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Category: Overlay Ads
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
AdoTube In-Video Format Index Shows Use of Interactive Ads Tripling and Click-Throughs Growing by 59%
NEW YORK – AdoTube announced the release of its very first In-Video Ad Format Index. The results showcase an increasing interest in interactive ad formats, which now account for 33% of ads served by AdoTube. In addition, the diversifications of ads have raised the overall CTR on their network by 59%.
Break Media Launches New Ad Server and Campaign Management Capabilities
New In-House Server Will Enable Break Advertisers to Develop Highly Sophisticated and Targeted Campaigns across the Break Media Network of Sites LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of Apex, a new proprietary in-house advertising server for the Break Media Network. Apex enables advertisers to develop and [...]
GoldSpot Media Introduces the Industry’s first iPhone and iPad Video Advertising Solution
Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the [...]
Kontera Sees Consumer Electronic Advertising on the Rise
Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday Season SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics sector over the fourth quarter of 2008. [...]
New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but [...]
Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]
Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ’09 Revenue
DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering. This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
Videoplaza Signs First UK Clients
Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the [...]
Akoo Launches Advanced Interactive Entertainment Platform in the Digital Out-of-Home Marketplace
490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones like remote controls; platform provides advertisers with engaged national audiences and greater measurability of marketing impact and ROI CHICAGO – Akoo International Inc. announced the national launch of the most [...]
Giant Realm, Inc. Introduces Internet’s Largest Flash Video Overlay Ad Unit, Debuts with More than One Million Impressions Served
Online Media Company Reaching Males, Ages 18 – 34, Adds 938 x 518 Custom-Designed Placement to its Arsenal of Creative Ad Options NEW YORK – As the online advertising community is calling for the implementation of more creative ads, Giant Realm, Inc. has announced a new eye-catching option for marketers. The online media company reaching [...]
Google Ends AdSense for Video Units, Effective April 2009
1.5 years – this is how long the Google AdSense Video Units survived before succumbing to lack of vision of where video monetization is going, how publishers would use YouTube videos, and what advertisers expect. AdSense Video Units were launched October 2007, with quite some bang. The feature allowed English-language AdSense publishers to add video [...]
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