Category Page for: Pre-roll Ads

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

Panache Projected to Insert Billionth Online Video Ad

» by Otilia Otlacan December 29th, 2008 at 10:15 am » Comments (1)

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES - Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009. Panache ...more »

BlackArrow Integrates Ad Management System with the Akamai Media Framework

» by Otilia Otlacan October 20th, 2008 at 10:15 am » Comments (0)

Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for ...more »

CNN’s Jonathan Klein and Shelly Lazarus of Ogilvy & Mather to Keynote ad:tech New York 2008

» by Otilia Otlacan October 14th, 2008 at 10:57 am » Comments (0)

Web Video Pioneer and CNN/U.S. President Jonathan Klein Will Deliver Opening Keynote Address at Annual Event; Ogilvy & Mather Worldwide Chairman & CEO Shelly Lazarus to Headline Day 2 NEW YORK, October 14, 2008 – As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video visionary Jonathan Klein will take the stage as the opening keynote speaker at the ad:tech New York 2008 digital media and marketing conference, delivering an opening keynote address that will discuss the future of the digital news industry and its effects on advertising and distribution. The 3-day ...more »

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »

TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

» by Otilia Otlacan October 2nd, 2008 at 9:00 am » Comments (1)

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.) more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

» by Otilia Otlacan August 19th, 2008 at 8:40 am » Comments (2)

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES--(BUSINESS WIRE)--Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. more »

Metacafe Gets to Monetize Content from 12 New Video Content Providers

» by Otilia Otlacan August 7th, 2008 at 3:19 pm » Comments (0)

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe specializes in short videos, precisely what works best for online consumers who don't have the time or the patience to look into long form video content. Having said this, it becomes pretty obvious that the overall monetization opportunities for Metacafe have just diversified further, putting the company in a very enviable position. Short videos are the easiest to monetize, and the most efficient given the higher CPM or CPE rates for: - pre-rolls, mid-rolls and post-rolls; - overlay ads; - ...more »

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment

» by Otilia Otlacan August 1st, 2008 at 9:09 am » Comments (1)

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due next week, by the way). We're working on it these days and we're definitely going to share our experience, grievances, and, of course, successes :-) NEW YORK, NY (July 29, 2008)—To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau ...more »