REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.

Using YuMe’s ACE Relevance Engine, which collects detailed information about the in-page environment of the video player, YuMe’s Ad Visibility technology automatically determines the viewing area, detects the player size, pinpoints player coordinates relative to the viewing area, and intelligently delivers a contextually relevant video ad. This integrated viewport detection technology ensures that video ads are served only when the video players are within the viewer’s sight.

According to Radar Research, up to 50 percent of all ad impressions are never seen by the intended audience.[i]  Inclusion of unseen impressions in campaign reporting results in inaccurate metrics. YuMe’s Ad Visibility technology eliminates waste and delivers accurate brand engagement metrics to marketers.

“Ad Visibility technology is not only critical for advertisers to run successful video ad campaigns in which their ads are always visible, it is also necessary to provide advertisers and publishers with accurate brand performance metrics,” said Jayant Kadambi, YuMe CEO. “The Connected Audience Network is the only video ad network in the market that delivers all the essentials of video advertising for brands.”

YuMe’s Connected Audience Network, powered by ACE technology, enables YuMe to effectively deliver visible video content across multiple screens—online, mobile, and connected TV—and provides advertisers with real-time targeting, measurement, and optimization tools to accurately track campaign performance.

YuMe’s video advertising essentials for brands include:

•       Ad visibility assurance: YuMe’s viewport detection solution guarantees that no impressions will go unseen, so every video ad impression truly extends reach and brand awareness.

•       Brand-safe distribution: YuMe ensures ads are associated with safe content to protect brand equity. Since video ad players are portable, YuMe’s brand security measures follow the video player wherever it goes to guarantee protection.

•       Cross-screen compatibility: YuMe enables marketers to reach any screen their customers are viewing, be it a computer, mobile device, or connected TV. Moreover, advertisers can build their YuMe Ads just once and run them on all screens.

•       Premium, 100% in-stream video inventory: User-initiated, well-lit video ad placements on quality publisher properties and applications yield high brand impact and optimal branding opportunities.

•       Video ad placement on professionally-produced content: YuMe ensures that the brand message is always paired with high-quality video content for brand credibility. Ads are never placed next to user-generated video content.

•       Highly interactive video ad units: Socially rich ad units drive brand awareness, favorability, recall, and purchase intent for immediate brand engagement.

•       Advanced, guaranteed audience targeting: YuMe delivers ads to the right audience using a variety of targeting techniques to meet audience guarantees, ensure relevance, and maximize brand favorability.

•       Powerful analytics for brand performance optimization: YuMe provides instant, actionable insight into video ad campaign performance across all connected devices.

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter, or like YuMe on Facebook at www.facebook.com/YuMevideo.

San Jose – blurbIQ Inc., whose patent pending interactive video advertising platform allows advertisers and publishers to use game mechanics to drive consumers to interact with their video messaging to remember brands at the point of purchase, today announced the launch of its cross platform interactive video ad units. Brands can now deploy and measure their interactive video campaign’s messaging across the digital marketing spectrum – from online pre-roll and in-banner units, to mobile, tablets, social media, and interactive TV – with one technology provider.

With game mechanics, blurbIQ inserts questions as video streams creating an unobtrusive game environment for the consumer to interactive with the video messaging. With its new cross-platform interactive video ad units, blurbIQ can create and execute video campaigns on any platform within 48 hours. As a result consumers pay closer attention to brand messages producing effect, cost efficient results. For example, after a 30 day cross platform interactive video campaign, a leading online financial company saw video completion rates as high as 81%, interaction rates of 38%, a click through rate of 5.86% and most importantly, achieved a 428% reduction in their cost per acquisition.

“Consumers want to be entertained instead of being annoyed by advertising. blurbIQ turns ordinary video into interactive video that engages, entertains, and educates like never before. We drive consumers to interact with and understand the messaging of the video,” says Scott Reese, CEO of blurbIQ Inc. “When consumers remember your brand at the point of purchase, they will buy your products.”

Advertisers and publishers are also able to serve blurbIQ’s interactive video in-stream as blurbIQ is fully compliant with VAST/VPAID standards developed by the Interactive Advertising Bureau (IAB).

“We have always operated under the premise that advertisers must be able to deliver their interactive video content wherever they want easily and quickly,” adds Mr. Reese, CEO of blurbIQ Inc. “Over the last few months our team has built out the necessary tools to allow for a one stop shop environment.”

Leading brands, agencies, ad networks, and publishers can now leverage the blurbIQ Interactive Video Advertising Platform as part of the company’s engagement, brand messaging measurement, and ad retention strategy. With quick time analytics dashboards, dynamic insertion of brand questions within video, brand rankings to encourage replay and sharing, brands are truly able to measure video campaign performance that ensures return on advertising spend are maximized.

Quiz questions pertain to brand massage

blurbIQ (http://www.blurbiq.com ) is the leader in interactive gamification of video across the digital marketing spectrum. The patent pending technology overlays video with brand and trivia questions as the video streams. blurbIQ turns video commercials into interactive “games” that dramatically increases viewer engagements, video completion rates, and ad retention. These interactive video units are distributed as pre-roll, in banner, mobile, tablet, and social media advertising units. blurbIQ provides quick time analytics dashboards so brands can measure every interaction with their video content like never before. Since launching in July of 2010 blurbIQ has acquired key accounts such as E*Trade, Duracell, Church & Dwight and General Motors.

With VideoHub for Advertisers, marketers and agencies can look at how their video campaigns are performing across all networks and publishers in real-time. For the first time, advertisers have access to unparalleled and sometimes surprising insight into brand performance metrics and the factors enhancing the brand, provoking viewer engagement and driving other key performance indicators.

VideoHub Marketplace provides early stage video advertisers with an easy-to-use, self-serve interface to buy video on the Tremor Video network and other inventory sources.

“In the absence of alternatives, the video advertising industry has focused almost exclusively on efficiency over effectiveness,” said Anthony Risicato, GM of VideoHub, a division of Tremor Video. “With VideoHub, we mine for answers to ‘why’ advertising performs the way it does. Our advertising partners are already uncovering surprising correlations between certain signals and brand performance, and that intelligence will grow exponentially as the platform evolves.”

VideoHub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift. In an effort to share the insights gathered from the nearly 1 billion streams running through the platform every month, the company recently launched a report that give marketers a snapshot of the video advertising industry.

The story was first reported in VideoNuze.

About Tremor Video

Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv

San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in Video” initiative. The program’s objective is to provide the industry with the ability to leverage in-stream, real-time testing of consumer sentiment wherever and however video is delivered, addressing one of the key challenges facing the growth of the medium – a fragmented landscape of video serving technologies.

As a first step in this initiative, Vizu also announced enhancements to its brand advertising effectiveness platform to fully support the VAST/VPAID standards developed by the Interactive Advertising Bureau (IAB), allowing anyone serving video inventory compliant with these standards to leverage Vizu’s in-stream capabilities to measure and optimize Brand Lift.

“Our broadcaster partners utilize a variety of players and online video platforms, so putting together an all-encompassing measurement methodology was a challenge,” says Joshua Iselin, Managing Director of TVN, Australia’s largest in-stream video network. “With Vizu now enabling Brand Lift measurement and optimization via VAST/VPAID compliant inventory, we have multiple options at our disposal. The ability to survey viewers in-stream is a major technological innovation – as a result we’ve seen incredibly high response rates, helping to alleviate an issue that plagues the industry. We are proud to be working with Vizu to pioneer in-stream video measurement and optimization.”

“If advertisers can’t measure the performance of video on the entire media plan, they’re not getting the full picture. VAST/VPAID were developed to meet that challenge, and to bring more confidence to video advertisers,” says Daryl McNutt, BrightRoll’s Senior Vice President of Research and Marketing. “BrightRoll is a major proponent of standards like these that help move the industry forward, and we’re happy to see partners like Vizu support them as well.”

Leading brands, agencies, ad networks, and publishers leverage Vizu’s Ad Catalyst solution, part of the company’s brand advertising effectiveness platform, to measure and optimize the effectiveness of online brand advertising efforts in real time. Ad Catalyst measures the Brand Lift generated by online advertising campaigns, replacing click-through rates with a much more appropriate metric for brand advertisers. As Brand Lift data is available in real time, it also enables in-market optimization of campaigns. Leveraging an intuitive dashboard, the contribution of different creative, messages, targeting, and frequency to overall campaign performance can quickly be evaluated and adjustments made that ensure both Brand Lift and return on advertising spend are maximized.

“We strongly believe in the value of video, and that it has the potential to accelerate the flow of brand advertising dollars online. We are thus investing to ensure the medium reaches its full potential,” says Dan Beltramo, CEO of Vizu. “We’re excited to announce our support of the VAST/VPAID standards, but aren’t stopping there – we will soon be announcing integrations with many leading video player technologies, ensuring our customers can measure and optimize their video efforts anytime, anywhere.”

Vizu Corporation (www.brandlift.com) brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium. By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference.  Vizu’s brand advertising effectiveness platform is used by over 60% of Advertising Age’s Top 100 Brand Advertisers and Comscore’s Top 50 Media properties to support all key aspects of the advertising lifecycle, including media buying, audience profiling, and Brand Lift optimization.

NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes the participation from Keating Capital, Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst Partners, Meritech Capital Partners, Singapore’s EDBI, Time Warner and SAP Ventures.

Having acquired ScanScout and Transpera in the past year, Tremor Video has extended its market leadership in the interactive video space and reaches more consumers than any other online video advertising company (according to comScore).

“We invest in companies that are leaders in rapidly growing markets, and this is no exception,” said Bob Migliorino, Managing Director of W Capital Partners. “Tremor Video’s performance in the fastest growing segment in online media, combined with Video Hub’s game-changing technology, makes us extremely happy to be working with them.”

With the launch of Video Hub in May of this year, Tremor Video has radically changed the network model by enabling brand advertisers and their agencies to monitor in real time the key factors that are driving their campaign performance. VideoHub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift.

Based on Tremor Video’s SE2 technology, Video Hub provides marketers with unparalleled insight into which environments enhance their brands, what provokes viewer engagement, and why a campaign is successful. Tremor Video plans to continue investing in the continued development and market adoption of Video Hub. It will also use these funds to explore additional acquisitions and expand into fast growing markets internationally.

“W Capital has a history of successful late-stage investments in leading companies, such as Ancestry.com, OpenTable and Pandora,” said Bill Day, Tremor Video’s CEO. “As we continue to develop our technology and increase its market presence, we plan to use this capital to aggressively increase our leadership role here in the U.S. while expanding globally.”

