NEW DELHI - Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin Branding, Skin Branding with product placement, and Skin Branding with overlay.
Vdopia’s proprietary Dynamic Skin Branding technology allows the video player skin to change dynamically according to the targeting criteria specified by the advertiser. With this launch, advertisers can now target online video consumers with contextual, interactive advertising for every second of video watched.
In addition to the already successful pre roll ad format, Vdopia’s proprietary ‘Dynamic Skin Branding’ ad format delivers continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience of the user. The innovative ad formats powered by VDO Labs are the most compelling interactive display advertising formats delivered in a customizable Flash ’skin’ integrated around the video player.
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