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Category: In-Stream Ads

Undertone Partners with Innovid for High Impact Video Advertising Solution

Otilia Otlacan | April 27, 2011 | 0 Comments

Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and [...]

Collective Acquires UK Video Network Web TV Enterprise

Otilia Otlacan | April 20, 2011 | 0 Comments

Integration Expected to Speed Shift of Broadcast Ad Revenue to Online Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into [...]

AdoTube In-Video Format Index Shows That Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts

Otilia Otlacan | April 8, 2011 | 0 Comments

New advertisers such as CPG, Fashion, Travel, and Finance made a concerted push after the growing and broadening online video audience in 2010 Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410 NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media [...]

Collective Acquires Video Ad Platform Oggifinogi

Otilia Otlacan | March 11, 2011 | 0 Comments

Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences [...]

YuMe 2010 Video Advertising Report Shows Pre-roll Continues to Dominate

Otilia Otlacan | February 24, 2011 | 0 Comments

Completion Rates for Women near 75% while Consumer Packaged Goods Takes First Place as the Top Spender at 32% in 2010 REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the [...]

Tremor Media Acquires Transpera Mobile Video Advertising Platform and Network

Otilia Otlacan | February 23, 2011 | 0 Comments

Deal Enables Brand Advertisers to Reach Viewers at Scale across Multiple Platforms NEW YORK – Tremor Media announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video [...]

Adconion Announces j-Series, the New Online Video Product Offerings from Its Joost Video Network

Otilia Otlacan | November 26, 2010 | 0 Comments

TORONTO – Adconion Media Group (http://www.adconion.com), the largest independent global audience and content network, announced the new j-Series, the complete suite of in-banner video advertising products from its Joost Video Network. Each of the eight j-Series products provide a powerful tool for all advertisers and brand marketers looking to capitalize their online video campaigns in [...]

AdoTube In-Video Format Index Shows Interactive Ads on Track to Double in 2010 while Average CTR jumps 237% over Q2

Otilia Otlacan | November 24, 2010 | 0 Comments

CPG, Entertainment, and Travel verticals are the top advertisers in Q3 NEW YORK – AdoTube announced the release of its Q3 2010 In-Video Ad Format Index. The index highlighted a continued interest in interactive ad formats, which now account for 48% of ads served by AdoTube. In addition, the results showcase a major push from [...]

Tremor Media Acquires ScanScout

Otilia Otlacan | November 16, 2010 | 0 Comments

- Combination Creates Dominant Online Video Advertising Network – Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes [...]

AdoTube’s Platform First to Provide Real-Time In-Stream Creative Optimization

Otilia Otlacan | November 4, 2010 | 0 Comments

AdoTube Platform allows advertisers to revise and/or refresh creative in real-time for peak performance NEW YORK – AdoTube announced the capabilities of their platform’s creative studio wizard, allowing advertisers to test and optimize creative mid-campaign for maximum in-video effectiveness. While creative optimization in display advertising is not uncommon, given the complex nature of in-video ad [...]

AdoTube In-Video Format Index Shows Use of Interactive Ads Tripling and Click-Throughs Growing by 59%

Otilia Otlacan | October 14, 2010 | 0 Comments

NEW YORK – AdoTube announced the release of its very first In-Video Ad Format Index. The results showcase an increasing interest in interactive ad formats, which now account for 33% of ads served by AdoTube. In addition, the diversifications of ads have raised the overall CTR on their network by 59%.

Tremor Media to Deliver Advanced Video Advertising Formats in HTML5

Otilia Otlacan | September 2, 2010 | 0 Comments

Acudeo® is First To Power Advanced In-stream Video Ad Formats on the iPad NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available [...]