About W Capital Partners

W Capital Partners is a private equity firm that acquires portfolios of direct private equity and venture capital investments in the secondary market investing in late stage growth equity companies with market leading platforms and business models. Since 2001, W Capital has become a leading participant in providing private equity firms, financial institutions, corporations and employees with a liquidity alternative for their private equity investments.

W Capital provides private equity investors an exit for highly illiquid investments, in order to generate distributions to limited partners, reallocate resources into new strategic areas and eliminate follow-on capital requirements for portfolio companies.

With more than $1 billion of committed capital under management, over 60 completed portfolio transactions and investments in more than 100 companies, W Capital is the largest firm dedicated exclusively to the acquisition of direct private equity investments in the secondary market. For more information, please visit: www.wcapgroup.com

About Tremor Video

Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

This strategic acquisition brings additional scale to the video advertising opportunities available from Exponential®, which already include Firefly Video. With the combined market share of AdoTube and Firefly Video, Exponential is now one of the largest global video providers. While Firefly Video offers a cost-per-engagement model that leverages Tribal Fusion’s global display inventory, consisting of the second largest worldwide global reach of 453 million, AdoTube offers advertisers innovative video solutions that leverage in-stream video inventory.

Exponential will operate AdoTube as an independent entity. AdoTube will leverage Exponential’s global footprint, which consists of 33 locations across 23 countries and will immediately expand its presence globally from just the United States. AdoTube will also apply Tribal Fusion’s advanced audience platform, consisting of data, targeting, optimization, and audience insights to its in-stream video solution, making it the most advanced video offering in the market.

AdoTube, based in New York City, was founded by Leo Grzhonko and Constantine Goltsev in 2007 who partnered with Josh Winograd and Steven Jones to join in leading the executive team. AdoTube offers a variety of innovative in-stream video formats that move beyond simple insertion of TV ads into video content, and allow users to engage, interact and provide feedback within the video ad unit.  AdoTube’s Polite Pre-Roll is the least intrusive In-Stream video ad unit, allowing users to skip ads and where advertisers only pay for completed views. Publishers also benefit from the Polite Pre-Roll format, as users are less likely to leave their site due to being forced to watch in-stream ads.

“We are big believers in the potential of online video advertising and this acquisition accelerates our growth in the rapidly growing online video space,” says Dilip DaSilva, Exponential Interactive’s CEO. “In-Stream video ad serving is very much in its infancy, but by combining the advanced data, targeting, optimization, and insights available in the more mature display space with AdoTube’s innovative and interactive video solutions, we feel we can offer advertisers online video solutions that leverage the best of online advertising and engage users in a much deeper way than simply inserting TV ads into online video content.”

“This is a great transaction for all stakeholders as this relationship provides AdoTube with access to Exponential’s extensive global foot-print and advanced audience platform,” says Constantine Goltsev, AdoTube’s CEO.  “Impactful advertising is about using creativity to engage users and leave a lasting and effective impression. The AdoTube platform lets advertisers augment their TV ads with interactive elements to create engaging ads. Combining this with an advanced audience platform, lets advertisers engage specifically with their most desirable target audience.”

AdoTube™ (http://adotube.com) is the leading global in-stream advertising technology company. AdoTube’s powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.  An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers.

Exponential Interactive Inc (http://www.exponential.com) the parent company of Tribal Fusion and FireFly Video, is a technology-enabled media company that delivers innovative products and services to meet the demands of today’s digital advertisers. Through a variety of offerings, the Exponential group of businesses enables online advertisers to reach their target audiences from around the globe to across town.

From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. Each of its businesses – Tribal Fusion®, Firefly Video™, FullTango® LeadGenuity® and EchoTopic® – brings state of the art optimization technology, media services and years of experience in representing publishers and delivering highly successful campaigns for our advertising clients.

NEW YORK – AdoTube, the in-stream video advertising technology leader, announced the addition of several key members to the company’s sales and business development teams today. The expansion is a direct result of rapid growth on the AdoTube Network, which grew 191% last year to 3.5 billion ads served.

Benjamin Stimler joins the AdoTube team as Senior Manager of Business Development. He will be responsible for establishing relationships with online video publishers and businesses representing emerging platforms such as mobile, tablets and connected television. Stimler will also oversee publisher retention and relationship management, helping evaluate, model, and improve the prospects of their online video business to ensure consistently-high satisfaction. He was previously with Everyday Health, Inc., where he handled accounts representing over $10 million in annual budgets.

Additionally, two new sales hires, Senior Account Executive Sal Gambino, and Account Executive Matthew Hall, will work with agencies and clients across the east coast to further the adoption of AdoTube’s multiple in-stream advertising formats, including the Polite Pre-Roll®. Gambino joins AdoTube from MEC, where he specialized in integrated media and digital strategies for companies including Sony Ericsson, TomTom and Toys “R” Us. Hall was previously at Turner Broadcasting, working with news properties including CNN, HLN and CNN En Espanol.

“As AdoTube continues its rapid growth, we are elated to further strengthen our team with such highly-qualified digital-media experts,” stated Josh Winograd, AdoTube’s Chief Revenue Officer. “With their talent and experience, they will help educate publishers, advertisers and agencies on video advertising and how to deliver the most engaging creative to the right audience, in the right context, at the right time.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA),Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. For more information, please visit www.adotube.com and follow AdoTube on Twitter.

-Creates new standard for the advertising industry in which all interested parties can participate

NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video advertising. The implementation marks the first time the ad choices consumer notification icon has been applied to in-stream video within the player. This is the launching point of an industry-wide leadership initiative for digital video advertising privacy.

The icon will be incorporated into all of Tremor Video’s targeted video ads as part of its commitment to the online advertising industry’s self-regulatory privacy program, which is being managed by the Digital Advertising Alliance (DAA). The video solution will be available in September to all Tremor Video advertisers, as well as publishers that use the company’s proprietary Acudeo® video ad monetization platform. Tremor Video will share the learnings from this endeavor to inform the future efforts of the DAA and Internet Advertising Bureau (IAB) for video privacy programs.

Tremor Video currently employs the Advertising Option Icon and “Ad Choices” text in some of its interest-based in-banner advertisements, designed to provide consumers a better understanding and greater control over customized ads that they receive. The company expects the icon will appear in 100 percent of the behaviorally targeted video in-banner campaigns it serves by the third quarter of 2011. The DAA has developed standards for digital display advertising, which Tremor Video has translated into in-banner video, but no such standard exists for streaming video.

“We take privacy very seriously, and we want consumers to feel comfortable with the ads they see,” said Jason Krebs, Tremor Video’s SVP and Chief Media Officer. “Tremor Video is proud to be at the forefront of protecting consumer privacy and leading the way toward video advertising transparency. The ultimate goal is to give consumers relevant advertising that becomes part of the information and entertainment experience. We are also happy to take the first step for the industry that benefits all parties.”

Tremor Video is the industry leader in targeted video advertising, and its technology platforms help advertisers match their ads to the most relevant consumers.

As reported in Ad Age, Tremor Video is the first company to offer the Advertising Option Icon within in-stream video ads. It is the latest in Tremor Video’s list of firsts, as the company is:

- The first and only to offer in-stream brand protection, determining brand-safe environments for all in-stream content within Tremor Video’s network.
- The first and only to offer a cost-per engagement (CPE) in-stream video pricing model for pre-roll, meaning advertisers only pay when consumers engage with an ad.
- The first and only to offer premium site placement controls that let advertisers approve a site list and only run the ads within that list.

Much of the industry self-regulation effort thus far has focused on display advertising, and the complicated nature of video advertising has prevented the implementation of an industry-wide in-stream standard. Interactive creative elements and the time span of pre-roll video ads raise questions of when a notification icon should appear within the ad and for how long.

“Standard banners are static images with little interactivity, as opposed to video, which offers a wealth of consumer engagement opportunities,” said Ragu Kamakshisundaram, Director of Product Management at Tremor Video. “Rather than wait for a standard, we’re building our self-regulation solution to ensure our ads are in line with privacy compliance.”

For the benefit of consumers and the entire video advertising industry, use and behavior of the icon will align with the initiatives currently endorsed by the DAA and in use for display ad units. The icon will appear within the video player on top of ad units and will link to a page where consumers can learn more about targeted online advertising, including how to opt-out of receiving interest-based advertising from Tremor Video. In addition to hosting its own opt-out functionality, Tremor Video also participates in the DAA’s consumer choice opt-out page.

About Tremor Video

Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging its innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

View the full index: http://ftx.bz/iiL74N

NEW YORK – AdoTube, the leader in in-stream video advertising, announced the release of its Q1 2011 In-Stream Ad Format Index. The index showcased the continued consumer acceptance of the Polite Pre-Roll®, which jumped to 30% of ads served in Q1 and increased its view-through rate to nearly 45%. The Polite Pre-Roll enables viewers to retract and ‘pause’ the video ad experience. Viewers are allowed to proceed to their desired video, where an overlay message appears reminding them to watch the rest of the ad. This added functionality lowered video abandonment rates by 18% compared against the standard pre-roll.

The index is the result of analysis on 4.25 billion impressions served across the AdoTube Network and provides an overview of the growth and effectiveness of different in-stream video ad formats across industry verticals. Additional highlights from the index include:

- Polite Pre-Rolls® and Standard Pre-Rolls account for 64% of ads served
- Over 5% of viewers who dismiss overlay ads re-engage with that ad
- Overall CTR continues to grow due to high impact in-stream formats
- CPG continues aggressive investment in online video as a way to extend TV buys, accounting for 60% of ads served in Q1

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement and retention rates. View the full index and findings at news.adotube.com.

AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.AdoTube.com.

NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have added Kristina Wines as Automotive Category Development Manager. Wines, a former senior account director at J.D. Power and Associates, will oversee all sector development in the fast-growing automotive segment for the dominant player in interactive video. She will be based in Detroit.

Wines spent nearly nine years at J.D. Power and Associates, where she was responsible for new business development on behalf of 250 clients. From conceptual design projects, delivery and sales, through satisfaction, service and loyalty, Wines’s deep knowledge of the automotive segment and the digital marketplace was honed through the development of dozens of these projects. Products and services represented range from syndicated studies and analysis (including Power Information Network dealer transaction data), consulting/proprietary projects, quality and satisfaction tracking studies, website development/improvement, advertising positioning, and forecasting – each of which she will bring to bear on behalf of Tremor media’s automotive clients. Prior to J.D. Power and Associates, Wines spent 10 years at Johnson Controls, a Tier 1 automotive supplier in various roles including Six Sigma, Consumer Research and Human Resources.

“We’re extremely pleased to add someone with Kristina’s automotive pedigree to the Tremor Media team,” said Jason Krebs, Tremor Media’s Chief Media Officer. “The automotive segment is one of the pillars of our business, and we will continue developing products in partnership with the manufacturers and their agencies that capitalize on the unique power of Tremor Media’s platform.”

