika Netter, CEO & Co-Founder, Innovid. “The ability to provide a turn-key solution to our partners and, in turn, their world class roster of brands is a very exciting proposition for us.”

Undertone’s partnership with Innovid further validates the company’s commitment to providing display and video ad solutions that “span the screens,” bridging the gap between traditional TV and digital advertising in a unique and highly engaging way. The company’s Digital Advertising Suite™, designed with this vision in mind, comprises a complete range of display, high impact and video solutions that help its advertiser and brand marketer clients target their key audiences no matter where they are.

“Video and high impact are crucial components of the Undertone vision,” said Eric Franchi, Co-Founder and Senior Vice President of Business Development, Undertone. “Innovid’s technology unites these two formats in a unique and highly desirable way, adding yet another vital tool to our arsenal and giving our clients the most complete range of solutions available to meet their digital media needs.”

Click to learn more about Undertone’s complete range of video and high impact solutions for advertisers and brand marketers.

About Undertone

Undertone delivers quality display and video experiences for advertisers, publishers and the global audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.

About Innovid

Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid’s proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today’s marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (www.innovid.com).

Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410

NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media banner ads into the video stream led to engagement rates that are 7 times higher and click-thru rates that are 8 times higher than leading display benchmarks.* In terms of growth, the online video audience broadened in 2010 courting significant pushes from new advertisers such as CPG, Fashion, Travel and Finance.

The index is the result of analysis on 3.5 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

- As the overall number of ads served grew, interactive ads benefited the most rising to account for 50% of Ads Sold; Pre-Roll fell to 30%.
- In-Video Ads have 7X higher engagement, 8X higher CTR than their rich media display counter parts.
- Despite the fact that Polite Pre-Rolls® feature far more 30+ second ads, the Polite Pre-Roll® View-Thru Rate continued to grow rivaling the 15 second dominated Standard Pre-Roll.
- In 2010 the online video audience broadened, while CPG, Travel, Fashion, and Finance Advertisers made a concerted push into the space.

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/research)

*Source: DoubleClick for Advertisers, U.S. Advertisers, DoubleClick Rich Media formats (video only), January – December 2009

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console(NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

NEW YORK – AdoTube, one of the leading in-video advertising platforms, showed incredible growth in 2010, serving over 3.5 billion ads. This growth represents a 191% increase over the 1.2 billion ads served in 2009 and an astonishing 13 times increase over 2008’s numbers. This was bolstered by both returning advertisers and new advertisers eager to aggressively invest in the video space and make use of AdoTube’s high-impact premium formats, optimization, and targeting services. By leveraging these tools and services, advertisers were able to decrease the number of ads served per campaigns by delivering ads to only the most relevant viewers. This raised advertisers’ ROI and increased the number of campaigns fulfilled by AdoTube in 2010 by 281%.

The company’s growth has been driven by concentrating on making online advertising campaigns more effective by targeting and optimizing video, banner, and rich media ads and putting them where people are paying attention in the video stream.  The platform gives advertisers the ability to easily connect with its wide and growing network of publisher partners, while delivering to them award-winning creative services, analytics, and campaign management. Advertisers increasingly made use of leading edge video ad formats, such as the Polite Pre-Roll®, comprehensive real-time optimization tools, such as the Creative Studio Wizard, and sophisticated targeting methods, such as Response-Based™ Targeting; all of which led to more successful campaigns.

“AdoTube has remained focused on helping advertisers increase returns by delivering their message to only the most relevant audience in the most engaging formats. By doing so, we help publishers better monetize their content without losing viewership,” said Steven Jones, Chief Strategy & Operations Officer. “We are proud to see such explosive growth over 2010 and plan to continue building innovative products to further help advertisers reach the ever-growing online video audience in 2011.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console (NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the 600+ publishers utilizing its advertising management platform ACE, as well as publishers who are members of the YuMe video ad network. The report provides a snapshot of key trends seen for in-stream video advertising in 2010.

“Video advertising is the fastest growing segment of online advertising and we are definitely seeing an increase across our network and in use of our technology platform,” said Jayant Kadambi, president and co-founder of YuMe. “As consumers turn more and more to online and mobile options for video entertainment, brands are moving ad dollars to reach these consumers wherever they might be.”

Key findings include:

Format and Completion Rates

* Pre-roll continues to be the dominant ad format, representing 96.7% of YuMe’s volume in Q4.
o 15 second pre-roll remains the most common ad length making up 57% of impressions served in Q4.
* The Female audience continues to have a higher video completion rate at 74% versus 67% for Males.

Demographics

* Persons 25-54 was the most requested age demographic by marketers overall, representing 18% of the total Request for Proposal (RFP) volume in 2010.
o Additionally, females 25 to 54 were the most frequently requested gender target; and jumped from 10% of RFPs in Q3 to 15% in Q4.

Industries

* Consumer Packaged Goods (CPG) marketers dominate the online video advertising volume with 27% of all spending in 2010.
* Auto and Entertainment trailed close behind at 12% and 9%, respectively.

YuMe saw a 50% increase of in-stream video ad impressions served from Q3 to Q4. Additionally, the network served the highest amount of ad impressions in California at 10.6% of total volume, followed by Texas at 6.8% and New York at 6.2%.

For a heat map that shows where ads ran throughout the U.S. and to download a copy of the video metrics report, visit http://www.yume.com/content/video-ad-metrics.

Methodology

YuMe serves ads on behalf of the 600+ publishers utilizing its video ad management system ACE for Publishers (AFP), as well as publishers who are members of its video ad network. YuMe statistics presented in this report are generated from data recorded with every ad request and ad served across the YuMe network and received by AFP. The statistics are solely representative of YuMe’s network and may not be a reflection of the overall online video marketplace. Efforts have been made to ensure the accuracy of data presented, but data is not guaranteed to be accurate.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. Break Media partnered with leading market research firm Advertiser Perceptions to survey hundreds of advertising decision-makers about their 2011 digital video advertising (DVA) plans, overall advertising goals, opinions on how the industry is succeeding, and thoughts on how it can improve. Among other key findings, the study shows that more than 70 percent of advertisers plan to increase their DVA spend next year; video ad networks (VANs) are under-utilized; pre-roll remains the dominant video ad format; and DVA adoption is hindered by difficulty measuring ROI and a lack of standardized performance metrics.

Key Finding #1: Video ad spend is growing, albeit slowly

Of the 70 percent of advertisers that plan to increase DVA spend next year, agencies — rather than marketers — are largely driving the increase. This increase will be funded from television and online budgets and will be relatively small, with 71 percent increasing DVA budgets by only 1-24 percent. This means a minority of advertisers will be the real drivers of growth in video ads. Despite these growth projections, video ads will continue to be a small part of overall display advertising budgets, with 79 percent of advertisers planning to allocate less than 25 percent of their total online display ad budgets.

Key Finding #2: Video ad networks are under-utilized

65 percent of agencies and marketers used video ad networks in 2010 and intend to use them again in the coming year. Study findings also indicate that 74 percent of advertisers expect to spend less than a quarter of their DVA budgets with networks next year. This could possibly be due to that fact that awareness of VAN resources is low among advertisers overall–less than half the advertisers surveyed were familiar with all of the 10 largest VANs in the US.

Key Finding #3: Advertisers favor pre-roll over other video ad formats

Study results show that there is high awareness of almost all video ad formats among advertisers; however, pre-roll still dominates (60 percent) among formats used. Advertisers are so strongly wedded to pre-roll that they prefer it by a more than 2:1 margin over the next most favored format. Around 40% of these advertisers favor pre-roll because they believe the audience is “held hostage to watch” and thus the format “garners the most attention from the viewer.” An additional 25% say the format has the “best completion rates,” “best performance” or “best ROI.” With advertisers using an average of three video ad formats in the past year, we are not convinced a sufficient range of formats have been experienced to conclude pre-roll is most effective.

Key Finding #4: Hindrances to greater DVA adoption and online GRP

Targeting, metrics, and cost are cited in the findings as top criteria when determining where to allocate video ad budget. When asked what is not working among these criteria, advertisers agree that the top hindrance to greater use of digital video advertising is difficulty measuring ROI (41 percent). Secondary hindrances are lack of standardized metrics (33 percent), difficulty getting enough reach (27 percent), and insufficient ROI (27 percent). Despite wanting standardized performance metrics, advertisers are divided on the need for a GRP (gross rating point) for video ads. Even those who call for a GRP exactly equivalent to TV GRPs do not necessarily believe it will lead to higher spend on video ads.

“The projected growth for digital video advertising in 2011 is encouraging, and it reinforces what we’ve been seeing at Break over the past year,” said Andy Tu, vice president of marketing, Break Media. “The digital video ad space has tremendous potential, and while we clearly have some work to do as an industry to help fulfill that potential, we expect that DVA spend will only accelerate as measurement capabilities improve and as more advertisers discover how effective the major video ad networks can be.”

For the full study from Break Media and Advertiser Perceptions visit: www.breakmedia.com/video-study.

About Break Media:

Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company’s properties include the largest humor site online — Break.com — as well as MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 125 million visitors each month. For more information, visit www.breakmedia.com.

REDWOOD CITY, Calif. – YuMe, the leading video advertising technology company, announced the launch of three new, in-stream video ad units: Lights Out, SideKick, and Expanded View. These new ad placements provide unique and immersive opportunities for advertisers to successfully reach and engage their audience, and for publishers to monetize their video inventory. The creative approach in these ad units showcase YuMe’s dedication to innovation while exemplifying the advanced capabilities afforded by its technology platform, ACE™, to deliver customized branding experiences across all platforms and devices.

“We’re completely focused on providing video and advertising solutions that drive results for advertisers and publishers alike,” said Jayant Kadambi, co–founder and President of YuMe. “These new, in-stream ad units represent both our emphasis on continuing to build novel ad solutions that provide deeper consumer engagement and the advanced capabilities afforded by our ACE™ technology platform.”

The Lights Out ad unit is the latest in a series of new, interactive video advertising opportunities that gives viewers more control over their online viewing experience. When the pre-roll ad begins playing, the publisher’s website content automatically dims to create a movie theater-style effect. Viewers can reverse this effect at any time while the ad is running by clicking on the “Lights On/Off” watermark. Lights Out simulates a page take-over, making it ideal for advertisers who are interested in creating strong brand awareness. For participating publishers, this unit facilitates greater revenue opportunities thanks to its highly immersive experience.

SideKick is a pre-roll that synchronizes design elements, such as animation or audio cues, with the companion banner. FIRST5, the California Children and Families Commission, and their agency Fraser Communications, are using SideKick to educate viewers on the important role parents play in a child’s first years.

“We are excited to partner with YuMe for the launch of their new SideKick ad unit,” said Genny Drennen, Media Director at Fraser Communications. “This innovative ad placement has given us a whole new way to position our brand while actively engaging users and eliciting response.”

