Category Page for: Mid-roll Ads

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

» by Otilia Otlacan August 19th, 2008 at 8:40 am » Comments (2)

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES--(BUSINESS WIRE)--Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. more »

Metacafe Gets to Monetize Content from 12 New Video Content Providers

» by Otilia Otlacan August 7th, 2008 at 3:19 pm » Comments (0)

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe specializes in short videos, precisely what works best for online consumers who don't have the time or the patience to look into long form video content. Having said this, it becomes pretty obvious that the overall monetization opportunities for Metacafe have just diversified further, putting the company in a very enviable position. Short videos are the easiest to monetize, and the most efficient given the higher CPM or CPE rates for: - pre-rolls, mid-rolls and post-rolls; - overlay ads; - ...more »

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment

» by Otilia Otlacan August 1st, 2008 at 9:09 am » Comments (1)

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due next week, by the way). We're working on it these days and we're definitely going to share our experience, grievances, and, of course, successes :-) NEW YORK, NY (July 29, 2008)—To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau ...more »

Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising

» by Otilia Otlacan July 31st, 2008 at 11:44 am » Comments (0)

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away - even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network. The new video network – which builds on the company’s experience in delivering and ...more »