“I have had the privilege of working with Kristina and in all of the years of working with her, she has been the most responsive and action based person I have worked with,” said Denton Dance, former Senior Director at J.D. Power and Associates (now at Maritz). “Her role in the automotive media space at J.D. Power and Associates was an area without precedence and she shaped and developed it while at J.D. Power and Associates. She is a respected member of the automotive digital community and considered a trusted advisor by her client base. I truly cannot say enough about Kristina Wines.”

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 3,000 publishers who serve in-stream video, and more than 5,000 publishers who serve in-page video in exclusively brand-safe environments. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading SE2 brand success measurement tools, enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and brand marketer clients. Through the agreement, unveiled at the “Interactive Advertising Bureau Marketplace – Digital Video” event in New York, Undertone will offer Innovid’s iRoll Engage, iRoll apps and other leading in-stream video ad technologies to clients seeking new ways to connect with users on the web. The partnership builds on Undertone’s vision for delivering a complete range of display, video and high impact ad solutions that help brands leverage digital media as a critical engagement vehicle with their target audiences.

The market for pre-roll video advertising is exploding, as pre-roll ads have proven adept at replicating the TV experience online, a highly desirable proposition for advertisers. Innovid’s iRoll products inject dynamic rich media capabilities onto digital video, augmenting proven brand recall with opportunities for greater consumer engagement. By joining with Innovid, Undertone can now provide its top-tier roster of brand marketer and advertiser clients access to this technology as part of a complete digital media solution.

“Undertone works with the biggest and best advertisers in the business,” said Zvika Netter, CEO & Co-Founder, Innovid. “The ability to provide a turn-key solution to our partners and, in turn, their world class roster of brands is a very exciting proposition for us.”

Undertone’s partnership with Innovid further validates the company’s commitment to providing display and video ad solutions that “span the screens,” bridging the gap between traditional TV and digital advertising in a unique and highly engaging way. The company’s Digital Advertising Suite™, designed with this vision in mind, comprises a complete range of display, high impact and video solutions that help its advertiser and brand marketer clients target their key audiences no matter where they are.

“Video and high impact are crucial components of the Undertone vision,” said Eric Franchi, Co-Founder and Senior Vice President of Business Development, Undertone. “Innovid’s technology unites these two formats in a unique and highly desirable way, adding yet another vital tool to our arsenal and giving our clients the most complete range of solutions available to meet their digital media needs.”

Click to learn more about Undertone’s complete range of video and high impact solutions for advertisers and brand marketers.

About Undertone

Undertone delivers quality display and video experiences for advertisers, publishers and the global audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.

About Innovid

Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid’s proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today’s marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (www.innovid.com).

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into the UK and just weeks after acquiring video advertising platform OggiFinogi, furthers Collective’s position as a leader in delivering audiences to brand advertisers utilizing unified in-banner and in-stream video ad formats.

Web TV Enterprise is the UK’s largest premium online video ad network, representing many of the UK’s leading web publishers and content owners. A pioneer of the VOD (video on-demand) advertising space since 2006, Web TV presents advertisers with the widest range of premium video channels on the web, reaching more than 25 million UK viewers a month.

“Slow adoption of online video advertising has resulted in the format’s potential being left largely untapped with video companies remaining a small subset of overall television advertising spend,” said Joe Apprendi, CEO, Collective. “Unlike most video networks, Web TV’s revenues come largely from broadcast media budgets versus smaller digital plans. This is a trend that we see accelerating in the UK, US and globally.”

In its Online Video Advertising Market Report based on a survey of UK media buyers, Web TV Enterprise revealed that more than seventy percent expected online video advertising to increase by twenty five percent over the next six months. The research also suggested digital buyers are responding to improvements in audience measurement techniques, which has long been an obstacle for many, as noted by eMarketer which reported 31 percent of UK advertisers said online video ads need better measurement.

Collective also makes available Internet Gross Rating Point (iGRP) reporting for all Collective video and display campaigns, making the integration a natural extension of Collective’s product suite as the company continues to align its business with meeting brand advertising objectives.

“The promise of online video advertising lies in its ability to allow brand advertisers to engage with their audiences within the most appropriate content environments, where the most impact and opportunity exist,” said Jamie Estrin, founder and managing director, Web TV Enterprise. “Collective’s success in combining audience targeting and analytics with the most engaging advertising format available makes this a natural fit for us. Our combined efforts will drive the advancement of online video advertising.”

“We are delighted for Jamie Estrin and his team. His vision in 2006 has found success in a rapidly evolving industry through hard and smart work,” said Mark Sterling, Managing Director, Marster Capital, which backed the Web TV Enterprise Ltd.’s creation and supported the company through its growth and onto sale. “Backing the individual as much as the idea, we saw an opportunity to partner Jamie in a world before video existed on the Internet.”

The deal closed at an undisclosed amount.

About Collective

Founded in 2005, Collective is a full service provider of media and technology solutions for display and video advertising. We help brand advertisers and leading publishers monetize trusted audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested data and media management platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.

About Web TV Enterprise

Web TV Enterprise (www.webtventerprise.com) is the UK’s largest premium online video ad network, representing many of the UK’s leading web publishers and content owners. As a pioneer of the VOD (video on-demand) advertising space since 2006, the company presents advertisers with the widest range of high quality premium video channels on the web, where it places audio-visual advertising. Web TV Enterprise exclusively represents premium content from partners including Sony Music, iVillage, The Independent, E! Online and IPC Media. Over 250 leading advertising brands have run pre-roll campaigns on Web TV Enterprise’s premium video channels including Sony Playstation, COI, Vodafone, L’Oreal, Renault and Unilever.

Founded in 2006 by Jamie Estrin, Web TV Enterprise’s premium video ad network reaches over twenty five million online viewers.

Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410

NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media banner ads into the video stream led to engagement rates that are 7 times higher and click-thru rates that are 8 times higher than leading display benchmarks.* In terms of growth, the online video audience broadened in 2010 courting significant pushes from new advertisers such as CPG, Fashion, Travel and Finance.

The index is the result of analysis on 3.5 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

- As the overall number of ads served grew, interactive ads benefited the most rising to account for 50% of Ads Sold; Pre-Roll fell to 30%.
- In-Video Ads have 7X higher engagement, 8X higher CTR than their rich media display counter parts.
- Despite the fact that Polite Pre-Rolls® feature far more 30+ second ads, the Polite Pre-Roll® View-Thru Rate continued to grow rivaling the 15 second dominated Standard Pre-Roll.
- In 2010 the online video audience broadened, while CPG, Travel, Fashion, and Finance Advertisers made a concerted push into the space.

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/research)

*Source: DoubleClick for Advertisers, U.S. Advertisers, DoubleClick Rich Media formats (video only), January – December 2009

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console(NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences to brand advertisers utilizing unified in-banner and in-stream video ad formats.

“The dramatic growth in video viewership over the past three years led to television quality video being more widely distributed online,” said Joe Apprendi, CEO, Collective. “The full potential of online video advertising has yet to be unleashed. This acquisition enables us to bring the right mix of art and science to brand advertisers, especially as they rethink their television advertising budget and look to online to complement their broadcast and cable ad spend.”

As brand advertisers continue to seek relevant metrics and insight into what factors boost brand awareness, Collective now provides reporting features that make it possible to compare the effectiveness of in-banner and in-stream video. The company is uniquely poised to secure increased online video dollars by providing marketers with measurement programs that help them understand how each impact key brand metrics including lift and awareness.

Collective also makes available Internet Gross Rating Point (iGRP) reporting for all Collective video, rich media and display campaigns. In its study of video advertising trends, Digital Video Advertising Trends 2011, Break Media revealed that the majority of advertisers believe that online advertising should be measured using GRPs, and 47 percent would spend more with online video if it were available.

Oggifinogi is a natural extension of Collective’s product suite as the company continues to align its business with meeting brand advertising objectives. Despite the forecasts that online video advertising spending will increase by forty three percent over the next two years, brand advertisers have not yet tapped video’s promise. Apprendi maintains that more than seventy percent of Collective’s business is generated by brand advertisers looking to shift spend from TV budgets.

Oggifinogi provides highly interactive video advertising in both the banner and interactive pre roll space and is recognized for the significant interactive rates that its product drives. Collective’s acquisition of Oggifinogi combines audience targeting with engaging ad units, making it possible for AMP clients to more readily tap the benefits of rich media and video ad formats into their existing AMP capabilities. Oggifinogi’s platform is already seamlessly integrated into Collective’s AMP platform and media network, with more than 300 campaigns executed since 2009.

Based in Bellevue, Washington, Oggifinogi’s client roster includes more than 100 companies, including Bing, Best Buy, Sony, NBC, Paramount and others. Its rapid growth is due largely in part to its first-rate customer service, a feature that has also set Collective apart. The synergy between the two in this area will further enhance Collective’s reputation for service excellence.

Oggifinogi reaches more than 150 million unique users across more than 2,500 publisher sites, and will continue to operate as a subsidiary of Collective, servicing its existing agencies, advertisers and publishers.

“We are thrilled to become a part of Collective, integrating our creative and technical know-how with Collective’s access to publisher, agency and marketer channels,” said Michael Hyman, CEO, Oggifinogi. “Together, we can offer a turn-key video advertising solution for brand advertisers.”

The deal closed at an undisclosed amount.

About Collective

Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. A member of the NAI, IAB, AAAA, DMA and OPA, Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information please visit www.collective.com.

REDWOOD CITY, Calif. – YuMe, a leading video advertising technology company, released its 2010 Video Advertising Metrics Report. YuMe serves an average of 30 million video ad impressions per day on behalf of the 600+ publishers utilizing its advertising management platform ACE, as well as publishers who are members of the YuMe video ad network. The report provides a snapshot of key trends seen for in-stream video advertising in 2010.

“Video advertising is the fastest growing segment of online advertising and we are definitely seeing an increase across our network and in use of our technology platform,” said Jayant Kadambi, president and co-founder of YuMe. “As consumers turn more and more to online and mobile options for video entertainment, brands are moving ad dollars to reach these consumers wherever they might be.”

Key findings include:

Format and Completion Rates

* Pre-roll continues to be the dominant ad format, representing 96.7% of YuMe’s volume in Q4.
o 15 second pre-roll remains the most common ad length making up 57% of impressions served in Q4.
* The Female audience continues to have a higher video completion rate at 74% versus 67% for Males.

Demographics

* Persons 25-54 was the most requested age demographic by marketers overall, representing 18% of the total Request for Proposal (RFP) volume in 2010.
o Additionally, females 25 to 54 were the most frequently requested gender target; and jumped from 10% of RFPs in Q3 to 15% in Q4.