YuMe is also unveiling Expanded View, a pre-roll, which is framed with a border image while the ad plays. Once the ad ends, the branded frame disappears. The Expanded View provides a more impactful branding impression by allowing an advertiser to further extend its message and branding experience beyond the confines of the video player.

To experience and interact with YuMe’s new ad units, visit. http://www.yume.com/ad_gallery_all.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

The blurbIQ Interactive Advertising Video Platform (IAVP) challenges the consumer to answer the questions which then measures consumers’ engagement and understanding of the brand message. They can also share with their friends across social media to “test” their blurbIQ and convert to the Duracell myGrid website to purchase.

“The blurbIQ Interactive Advertising Video Platform (IAVP) has taken measurable interaction for the Duracell myGrid campaign to a whole new level,” said Scott Reese, CEO of blurbIQ. “Brands can now truly measure how their messaging resonates with their consumers. We are also seeing 100x click thru and conversion rates as compared to standard internet banner ads.”

The Duracell myGrid simplifies charging by allowing users to charge their cell phones, MP3 players and other handheld devices without the cord clutter by attaching a Power Sleeve(TM) or Power Clip(TM) to each device and dropping onto the grid. myGrid can charge up to four devices, which can be placed anywhere on the pad. It maximizes power efficiency by stopping the charge once the device is fully charged; and when removed from the pad’s surface, myGrid will stop charging until a compatible device is placed on it.

About blurbIQ Inc.

blurbIQ, Inc. is headquartered in Garden Grove, CA with offices in San Jose, CA. blurbIQ, Inc. is a patent pending, next generation, state-of-the-art interactive advertising video platform. We make existing video campaigns come alive and turn them into interactive games that engage, entertain and educate consumers focusing on enhancing a company’s presence in the Internet AND the iPhone and Android wireless markets. To learn more about blurbIQ Inc., visit www.blurbIQ.com. For further inquiries about blurbIQ Inc., contact Llana Casady at llana@blurbIQ.com

The index is the result of analysis on 1.2 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats in four categories: branded overlays, interactive overlays, standard pre-rolls, AdoTube’s new Polite Pre-Roll®. Highlights from the index findings include the following:

- Use of interactive ad formats grew from 12% to 33% of ads served by AdoTube from ‘09 to ’10.
- Interactive overlays are 83% more effective at driving click-throughs than are branded overlays
- While CTR growth for standard pre-rolls remains stagnant, CTR growth for Polite Pre-Roll® is expected to jump 133% from Q2 to Q3 2010, becoming 63% higher than the standard pre-roll
- In A/B Testing the Polite Pre-Roll® has a 36% lower abandonment rates for publishers
Included are discussions of overall trends in adoption as well as metrics regarding click-through and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/node/13)

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

NEW YORK, NY, September 23, 2010, AdoTube unveils the Polite Pre-Roll®, a first-of-its-kind, innovative ad format. Perfect for short-form videos, the format adds interactivity to standard Pre-Rolls, giving viewers the choice of when to watch an advertisement. The Polite Pre-Roll®, under preliminary testing with select advertisers, has seen a 133% higher click-thru rate, a 36% lower abandonment rate, and in some cases an even higher view-through rate than the standard Pre-Roll.

Driving user engagement by letting the user control their ad experience provides multiple benefits for both advertisers and publishers. Advertisers will see higher engagement rates and an increase in the associated brand value as a benefit of the elimination of unwanted or obtrusive ads. Publishers will also reap the benefits of the ad format, as fewer viewers will abandon their site, ensuring continued monetization.

How it Works:
The Polite Pre-Roll® is an interactive, dismissible and retractable Pre-Roll format that offers creative opportunities and engagement possibilities far beyond those of standard Pre-Rolls. Like a standard Pre-Roll, the ad is initiated at the beginning of a video, but as a full-screen rich-media overlay with the broadcast spot embedded. A minimization button allows viewers to choose whether to momentarily close out of the ad or to watch through the spot. If the user opts out, they will be able to watch the video they came to watch, with an overlay reminder appearing unobtrusively to urge the user to view the ad spot when ready.

“We are constantly looking to innovate in ways that create a better experience for advertisers, consumers and publishers,” said Steven Jones, Chief Strategy and Operations Officer. “The Polite Pre-Roll® accomplishes both by providing users the choice to view the ad when they want to, creating engagement opportunities far beyond that of standard Pre-Roll.”

About AdoTube
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes:

• AdoTube Ad Network: Top in-stream and in-video network providing ad placement, creative services, advanced targeting, measurement and results to agencies and advertisers.

• AdoTube Publisher Management tool (PUMA): A proprietary in-stream ad server with full tracking and analytics capabilities. This is complemented with a video indexing tool and a powerful creative suite, giving publishers the ability to create and run their own rich media in-stream campaigns with bundled-in ad operations support and client services.

• AdoTube In-Stream Ad Exchange (AdEx): Provides solutions for both publishers and advertisers. Publishers have the ability to monetize video with this in-stream inventory exchange. Advertisers (local and small) are provided with an efficient solution for buying in-stream inventory, creating their own in-stream ads and delivering their message within video content.

• AdoTube Network Partner Console (NPC): A tool that enables ad networks and media brokers to easily diversify into in-stream advertising, as well as take advantage of AdoTube’s creative suite with bundled-in ad operations support and client services.

• AdoTube Creative Services (OTT Creative Services): A team of designers and engineers that create high-quality creative and support the creative suites for each type of client.

AdoTube’s suite of products helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform.

AdoTube is led by a seasoned team of internet professionals headquartered in New York, with offices in California and Europe. To learn more about AdoTube, or to become a partner, please see their solutions for advertisers, publishers and ad networks at www.AdoTube.com.

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available on HTML5, powered by its patent-pending Acudeo platform. Acudeo offers over 2500 premium publishers the ability to serve in-stream ads online, and this new development will enable publishers to monetize video content through even more channels. Tremor Media will first enable these advanced formats on the Apple iPad and will continue bringing such capabilities to further HTML5 devices by the end of the year. With this announcement, Acudeo will power standard pre-roll video formats via HTML5 on the iPhone and Android mobile phone platforms as well.

“With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience. By extending the full suite of Acudeo features to mobile HTML5 based video players, Tremor Media continues to provide publishers with best-of-breed technology to maximize the revenue generated by their video content,” said Charles Parra, VP, Product Management, Tremor Media.

Tremor Media today also announced that it has been working closely with longstanding partner Brightcove, the leading online video platform, to ensure that the new solution is fully compatible with the Brightcove platform and can be easily adopted by Brightcove customers. Further integration and adoption by other video platforms is expected soon.

“By working closely with partners like Brightcove, we continue to provide our advertisers with the most engaging ad opportunities across any device, and our publishers with the best solution to monetize their mobile video content,” said Jason Glickman, CEO, Tremor Media. “We recognize that a device like the iPad offers an incredible platform for consuming video and its users are extremely content-driven. It was important for us to work together to ensure content producers can monetize the video experiences they create for this device.”

“Our customers rely on Brightcove to supply the tools they need to deliver the best possible online video experience, and monetization is a huge piece of that puzzle,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “By working with partners like Tremor Media across platforms, we can ensure that our customers are able to achieve the greatest possible reach and monetization for their online video initiatives on the Web and across fast-growing mobile devices like the iPad.

Acudeo for HTML5 will support advanced video ad formats in conjunction with standard pre-roll units, enabling publishers to run Tremor Media’s full suite of ad formats, including its most advanced developments, such as vChoice. Advanced interactive ad formats offer more choices to consumers and offer interactive features, which lead to increased engagement rates and greater video monetization for publishers.

These advanced ad formats will also be available in conjunction with Tremor Media’s full suite of ad policy management tools including reporting and analytics, failover processing, tracking and advertiser verification and rendering of interactive advertising creative.

Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix July 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit. Tremor Media’s patent-pending Acudeo technology powers the advertising network and continues to deliver tools for the most innovative and creative video advertising campaigns possible.

About Tremor Media

Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign on. Dailymotion has over 13 million monthly unique visitors as of May 2010 in the US alone, and 64 million for the Dailymotion global network (source: comScore MediaMetrix).

Dailymotion’s US sales team secured a slate of new advertisers including P&G, Frito Lay, ABC Television, EA Games, Red Bull, Bristol Myers Squibb, Microsoft and Gillette. These and other leading brands are turning to Dailymotion for scalable pre-roll advertising in a quality curated environment with high reach branded video entertainment distribution and high impact homepage integrations.

Dailymotion’s curated approach combines premium content with high quality independent community content. Premium partners include EMI, Warner Music Group, Viacom and Hulu. Dailymotion also continues to be the preferred exclusive launch platform for high quality independent content such as the Batman fan film, City of Scars.

“Advertisers are increasingly interested in our quality environment and viral capabilities,” said Joy Marcus, General Manager of Dailymotion US.” And we continue to attract a larger and larger audience in the US with our high quality content, beautifully curated site and best in class viewing and sharing capabilities.”

Dailymotion’s website and player are optimized for sharing across social networks and video platforms, including Phone, iPod Touch, iPad and Android apps as well as over the top TV platforms.

About Dailymotion

As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts 64 million unique monthly visitors and one billion videos views worldwide (source: comScore, May 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.

“‘How To’ content is experiencing exponential growth that can be seen in the dramatic increase in users consuming sites such as eHow.com, one of the seven popular Demand Media properties. This site alone attracts over 61MM people seeking answers in areas of personal interest from Arts and Entertainment, to Electronics, to Health and Travel,” said Nick Higgins, Director of Global Video for Adconion Media Group. “Demand Media has an acute understanding of their audience needs just as Joost has an acute understanding of our audience behavior. This exciting partnership symbolizes the future of content creation and monetization that will benefit both users and advertisers.”

By joining forces, the Joost Video Network will be able to present Demand Media’s growing global audience to its premium brand partners around the world through audience and vertical channel sales packages. As a part of this agreement, Demand Media will leverage the Adconion video ad serving platform to deliver all premium video campaigns sold by the Demand Media sales force as well as deliver network advertising pre-roll inventory to the Joost Video Advertising Network. As part of this partnership, Adconion will exclusively provide the Adconion video technology platform to power all of Demand Media’s in-stream video advertising needs, including trafficking, optimization, and reporting. The Joost video platform delivers millions of in-stream video ads to millions of targeted end users. Joost offers the technology and the targeting needed to comprehensively monetize Demand Media’s in-stream video advertising opportunities.

“Joost was the obvious choice for two reasons. Firstly, its end-to-end distribution and ad serving platform and secondly their ability to monetize our video inventory by leveraging their impressive Global Sales Force,” said Jeff Quandt, Director of Ad Management for Demand Media. “The Joost premium advertisers, complemented with our extensive and growing audience seeking out video content on Demand Media properties, are a natural match.”

