Category Page for: In-text Ads

Contextual Advertising Leader Vibrant Launches New Editorial Product for Web Publishers Called “Vibrant Related Content”

» by Otilia Otlacan September 15th, 2008 at 9:00 am » Comments (1)

Vibrant Evolves Hyperlink to Offer Related Links to Articles & Video NEW YORK - Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within a website. Users in turn are able to conveniently access more information pertaining to subjects of interest. Vibrant Related Content is live in beta and will begin rolling out to 3,500 publishers. As for advertising, publishers may choose to monetize these units which can accommodate standard ...more »

Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut

» by Otilia Otlacan July 24th, 2008 at 12:57 pm » Comments (0)

LONDON, July 24, 2008 — (BUSINESS WIRE) — Vibrant Media, the world leader in contextual advertising, has announced the expansion of its London office to accommodate its growing business in Europe, Russia and Asia. Top-tier talent join the company as its business continues to accelerate and contextual advertising based on keywords increasingly becomes a significant piece of the marketing mix. Vibrant, which was founded in 2000, currently reaches 125 million users* each month and has doubled its revenue every year for the last five. New hires include: Jonathan Baron joins Vibrant as the new Vice President of International Sales where he ...more »

Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising

» by Otilia Otlacan June 6th, 2008 at 12:54 pm » Comments (0)

LONDON, June 6, 2008 - Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. "These awards reflect the growing influence of in-text on the advertising landscape as a whole." Says Craig Gooding, CCO and Co-founder, Vibrant Media, "We have seen the industry embrace in-text advertising since our inception in 2000 and today Vibrant works with the world's leading brand advertisers who are reaching more than 120 million users worldwide. The Vibrant Awards is designed to inspire excellence and we ...more »

Kontera Hybrid Delivers Relevant In-Text Links to Publishers

» by Otilia Otlacan March 17th, 2008 at 12:45 pm » Comments (0)

Innovative Hybrid In-Text offering integrates contextually relevant information – including videos, articles and images, taken from the publisher’s website – alongside relevant rich media and text advertisements which increases publisher page views and generates a 20% user engagement rate. San Francisco, CA, March 17, 2008 – Kontera, a leading provider of In-Text Advertising for online publishers and advertisers, announces the launch of the Kontera Hybrid, the first In-Text solution to deliver contextually relevant content and advertising in a single unit. Kontera Hybrid enables publishers to serve related content and ads which appear when a user mouses-over a highlighted keyword. The new unit ...more »