Industries

* Consumer Packaged Goods (CPG) marketers dominate the online video advertising volume with 27% of all spending in 2010.
* Auto and Entertainment trailed close behind at 12% and 9%, respectively.

YuMe saw a 50% increase of in-stream video ad impressions served from Q3 to Q4. Additionally, the network served the highest amount of ad impressions in California at 10.6% of total volume, followed by Texas at 6.8% and New York at 6.2%.

For a heat map that shows where ads ran throughout the U.S. and to download a copy of the video metrics report, visit http://www.yume.com/content/video-ad-metrics.

Methodology

YuMe serves ads on behalf of the 600+ publishers utilizing its video ad management system ACE for Publishers (AFP), as well as publishers who are members of its video ad network. YuMe statistics presented in this report are generated from data recorded with every ad request and ad served across the YuMe network and received by AFP. The statistics are solely representative of YuMe’s network and may not be a reflection of the overall online video marketplace. Efforts have been made to ensure the accuracy of data presented, but data is not guaranteed to be accurate.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

NEW YORK – Tremor Media announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video advertising efforts.

“Tremor Media’s acquisition of Transpera will help drive mobile video advertising to the next level and help establish some of the same advertising and analytics principles in the mobile video landscape that have set them up as a leader in online video,” said Doug Brodman, Associate Digital Media Director at Mediavest. “Tremor Media has strengthened its vast scale by not only continually improving their ad technology, but also through the continued development of their data and analytics platform. This will surely impact the mobile video segment.”

The acquisition of Transpera by Tremor Media marries the leading mobile video advertising company with the largest online video advertising company. With this addition, Tremor Media will provide advertisers with the most comprehensive multi-platform service offering for video advertisers – creating the unique ability to run a video campaign across online and mobile platforms, and across a large number of premium publishers with one single media buy, at scale. This dramatically reduces the complexity of a video ad campaign at every level, from managing ad creative and campaign flights, to targeting and reporting. More importantly, for the first time ever, this enables brand advertisers to target, optimize and obtain insights in a unified manner.

“Transpera has become the go-to company for mobile marketing through a powerful media platform that complements Tremor Media’s reach,” said Bill Day, Tremor Media’s CEO. “The continued acceleration of consumer adoption of smart phones and tablets makes mobile devices an increasingly important part of an advertiser’s media plan and moving into the mobile space is a strategic extension of Tremor Media’s current offering – we can help advertisers reach their consumer wherever they may be in a simplified way.”

The acquisition comes in response to key advertiser-driven objectives for online video, solutions for which have not been available in any one place until now. Consumers are spending more time on mobile devices and the depth and richness of experience on these devices makes the mobile segment an increasingly critical component of a brand advertiser’s video campaign. According to Nielsen, in the US, smart phones will overtake feature phones by the end of 2011 while eMarketer predicts tablet sales will reach 24 million units in 2011, up from 9.7 million in 2010.

“We are excited to be part of Tremor Media, furthering our combined leadership in video advertising,” said Frank Barbieri, Transpera’s Chairman and CEO. “The combination of our mobile platform and footprint, and Tremor Media’s own success in digital video advertising will help solve a lot of the challenges our publisher and advertiser customers face in this fast-moving market.”

eMarketer also forecasts US mobile ad market size growing at a robust 48 percent year-over-year to $1.1 billion in 2011, with the video ad format within mobile growing the fastest at 124 percent year-over-year. Combining the largest digital video advertising companies, positions Tremor Media as the sole entity that can deliver results against all of these goals.

This story was first covered in TechCrunch: http://techcrunch.com/2011/02/04/exclusive-tremor-media-acquires-mobile-video-ad-platform-transpera/

About Transpera

Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands. For brand advertisers, Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and Blackberry Partners Fund. For more information, visit www.transpera.com or follow us on Twitter @transpera.

About Tremor Media

Founded in 2006, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and the Acudeo® publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that pre-approves content at the video stream level, finally giving advertisers control and full confidence in brand safety. Powered by the award-winning SE2 Engagement Engine, Tremor Media’s real-time intelligence gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-only-for-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.

With online video viewership and overall ad spending on the rise, Adconion is committed to delivering world class results for advertisers and marketers by offering world class video solutions with the j-Series. In Canada alone, online advertising continued to grow throughout the recession even though it slowed from 29% in 2008 to 14% in 2009, as estimated by the Interactive Advertising Bureau of Canada. However, in their most recent October 2010 report, eMarketer expects growth to rebound and peak at 19.8% in 2012. Thus, armed with the new j-Series products, Adconion can help advertisers and marketers achieve the best ROI on their initiatives in this growing market.

The j-Series will serve video ads on Adconion’s Joost Video Network of over 2,000 premium publishers in more than 70 markets worldwide. Coupled with Adconion’s unparalleled global sales force, account management and media teams as well as Adconion’s regional video specialists, j-Series is the “must buy” video ad offering for the upcoming heavy holiday shopping season.

New j-Series Products Include:

j-Local
Allows geo-location display directly into the video ad unit
Map locator connects to Google Maps for easy retail locator and directions
Drive offline traffic with online traffic

j-Commerce
Allows multiple products to be displayed and purchased directly from within the video ad unit
Increase time spent as viewers browse the carousel

j-Coupons
Unique coupon code display at the end of the video allows tracking ability of viewers who responded to the offer
Give viewers an incentive to complete the purchase transaction started from the video ad unit

j-Social
Offers various methods to share and “social media-ize” video content with others
Opportunity to make the video content go viral on the Internet

j-Gaming
Able to put games directly into the expanded banner so that viewers can play without ever leaving the ad
Increases interactivity, engagement and brand awareness with the campaign

j-Polling
Allows polling capabilities directly within the expanded video as unit
Provides immediate poll results to viewers which increases engagement and brand awareness

j-Multi-V
Able to view multiple videos all within one expanded video ad unit
Allows viewers to consume more content, and thus increase brand awareness from just one expansion

j-Pick 6
Allows a combination of any six functionalities listed above within the expanded video ad unit

For examples of each j-Series products and contacts, please visit: www.adconion.com/j-series.

NEW YORK – AdoTube announced the release of its Q3 2010 In-Video Ad Format Index. The index highlighted a continued interest in interactive ad formats, which now account for 48% of ads served by AdoTube. In addition, the results showcase a major push from the CPG Vertical, which grew 377% over 2009 to 30.4% of ads served Q3 2010.

The index is the result of analysis on 1.9 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

- Interactive Ads on track to double in 2010: 48% of ads Q3
- Use of Interactive Overlays almost doubles: 25% of ads Q3
- Average CTR increases 237% over ‘09: Doubles from Q2 to Q3
- Engagement Rates for interactive ads average a strong 21.6%
- Polite Pre-Roll® CTR Grows to 4.54%: Standard Pre-Roll dips to 2.67%
- CPG vertical makes big push into video ads: Accounted for 30.4% of ads served in Q3 growing 377% over 2009
- Financial/Insurance Ads Engage Video Viewers: A few successful campaigns push engagement rate to 47.7%

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates. To view the full index and findings, visit the research section of their site: http://news.adotube.com/node/17.

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

- Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms

NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes it the undisputed leader in both video ad delivery and unique viewer reach.

As part of the acquisition, Jason Glickman becomes Executive Chairman of Tremor Media and Bill Day becomes the company’s CEO.

“By combining Tremor Media’s scale and robust publisher platform with ScanScout’s unrivaled brand protection and optimization technologies, we are creating the preeminent leader in interactive video advertising,” said Jason Glickman, Executive Chairman. “The addition of proven industry veteran Bill Day as CEO, and the strength of our combined management team place the company in a fantastic position to fully realize the enormous market opportunity.”

The acquisition comes in response to three key advertiser-driven objectives for online video that have not been available with a single solution until now. Combining the two largest digital video advertising companies, positions Tremor Media as the sole entity that can deliver results against all of these goals.

1. Reaching targeted audiences with scale: Both in broadcast and online, video advertisers want to reach specific audiences during specific day parts. Buyers who want to target a specific in-stream video campaign to, for example, eight million women on Thursday night between 8 and 11 PM can now accomplish this with Tremor Media.

2. Reaching targeted audiences with seamless execution: Only Tremor Media can deliver in-stream campaigns at scale across a network of thousands of sites, reaching over 100 million viewers, normalized by a unified technology platform.

3. Delivering campaigns with accountability against brand goals: Only Tremor Media can deliver video campaigns with immediate and measurable results, and can optimize campaigns to achieve an advertiser’s success metrics. Whether it’s brand lift, purchase intent, engagement or viewing duration, Tremor Media can deliver powerful results for advertisers.

“By combining the companies’ strengths, we can deliver what advertisers have told us they’re looking for and create a clear must-buy in the industry for large online video budgets,” said Bill Day, CEO of Tremor Media. “Tremor Media is the largest video ad network serving the most advertisers with absolutely the largest footprint of premium publishers and targeted video inventory. The company will continue to innovate and bolster its leading technology platforms. In addition, our strong balance sheet will enable us to be to be very aggressive in pursuit of expansion on all fronts.”

The ability to provide meaningful scale and accountability across thousands of publishers is something that further differentiates Tremor Media from Hulu, YouTube, and all other players in digital video. Tremor Media’s Acudeo platform provides publishers with a comprehensive ad management console to fully monetize their video inventory.

Tremor Media will now have 40 market-facing sellers in 11 offices throughout North America and Europe. The company’s combined technology suite will include a complete inventory monetization platform for publishers and intelligent targeting, brand protection and brand health optimization/analytics for advertisers. Both Tremor Media and ScanScout have been trailblazers in creating proprietary video ad formats, which include their vChoice and Super Pre-roll units. The company will continue to be a leader on all fronts to create the best video advertising experience for advertisers, publishers, and viewers.

The story was first reported in Advertising Age: http://adage.com/digital/article?article_id=146937

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 3,000 publishers who serve in-stream video, and more than 5,000 publishers who serve in-page video in exclusively brand-safe environments. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading SE2 brand success measurement tools, enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

NEW YORK – AdoTube announced the capabilities of their platform’s creative studio wizard, allowing advertisers to test and optimize creative mid-campaign for maximum in-video effectiveness. While creative optimization in display advertising is not uncommon, given the complex nature of in-video ad serving, AdoTube is the first to offer this ability in-stream.  In executing creative optimizations for clients, AdoTube has found that simple tweaks in creative can, at times, boost ad effectiveness 15-35%. With real-time optimization, this boost can even be achieved in live campaigns.