Collectively, Demand Media’s award-winning portfolio of owned and operated media brands make it possible for more than 80 million people each month to engage in conversations and form passionate communities around topics of shared interest. A comScore top 20 (U.S.) network, Demand Media has created a diverse and wide-reaching portfolio of sites, including golflink.com, eHow.com, LIVESTRONG.com, Mania.com, Cracked.com and Trails.com

About the Joost Video Network and Joost.com

Joost is a fully owned subsidiary of Adconion Media Group (www.adconion.com).

DoubleVerified and iASH compliant, the Joost Video Network is a complete suite of online video advertising products and services, including in-banner and in-stream video advertising. The Joost Video Network provides the reach and quality of a video portal with the scale and efficiency of a network.

The Joost Video Network leverages Adconion’s heritage of a global audience network to provide massive scale and expert targeting, including the ability to target both pre-roll and in-banner campaigns with BlueKai data.

Joost.com provides professionally-produced online video content to a global audience. Working with content copyright owners, Joost collects and curates thousands of videos to provide online viewers with a wide selection of music, TV, movies and more.

NEW YORK – Undertone Networks, an online advertising network, announced that it has seen exponential growth in revenue derived from online video advertising in 2010. The amount of revenue the company received from pre-roll grew by more than 200 percent in the first four months of the year, demonstrating a clear desire among brands and media buyers to capitalize on the growing trend of online video advertising as a major source of online ad revenue.

According to findings from the Interactive Advertising Bureau and PricewaterhouseCoopers, online video ad spending in 2009 grew by 38 percent, a number that analysts expect will continue to skyrocket in the coming year. A recent report from AccuStream Research predicts that in 2010 revenue from online video ad networks is expected to grow 41 percent from 2009 – up to $377 million. Undertone’s explosive growth in pre-roll revenue during the first four months of 2010 thus far validates and significantly exceeds industry findings that video will continue to expand as a key avenue for delivering visibility in the online ad market.

“Video is clearly becoming a choice ad format for marketers, and our pre-roll revenue so far this year underscores that not only do our clients get results with video, but also that Undertone is helping to lead the charge in this market,” said Eric Franchi, senior vice president, business development for Undertone. “As delivery methods for video to consumers mature, our ability to provide quality video placements will ensure our customers get the best possible visibility for their ads in places where the right audiences are watching.”

Undertone’s online video ad offerings include both in-banner and in-stream solutions for maximum exposure and engagement. The company’s in-banner solution delivers video within banner ad placements, boosting interaction and response rates and allowing consumers to visit companies’ websites without interrupting the video experience. In-stream (pre-roll) ad solutions leverage a combination of video and flash ad units, enabling marketers to take advantage of a flash companion ad located adjacent to the video unit, creating a perfect vehicle for brand and direct-response messaging. All Undertone video ads are 100 percent IAB compliant.

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of Apex, a new proprietary in-house advertising server for the Break Media Network. Apex enables advertisers to develop and manage highly sophisticated and precisely targeted campaigns across the Break Media Network, which reaches more than 100 million men worldwide every month. Apex will also introduce efficiencies into Break Media’s advertising business by enabling Break to work directly with its clients, and foster greater innovation in the development of new advertising products by allowing Break to develop custom ads, including non-standard formats.

“Advertisers are focusing more and more on innovative, high-impact advertising campaigns that have very targeted reach,” said Keith Richman, CEO, Break Media. “The publishing companies that can deliver this combination to advertisers in a more efficient way are going to have a distinct advantage. That’s exactly why we’re pairing our own, state-of-the-art ad server with one of the biggest entertainment properties on the web.”

Developed completely in-house, the Apex ad server supports all IAB-approved ad formats and will allow advertisers to quickly and easily develop campaigns that combine multiple ad formats (including homepage takeovers, video, and display) with precision targeting capabilities (including geolocation, frequency caps, and consumer intent data). All campaigns will be tracked in a central dashboard that will enable advertisers to measure performance and recalibrate in real time across the Break Media Network, providing them with unprecedented transparency and control.

Break Media has taken a number of steps in recent months to expand and improve its advertising products. The launch of Apex comes on the heels of new partnerships with industry-leading data providers BlueKai and eXelate that provide Break advertisers with consumer-intent targeting data, as well as the launch of new offerings in the company’s Interactive Engagement Suite of products including Videostitial, Page Engage, Video Roll and Interactive Preroll.

“Break Media reaches millions of young men every day and has an unparalleled connection with this key demographic on the web,” said Andrew Budkofsky, EVP of Sales and Partnerships, Break Media. “That reach, combined with the new functionality and control enabled by Apex, will provide our partners with a superior advertising experience.”

The Break Media Network grew 77 percent from August 2009 to January 2010 to become one of the top-10 video ad networks, reaching 100 million unique viewers on a monthly basis (comScore, Feb 2010). The Break network consists of hundreds of premium partner sites and provides an all-encompassing advertiser solution with highly engaging ad units.

About Break Media:

Break Media is one of the largest entertainment properties and providers of content — video, editorial, and games — to men online. The company’s branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.

SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.

“As consumers continue to spend more time online – and more time watching video online – agencies and brand marketers have more opportunities to use the power of video advertising to build brand awareness online,” said Nick Higgins, director of global video, Adconion. “With the Joost Video Network, agencies and marketers can design targeted campaigns that run exclusively against premium content on premium sites, and leverage the experience and power of our network to find targeted audiences and maximize the value of their campaigns. Adding this product offering gives Adconion a distinguished position among ad networks, as we are the only provider with in-banner and in-stream capabilities; an exclusive relationship with a branded entertainment studio; in-house creative services; and a video portal, Joost.com, that we own, operate and sell exclusively.”

The Joost Video Network streamlines Adconion’s entire video advertising product line, from pre-, mid- and post-roll video ads to a variety of in-banner video advertising executions, into one product line. All Adconion products, including the Joost Video Network, take advantage of Adconion’s proprietary ad serving and targeting technology. In addition, the Joost Video Network delivers both pre-roll and in-stream campaigns targeted with BlueKai data, thanks to a unique global partnership with the world’s highest-quality online data exchange. The Joost Video Network is DoubleVerified and IASH compliant, ensuring all video ads run in brand-safe environments.

The product launch marks an important step in Adconion’s evolution, as it is the first product and service from the combined entity formed when Adconion acquired Joost’s technology assets in November 2009. Since the acquisition, Adconion has integrated its ad server with the Joost video player and is the exclusive video ad provider for Joost.com and the Joost video player in its embedded form.

In addition to global pre-roll and in-banner video capabilities through the Joost Video Network, Adconion has an exclusive relationship with the branded entertainment and creative services studio RedLever. Together, Adconion and RedLever work with agencies and marketers to develop compelling video content, from advertisements to webisodes.

The Joost Video Network will serve video ads on Adconion’s network of 2,000 premium publishers in more than 70 markets worldwide. In addition to Adconion’s extensive sales, account management and media teams, participating advertisers and marketers also have access to Adconion’s regional video specialists. The team, led by Nick Higgins, includes Cliff Paulson in North America and Stephen Hunt in Australia. Paulson has more than 15 years of media experience, most recently at ScanScout, while Hunt has more than five years of experience in online advertising, marketing and video. Adconion, which has aggressive plans to grow by nearly 50 percent in 2010, will add a European video specialist to its team this month.

About Adconion

Adconion Media Group (www.adconion.com) is the largest independent global audience and content network, reaching more than 350 million unique users – or one-third of the total global Internet population – every month. Combining the power of global reach with local presence, Adconion helps advertisers reach customers throughout the marketing funnel with its breadth of products, from video and display advertising to search retargeting. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Adconion has 16 offices in 7 countries, sits on the board of the Interactive Advertising Bureau (IAB) and is a member of IASH Europe. For more information, visit http://www.adconion.com.

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.

“Consumer usage of online video is skyrocketing, and Brand advertisers have embraced the medium as a powerful way to reach and engage large and attractive audiences,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “However, inconsistent video ad serving protocols between publishers have made video advertising more complicated than necessary, keeping advertisers and publishers alike from fully realizing this huge opportunity. VAST streamlines the process dramatically and will accelerate the monetization of online video. We are delighted that IAB member Brand.net has been such an active and vocal advocate of the VAST transformation.”

Brand.net’s True Video Guarantee™ gives Brands clarity and control over their online Video advertising. Brand.net is the first in the industry to issue specific written guarantees for Video quality:

1. 100% Streaming Video or a Streaming / In-Banner Blend – You Decide: No hidden in-banner or display bundling.
2. Quality Streaming Environments: No below the fold auto-initiated streams. No interstitial in-banner ads.
3. Top comScore Sites, High Impact Channels: No long tail UGC.

Combined with Brand.net’s written guarantee, since its inception, of quality and delivery of impressions, reach and audience composition, Brand.net provides the most comprehensive and genuine commitment to online media quality available to brand advertisers and media agencies.

“8 of the 10 largest CPGs, and 3 of the 5 largest big box retailers, were repeat Brand.net customers in 2009. They responded enthusiastically to the high quality media and tightly managed web-wide campaigns we guarantee, and the proven, measurable results we deliver,” said Elizabeth Blair, CEO and Co-founder of Brand.net. “Our customers asked us to extend Brand.net’s offering to Video, and our solution, including our True Video GuaranteeTM, was developed in close consultation with them. We are excited to start 2010 working with our largest customers in both Video and Display, providing the most effective web-wide brand advertising solutions across an expanded universe of online media.”

About Brand.net

Brand.net is the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies. Brand.net delivers on their critical requirements: Quality, Scale and Value. Guaranteed.® The company’s platform integrates world-class proprietary technology for quality filtering, price and volume forecasting, buy automation and delivery management. Brand.net leverages this platform and the deep online advertising expertise of its team to execute efficient, effective online branding campaigns that deliver proven, outstanding results. The company is privately held and headquartered in Silicon Valley with sales offices throughout the US.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                            Videos (000)          Share (%) of Videos
Total Internet : Total Audience      30,986,670                  100.0%
Google Sites                         12,215,994                   39.4%
Hulu                                    923,805                    3.0%
Viacom Digital                          499,497                    1.6%
Microsoft Sites                         479,638                    1.5%
Yahoo! Sites                            470,804                    1.5%
Fox Interactive Media                   446,460                    1.4%
Turner Network                          336,952                    1.1%
CBS Interactive                         287,588                    0.9%
AOL LLC                                 227,797                    0.7%
MEGAVIDEO.COM                           201,199                    0.6%

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                        Unique Viewers    Average Videos
(000)           Per Viewer
Total Internet : Total Audience       170,647            181.6
Google Sites                          129,037             94.7
Yahoo! Sites                           55,145              8.5
Fox Interactive Media                  49,981              8.9
CBS Interactive                        47,460              6.1
Hulu                                   43,738             21.1
Microsoft Sites                        43,280             11.1
Viacom Digital                         42,572             11.7
FACEBOOK.COM                           31,107              5.1
AOL LLC                                30,992              7.4
Amazon Sites                           27,169              2.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top Video Ad Networks by Potential Reach

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

_________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                            Unique Viewers     Viewer Penetration
(000)
Total Internet : Total Audience                           170,647           100.0%
Tremor Media – Potential Reach                             84,977            49.8%
Advertising.com Video Network – Potential Reach            80,403            47.1%
YuMe Video Network – Potential Reach                       73,419            43.0%
SpotXchange Video Ad Network – Potential Reach             66,090            38.7%
BBE – Potential Reach                                      55,562            32.6%
BrightRoll Video Network – Potential Reach                 49,754            29.2%
TidalTV – Potential Reach                                  39,944            23.4%
ScanScout Network – Potential Reach                        33,531            19.6%
Digital Broadcasting Group (DBG) – Potential Reach         26,283            15.4%
Nabbr – Potential Reach                                    17,646            10.3%
_________________________________________________________________________

Other notable findings from November 2009 include:

The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 12.2 hours of video.
128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
The duration of the average online video was 4.0 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

ACTON, Mass. & LONDON – SeaChange International (NASDAQ: SEAC) announced it has begun rollout of its dynamic VOD advertising technology for Virgin Media, the UK’s leading on-demand cable television operator. SeaChange AdPulse On Demand software is being deployed over the national SeaChange Axiom on Demand footprint serving 3.7 million digital cable homes, beginning with 300,000 homes from this month.

