Category: In-text Ads
Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season
Retailer Advertising Activity Doubles 4th Quarter 2008 Volume SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel [...]
Kontera Releases Industry’s First Story-Level Targeting for Related Content and In-Text Advertising Campaigns
Better Performance Across Both Endemic and Non-Endemic Sites, and Real-Time Analysis of Evolving Stories and Articles SAN FRANCISCO – Kontera, the leading provider of In-Text Related Content and Advertising Solutions for web publishers, users and advertisers, launched its story-level targeting capabilities after months of testing on thousands of publishers with hundreds of ad campaigns. Story-Level [...]
Kontera Secures $15.5M Round of Private Funding, Led by Sequoia Capital
Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence SAN FRANCISCO – Kontera, the leading provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, announced today that it has closed a $15.5 million round of financing. The round recognizes the company’s [...]
Kontera’s Business Growth Accelerates its Expansion
Company Adds Offices in Los Angeles, Chicago, and Atlanta NEW YORK – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions for web publishers and advertisers, announced the opening of new office locations in Los Angeles, Chicago and Atlanta that will allow the company to keep up with the growing demand for its [...]
Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites
LONDON – Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com. Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant [...]
Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut
LONDON, July 24, 2008 — (BUSINESS WIRE) — Vibrant Media, the world leader in contextual advertising, has announced the expansion of its London office to accommodate its growing business in Europe, Russia and Asia. Top-tier talent join the company as its business continues to accelerate and contextual advertising based on keywords increasingly becomes a significant [...]
Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising
LONDON, June 6, 2008 – Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. “These awards reflect the growing influence of in-text on the advertising landscape as a whole.” Says Craig Gooding, CCO [...]
Kontera Hybrid Delivers Relevant In-Text Links to Publishers
Innovative Hybrid In-Text offering integrates contextually relevant information – including videos, articles and images, taken from the publisher’s website – alongside relevant rich media and text advertisements which increases publisher page views and generates a 20% user engagement rate. San Francisco, CA, March 17, 2008 – Kontera, a leading provider of In-Text Advertising for online [...]
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