AdoTube’s best practices involve running multiple in-stream ad formats per campaign allowing for multivariate testing & optimization. AdoTube has identified ways to leverage the power of real-time optimization through fine-tuning creative messaging, interactivity, and overall look & feel across multiple ad streams.

Creative Optimization combines a number of features on the AdoTube Platform into an easy-to-use package that provides the insights necessary for executing creative changes. It uses real-time measurement tools to track not only which creative is working but for whom, where, and when it is most effective. Advertisers can leverage the advanced workflow of the AdoTube Platform and the templates available within the creative studio wizard to allow for fast-paced tweaks in creative, mid-campaign. For larger creative changes, an in-house creative team is on standby for same-day turnaround of new creative.

The tool set gives advertisers the power to:

- Test and re-target advertising creative in real-time based on for whom the advertisement creative is most effective
- Make simple tweaks mid-campaign to creative based on any of AdoTube’s varying creative templates
- Make larger changes in the same day with AdoTube’s in-house standby creative team

“The AdoTube Platform’s Creative Studio Wizard is a further commitment to help our advertisers put forth the best and most effective in-video advertisement,” said Steven Jones, Chief Strategy & Operations Officer. “AdoTube understands how important creative can be for in-video advertisements and believes this will allow for true optimization in delivering the most effective messaging to an advertiser’s target audience.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform.    AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

The index is the result of analysis on 1.2 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats in four categories: branded overlays, interactive overlays, standard pre-rolls, AdoTube’s new Polite Pre-Roll®. Highlights from the index findings include the following:

- Use of interactive ad formats grew from 12% to 33% of ads served by AdoTube from ‘09 to ’10.
- Interactive overlays are 83% more effective at driving click-throughs than are branded overlays
- While CTR growth for standard pre-rolls remains stagnant, CTR growth for Polite Pre-Roll® is expected to jump 133% from Q2 to Q3 2010, becoming 63% higher than the standard pre-roll
- In A/B Testing the Polite Pre-Roll® has a 36% lower abandonment rates for publishers
Included are discussions of overall trends in adoption as well as metrics regarding click-through and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/node/13)

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available on HTML5, powered by its patent-pending Acudeo platform. Acudeo offers over 2500 premium publishers the ability to serve in-stream ads online, and this new development will enable publishers to monetize video content through even more channels. Tremor Media will first enable these advanced formats on the Apple iPad and will continue bringing such capabilities to further HTML5 devices by the end of the year. With this announcement, Acudeo will power standard pre-roll video formats via HTML5 on the iPhone and Android mobile phone platforms as well.

“With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience. By extending the full suite of Acudeo features to mobile HTML5 based video players, Tremor Media continues to provide publishers with best-of-breed technology to maximize the revenue generated by their video content,” said Charles Parra, VP, Product Management, Tremor Media.

Tremor Media today also announced that it has been working closely with longstanding partner Brightcove, the leading online video platform, to ensure that the new solution is fully compatible with the Brightcove platform and can be easily adopted by Brightcove customers. Further integration and adoption by other video platforms is expected soon.

“By working closely with partners like Brightcove, we continue to provide our advertisers with the most engaging ad opportunities across any device, and our publishers with the best solution to monetize their mobile video content,” said Jason Glickman, CEO, Tremor Media. “We recognize that a device like the iPad offers an incredible platform for consuming video and its users are extremely content-driven. It was important for us to work together to ensure content producers can monetize the video experiences they create for this device.”

“Our customers rely on Brightcove to supply the tools they need to deliver the best possible online video experience, and monetization is a huge piece of that puzzle,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “By working with partners like Tremor Media across platforms, we can ensure that our customers are able to achieve the greatest possible reach and monetization for their online video initiatives on the Web and across fast-growing mobile devices like the iPad.

Acudeo for HTML5 will support advanced video ad formats in conjunction with standard pre-roll units, enabling publishers to run Tremor Media’s full suite of ad formats, including its most advanced developments, such as vChoice. Advanced interactive ad formats offer more choices to consumers and offer interactive features, which lead to increased engagement rates and greater video monetization for publishers.

These advanced ad formats will also be available in conjunction with Tremor Media’s full suite of ad policy management tools including reporting and analytics, failover processing, tracking and advertiser verification and rendering of interactive advertising creative.

Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix July 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit. Tremor Media’s patent-pending Acudeo technology powers the advertising network and continues to deliver tools for the most innovative and creative video advertising campaigns possible.

About Tremor Media

Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

White-label version helps advertisers streamline many services into one cohesive, intuitive platform

NEW YORK – AdoTube announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate successful in-stream ad campaigns. The vertically-integrated platform, available as both a self-serve and white-label platform, connects advertisers with media sources, at-scale creative support, analytics and campaign management within an intuitive interface. With the launch of the platform, AdoTube aims to expand in-stream advertising opportunities by delivering the flexibility to use any advertising asset on any video player within any publisher or network.

AdoTube’s vertically-integrated approach pulls together all of the tools necessary to execute a complete in-stream advertising campaign. The platform allows advertisers to easily and effectively place their messages on the most targeted and relevant web content within the video player itself.

The AdoTube platform features include:

Creative: Upload existing ads, create new ads from a creative wizard or access AdoTube’s creative services for uniquely customized, high-quality ads

Placement: Target campaigns toward specific publishers/networks, demographics, geo-targeted markets, behaviors, keywords and more

Performance: Receive front-end, back-end and brand-study analytics

Purchase: Capable of both buy- and sell-side integration

Customer Service: Includes total account support

As a white-label solution, the AdoTube platform gives publishers the opportunity to offer advertisers a complete, customized advertising platform extending across their media properties and network. Publishers also benefit from reduced drop-off rates and greater access to premium advertisers while empowering their sales team with the ability to sell creative services and full campaigns, alongside the flexibility to use any ad unit. Maximizing revenue opportunities, clients may also utilize a custom-built ad server and other tools for managing and delivering in-stream ads for the publisher.

“By offering a single, self-serve platform that eliminates some of the largest barriers for advertisers, we are providing a catalyst for major ad market growth. Instead of integrating services from five different partners, AdoTube gives you one expertly-managed point of entry – this eliminates complexity,” said Constantine Goltsev, CEO of AdoTube. “By allowing advertisers to access the whole video ecosystem with any asset using any size ad buy, we are facilitating ad buys, both large and small.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes:

AdoTube Ad Network: Top in-stream and in-video network providing ad placement, creative services, advanced targeting, measurement and results to agencies and advertisers.
AdoTube Publisher Management tool (PUMA): A proprietary in-stream ad server with full tracking and analytics capabilities. This is complemented with a video indexing tool and a powerful creative suite, giving publishers the ability to create and run their own rich media in-stream campaigns with bundled-in ad operations support and client services.
AdoTube In-Stream Ad Exchange (AdEx): Provides solutions for both publishers and advertisers. Publishers have the ability to monetize video with this in-stream inventory exchange. Advertisers (local and small) are provided with an efficient solution for buying in-stream inventory, creating their own in-stream ads and delivering their message within video content.
AdoTube Network Partner Console (NPC): A tool that enables ad networks and media brokers to easily diversify into in-stream advertising, as well as take advantage of AdoTube’s creative suite with bundled-in ad operations support and client services.
AdoTube Creative Services (OTT Creative Services): A team of designers and engineers that create high-quality creative and support the creative suites for each type of client.
AdoTube’s suite of products helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform.

AdoTube is led by a seasoned team of internet professionals headquartered in New York, with offices in California and Europe. To learn more about AdoTube, or to become a partner, please see their solutions for advertisers, publishers and ad networks at www.adotube.com.

“‘How To’ content is experiencing exponential growth that can be seen in the dramatic increase in users consuming sites such as eHow.com, one of the seven popular Demand Media properties. This site alone attracts over 61MM people seeking answers in areas of personal interest from Arts and Entertainment, to Electronics, to Health and Travel,” said Nick Higgins, Director of Global Video for Adconion Media Group. “Demand Media has an acute understanding of their audience needs just as Joost has an acute understanding of our audience behavior. This exciting partnership symbolizes the future of content creation and monetization that will benefit both users and advertisers.”

By joining forces, the Joost Video Network will be able to present Demand Media’s growing global audience to its premium brand partners around the world through audience and vertical channel sales packages. As a part of this agreement, Demand Media will leverage the Adconion video ad serving platform to deliver all premium video campaigns sold by the Demand Media sales force as well as deliver network advertising pre-roll inventory to the Joost Video Advertising Network. As part of this partnership, Adconion will exclusively provide the Adconion video technology platform to power all of Demand Media’s in-stream video advertising needs, including trafficking, optimization, and reporting. The Joost video platform delivers millions of in-stream video ads to millions of targeted end users. Joost offers the technology and the targeting needed to comprehensively monetize Demand Media’s in-stream video advertising opportunities.

“Joost was the obvious choice for two reasons. Firstly, its end-to-end distribution and ad serving platform and secondly their ability to monetize our video inventory by leveraging their impressive Global Sales Force,” said Jeff Quandt, Director of Ad Management for Demand Media. “The Joost premium advertisers, complemented with our extensive and growing audience seeking out video content on Demand Media properties, are a natural match.”

Collectively, Demand Media’s award-winning portfolio of owned and operated media brands make it possible for more than 80 million people each month to engage in conversations and form passionate communities around topics of shared interest. A comScore top 20 (U.S.) network, Demand Media has created a diverse and wide-reaching portfolio of sites, including golflink.com, eHow.com, LIVESTRONG.com, Mania.com, Cracked.com and Trails.com

About the Joost Video Network and Joost.com

Joost is a fully owned subsidiary of Adconion Media Group (www.adconion.com).

DoubleVerified and iASH compliant, the Joost Video Network is a complete suite of online video advertising products and services, including in-banner and in-stream video advertising. The Joost Video Network provides the reach and quality of a video portal with the scale and efficiency of a network.

The Joost Video Network leverages Adconion’s heritage of a global audience network to provide massive scale and expert targeting, including the ability to target both pre-roll and in-banner campaigns with BlueKai data.

Joost.com provides professionally-produced online video content to a global audience. Working with content copyright owners, Joost collects and curates thousands of videos to provide online viewers with a wide selection of music, TV, movies and more.

NEW YORK – Undertone Networks, an online advertising network, announced that it has seen exponential growth in revenue derived from online video advertising in 2010. The amount of revenue the company received from pre-roll grew by more than 200 percent in the first four months of the year, demonstrating a clear desire among brands and media buyers to capitalize on the growing trend of online video advertising as a major source of online ad revenue.