Thirty second pre-roll and post-roll ads from leading brands including L’Oreal, Sony Ericsson, Kellogg’s and Microsoft will appear around on-demand content from LIVING, Virgin1 and Bravo. Program and ad matching decisions will occur dynamically, enabling on-the-fly placements into individual VOD streams: hair care ads shown before Britain’s Next Top Model, or a supermarket campaign after Restaurant in our Living Room for example.

SeaChange’s London-based content management subsidiary On Demand Group is aggregating programming for the service and providing ingest, publishing, Q/A and scheduling services. With its business management, marketing and content management capabilities, On Demand Group was pivotal in helping Virgin Media to establish an on-demand segment that today brings in over 66 million views monthly.

“On-demand’s attraction set in and gained audiences long ago. Now we’ll begin to see highly relevant, value added advertising play its vital role in expanding content quality and volume, as well as bringing in new revenue streams,” said Simon McGrath, Chief Marketing Officer, SeaChange.

Virgin Media concluded a trial earlier this year with SeaChange and On Demand Group, revealing a positive viewer reaction to on-demand advertising. Over half, 54%, of Virgin Media’s triallists were positive about advertising when watching on-demand content from commercial providers. 65% preferred to see ads beforehand, with ads lasting 30 seconds the most popular format. Respondents also favored ads relevant to the program being watched.

Cindy Rose, executive director of TV at Virgin Media, said: “With over 66 million views of on-demand content each month, there is a clear opportunity for on-demand television to deliver relevant and effective ads to a growing audience. We saw a positive viewer response when we trialed dynamic advertising earlier this year and our customers welcomed campaigns that worked within the context of the program they’d chosen to watch.”

AdPulse at Work

Virgin Media’s rollout takes advantage of its SeaChange Axiom On Demand open content delivery platform, working in conjunction with SeaChange AdPulse On Demand software. Prior to the first deployments of SeaChange AdPulse in 2006, on-demand television advertising was limited to stitching ads directly into program assets for their entire run, ultimately requiring advertisers to submit ads that ran for at least several weeks.

AdPulse breaks new ground and delivers revenues with on-the-fly, real time insertion of pre- and post-roll ads into on-demand program streams, including on-demand video games and DVDs. Making ads independent of the shows in which they run allows each to be trafficked separately, at long last reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign. AdPulse further elevates targeting capabilities through insertion of ads into internal program breaks within on-demand streams.

About Virgin Media

With almost 10 million customers, Virgin Media is the UK’s first quad-play provider of broadband, TV, phone and mobile.

The company is one of the largest residential broadband providers in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.

Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.

The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media also owns Virgin Media Television (VMtv) which runs seven entertainment channels, including Virgin1, LIVING, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED). For more information, go to www.virginmedia.com.

SeaChange Serves Europe

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales facilities in the U.K., Germany, the Netherlands and elsewhere around Europe and the world. SeaChange companies in Europe include On Demand Group and digital television software provider eventIS. Visit www.schange.com.

Based in London and serving cable, telco and mobile operators globally, On Demand Group uniquely combines its unparalleled stable of studio relationships and extensive regional content rights portfolio with comprehensive retail marketing and business development capabilities to create some of the world’s largest and most successful video-on-demand services. The Company specializes in content lifecycle management, from acquisition through full monetization, today enabling the highest quality video-on-demand services across millions of TVs, phones and broadband connections. Visit www.ondemand.co.uk.

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, has delivered over two million Southwest Airlines ads on msnbc.com breaking news alerts.

Utilizing SingleBrand’s Publisher Tools and Advertiser Suite, msnbc.com managed both the program inventory setup as well as the advertising purchase, allowing it to serve Southwest ads on its own breaking news text alerts, also powered by SinglePoint.

“We’ve been thrilled with the SingleBrand solution. The Southwest Airlines campaign was a test case for us and the results were impressive. Most importantly, the brand was pleased,” said Jeff Maurone, Product Manager, msnbc.com. “Sponsoring our mobile alerts is a critical final piece in providing advertisers access to all of our end-user touch points, including mobile web display ads and video pre-roll. We look to expand upon this recent success with many more SMS ad campaigns, having shown we have a dynamic solution, partner, and path for return with SinglePoint.”

Continuing to bring ad sense to mobile, SinglePoint enables innovative publishers and advertisers to connect with a registered, mobile-savvy audience. Publishers are able to use SingleBrand’s dedicated toolsets to create and catalog SMS inventory while advertisers can use them to discover and purchase inventory. The Ad Marketplace delivers a complete solution for contextual mobile advertising, ranging from pure brand messages to interactive options, such as click-to-WAP and click-to-call, dynamically inserted directly in the SMS message.

“With access to premium publisher inventory, including msnbc.com SMS alerts, SinglePoint provides a unique opportunity for advertisers to connect with an attractive consumer base of enrolled and active mobile users. The Southwest campaign is one of many examples in which SingleBrand helps match inventory with brands,” said Gowri Shankar, SinglePoint Senior Vice President, Sales and Business Development. “There is a burgeoning demand for increasing revenue from existing and expanding text programming, as demonstrated by paid fill rates exceeding 50 percent and a 175 percent jump in paid ads served month over month.”

SinglePoint continues to be instrumental in helping non-mobile entities launch mobile advertising campaigns. Software companies, automakers, sports leagues, airlines, department stores, film studios and insurance agencies are among the first industries to utilize SingleBrand Ad Marketplace.

About SinglePoint

SinglePoint enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint’s full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SyFy, CNBC, MSNBC, Telemundo, Sports, USA Network) and CBS Corp. For more information, visit http://www.singlepoint.com.

About msnbc.com

Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the general availability of Panache Ad IQ™, real-time video ad effectiveness reporting for major online video publishers. Panache Ad IQ gives publishers a competitive edge by allowing them to command higher-value advertising through insightful data and analysis of ad creative, experience and performance.

“As more television programming is delivered via broadband, content publishers need advanced yet simplified ad effectiveness reporting solutions to increase ad sales and drive their online video publishing efforts to profitability,” said Steve Robinson, Panache’s president. “Panache Ad IQ’s robust reporting functionality coupled with our work flow facilitation as well as products and tools for a publisher’s direct sales efforts all provide a complete, end-to-end monetization solution for major publishers.”

Through intelligent, visually stunning and easy-to-understand analysis and reporting, Panache Ad IQ gives publishers deep insight into the rich, in-depth sets of data that the Panache platform collects. Panache Ad IQ captures all video player interaction, ad exposure, ad comparison and ad interaction data and correlates this information into easy-to-understand at-a-glance analysis. Publishers can deliver more meaningful reports beyond GRP in real time, knowing what ad experiences and creative works. This reporting allows publishers and their advertisers to improve the overall ad experience to better reach their target audiences.

“In today’s environment, with pressure to justify every dollar spent, ad effectiveness reporting is not simply a value-add for major programmers and media companies, but a requirement to build a profitable and sustainable video publishing business on the Web,” added Robinson.

According to the July 2009 data from comScore’s Video Metrix service, 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month, firmly establishing digital video as a relevant and viable channel for advertising revenue.

About Panache

Panache helps major media and entertainment companies increase revenues with advertising as they build Internet-distributed video into a profitable and sustainable business.

Panache’s ad-insertion platform, products and professional services support all areas of a video publisher’s inside ad sales: custom campaigns as well as standard ads, workflow facilitation and precise, visually based real-time ad efficacy reporting for publishers, their agencies and advertisers.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.

With the latest version of the Jivox platform, online publishers can now offer all of their advertisers the opportunity to run video ads within a video content player, before, during or after streamed video content (pre-roll, mid-roll and post-roll).  Jivox “Plug-n-Play” technology enables any Adobe Flash-based video content player to serve in-stream video ads and take advantage of the powerful interactivity features and reporting features available in the current Jivox video ad player.

The new platform release also introduces significant reporting enhancements, including aggregated reporting across video, display and text ads.  By integrating with third-party banner and text ad creation tools, Jivox can now provide publishers and advertisers with a single, dashboard-style view of all their ads’ performance on the publisher’s site.

The company has also added “view-through” tracking and reporting to the mix – this helps advertisers better assess their true ad performance by attributing a customer visit or conversion to a customer having seen an ad.  With the combination of traditional click-through metrics, video engagement metrics exclusive to Jivox, and the new view-through reporting capabilities now available to publishers, Jivox provides the most robust and comprehensive video ad analytics available today.

Online publishers can access all of these new features via the Jivox Publisher Portal, an online service for Jivox’s white label publisher partners. The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns, and traffic video ads all from a central console. Extensive analytics enable publishers to track real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“Delivering video ads within video content has in the past involved very complex integration between advertising service providers and the publisher’s video player,” said Diaz Nesamoney, CEO of Jivox. “The new version of the Jivox platform helps publishers reduce the complexity by enabling the wide variety of video content players in the market to easily integrate with the Jivox Video Ad platform, while offering easy provisioning and serving of video ads within video content.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
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Top U.S. Online Video Content Properties* by Videos Viewed July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                   Videos       Share (%) of   Videos

Total Internet         21,371,342              100.0

Google Sites            8,953,948               41.9
Viacom Digital            812,343                3.8
Microsoft Sites           630,631                3.0
Fox Interactive Media     558,500                2.6
Hulu                      457,010                2.1
Turner Network            390,848                1.8
Yahoo! Sites              374,746                1.8
Disney Online             169,756                0.8
CBS Interactive           150,165                0.7
ABC Television            137,800                0.6
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
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Top U.S. Online Video Content Properties* by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                Unique Viewers (000)    Average Videos per Viewer

Total Internet                       158,384                        134.9

Google Sites                         120,852                         74.1
Microsoft Sites                       64,540                          9.8
Fox Interactive Media                 51,830                         10.8
Yahoo! Sites                          47,363                          7.9
Viacom Digital                        42,415                         19.2
Hulu                                  38,132                         12.0
Turner Network                        35,676                         11.0
CBS Interactive                       30,736                          4.9
AOL LLC                               24,161                          5.2
FACEBOOK.COM                          20,517                          4.0
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).

