Category Page for: Overlay Ads

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »

TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

» by Otilia Otlacan October 2nd, 2008 at 9:00 am » Comments (1)

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.) more »

Innovate Ads’ New Full Motion Video, Broadcast Quality iAds Video Banners Meet IAB Dimension Standards For Wider Exposure Across the Web

» by Otilia Otlacan September 23rd, 2008 at 10:05 am » Comments (0)

IRVINE, Calif. - Innovate Ads, the leader in the production and delivery of video overlay technology, announced the launch of iAds® Online Video Ad Banners - full motion, broadcast-quality video banners that meet IAB dimension standards and feature a real actor interacting with the product, logo or website message in a dynamic and innovative manner. Innovate Ads also provides third-party server capabilities to deliver the banners onto any site for any client, effectively making Innovate Ads a one-stop shop for the next generation of video banners. “We created iAds Video Banners as an extension of our current Video Spokesperson business,” says ...more »

PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment

» by Otilia Otlacan September 12th, 2008 at 10:15 am » Comments (1)

New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll's “Demo Limo” SAN FRANCISCO - PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple iPhone. The new PointRoll product, initially launching on the USA TODAY mobile site, will feature both the Ford (NYSE: F) campaign for the all-new 2009 Ford Flex; and NBC Universal's Focus Features campaign for Joel and Ethan Coen's new movie, the comedy thriller "Burn After Reading," ...more »

Overlay.TV Announces GA of Interactive Online Video Platform with New Monetization System

» by Otilia Otlacan September 9th, 2008 at 10:51 am » Comments (0)

PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA - Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a new monetization system, several new interactive tools and open API. With the Overlay.TV toolkit, users can add video-in-video, product placements, hyperlinks, text and clip art to build alternate endings, pop-up video, detailed product reviews or any number of creative applications to personalize and share video content. In ...more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

» by Otilia Otlacan August 19th, 2008 at 8:40 am » Comments (2)

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES--(BUSINESS WIRE)--Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. more »

PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and Integrated Rich Media Suite

» by Otilia Otlacan August 14th, 2008 at 9:09 am » Comments (0)

As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll's Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions NEW YORK--(BUSINESS WIRE)--ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced today a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout’s rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ...more »

Metacafe Gets to Monetize Content from 12 New Video Content Providers

» by Otilia Otlacan August 7th, 2008 at 3:19 pm » Comments (0)

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe specializes in short videos, precisely what works best for online consumers who don't have the time or the patience to look into long form video content. Having said this, it becomes pretty obvious that the overall monetization opportunities for Metacafe have just diversified further, putting the company in a very enviable position. Short videos are the easiest to monetize, and the most efficient given the higher CPM or CPE rates for: - pre-rolls, mid-rolls and post-rolls; - overlay ads; - ...more »

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment

» by Otilia Otlacan August 1st, 2008 at 9:09 am » Comments (1)

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due next week, by the way). We're working on it these days and we're definitely going to share our experience, grievances, and, of course, successes :-) NEW YORK, NY (July 29, 2008)—To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau ...more »