Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
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490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones like remote controls; platform provides advertisers with engaged national audiences and greater measurability of marketing impact and ROI

CHICAGO - Akoo International Inc. announced the national launch of the most advanced interactive entertainment and advertising platform in the digital out-of-home marketplace. The “Akoo” network combines premium video entertainment – including music videos from all four major labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI – with a proprietary platform that engages viewers to activate content on HD LCD-TV screens using their mobile phones like remote controls.
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Online Media Company Reaching Males, Ages 18 – 34, Adds 938 x 518 Custom-Designed Placement to its Arsenal of Creative Ad Options

NEW YORK - As the online advertising community is calling for the implementation of more creative ads, Giant Realm, Inc. has announced a new eye-catching option for marketers. The online media company reaching millions of young men through its publisher group of top entertainment and gaming enthusiast communities unveiled the web’s largest Flash video overlay ad unit. Measuring 938 x 518, Giant Realm’s custom-designed placement consumes the screen while the video player is loading, creating a dramatic yet unobtrusive experience.
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1.5 years - this is how long the Google AdSense Video Units survived before succumbing to lack of vision of where video monetization is going, how publishers would use YouTube videos, and what advertisers expect.

AdSense Video Units were launched October 2007, with quite some bang. The feature allowed English-language AdSense publishers to add video content from YouTube partners to their sites in a customizable player. The video would then display text overlay ads and a companion banner above the video.
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NEW DELHI - Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin Branding, Skin Branding with product placement, and Skin Branding with overlay.

Vdopia’s proprietary Dynamic Skin Branding technology allows the video player skin to change dynamically according to the targeting criteria specified by the advertiser. With this launch, advertisers can now target online video consumers with contextual, interactive advertising for every second of video watched.

In addition to the already successful pre roll ad format, Vdopia’s proprietary ‘Dynamic Skin Branding’ ad format delivers continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience of the user. The innovative ad formats powered by VDO Labs are the most compelling interactive display advertising formats delivered in a customizable Flash ’skin’ integrated around the video player.
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“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising

NEW YORK - The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.
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Time Warner Cable Media Sales, The Weinstein Company, and Palisades Media Join to Promote the Golden Globe Nominated Film THE READER

NEW YORK - Time Warner Cable Media Sales, The Weinstein Company and Palisades Media announced the launch of an integrated advertising campaign for The Weinstein Company’s Golden Globe nominated motion picture THE READER, staring Ralph Fiennes, David Kross and Kate Winslet.

The design of the campaign was to create a branded environment within Movie Trailers on Demand (MTOD) to showcase a 22 minute Making Of THE READER video, with national availability to all Time Warner Cable subscribers across the country including the two largest media markets, New York and Los Angles. The geography of Time Warner Cable is essential to this campaign since the goal is to engage the consumer for the theatrical release of the film, as well as industry types through the upcoming award season, with this 22 minute video. MTOD is available through the On Demand menu.
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New Features Makes it Easier For Web Publishers to Monetize Online Video

NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.
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