Home » Ads Taxonomy » Ads by Display » Pre-roll Ads
Category: Pre-roll Ads
Mid-roll Video Ads Have Highest Completion Rates According to VINDICO Online Video Ad Study
Advertisers see 93% completion rates for mid-roll video ads in long-form content. New York, NY – According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments. VINDICO analyzed millions of video ad impressions within [...]
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement [...]
YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
Joost Media Debuts j-Roll, Its New, Multi-Functional Interactive Pre-Roll Video Product
SANTA MONICA, Calif. – Joost Media, a digital brand solutions company, announced the debut of j-Roll, its advanced, interactive pre-roll video product. This new product provides all the functionalities of Joost’s successful expandable banners within pre-rolls across its publishers.
AdoTube’s Format Index Finds That Almost Half of Viewers Will Choose to Watch the Entirety of a Pre-Roll Advertisement
The Polite Pre-Roll®, which lets viewers choose whether or not to watch an ad, had a View-Through Rate of nearly 45% in Q1 View the full index: http://ftx.bz/iiL74N
Grab Networks Partners with AdoTube to Expand Advertising Services and In-Video Ad Formats
Grab Networks to offer AdoTube’s Polite Preroll® in-stream advertising, Ad Selector, Overlays, and other premium advertising formats to advertising clients worldwide NEW YORK – Grab Networks, the Web’s premiere online media company that creates custom video audience networks for advertisers, announced a partnership with AdoTube™, a leader in the online video advertising space, that will [...]
Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital Video Advertising Spend
Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK – “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive survey examining the views of marketers and agencies, reaffirms that the shift in ad dollar allotment has solidified. The study, released by the Interactive Advertising [...]
Undertone Partners with Innovid for High Impact Video Advertising Solution
Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and [...]
AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts
New advertisers such as CPG, Fashion, Travel, and Finance made a concerted push after the growing and broadening online video audience in 2010 Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410 NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media [...]
AdoTube’s Video Ads Served Grows 191% Over 2009 to 3.5 Billion Ads in 2010
AdoTube’s growth has accelerated due to a focus on high-impact tools to deliver a higher ROI per buy for advertisers. AdoTube has done this through targeting and optimizing video, banner, and rich media ads and placing them where the viewers are paying attention – in the video stream. NEW YORK – AdoTube, one of the [...]
Keep in touch!