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Top U.S. Online Video Ad Networks by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                           Unique Viewers (000)    Viewer Penetration

Total Internet : Total Audience                 158,384                 100.0
ScanScout Network – Potential Reach              80,134                  50.6
Tremor Media – Potential Reach                   71,170                  44.9
YuMe Video Network – Potential Reach             68,163                  43.0
Broadband Enterprises Video Network -            62,680                  39.6
Potential Reach
BrightRoll Video Network – Potential Reach       62,357                  39.4
Advertising.com Video Network – Potential Reach  53,802                  34.0
SpotXchange Video Ad Network – Potential Reach   47,428                  29.9
Break Media Video Ad Network – Potential Reach   36,262                  22.9
Nabbr – Potential Reach                          19,918                  12.6

_____________________________________________________________________________

Other notable findings from July 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
81.0 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 500 minutes of video, or 8.3 hours.
120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SEATTLE – Online video display advertising is helping local TV advertisers extend their broadcast strategy easily to the Web, according to Mixpo (www.mixpo.com), an online video advertising technology company. Year-over-year, monthly campaigns run by advertisers and agencies through Mixpo’s local media partners, including Comcast Spotlight, NBC Local Media and Tribune, among others, have grown by more than 300 percent, according to Mixpo data.

Mixpo focuses on online display inventory for delivering local video ad campaigns rather than in-stream pre-roll video. “Pre-roll ads are not the right solution for local advertising.  They’re expensive and have limited availability, interactivity and targeting, to drive effective local promotion. Video display ads are more affordable, can be targeted to the right customer, and allow viewers to interact as they wish, rather than being forced to watch an ad,” said Anupam Gupta, president and CEO of Mixpo.  “This new ad unit – takes the static banner to the next level with higher engagement and local response.”

Extending Local TV advertisers’ broadcast strategy relies on easily moving TV assets online, and adding interactive elements to drive local response. More than 80 percent of video display ad campaigns being delivered through Mixpo start from existing TV Spots. The ability to repurpose longer TV spots (:30 seconds and longer) gives advertisers more brand exposure than what’s achieved with pre-roll ads where 15 seconds, or less, is the purported ‘ideal’ length.  Mixpo data also shows that more than 1.2 million minutes of video display ads delivered through its platform have been watched during the past year, which translates to more than two years of 24/7 continuous TV viewing. Also, over one-third of these user-initiated views have resulted in additional clicks and interactions.

Industry data indicates over 95 percent of retail transactions occur offline, or locally. That fact is mirrored with some of the vertical categories running Mixpo video display ads, including quick start restaurants, automotive, retail, insurance, financial services, and healthcare – all of which have a local presence across different markets. In these cases, advertisers have taken their existing TV spots and made them highly interactive to drive brand awareness as well as a qualified local response, such as coupon redemption, newsletter sign up, test drives, or requesting more information.

“We are seeing a trend unfolding” added Gupta, “and that is an extension of local TV advertising strategies to the Web, with the benefits of measurement and interactivity. Advertisers have already spent tens of thousands of dollars to produce high quality TV creative. Leveraging that is the easiest way to take advantage of online video advertising.”

About Mixpo

Mixpo is an online video advertising technology company on a mission to easily extend local TV advertising to the Web. Mixpo works with advertising agencies, marketers and media companies, including Comcast Spotlight, NBC Local Media, and Tribune, to deliver response-driven, local video display advertising on the Web. To find out more about Mixpo, please visit us at www.mixpo.com.

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, introduced the Interactive Engagement Suite (IES), a group of high-impact engagement-based ad formats. The new units will add to Break’s comprehensive suite of standardized, scalable ad units, and will be available on all Break Media properties and across the entire Break Media Network.

The IES units will allow marketers to take advantage of the network’s highly attentive young male audience. The young men who flock to Break Media sites are some of the most engaged on the Web—according to comScore, Break Media viewers spend an average of 3.3 minutes watching a given video, 1.2 minutes more per video than for viewers of the video ad network with the next highest total (comScore Video Metrix May 2009).

“Given young males’ migration from traditional media, brands and agencies continue to look for premium opportunities to engage them online,” said Keith Richman, CEO of Break Media. “Break Media confirmed its place as one of the web’s most powerful video ad network platforms when it debuted this month in comScore as one of the top six video networks. The new Interactive Engagement Suite gives marketers powerful new tools to reach Break Media’s 70 million monthly unique visitors.”

The new ad units include:

* Expanding Engagement Ads—Standard ad units expand to 600×500 interactive video units when hovered over or clicked. The expanded units are 100% customizable, and marketers can purchase them on a “per engagement” basis.
* Interactive Pre-rolls—Ideal unit for an advertiser with multiple videos to show consumers. After a short commercial intro, the unit presents an interactive menu that allows viewers to seek more content from an advertiser or move on to an original publisher video.
* Expandable Display Ads—Standard ad units expand when a user hovers—these high impact display ads are 100% customizable and offer marketers tremendous creative flexibility.
* Click To Play Pre-roll Companion Ads—These units enhance traditional pre-rolls by featuring a 300×250 display ad to the left of a video player when a user clicks or hovers over a pre-roll.
* Automated Homepage Takeovers—For advertisers seeking maximum brand visibility on a large scale, Break.com’s homepage takeover unit is now available on more than 40 additional sites which receive more than 500,000 daily pageviews.

Break Media will be working with several advertisers to study how these new units can boost the effectiveness of campaigns, and plans to share the study’s findings with the broader advertising community at Break Media’s Online Video ROI Council. Formed last year, the Break Media Online Video ROI Council brings together industry-leading brands, agencies and technology vendors, to discuss the challenges of measuring ROI for the online video medium. This is part of Break Media’s larger initiative to be a leader in measuring the effectiveness of online video advertising.

About Break Media:

Break Media is the Internet’s premier entertainment community for men. Break Media’s owned and operated branded properties such as Break.com, Cage Potato, MadeMan, Chickipedia, Holy Taco, Screen Junkies and All Left Turns along with the more than 100 member sites of its publisher network, the Break Media Network, reach over 70 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

A well-respected expert on both online advertising and digital media, Grosso has led his team to create long-term partnerships with global brands such as Reuters, MTV Networks, RealNetworks, Nokia, Microsoft and Shell. A digital media veteran with more than a decade of international experience, Grosso is well-qualified to offer unique insight into the world of online video advertising.

Since inception, blinkx has signed more than 530 media partners and indexed over 35 million hours of video content on the Web, fueling its reputation as one of the most intelligent search engines available today.

blinkx’s unrivaled contextual advertising platform for online video, blinkx AdHoc, is designed to enable blinkx’s media partners to place highly relevant advertising against their video content on the Web. blinkx’s AdHoc platform has revolutionized video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web. It is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners, and, most importantly, a useful, non-disruptive experience for users.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.

Videoplaza, a privately owned company, based in Stockholm and London, enables clients to manage, present and track online video advertising. It has developed an ad server platform that can increase revenues and demonstrate media value, from advertising placed in and around their online video content. Working with leading broadcasters, news media, business and consumer publishers in five countries, Videoplaza’s ad server technology, creative ad formats and real-time reporting enables clients to monetise the time users spend watching online video, rather than started streams.

Factory Media’s extreme sports video channel Mpora www.mpora.com will offer advertisers and sponsors access to its valuable audiences using Interactive Pre, Mid and Post Roll advertising. The channel will also use In-stream overlays, served within the video content, a format proving popular with advertisers and users alike and also Companion Ads synchronised with a client’s video ads.

Incisive Media, www.incisivemedia.com, a leading business information provider, is implementing Videoplaza’s ad server to offer exciting new opportunities for brands and B2B advertisers to target its high value audiences, starting with the IT professional community VNUnet  www.vnunet.com

By adopting Videoplaza’s ad server platform both companies will be able to more effectively manage their online video advertising inventory, optimize client campaigns and demonstrate improved advertiser ROI, in terms of advertising exposure and engagement. The deals will also introduce the next generation interactive preroll format to the market called the iRoll.

John Barnes, Managing Director – Digital Strategy and Development UK & Asia for Incisive Media stated “We see a great opportunity in video and want to be equipped with the best monetisation tool in the market. We have chosen to work with Videoplaza not just because of their technology, this company understands this space and has made it work in other markets.”

According to Darryl Newton, Managing Director, Factory Media, “Mpora.com is now a significant part of our business, with over 2 million video streams served each month. Demand for advertising on our platform is growing incrementally and clients are particularly excited by creative video solutions. Working with Videoplaza we feel we can meet the needs of these customers better by offering more dynamic and engaging formats combined with video specific reporting such as engagement rates and time spent with the ads.

Sorosh Tavakoli, Founder and CEO for Videoplaza added “We are delighted to announce agreements with these two great innovative publishers. We are doing everything we can to repeat the success from the Swedish market where more and more publishers have profitable online video products.”

Videoplaza has been in the UK since January 2009 and is building a local team to advise and support both local media owners and international networks based in London.

For further information contact:

Sorosh Tavakoli, Founder and CEO Videoplaza
+44 7530 885 492
sorosh@videoplaza.com

John Barnes, Managing Director – Digital Strategy and Development UK & Asia, Incisive Media
+44 (0)20 7316 9007
john.barnes@incisivemedia.com

Darryl Newton, Managing Director, Factory Media
+44 (0)20 7332 9700
darryl.newton@factorymedia.com

About Videoplaza

Videoplaza AB is based in London and Stockholm, privately owned and backed by venture capital company Creandum. The company is working with leading broadcasters, newspaper publishers and other premium media owners in Sweden, Norway, Denmark and the UK. It has developed an ad server that is uniquely designed to meet the challenges of monetising online video content. The technology is compatible with any video platform, offers rich video specific reporting and maximises the clients potential advertising inventory. The ad formats offered are all compliant with the new IAB UK Video Guide launched April 29th, 2009.

Videoplaza website: http://www.videoplaza.com
Videoplaza blog: http://www.videoplaza.com/blog
Videoplaza client list: http://www.videoplaza.com/customers

The value of online video advertising is forecast to increase, in line with its growing popularity with users. eMarketer estimates the market will be worth $1.9Bn by 2011 and to account for 10% of all online advertising spend.

