Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
Read the full story

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising

NEW YORK - The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.
Read the full story

Hulu Sustains Strong Online Viewership on the Heels of October Surge

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

Read the full story

Open Video Ad Server Enables Contextual Publisher and Blog Networks to Easily Integrate With Rich Media Advertising Partners of Their Choice

SAN BRUNO, CA–(Marketwire - November 17, 2008) - Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify Video enables online publishers to implement and monetize video for their contextual portfolio of sites. Adify network operators can now syndicate and generate revenue from video content and easily build an open video ad network for partner sites — expanding the reach of their video while controlling distribution to only quality sites. Network builders and publishers can integrate any video player with the Adify Video platform and reliably deliver pre-roll, mid-roll, post-roll and overlay ads within syndicated videos.

According to eMarketer, $505 million will be spent on online video advertising this year. It is an effective revenue driver for publishers because it has higher CPMs, higher click-through rates and longer engagement than traditional online advertising. Furthermore, marketers who buy on Adify-powered networks benefit from quality premium content that video ads are sold against. The Adify Video platform includes measurement capabilities for publishers and advertisers to evaluate the effectiveness of video. Network operators launching with Adify Video include:
Read the full story

Adconion’s AMG-TV Provides Both Global Distribution and Monetization for Web Video Creators via Adconion’s Global Ad Network

Santa Monica, Calif. – September 30, 2008 – Adconion Media Group, (www.adconion.com) the independent global advertising network, today announced the launch of its new video content syndication offering, AMG-TV which allows creators and studios access to Adconion’s massive global network of publisher sites, advertiser and agency partners to broadly distribute and effectively monetize their premium Web video content.

Adconion’s launch of AMG-TV signals its innovative evolution from the traditional ad network model pairing advertisers with publisher sites, to a truly global distribution platform designed to monetize all types of audience-targeted, multimedia content. For Adconion’s ad agency partners, AMG-TV provides a scalable branded video solution paired with highquality original content and the ability to optimize campaigns across video, display and email. In addition, Adconion will provide advertisers and brands with a range of data on the performance of their campaigns and how new and existing customers are interacting with their messages.
Read the full story

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them.

Standard, Flash or Rich Media Banner
Agency: A&E Television / Client: Gene Simmons’ Family Jewels
Agency: IAC Advertising Solutions / Client: Bacardi
Agency: MS3 Marketing / Client: Castrol SYNTEC

Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero
Agency: Liquid / Client: Paramount/The Spiderwick Chronicles
Agency: Unicast / Client: Warner Brothers/Harry Potter and the Order of the Phoenix
Read the full story

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
Read the full story

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory.

Metacafe specializes in short videos, precisely what works best for online consumers who don’t have the time or the patience to look into long form video content. Having said this, it becomes pretty obvious that the overall monetization opportunities for Metacafe have just diversified further, putting the company in a very enviable position.

Short videos are the easiest to monetize, and the most efficient given the higher CPM or CPE rates for:

- pre-rolls, mid-rolls and post-rolls;
- overlay ads;
- interactive video ads;
- companion ads.

Read the full story