According to findings from the Interactive Advertising Bureau and PricewaterhouseCoopers, online video ad spending in 2009 grew by 38 percent, a number that analysts expect will continue to skyrocket in the coming year. A recent report from AccuStream Research predicts that in 2010 revenue from online video ad networks is expected to grow 41 percent from 2009 – up to $377 million. Undertone’s explosive growth in pre-roll revenue during the first four months of 2010 thus far validates and significantly exceeds industry findings that video will continue to expand as a key avenue for delivering visibility in the online ad market.

“Video is clearly becoming a choice ad format for marketers, and our pre-roll revenue so far this year underscores that not only do our clients get results with video, but also that Undertone is helping to lead the charge in this market,” said Eric Franchi, senior vice president, business development for Undertone. “As delivery methods for video to consumers mature, our ability to provide quality video placements will ensure our customers get the best possible visibility for their ads in places where the right audiences are watching.”

Undertone’s online video ad offerings include both in-banner and in-stream solutions for maximum exposure and engagement. The company’s in-banner solution delivers video within banner ad placements, boosting interaction and response rates and allowing consumers to visit companies’ websites without interrupting the video experience. In-stream (pre-roll) ad solutions leverage a combination of video and flash ad units, enabling marketers to take advantage of a flash companion ad located adjacent to the video unit, creating a perfect vehicle for brand and direct-response messaging. All Undertone video ads are 100 percent IAB compliant.

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners and SAP Ventures also participated significantly in this financing. The capital will allow Tremor Media to accelerate its lead in the online video advertising space and continue its rapid growth trajectory. It will primarily be used to invest in R&D to bolster Acudeo®, its leading technology platform, with new solutions for both advertisers and publishers, and to drive expansion into other media channels where digital video advertising will grow significantly.

Tremor Media, which has the leading video advertising network with the largest audience reach, has more than doubled the size of its network from 2009 to 2010*. The company became profitable in 2009, demonstrating revenue gains that exceeded more than twice the rate of growth of the overall online video market.

“Tremor Media is at the epicenter of video advertising. We have created the preferred technology and media platform for video advertisers, publishers and consumers and we are continuing to build long-term solutions that will meet the demand of the rapidly evolving digital video landscape,” said Jason Glickman, CEO, Tremor Media. “The next 12-18 months are critical for online video’s growth as massive advertising budgets shift to online video and consumption of online video rises. This infusion of capital will allow us to accelerate our lead in the marketplace and fuel our continued innovation. It is a validation of our company’s success and indicative of the enormous opportunity for the digital video space.”

“The online video industry is exploding and represents a major growth sector for the advertising industry. We’ve been evaluating this sector for quite some time and Tremor Media has clearly emerged as the category leader. The company has established its position through a combination of unsurpassed reach, audience targeting and ad management technology innovation that gives its blue chip advertisers tremendous buying efficiency and performance,” said Randy Glein, Managing Director of DFJ Growth Fund. “Tremor Media understands the needs of publishers and advertisers, delivering high impact media solutions that benefit the entire value chain. The company has demonstrated phenomenal growth and financial performance and has done an outstanding job anticipating the trends that are driving video advertising forward.”

In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.

*ComScore Video Metrix, comScore Releases February 2010 U.S. Online Video Rankings. February 2010.

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 189.9 million uniques, reaching 90.6% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Draper Fisher Jurvetson Growth Fund

Draper Fisher Jurvetson Growth Fund invests in revenue-stage technology companies that are expanding rapidly in large markets and are well-positioned to be category leaders. Draper Fisher Jurvetson is a leading venture capital firm with global presence through the DFJ Global Network of funds. DFJ’s mission is to identify, serve and provide capital for extraordinary entrepreneurs anywhere who are determined to change the world. The DFJ Network has grown to encompass over 150 venture capital professionals in more than 30 cities around the world, more than 600 portfolio companies funded, and over $6 billion of capital under management. The DFJ Network has produced such notable, industry changing companies as Athenahealth (ATHN), Baidu (BIDU), Skype (acquired by eBay), Focus Media (FMCN), DivX (DIVX), Mobile 365 (acquired by Sybase), Massive (acquired by Microsoft), EnerNOC (ENOC), FeedBurner (acquired by Google), Four11 (acquired by Yahoo), xFire (acquired by Viacom/MTV Networks), Mozy (acquired by EMC), Myfamily.com (acquired by Spectrum Equity Investors), Overture (acquired by Yahoo), Parametric (PMTC), TicketsNow (acquired by TicketMaster), and buy.at (acquired by AOL).

SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.

High-quality video ads for iPad, other Apple devices

GoldSpot Media’s miAPI client SDK provides publishers with the flexibility to render video ads anywhere, in any size on the mobile device screen, and in various formats: Full Screen, Split Screen, Overlays and Partial Screen. The enhancement also extends to the company’s mobile advertising campaign creation tool, miSpot, enabling publishers to run the same interactive video ad campaign on the iPad in partial screen mode, in lieu of a Flash video ad, as a full screen video ad on iPhones at app startup, and as a one-third overlay video ad on iPod Touch devices during app consumption.

“The iPad has generated strong interest from consumers and created new opportunities for publishers to reach their targeted audience,” said Srini Dharmaji, Founder & CEO of GoldSpot Media. “GoldSpot Media enables publishers to immediately monetize their apps and content with the most compelling and high-quality video ad experiences possible on the iPad as well as other Apple devices — regardless of the network coverage or bandwidth.”

Delivering Flash-Like Experiences for iPad, iPhone, iPod Touch

Since Flash is not available on Apple mobile devices, the publisher community is still seeking effective alternatives to monetize their web content. To address these issues, GoldSpot Media developed the miSpot video advertising solution, enabling publishers to deliver a user-experience comparable to the interactive advertising power of Flash on PCs today, without requiring on-device Adobe technology.

A video demo of GoldSpot Media’s advertising technology in use on the iPhone and iPad can be viewed at this link: http://goldspotmedia.com/demo.php.

About GoldSpot Media

Consistency is the tipping point in mobile. A consistent interactive user experience across all mobile devices is critical for mass-market adoption of content applications. GoldSpot Media is committed to providing this consistency with ease, using its interactive mobile media solutions to create the optimal interactive user experience that benefits the entire mobile ecosystem. Mobile operators, content publishers and advertisers rely on GoldSpot Media to help them create and deliver the most impactful D2C experience across all mobile devices. The company’s unique, innovative, client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and mobile application creation and deployment. The company is headquartered in Sunnyvale, Calif., with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.

SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.

“As consumers continue to spend more time online – and more time watching video online – agencies and brand marketers have more opportunities to use the power of video advertising to build brand awareness online,” said Nick Higgins, director of global video, Adconion. “With the Joost Video Network, agencies and marketers can design targeted campaigns that run exclusively against premium content on premium sites, and leverage the experience and power of our network to find targeted audiences and maximize the value of their campaigns. Adding this product offering gives Adconion a distinguished position among ad networks, as we are the only provider with in-banner and in-stream capabilities; an exclusive relationship with a branded entertainment studio; in-house creative services; and a video portal, Joost.com, that we own, operate and sell exclusively.”

The Joost Video Network streamlines Adconion’s entire video advertising product line, from pre-, mid- and post-roll video ads to a variety of in-banner video advertising executions, into one product line. All Adconion products, including the Joost Video Network, take advantage of Adconion’s proprietary ad serving and targeting technology. In addition, the Joost Video Network delivers both pre-roll and in-stream campaigns targeted with BlueKai data, thanks to a unique global partnership with the world’s highest-quality online data exchange. The Joost Video Network is DoubleVerified and IASH compliant, ensuring all video ads run in brand-safe environments.

The product launch marks an important step in Adconion’s evolution, as it is the first product and service from the combined entity formed when Adconion acquired Joost’s technology assets in November 2009. Since the acquisition, Adconion has integrated its ad server with the Joost video player and is the exclusive video ad provider for Joost.com and the Joost video player in its embedded form.

In addition to global pre-roll and in-banner video capabilities through the Joost Video Network, Adconion has an exclusive relationship with the branded entertainment and creative services studio RedLever. Together, Adconion and RedLever work with agencies and marketers to develop compelling video content, from advertisements to webisodes.

The Joost Video Network will serve video ads on Adconion’s network of 2,000 premium publishers in more than 70 markets worldwide. In addition to Adconion’s extensive sales, account management and media teams, participating advertisers and marketers also have access to Adconion’s regional video specialists. The team, led by Nick Higgins, includes Cliff Paulson in North America and Stephen Hunt in Australia. Paulson has more than 15 years of media experience, most recently at ScanScout, while Hunt has more than five years of experience in online advertising, marketing and video. Adconion, which has aggressive plans to grow by nearly 50 percent in 2010, will add a European video specialist to its team this month.

About Adconion

Adconion Media Group (www.adconion.com) is the largest independent global audience and content network, reaching more than 350 million unique users – or one-third of the total global Internet population – every month. Combining the power of global reach with local presence, Adconion helps advertisers reach customers throughout the marketing funnel with its breadth of products, from video and display advertising to search retargeting. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Adconion has 16 offices in 7 countries, sits on the board of the Interactive Advertising Bureau (IAB) and is a member of IASH Europe. For more information, visit http://www.adconion.com.

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.

“Consumer usage of online video is skyrocketing, and Brand advertisers have embraced the medium as a powerful way to reach and engage large and attractive audiences,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “However, inconsistent video ad serving protocols between publishers have made video advertising more complicated than necessary, keeping advertisers and publishers alike from fully realizing this huge opportunity. VAST streamlines the process dramatically and will accelerate the monetization of online video. We are delighted that IAB member Brand.net has been such an active and vocal advocate of the VAST transformation.”

Brand.net’s True Video Guarantee™ gives Brands clarity and control over their online Video advertising. Brand.net is the first in the industry to issue specific written guarantees for Video quality:

1. 100% Streaming Video or a Streaming / In-Banner Blend – You Decide: No hidden in-banner or display bundling.
2. Quality Streaming Environments: No below the fold auto-initiated streams. No interstitial in-banner ads.
3. Top comScore Sites, High Impact Channels: No long tail UGC.

Combined with Brand.net’s written guarantee, since its inception, of quality and delivery of impressions, reach and audience composition, Brand.net provides the most comprehensive and genuine commitment to online media quality available to brand advertisers and media agencies.

“8 of the 10 largest CPGs, and 3 of the 5 largest big box retailers, were repeat Brand.net customers in 2009. They responded enthusiastically to the high quality media and tightly managed web-wide campaigns we guarantee, and the proven, measurable results we deliver,” said Elizabeth Blair, CEO and Co-founder of Brand.net. “Our customers asked us to extend Brand.net’s offering to Video, and our solution, including our True Video GuaranteeTM, was developed in close consultation with them. We are excited to start 2010 working with our largest customers in both Video and Display, providing the most effective web-wide brand advertising solutions across an expanded universe of online media.”