The technology challenge for many publishers is to make their traditional display ad server work seamlessly with their video platform. Too often, their existing technology is not able to deliver the potential volume of ads given the length of time users are spending watching video. Videoplaza’s ‘built for video’ ad server lets publishers place and then track the effectiveness of their clients advertising, while allowing more campaigns to be served while not being too intrusive to the users. The company can demonstrate how this has more than doubled client revenues.

CHICAGO – Akoo International Inc. announced the national launch of the most advanced interactive entertainment and advertising platform in the digital out-of-home marketplace. The “Akoo” network combines premium video entertainment – including music videos from all four major labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI – with a proprietary platform that engages viewers to activate content on HD LCD-TV screens using their mobile phones like remote controls.

Akoo is currently available throughout the food court environments of 50 high-profile malls in top 25 DMAs (see www.akoo.com for information about participating malls). The network will be deployed at 150 of the nation’s highest-traffic malls by December 2009, reaching an audience of 490 million annual viewers with an average engagement exceeding 30 minutes.

The Akoo network has proven to drive measurable engagement, activations, and transactions with a media-elusive, predominantly 18-34 year-old demographic. The platform’s ability to capture actionable behavioral data and deliver targeted advertising across digital screens and user mobile devices – steps away from the retail point of sale where purchase intent is highest – provides marketers with greater measurability of marketing impact and ROI.

“We’re extremely excited to deliver fully immersive audio/video entertainment experiences to millions of consumers,” said Niko Drakoulis, Akoo’s CEO. “For a limited number of advertisers, Akoo also provides non-cluttered, accountable media at a time when quantifying return on marketing spend is imperative.”

Akoo achieves full coverage of each food court environment with multiple pairs of 46-inch, side-by-side HD LCD-TV screens. Each pair of screens is comprised of a Programming Guide screen, featuring available on-demand content, user tutorials, and sponsors’ advertising, and an adjacent Entertainment screen, featuring Akoo’s entertainment programming, playback of user-selected content, and sponsors’ pre-roll ads and overlays with call-to-action messaging.

Additionally, a professional audio solution in each location monitors ambient crowd noise and automatically adjusts the volume level of Akoo programming to maximize audio and visual impact. Akoo is the sole and exclusive interactive entertainment source in each food court.

To interact with the network, consumers discover content codes on the Programming Guide screen or table-top print media and text the content code of their choice to the Akoo network. A text message is immediately returned to the user’s mobile device, confirming the selection, and the content is queued to play on the Entertainment screen in the order it was received. When all on-demand selections are played, the regularly scheduled programming automatically resumes.

Consumers may also use the Akoo Remote, a free mobile application accessible via any mobile phone’s Internet browser. The Akoo Remote allows users to search through the location’s available video library; make on-demand requests with one-click; and identify and tag “What’s Playing Now,” for subsequent purchase on popular digital music services, such as Apple’s iTunes or Amazon MP3.

Users with Wi-Fi enabled devices, such as Apple’s iPhone, can also access Akoo’s free Wi-Fi service at every location to interact with programming. Akoo’s Wi-Fi service offers exclusive access to network features, as well as special content and promotional offers from Akoo advertisers.

About Akoo International Inc.

Akoo International Inc. develops and deploys interactive entertainment networks in out-of-home environments, delivering premium video content and immersive brand experiences across HD LCD-TV screens powered by the Company’s proprietary platform. Founded in 2001, the Company is headquartered in Chicago, Illinois. For more information, visit www.akoo.com.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.

Until now, video ads could only be posted on publisher sites that supported the same technology as an agency did when creating the ads. With VPAID, publishers adhering to these standards will be able to render any type of video advertisement from any video ad serving technology that also adheres to the standards. Likewise, advertisers that adopt the standards can be assured that the ads they create are usable by any ad serving technology and publisher.

Over the past year, the IAB has taken a lead role in the industry-wide effort to create a common structure across distinct areas of digital video. In addition to VPAID, the IAB’s efforts have included the release of the following documents as part of this initiative:

* Digital Video Measurement Guidelines
* Digital Video In-Stream Ad Format Guidelines and Best Practices
* Digital Video Ad Serving Template (VAST)
* Digital Video In-Stream Ad Metrics Definitions

All of these documents can be reviewed at: http://www.iab.net/iab_products_and_industry_services/508676/508950

“Interactive advertising is a bright spot in the current advertising environment, and digital video is one of its most promising formats,” said Jeremy Fain, Vice President of Industry Services at IAB. “VPAID is the final piece of the current Digital Video Infrastructure Initiative. All five parts of the initiative help define the digital video ecosystem, reduce costs and increase efficiency for all parties and, most importantly, make it possible for advertisers to more easily reach larger online audiences.”

“Advertisers and agencies today require more interactive formats that go beyond linear TV ad spots, demand more control over how they experience ads, and want the ability to learn more about particular subjects of interest,” said David Ku, SVP of the Advertising Technology Group at Yahoo!, a member company of the IAB’s Digital Video Committee. “VPAID provides a common standard for how video ads will interact with players and serves as an important step forward to deliver on the promise of digital video ad formats.”

Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site at: http://www.iab.net/vpaid. After the comment period closes on March 5, 2009 the feedback will be reviewed and the guidelines will be finalized and released.

About the IAB’s Digital Video Committee:

The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

The research report, Online Video Media Spend: 2003 – 2010, calculates multiple ad sales components corresponding to annual growth 2003 – 2010 by avail unit: pre-roll (short and long-form execution), In-banner video, overlays, in-game, podcast, player display and skins.

The report aggregates and separates media spend delivered though video platforms, VASP applications, direct sales teams, rep firms, ad serving engines, distributed or viral campaign management, search, discovery, curation, video indexers, and super syndicators.

The research report quantifies current, forecast and historical CPMs for all inventory formats attending monetization of online video.

Pre-roll inventory expanded by 12.6% in 2008 to 18.75 billion total avails, following a 16.8% uptick in 2007.

However, significant changes are taking place inside pre-roll inventory. First, insertion frequency for onsite experiences was capped at 1.5 (content views per avail) on average in 2008, reduced 13.7% from 2007.

Second, AccuStream is forecasting 27% growth in pre-roll inventory in 2009 and 2010 due to offsite exploitation through syndication (i.e. Hulu and others), and powerful indexing engines that find, categorize, store, package, amplify and distribute enhanced professional and semi-professional video.

Third, enhanced video verticals and accompanying metadata libraries are integrating with ad sales and distributed media platforms aggregating search, discovery, curated and brand produced infotainment video and monetizing it.

In-banner video impressions grew by 65% in 2008, and accounted for $1.5 billion in gross media spend. Video buys made through rep firms totaled $90 million in 2008. Overlay executions associated with video added $37.6 million.

“RFP velocity remained strong throughout 4th Quarter 2008, and while there are patches of caution, 1st Quarter 2009 closings are performing well,” commented research director Paul A. Palumbo.

“Video spend that followed audiences in 2008 are flowing to people, measurability, allocation efficiency and accountability in ‘09. Digital appears positioned to grow through the current economic cycle by attracting more ROI buyers.”

AccuStream Research (http://www.accustreamresearch.com) is a video, audio, download, subscription, VASP application and broadband advertising research firm.

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

Hulu Retains #6 Ranking

In November, Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5 percent), followed by Viacom Digital with 325 million (2.6 percent) and Yahoo! Sites with 304 million (2.4 percent). On the heels of a surge in viewership in October, Hulu retained its #6 position with 227 million videos viewed (1.8 percent).
______________________________________________________________________

Top U.S. Online Video Properties* by Videos Viewed

November 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix
Property                    Videos        Share (%) of

                             (000)           Videos

Total Internet            12,677,063         100.0

Google Sites               5,107,302          40.3

Fox Interactive Media        439,091           3.5

Viacom Digital               324,903           2.6

Yahoo! Sites                 304,331           2.4

Microsoft Sites              296,285           2.3

Hulu                         226,540           1.8

Turner Network               214,709           1.7

Disney Online                137,165           1.1

AOL LLC                      115,306           0.9

ESPN                          95,622           0.8
______________________________________________________________________
*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Google Sites Draws 98 Million Video Viewers in November

More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).

______________________________________________________________________
Top U.S. Online Video Properties* by Unique Viewers

November 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix
Property                         Unique Viewers       Average Videos
                                     (000)              per Viewer

Total Internet                      146,064                86.8

Google Sites                         97,928                52.2

Fox Interactive Media                58,115                 7.6

Yahoo! Sites                         39,956                 7.6

Microsoft Sites                      34,979                 8.5

Viacom Digital                       27,109                12.0

Hulu                                 22,456                10.1

AOL LLC                              22,442                 5.1

Turner Network                       20,735                10.4

Disney Online                        13,028                10.5

Time Warner – Excl. AOL              12,564                 3.6
______________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Other notable findings from November 2008 include:
77 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 273 minutes of video.
97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
The duration of the average online video was 3.1 minutes.
The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.

A media first, the Un-roll was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through blinkx AdHoc, the only contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the Web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll in Action

- The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.
- As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video, generated by blinkx’s patented, award-winning technology.
- The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s Web site.

“We’re proud to offer our advertisers a unique and effective alternative to traditional pre- and post-roll video advertising,” said Suranga Chandratillake, founder and CEO, blinkx. “Although click-through rates for pre-roll advertisements tend to be positive, some viewers are reluctant to watch 30 seconds of advertising for videos that sometimes last only one minute. Now, using the Un-roll, brands and agencies, like Shell and MediaCom, can tell their story through highly targeted advertisements within online television because blinkx technology understands video better than any other service available today.”
Shell Oil – in search of stronger online engagement around alternative energy

Shell’s goal was to establish an effective mechanism for communicating their alternative energy initiatives to international audiences.

“The exponential growth of online video – both long- and short-form – presents tremendous opportunities for advertisers and publishers alike. The blinkx Un-roll unit is a new format to the market that provides high impact branding in and around online video content, complete with a return path to garner response,” said Stefan Bardega, director of Digital, MediaCom, Shell’s digital media agency. “These types of formats are the future of online video advertising and will become more ubiquitous than the traditional online ‘pre-roll’ ad, which affords no interactivity. Both MediaCom and Shell have a rich history of innovation and we are pleased to be driving this digital innovation online with blinkx.”

blinkx engineers tested approximately 40 different formats before settling on the Un-roll format, which had the lowest “annoyance factor” and strongest brand identity stickiness. In tests, the Un-roll format maintained between two and 12 percent click-through rates, and less than 20 percent of users clicked away from the video before it was finished. Only 15 percent clicked away because of an ad. blinkx estimates that the format will maintain a three to five percent click-through rate over time.

Additional blinkx partners will be deploying similar campaigns in the coming weeks and months. The new ad unit is timely as the blinkx network continues to expand significantly. As reported during its most recent half-year results, unique visitors were up 106 percent year-on-year to 64 million, and pageviews were up 267 percent year-on-year to 668 million in September 2008 (comScore). blinkx returned more than 7 million searches a day in September 2008.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

To see the Un-roll in action, visit http://www.blinkx.com/category/shell_unroll_demo.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

LOS ANGELES – Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009.

