Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network

SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.
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New U.K. Ad Platform to Reach 3.7 Million Cable TV Homes; SeaChange Axiom On Demand Customer Derives New Benefits; On Demand Group Extends Content Partnership to Advertising

ACTON, Mass. & LONDON – SeaChange International (NASDAQ: SEAC) announced it has begun rollout of its dynamic VOD advertising technology for Virgin Media, the UK’s leading on-demand cable television operator. SeaChange AdPulse On Demand software is being deployed over the national SeaChange Axiom on Demand footprint serving 3.7 million digital cable homes, beginning with 300,000 homes from this month.
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Reporting Solution Provides Industry-First Metrics and Measurement Capabilities to Increase Ad Effectiveness and ROI

LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the general availability of Panache Ad IQ™, real-time video ad effectiveness reporting for major online video publishers. Panache Ad IQ gives publishers a competitive edge by allowing them to command higher-value advertising through insightful data and analysis of ad creative, experience and performance.
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In-stream video ad serving opens premium inventory to local advertisers; View-through tracking and aggregated ad reporting provide accurate, single reporting source for all ad formats

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.
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Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
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“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.
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Hulu Sustains Strong Online Viewership on the Heels of October Surge

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

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Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled

LOS ANGELES – Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009.

Panache is now working with more than 15 major publishers to productize their business, dynamically create ad avails, and provide in-stream ad insertion into a wide array of premium video content. Media and entertainment companies with multi-channel in-house ad sales need straightforward solutions that promote profitability from their online video operations. Panache’s open platform provides major networks the infrastructure to create unlimited ad avails, support both live and on-demand video ad insertion, report on video and advertising and drive greater efficiencies for ad operations, ad sales and technology groups.
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