About Brand.net

Brand.net is the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies. Brand.net delivers on their critical requirements: Quality, Scale and Value. Guaranteed.® The company’s platform integrates world-class proprietary technology for quality filtering, price and volume forecasting, buy automation and delivery management. Brand.net leverages this platform and the deep online advertising expertise of its team to execute efficient, effective online branding campaigns that deliver proven, outstanding results. The company is privately held and headquartered in Silicon Valley with sales offices throughout the US.

New version also allows users to embed interactive ads on 40 social networking sites for viral distribution

San Mateo, California – Jivox, the leading provider of interactive video ad technology for online media companies and advertisers, introduced custom interactivity features in the platform that turn online video ads into interactive applications to drive user engagement and direct response.

Using Jivox, creative agencies and advertisers can now add their own custom Flash or HTML applets to video ads so that users can interact with the ad without ever leaving the player.   Jivox has also extended the interactivity available in Jivox’ in-banner video ads to in-stream video ads.  Media companies will now be able to embed Jivox’s “in-stream ad plug-in” into a content player to easily serve a video ad in-stream, with full interactive and analytic capabilities.

Ads created using the Jivox platform, whether for in-stream or in-banner placement, go far beyond the initial concept of “TV commercials online.”  Unlike the passive medium of television ads, interactive video ads enable advertisers to directly engage their customers and also instantly measure viewers’ response by tracking their interactions.  They also bring immediacy to the interaction: instead of having to click through to a web site, users can often get all the information they need directly from the interactive ad.

With the new version of Jivox, there’s virtually no limit to the kinds of interactions advertisers can design to engage with customers.  Advertisers can even re-use existing interactive marketing elements in their online video ads.  For example, after seeing a video ad for a product or service, users could now launch interactions such as:

·         Taking a virtual home tour;
·         Seeing a Flash tour of a car interior and requesting a test-drive;
·         Displaying a map to find the closest store location;
·         Showing a series of video clips for a concert tour;
·         Participating in a trivia contest or quiz to win a discount;
·         Requesting a quote for an insurance policy or home loan.

For more information about custom interactivity, please visit http://www.jivox.com/interactivity.

Jivox also announced today that it has added new social media sharing capabilities to the platform.  Jivox makes social network distribution of video ads easy by enabling users to embed interactive ads on 40 social networking sites.  This new feature not only supports viral distribution of the ad via social media, but also ensures that the ad gets continued distribution even when the ad campaign is over.

“The Internet has changed from a passive medium to an active medium where you can go to interact and engage with information. Our new interactivity and sharing capabilities tap into this shift, turning online video ads into powerful vehicles for direct response, social recommendations and immediate product discovery.  The end result is a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns,” said Diaz Nesamoney, CEO of Jivox.
To see examples of Jivox ads in action, please visit the ad gallery at http://www.jivox.com/adgallery.

Jivox continues to be an innovator in the online video advertising market in order to deliver the capabilities that publishers and advertisers seek, and its strong focus on technology has made Jivox the partner of choice for many media companies and advertisers alike.  Jivox announced today that more than thirty media groups, including Gannett, Media News Group, McClatchy and E.W. Scripps, are now using the Jivox online video ad platform to offer online video advertising to customers.  Jivox also announced that it had grown revenue by 600% in 2009 and added more than 3,000 new advertisers to the service in 2009.

For tips on creating online video ads and other online marketing insights, check out the Jivox blog at http://www.jivox.com/blog.

About Jivox
Jivox is the leading provider of interactive video ad technology that enables businesses to reach new customers online. Many of the nation’s largest media companies and advertisers are using the Jivox platform to create and distribute interactive video ads and manage their ad operations more effectively.  Jivox offers advanced ad creation tools and targeted distribution through its network of over 1,000 media and content websites, as well as through directory listings, viral marketing programs, email campaigns, social networks and more.  Jivox also provides sophisticated analytics that drive continuous campaign improvement, including a unique “video engagement score” that gives advertisers immediate insight into campaign performance.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                            Videos (000)          Share (%) of Videos
Total Internet : Total Audience      30,986,670                  100.0%
Google Sites                         12,215,994                   39.4%
Hulu                                    923,805                    3.0%
Viacom Digital                          499,497                    1.6%
Microsoft Sites                         479,638                    1.5%
Yahoo! Sites                            470,804                    1.5%
Fox Interactive Media                   446,460                    1.4%
Turner Network                          336,952                    1.1%
CBS Interactive                         287,588                    0.9%
AOL LLC                                 227,797                    0.7%
MEGAVIDEO.COM                           201,199                    0.6%

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top 10 Video Content Properties by Viewers

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.

_________________________________________________________________________
Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                        Unique Viewers    Average Videos
(000)           Per Viewer
Total Internet : Total Audience       170,647            181.6
Google Sites                          129,037             94.7
Yahoo! Sites                           55,145              8.5
Fox Interactive Media                  49,981              8.9
CBS Interactive                        47,460              6.1
Hulu                                   43,738             21.1
Microsoft Sites                        43,280             11.1
Viacom Digital                         42,572             11.7
FACEBOOK.COM                           31,107              5.1
AOL LLC                                30,992              7.4
Amazon Sites                           27,169              2.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
_________________________________________________________________________

Top Video Ad Networks by Potential Reach

In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

_________________________________________________________________________
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property                                            Unique Viewers     Viewer Penetration
(000)
Total Internet : Total Audience                           170,647           100.0%
Tremor Media – Potential Reach                             84,977            49.8%
Advertising.com Video Network – Potential Reach            80,403            47.1%
YuMe Video Network – Potential Reach                       73,419            43.0%
SpotXchange Video Ad Network – Potential Reach             66,090            38.7%
BBE – Potential Reach                                      55,562            32.6%
BrightRoll Video Network – Potential Reach                 49,754            29.2%
TidalTV – Potential Reach                                  39,944            23.4%
ScanScout Network – Potential Reach                        33,531            19.6%
Digital Broadcasting Group (DBG) – Potential Reach         26,283            15.4%
Nabbr – Potential Reach                                    17,646            10.3%
_________________________________________________________________________

Other notable findings from November 2009 include:

The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
84.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 12.2 hours of video.
128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
The duration of the average online video was 4.0 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

PARIS – Dailymotion, one of the largest Web video sites in the world, announced interactive advertising formats for Dailymotion’s broadband TV and IPTV channels. The announcement follows the successful launch of Dailymotion’s iPhone app and expands Dailymotion’s successful ad-supported content strategy to all three screens.

The newly-launched Dailymotion ad formats bring the rich, interactive experience of Web advertising to Internet connected TVs. Based on success of Web-based formats, the TV advertisements, delivered via a Web ad server, provide an easy transition for advertising looking to transition to multi-screen advertising campaigns with made-for-TV interactive capabilities.

The advertising formats include the following:

• Home page skinning and branded loading page

• Clickable IAB-compliant banner ads

• Clickable toaster-into-video ads

• In-stream video advertising including pre-roll, post-roll, mid-roll on ‘continuous play’ of lists

• Clickable ads can link to a branded, TV-friendly landing page with information and videos

In the last several years, Dailymotion has announced several IPTV and Internet-connected TV deals including Dailymotion channels on Verizon FiOS and Sony BRAVIA Internet Link products in North America and an IPTV channel in France through the SFR-neufbox network. This year at CES, Dailymotion will be announcing a series of new broadband TV-platform partnerships designed to greatly increase Dailymotion’s penetration into the connected-TV digital living room.

“Multi-screen advertising will unlock enormous opportunities for our advertisers. Our approach is to make the transition to connected TV and mobile advertising simple and effective, allowing marketers to speak to our audience with one voice across multiple platforms,” said Joy Marcus, General Manager of Dailymotion US. “This approach also allows us to continue to provide quality ad supported content to our users wherever they want it.”

About Dailymotion

As one of the leading sites for sharing videos, Dailymotion attracts 60 million unique monthly visitors and one billion videos views worldwide (source: comScore, August 2009). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 18 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.

New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but lags in social networks and gaming environments.

The study also confirms that video advertising boosts engagement—doubling Dwell Time and increasing Dwell Rate by 20%. As a result, video yields double the ROI of non-video Rich Media.  Download the complete study, Online Video Advertising:  Doubles Engagement, Boosts ROI, at http://bit.ly/EB_Research_OnlineVideo.

As marketers increasingly leverage online video, this new research, analyzing billions of impressions, provides insight into what, where, when and why video advertising engages users online. An examination of users’ behavior by frequency of exposure shows that campaigns with video advertising achieve better results with fewer exposures when compared to rich media campaigns without video.  For example, users exposed to an ad with video twice achieve the same Dwell Rate of users exposed to a non-video ad three times.

“When it comes to online advertising, savvy marketers are using video to work both ends of the consumer funnel to drive results,” said Gal Trifon, CEO and Co-founder at Eyeblaster.  “Online video advertising provokes engagement and Eyeblaster’s data demonstrates that users are more compelled to play with an ad that contains video.  A blend of In-Stream, In-Banner and Floating ads allows advertisers to engage their target audience regardless of where they spend their time online.”

In the last four years, the growth of video impressions has outpaced rich media growth by 60%. Eyeblaster’s data suggests that since the beginning of 2006 to Q2 2009, video impressions have increased more than seven times in the US market and tenfold worldwide.

Key highlights from the video report include:

* In-Stream video ads have the highest proportion of ads fully played compared to any other format.
* Creative decisions play a significant role in ad performance: Rollover user-initiated video performs best followed by auto-initiated video; click user-initiated performs worst.
* Weekdays from 9 am to 5 pm is users’ preferred time to watch In-Banner and Floating video ads.
* Relatively few users un-mute video ads; auto-initiated video has the highest un-mute rate.
* An increase of video length by five seconds reduces Video Fully Played rate by 2.8%, on average.

For a complete list of video best practices and a deeper analysis of video environments and ad performance, download the complete research report here: http://bit.ly/EB_Research_OnlineVideo.

*The Dwell metric measures key interactions including time the mouse was over an ad, user-initiated video duration, user-initiated expansion duration and any other custom interaction duration. Unintentional dwell instances lasting less than one second are excluded in the calculation. Dwell Rate is the cumulative instances of where a user interacted with the ad divided by served impressions.

About Eyeblaster

In 1999, Eyeblaster was the pioneer in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management.  As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online.  The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers.

MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide.  This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics.  The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines:  ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide.  Learn more at: http://www.eyeblaster.com.