Panache is now working with more than 15 major publishers to productize their business, dynamically create ad avails, and provide in-stream ad insertion into a wide array of premium video content. Media and entertainment companies with multi-channel in-house ad sales need straightforward solutions that promote profitability from their online video operations. Panache’s open platform provides major networks the infrastructure to create unlimited ad avails, support both live and on-demand video ad insertion, report on video and advertising and drive greater efficiencies for ad operations, ad sales and technology groups.

“Networks and major publishers are struggling with how to drive efficiencies across key areas including ad products, player engineering and ad operations,” said Steve Robinson, president of Panache. “As the online video advertising industry continues to mature, publishers are increasingly looking for ways to productize operations, streamline their efforts and gain better control. Major networks need an ad insertion and reporting solution that provides a comprehensive infrastructure without affecting existing workflows. They also seek quick and sustainable profits for all their video—short form, long form, on-demand and live streams.”

Despite the economic downturn, online video advertising spend is projected to reach close to $1 billion in 2009, as more traditional media companies distribute professional-quality content online (eMarketer). According to Comscore, 77 percent of the total U.S. Internet audience viewed an online video in October, with the projected number of online video advertising viewers expected to reach 174.8 million in 2012 (eMarketer).

In addition to publisher success, Panache has also grown its ecosystem of partners this year. More than a dozen major partnership deals were forged in 2008, including a joint venture with Adobe to insert in-video ads into the Adobe Media Player (AMP). Panache also expanded its reach into rich media by joining with interactive in-video advertising leader PointRoll. Other major relationships include Microsoft, thePlatform and Adify.

The Panache platform reduces the cost and complexity of ad insertion and awards media and entertainment companies total control of ads in any syndication or distribution. As networks move more content online, options expand to make full use of programming. Panache’s agnostic approach gives publishers highly flexible ad product choices and immediate opportunity to monetize video content.

Panache’s proprietary Media Mapping technology orchestrates ad insertion into any number or combination of avails. Dynamic and easily changeable, this technology ensures that every ad insertion, including the video’s entire ad experience, occurs exactly as planned.

For more information, please visit: www.panachetech.com.

About Panache

Panache is an ad insertion platform providing media and entertainment companies with the infrastructure to increase revenue from their video business. Publishers can create more ad avails for long-form, short-form, HD, on-demand streams and live events – all with the same toolset and no interruption to existing workflows. With Panache, publishers have complete control over their in-video advertising regardless of distribution model, enabling syndication and precise reporting that follows their campaigns anywhere.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

SAN BRUNO, CA–(Marketwire – November 17, 2008) – Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify Video enables online publishers to implement and monetize video for their contextual portfolio of sites. Adify network operators can now syndicate and generate revenue from video content and easily build an open video ad network for partner sites — expanding the reach of their video while controlling distribution to only quality sites. Network builders and publishers can integrate any video player with the Adify Video platform and reliably deliver pre-roll, mid-roll, post-roll and overlay ads within syndicated videos.

According to eMarketer, $505 million will be spent on online video advertising this year. It is an effective revenue driver for publishers because it has higher CPMs, higher click-through rates and longer engagement than traditional online advertising. Furthermore, marketers who buy on Adify-powered networks benefit from quality premium content that video ads are sold against. The Adify Video platform includes measurement capabilities for publishers and advertisers to evaluate the effectiveness of video. Network operators launching with Adify Video include:

– Break Media (http://breakmedia.break.com), the premier online destination for the young male audience, is integrating Adify Video as a component of its own video player, which enables marketers and content owners to showcase and syndicate professional and relevant video content. Break is offering pre-roll and overlay ad units that are trafficked by Adify, which prioritizes ad delivery based on many variables, including CPM, impression goals, and importance. Within two months, Break Media has served more than seven million video ads from a variety of marketers.

– DriverTV (www.drivertv.com), a leading producer and distributor of professionally produced, high-definition, automobile-related video content for consumers, created a new online content and advertising network using Adify Video. The driverTV network gives auto manufacturer advertisers the ability to pair targeted overlay and display advertising with specific video content. Charter advertisers include BMW, GM and Subaru.

“Video offers premier independent publishers increased revenues and audience interest. There is plenty of potential in creativity and effectiveness for both buyer and seller. Prior to Adify Video, standardization was a major roadblock that made it very difficult to integrate the various video players with the various ad serving technologies and video ad feeds,” said Russ Fradin, president of Adify. “Adify Video alleviates this challenge for publishers through our open platform. Additionally, any type of rich media marketing specialist can enhance the targeting and delivery capabilities for the networks on our platform, thereby maximizing their share of the online video ad spend.”

Adify Video is part of the key network management services and ad technology created by Adify for publishers to execute successful distributed advertising campaigns. Adify’s syndicated ad server, tracking, reporting, billing, payment and technical support functions are relied upon by over 140 networks and more than 6,000 independent publishers. This open infrastructure delivers content sponsorships, video, image and rich media advertising to the unique specifications of each network builder. Working with Adify Video, network operators can now ramp up video offerings within days.

“Video content and video advertising have long been key components of our wholly-owned websites. By integrating our video player and content management system with Adify’s ad serving platform, we are now able to deliver video content and ads to the 90+ third-party sites that comprise the Break Media Network. This means that our advertisers can now engage with their core male audience via the Break Media Network using the full power of streaming media and the publishers who are part of our network now have yet another way to monetize their Web properties,” said Huan Le, Vice President of Business Development at Break Media.

About Adify
Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for video player applications that support a wide range of advertising technologies.

By integrating Akamai’s Media Framework with BlackArrow, premium content owners and publishers can adopt turnkey video player solutions to better maximize the return from their digital video content. This reduces the complexity of developing ad-supported video players, speeds deployments and stimulates new advertising revenue opportunities.

“It’s critical that we make it easier to integrate and deploy advertising solutions, given the escalating demand to monetize video content. BlackArrow’s support for the Akamai Media Framework and participation in the Open Video Player initiative addresses this demand,” said Tim Napoleon, chief strategist for digital media, Akamai. “Together, we can enable content providers to more easily develop and deliver ad-supported broadband video content.”

BlackArrow’s multiplatform ad-management system enables video content providers and distributors to optimize and enhance their ad-supported video programming and ad-sales opportunities. Using the BlackArrow system, they can now offer their advertisers new ad types, sponsorship packages and campaigns that combine ad units in unique ways to boost brand and product awareness — generating added value for content providers and advertisers alike.

“The BlackArrow and Akamai systems work together to provide an optimal platform from which to monetize premium content, and reflects BlackArrow’s support for open standards,” said Chris Hock, senior vice president, product management, BlackArrow. “We’ve built an extensive network of broadband ecosystem partners, and our integration with Akamai furthers our goals of reducing the complexity of integrating multiple systems, while ensuring seamless deployments of the BlackArrow ad-management system.”

Built from the ground up for video, the BlackArrow system helps content providers and distributors solve the challenges created by today’s fragmented audiences who increasingly view video programming distributed over broadband, video on demand and other platforms outside of linear television.

The BlackArrow system dynamically contracts, targets, traffics and reports on advertising inventory to maximize revenues from ad-supported video programming. Because the BlackArrow system works across any combination of ad types, ad-sales models, distribution or syndication strategies, BlackArrow’s clients can more effectively generate new revenue streams from ad-supported video, while preserving critical relationships with their advertisers.

The BlackArrow Connector for the Open Video Player Initiative is available now, at www.openvideoplayer.com, in the Connectors tab within the Download folder.

About BlackArrow, Inc.

BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc.

NEW YORK, October 14, 2008 – As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video visionary Jonathan Klein will take the stage as the opening keynote speaker at the ad:tech New York 2008 digital media and marketing conference, delivering an opening keynote address that will discuss the future of the digital news industry and its effects on advertising and distribution. The 3-day conference, which runs November 4-6, explores the theme of “How Digital is Transforming ALL Media” and features an all-star roster of speakers and participants that includes Day 2 keynote Shelly Lazarus, chairman & CEO of Ogilvy Mather Worldwide.

Klein, who co-founded Web video provider The FeedRoom nearly a decade ago, will open the conference with a presentation on the 24/7 global news cycle and the blurring lines between professional and citizen journalism, as well as news and entertainment. On November 5th, Lazarus will examine the digital question from the standpoint of brand building and how to blend traditional pillars with modern execution. The two addresses will set the stage for another successful New York event, which last year drew a record 10,276 attendees.

“The presence of Jonathan Klein and Shelly Lazarus not only gives us star power, but provides perfect bookends to this year’s discussion of digital’s effect on all types of media,” said Drew Ianni, chairman of programming for ad:tech North America. “Two people who have spent their careers on either side of the content equation, from delivery of information to brand building, will enlighten the ad:tech audience during a critical time for both the nation’s consumption of content and our economy.”

The keynotes will also precede a conference agenda that seeks answers to the questions dominating the advertising mindset and media. Interactive Advertising Bureau President and CEO Randall Rothenberg will once again moderate the annual “State of the Industry” keynote roundtable that follows Klein’s address. In keeping with the political backdrop, the opening day of the conference will conclude with a keynote presentation by Samantha Skey of Alloy Media & Marketing entitled “Obama, Apple and Ice Cream – Building Brand Passion Among Millennials.”

Beyond the keynotes, ad:tech New York brings together a host of dynamic and challenging panels and workshop sessions, including:
- The Future of Measurement – How Do We Define the New Media Currency?: For the first time, the established leaders in online measurement – ComScore, Nielsen, Quantcast and Hitwise – will debate the state of the industry and the quest for universal new media metrics or currency

- Beyond the Pre-Roll – The State of Online Video: One of new media’s most prominent trends gets put under the spotlight. With online video advertising projected to reach $7.5 billion by 2012, executives from companies such as thePlatform and Starcom USA will share insights as to how to optimize creative production, development and resource allocation

- A Spade is Not a Spade – Analyzing the Exchange Marketplace: Vendor and agency representatives will attempt to break through the hyperbole and perhaps misconceptions about Exchanges to assess their true power and value, ranging from the opinions of buyers and sellers to the state of inventory

While the conference debates these questions, the 2-day exhibit hall, which is open November 3 and 4, will showcase more than 300 exhibitors – the largest exhibit hall for ad:tech New York to date. Exhibitors include Bruce Clay, Inc., comScore, Inc., DoubleClick, A Division of Google, eMarketer, Friendster, iMedia Communications, JiWire, Nielsen Online, PartnerWeekly, and ValueClick, Inc. A complete list of exhibitors can be found at http://www.ad-tech.com/ny/adtech_new_york_exhibitors.aspx.

