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Category: Overlay Ads

Vdopia launches VDO Labs for Video Advertising Research

Otilia Otlacan | March 10, 2009 | 2 Comments

NEW DELHI – Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin [...]

IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment

Otilia Otlacan | February 10, 2009 | 8 Comments

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]

Now Playing: Integrated Ad Campaign for THE READER

Otilia Otlacan | January 16, 2009 | 2 Comments

Time Warner Cable Media Sales, The Weinstein Company, and Palisades Media Join to Promote the Golden Globe Nominated Film THE READER NEW YORK – Time Warner Cable Media Sales, The Weinstein Company and Palisades Media announced the launch of an integrated advertising campaign for The Weinstein Company’s Golden Globe nominated motion picture THE READER, staring [...]

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

Otilia Otlacan | October 3, 2008 | 0 Comments

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & [...]

TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

Otilia Otlacan | October 2, 2008 | 1 Comment

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy [...]

Adconion Launches its AMG-TV Video Content Syndication Network, Announces Distribution Deals Including EMMY-Nominated Vuguru New Media Studio

Otilia Otlacan | September 30, 2008 | 0 Comments

Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive [...]

Innovate Ads New Full Motion Video, Broadcast Quality iAds Video Banners Meet IAB Dimension Standards For Wider Exposure Across the Web

Otilia Otlacan | September 23, 2008 | 0 Comments

IRVINE, Calif. – Innovate Ads, the leader in the production and delivery of video overlay technology, announced the launch of iAds® Online Video Ad Banners – full motion, broadcast-quality video banners that meet IAB dimension standards and feature a real actor interacting with the product, logo or website message in a dynamic and innovative manner. [...]

PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment

Otilia Otlacan | September 12, 2008 | 2 Comments

New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll’s “Demo Limo” SAN FRANCISCO – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple [...]

Overlay.TV Announces GA of Interactive Online Video Platform with New Monetization System

Otilia Otlacan | September 9, 2008 | 0 Comments

PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a [...]

2008 OMMA Awards Finalists: Online Advertising Creative

Otilia Otlacan | September 3, 2008 | 1 Comment

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich [...]

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

Otilia Otlacan | August 19, 2008 | 2 Comments

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]

PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and Integrated Rich Media Suite

Otilia Otlacan | August 14, 2008 | 1 Comment

As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll’s Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions NEW YORK–(BUSINESS WIRE)–ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced [...]