Platinum Sponsors include: Casale Media; Yahoo!; Ybrant; Gold Sponsors include: ICMediaDirect.com; Plentyoffish.com; Silver Sponsors include: ABCSearch; Acxiom; Advertising.com; EDebitPay; First Mark Capital; Friendster; GenieKnows.com; TheUseful; Bronze Sponsors include: AdManage; Buddy Media; ChaCha; Clickbooth; Google; iContact; ion interactive; Leapfrog Online; MarketLeverage; NextWeb Media; Platrium; Reply.com; Rextopia; StrongMail; Terra Networks; Viral Marketing Media; Premier Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; MNI Digital; Revenue Magazine; Media Partners include: ADOTAS; BtoB Magazine; DIRECT Magazine; Digital Moses Confidential; DM News; eMarketer; eM+C Magazine; MarketingSherpa; Mobile Marketer Magazine; Personal Life Media; PR Web; Search Marketing Standard; SEMJ.org; SmartBrief; Target Marketing Magazine; WebmasterRadio; Website Magazine; Association Partners include: 212 NYC; MMA; NAA; The Internet Oldtimer’s Foundation; OPA, Web Marketing Association; WOMMA.

Full information about the ad:tech New York conference and exposition can be found at http://www.ad-tech.com/ny/.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1) Create a custom video player using the KickApps Widgets and Video Player Studio

2) Select from a list of modules of ad networks or pre- and post-roll

3) Provide the ad network’s publisher ID number or the URL of a Flash video file

“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

“Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.)

“Sneeze” was created in collaboration with Janimation and EyeWonder and bested finalists A&E Television (client: A&E Television) and VML (client: Dr Pepper).

Other recent awards won by TM Advertising for the Superpages.com campaign include: Runner-Up 2008 Most Effective Online Marketing Strategy Award presented by the Dallas Ft. Worth Interactive Marketing Association (DFWIMA) for excellence in interactive marketing; and a 2008 Regional Silver ADDY Award for a Superpages.com outdoor bulletin, presented by a regional chapter of the American Advertising Federation (AAF).

“Since it is critical that we deliver quality leads to our small business advertisers, we are continuously leveraging advertising to promote our products to consumers,” said Briggs Ferguson, President-Internet, Idearc Media. “Thanks to TM Advertising, our advertisements receive the critical attention they deserve, and we are honored to have recently received the prestigious OMMA Award.”

Created in 2006, the OMMA awards honor brand marketers, agencies and content providers who continue to push the potential of online advertising creative.

“Our innovative campaign for Superpages.com is a fantastic way for us to showcase our clients’ passion for creating and delivering the most successful interactive branding campaigns,” said Tom Hansen, President of TM Advertising. “We’re thrilled to be recognized by OMMA and to be in such great company with the other finalists.”

About TM Advertising

TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world’s largest marketing communications companies. Agency clients include the brands of American Airlines, Bell Helicopter, Discover Network, EDS, Fossil, Group Health, Nationwide Insurance, Redhook Ale Brewery, Superpages.com and Texas Tourism. For more information, please visit www.tm.com.

About Idearc Inc.

Idearc Inc. delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions includes Superpages.com®, Superpages MobileSM, Superpages Mobile SM for BlackBerry®, Switchboard.com, LocalSearch.comSM, Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® White Pages, FairPoint® Yellow Pages Companion Directories, reFresh reCharge reNew™ magazine, Solutions At Hand™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. For more information, visit www.idearc.com.

Standard, Flash or Rich Media Banner
Agency: A&E Television / Client: Gene Simmons’ Family Jewels
Agency: IAC Advertising Solutions / Client: Bacardi
Agency: MS3 Marketing / Client: Castrol SYNTEC

Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero
Agency: Liquid / Client: Paramount/The Spiderwick Chronicles
Agency: Unicast / Client: Warner Brothers/Harry Potter and the Order of the Phoenix

Homepage Takeover/Sponsorship
Agency: AvatarLabs / Client: Sony Pictures/Pineapple Express
Agency: AvatarLabs / Client: Walt Disney Pictures/Wall-E
Agency: The Visionaire Group / Client: Universal Pictures/Wanted

Content Integration
Agency: Digitas / Client: American Express OPEN
Agency: Monster Worldwide Inc. / Client: PBS/Military.com
Agency: Sojern / Client: Delta Air Lines/E-Ticket

Standalone E-mail
Agency: Digitas / Client: American Express and DailyCandy, “Local Deals”
Agency: Merkle Inc. / Client: Corporate Express
Agency: Yesmail / Client: HP

E-mail Campaign
Agency: Moxie Interactive / Client: Verizon Wireless
Agency: Smith-Harmon Inc. / Client: REI
Agency: Tribal DDB / Client: Pepsi-Cola North America, “Pepsi Stuff Insider”

Search Campaign
Agency: 90octane / Client: Globus Family of Brands
Agency: Bigmouthmedia / Client: Hilton Hotels
Agency: Stinson Partners / Client: Costa Cruise Lines

Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit
Agency: A&E Television / Client: A&E Television
Agency: TM Advertising/Janimation/EyeWonder – Client: Superpages.com
Agency: VML / Client: Dr Pepper

Standalone Video (Not Principally Deployed on YouTube)
Agency: AKQA / Client: AOL News, “Where Are They Now?”
Agency: Enlighten / Client: Bioré, “Let’s Face It”
Agency: Vibrant Media / Client: Unilever, “Blondes vs. Brunettes”

YouTube Video Ad
Agency: Element79 / Client: Gatorade, “Ball Girl”
Agency: Intuit / Client: TurboTax, “Ping Pong and Taxes Made Easy”
Agency: KulaVortex.com / Client: Twentieth Century Fox Home Entertainment, “28 Seconds Later”

Rich Media Campaign
Agency: A&E Television / Client: Paranormal State
Agency: Avenue A | Razorfish/Euro RSCG Worldwide / Client: Nabisco/Ritz, “Open for Fun”
Agency: PointRoll/Armchair Media/Turf / Client: College Board

Contest/Promotion/Sweepstakes
Agency: Dailey / Client: Intuit/TurboTax, “Tax Rap”
Agency: Exopolis/MMA Creative Group / Client: Roxy and Schick Quattro, “Follow Your Heart”
Agency: Liquid Advertising / Client: After Dark Films, “Miss Horrorfest”

Campaign in Social Media
Agency: Avenue A | Razorfish / Client: Washington Mutual
Agency: McCann Erickson / Client: VeriSign Inc.
Agency: Sapient / Client: Coca-Cola Co./Burn

Mobile or Wireless Campaign
Agency: Ad Infuse/Mindshare/Phonevalley / Client: Strongbow Cider, “Flirtogram”
Agency: AKQA / Client: Nike, “PHOTOiD”
Agency: Moxie Interactive / Client: Twentieth Century Fox/Jumper

Use of Gaming
Agency: AKQA / Client: McDonald’s
Agency: MS3 Marketing / Client: Colgate Palmolive/Speed Stick 24/7
Agency: Play/Denuo / Client: General Motors/Buick

Use of Widgets
Agency: Cheil Worldwide / Client: Samsung/Juke
Agency: Euro RSCG 4D / Client: iShares
Agency: Mediaedge:cia/Mindshare / Client: Ford/Sync

Viral Campaign
Agency: Brief Attention Span Communications / Client: Serena Software, Inc., “Just @#$% It” and “Go @#$% Yourself”
Agency: Element79 / Client: Gatorade, “Ball Girl”
Agency: McKinney / Client: Virgin Mobile, “Promiscuous Text”

Advertising/Promotion Web Site or Microsite
Agency: 65 Media / Client: Twentieth Century Fox/The Simpsons Movie
Agency: Goodby, Silverstein & Partners / Client: Adobe Creative Suite 3, “Adobe Layer Tennis”
Agency: Q Interactive / Client: UPS, “UPS Whiteboard Headquarters”

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.

Leading brands, including Honda and T-Mobile, participated in the study by running campaigns run-of-site on Break.com over an 11 week period, which concluded on August 2, 2008. Each campaign used the four IAB standardized ad units: linear non-interactive (pre-roll), linear interactive (interactive pre-roll), non-linear non-overlay invitation ad (non-overlay ad) and non-linear overlay (overlay ad). The ads ran against short-form professional, semi-professional and user-generated content on Break.com with Panache providing the ad delivery and back-end reporting technology to test user interaction and engagement levels with each ad format.

“The standardization of video ad formats by the IAB was a critical first step in streamlining media buying, planning and creative processes across the digital video medium,” said Keith Richman, CEO of Break Media. “Our research was a result of our desire to provide data about the effectiveness of those new standards to our clients and partners, and to lay a foundation for future research initiatives to build and expand upon.”

Key Findings

Break Media and Panache were able to mine the data for trends and insights into consumer behavior and online engagement using the various ad formats.

Findings showed:
– Overall results demonstrate the high engagement levels of tested ad units and that marketing objectives should drive creative development
– Pre-roll offers a strong call to action (click-thru rates averaged 10%); Non-Overlays’ strength appears to be in building brand awareness (78% viewed the ad for more than 15 seconds, a majority of the time)
– Pre-roll showed surprisingly high engagement with incredibly high click-thru rates when interacting with a targeted audience
– Completion rates for both 15 second pre-roll and interactive pre-roll averaged 87%
– Pre-roll click-thru rate for the 15 second spot was close to 10%
– Interactive pre-roll click-thru rate for the 15 second spot ranged between 11% higher and 35% higher than non interactive pre-roll depending on the nature of the call to action
– The overlay ad yielded high exposure and overall engagement
– 77% viewed campaigns with the overlay ad for at least 15 seconds and click-thru rates were five times industry averages for standard in-page media
– Media-rich creative with bold colors and animation resulted in increased click-thru rates
– Click-thru rates almost tripled for the non-overlay ads when using brighter, vibrant colors (.045 vs. 0.13%)
– When using interactive pre-roll ads, having the entire ad clickable appeared to impact call to action
– Click-thru rates were four times as high when the entire ad was clickable vs. just the call to action.

“For the in-stream advertising market to evolve, the efficacy of ad formats—whether IAB-standard or new emerging formats—needs to be understood in order for our industry to scale,” said Steve Robinson, CEO of Panache. “This research begins to fill the knowledge gap between the formation of standards and the prophetic future of an efficient and scalable online advertising industry.”

“This study offers a window into the measurable effectiveness of new video ad formats, and it moves forward the broader discussion of online brand-building and advertising,” said Daniel Taylor, senior analyst at Yankee Group. “As the industry develops new ways to engage online audiences, it’s important to benchmark the progress we make. By making this study public, Break and Panache have advanced the entire industry.”

The study conducted by Break and Panache provides a guide for advertisers looking to validate online ad spend and determine the best format and creative to lift key engagement metrics and build brands. It is also intended to spur additional insight on best practices for brands advertising online.

About Break Media

Break Media is the Internet’s premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies) and the over 70 site Break Media Network reach 50 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies. For more information, visit http://www.panachetech.com.