NEW YORK – The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns. To resolve this friction point and continue its leadership role in standardizing digital video the Interactive Advertising Bureau (IAB), released “VAST 2.0”, an update to the Digital Video Ad Serving Template that it created in July 2008 to standardize the communication protocol between video players and servers. The announcement was made at the IAB’s annual Ad Ops Summit in New York City.

VAST 2.0 includes critical updates that:

* Permit optional tracking of companion ads and other ad elements
* Provide support for multi-part creatives
* Allow for a broader range of digital video ad products
* Clarify many technical requirements to ease implementation

“As more and more marketers embrace digital video for its ability to engage consumers and showcase brands, standardization is critical,” said Jeremy Fain, vice president of Industry Services, IAB. “VAST 2.0 will allow publishers who use it to be able to plug into multiple third-party digital video ad servers and networks without additional development, making it easier for marketers to reach large audiences through digital video.”

“By standardizing ad serving on VAST we can open the floodgates of agency media spend and allow publishers to maximize their yield per video view,” said Ari Paparo, Group Product Manager, Advertiser Products of Google.

“Vast 2.0” is the latest addition to the IAB’s work over the past year dedicated to creating a common infrastructure across the digital video ecosystem. The IAB’s efforts have addressed specific concerns around technology, metrics and consistent terminology. This ongoing initiative has included the release of the following documents:

* Video Player-Ad Interface Definitions Guidelines (VPAID)
* Digital Video Overview Document
* Digital Video In-Stream Ad Format Guidelines and Best Practices
* Digital Video In-Stream Ad Metrics Definitions

All of these documents can be reviewed at: http://www.iab.net/digitalvideo

To review “Vast 2.0,” please go to: http://www.iab.net/vast

About the IAB’s Digital Video Committee:

The Digital Video Committee of the IAB is comprised of over 145 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

SAN FRANCISCO – Episodic, Inc., an emerging online video platform provider, unveiled a solution for inserting mid-roll advertising into live streaming content. With the Episodic Live Ad Manager, live event producers can easily insert standard ad units delivered by Episodic or any of the major ad servers directly into live online broadcasts. This technology signals a major shift in the revenue potential for live events, opening up doors for significant monetization opportunities in delivering live video on the web.

“This unique technology opens up a new pool of ad inventory for publishers and allows them to maximize revenue from their live events,” said Matias Cudich, VP Product Management at Episodic. “Publishers often simulcast their television broadcasts to the Web with ads and all. Although these publishers are broadcasting the same commercials twice, once on television and then again on the Web, oftentimes they are not paid twice for these advertisements. Now with Episodic, publishers can simulcast their broadcasts online and open up a new pool of ad inventory that their online ad sales teams can sell against.”

With this innovation, Episodic is offering programmers and cable operators a real-time, multi-platform ad campaign management and decision system for delivering timely and relevant ads during live streaming sessions. Ad placement for a live event may be pre-programmed or inserted manually from the Episodic Live Ad Manager.

A Customized Viewing Experience

Rather than mixing the advertisement into the actual video stream, Episodic sends a command to the video player, which responds by playing the right advertisement at the appropriate moment in the live stream, as dictated by the director of the live event. When there is a break in the action, a call is made to an ad server and delivered flawlessly, without any stutters or buffering, ensuring a television-like experience online. Because the ad is not actually mixed into the live content feed, ads may be served from remote ad servers and localized to the viewer. For example, fans in Brazil may see one advertisement during a live event while fans in France see another.

This technology is not limited to advertising and can be used to create a more dynamic and engaging viewing experience. For instance, a producer may add content during the live stream to indicate that a player has just scored a touchdown. That content can then be sent to the Episodic player which would react by bringing up instant highlight reels from the last five touchdowns the player scored. These sorts of dynamic experiences where the video player reacts in real-time to the action in the frame are unique to the web and essential for driving viewer adoption and monetization of live web video.

Episodic is now offering dynamic live ad insertion as a standard component of the Episodic Publishing Platform. Episodic continues to extend its lead as the only online video platform that allows content publishers to manage and monetize both live and on-demand video from a single application.

About Episodic, Inc.

The Episodic publishing platform enables the broadcast of live and on-demand video to any web site, mobile phone or Internet connected device. With Episodic, content producers are able to push video to their web properties, showcase content via social networks, and even build custom branded iPhone applications around their media. Episodic spans the video value chain, providing everything publishers need to manage, measure and monetize their content. Episodic is based in San Francisco, CA and is privately held.

LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the general availability of Panache Ad IQ™, real-time video ad effectiveness reporting for major online video publishers. Panache Ad IQ gives publishers a competitive edge by allowing them to command higher-value advertising through insightful data and analysis of ad creative, experience and performance.

“As more television programming is delivered via broadband, content publishers need advanced yet simplified ad effectiveness reporting solutions to increase ad sales and drive their online video publishing efforts to profitability,” said Steve Robinson, Panache’s president. “Panache Ad IQ’s robust reporting functionality coupled with our work flow facilitation as well as products and tools for a publisher’s direct sales efforts all provide a complete, end-to-end monetization solution for major publishers.”

Through intelligent, visually stunning and easy-to-understand analysis and reporting, Panache Ad IQ gives publishers deep insight into the rich, in-depth sets of data that the Panache platform collects. Panache Ad IQ captures all video player interaction, ad exposure, ad comparison and ad interaction data and correlates this information into easy-to-understand at-a-glance analysis. Publishers can deliver more meaningful reports beyond GRP in real time, knowing what ad experiences and creative works. This reporting allows publishers and their advertisers to improve the overall ad experience to better reach their target audiences.

“In today’s environment, with pressure to justify every dollar spent, ad effectiveness reporting is not simply a value-add for major programmers and media companies, but a requirement to build a profitable and sustainable video publishing business on the Web,” added Robinson.

According to the July 2009 data from comScore’s Video Metrix service, 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month, firmly establishing digital video as a relevant and viable channel for advertising revenue.

About Panache

Panache helps major media and entertainment companies increase revenues with advertising as they build Internet-distributed video into a profitable and sustainable business.

Panache’s ad-insertion platform, products and professional services support all areas of a video publisher’s inside ad sales: custom campaigns as well as standard ads, workflow facilitation and precise, visually based real-time ad efficacy reporting for publishers, their agencies and advertisers.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

MIXX Conference & Expo 2009

NEW YORK – Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. Continuing its leadership role in developing standards, guidelines and best practices in the growing digital video advertising marketplace, the Interactive Advertising Bureau (IAB) released “Long Form Video Overview,” the latest tool to help marketers and agencies better understand and make the most of digital video as a marketing platform. The announcement was made at the IAB’s fifth annual MIXX Conference and Expo in New York City.

Long form video, as defined by the IAB’s Digital Video Committee, is any professionally produced or user-generated video lasting longer than 10 minutes and consisting of a content arc with a beginning, middle and end.

The “Long Form Video Overview” covers:

•The current digital video ad marketplace
•Multiple forecasts for future ad revenue
•Common long form ad formats and other ad-buying opportunities
•Definitions of key terminology associated with long form video
“Broadband penetration and the convergence of the television with the PC are accelerating, making long form video advertising a strong focus for marketers,” said Jeremy Fain, Vice President of Industry Services at the IAB. “Our goal is to describe clearly the outlook and opportunities for anyone who is interested in learning more about long form video.”

“Long form video online is a natural fit for a lot of brands, not just those that do well on television,” said Geoff Coco, a Group Product Manager, Microsoft Corporation and Co-Chair of the IAB Digital Video Committee. “Long form video is close enough to the television experience that comparing its effectiveness is a no-brainer. But the future success of long form lies in giving marketers the ability to enlist viewers to engage with their brands in new and powerful ways.”

“Long Form Video Overview” is the latest addition to the IAB’s work over the past year dedicated to creating a common structure across the digital video ecosystem. The IAB’s efforts have addressed specific concerns around technology, metrics and consistent terminology. This ongoing initiative has included the release of the following documents:

•Digital Video Overview Document
•Digital Video In-Stream Ad Format Guidelines and Best Practices
•Digital Video Ad Serving Template (VAST)
•Digital Video In-Stream Ad Metrics Definitions
All of these documents can be reviewed at: http://www.iab.net/digitalvideo.

About the IAB’s Digital Video Committee:

The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of committee member companies can be found at: http://www.iab.net/digital_video_committee.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

New York, New York —Doner announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the ground up. Eyeblaster unveiled MediaMind on Sept. 21 at OMMA Global in New York.

The Doner and Eyeblaster pact comes at a critical time as marketers move more of their media dollars online.  The complexity of the business is accelerating daily and is fueled by changing publisher business models, creative with advanced consumer interactions, issues around data control, and overall, outdated solutions.

“Clients can’t afford to miss opportunities to reach their customers because the available technology isn’t moving fast enough to effectively use digital,” said Greg Clausen, executive VP–chief media officer at Doner.

“In our Eyeblaster beta, we saw a 30% efficiency improvement in digital media campaign management. We believe Eyeblaster’s MediaMind tool will give clients a competitive advantage.”

After more than two-and-a-half years of development, hundreds of agency interviews, and millions of dollars in R&D, MediaMind by Eyeblaster is the sole solution designed to simplify the process of digital campaigns and alleviate daily challenges for agencies to efficiently serve and manage campaigns globally.

“Our industry is choking on data, and that’s a problem when every day data is more and more central to our marketing strategy,” said Todd Riley, senior VP- digital media and integrated strategies at Doner. “Ad serving is the backbone of delivering messages to our consumers and Eyeblaster’s products allow us to better analyze performance and optimize in real-time. We’re both independent companies, and I love the fact that they can move so quickly and are pushing as hard as we are to find better solutions.”

“With Atlas and DoubleClick distracted by other endeavors, we see an opening in the market to focus exclusively on helping agencies provide more value to clients,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We wanted to build a platform that caters to agency needs and enables them to create and manage campaigns that scale with the complexity of today’s digital marketplace.”

“Creatives also are excited about the potential for their work to become more contextually relevant,” said Mr. Riley. “Eyeblaster’s Mac friendly development platforms along with automated content version tools solve the context problems as media gets more targeted and audiences more fragmented.”

For more information on MediaMind by Eyeblaster, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components. Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide.  This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics.  The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com.

About Doner

Doner, based in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $2 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, The UPS Stores, The Coca-Cola Co., Serta, ADT, Choice Hotels International and HGTV. A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ business. For more information, visit www.donerus.com.

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are increasing online ad revenues by offering online video ads through the Jivox online video platform.  Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press and Lewiston Tribune are the most recent newspapers to partner with Jivox to offer their advertisers easy and affordable online video advertising.

Online video has become pervasive on newspaper sites – according to research by the Newspaper Association of America, all large newspapers and most smaller newspapers now feature online video on their sites, with many newspapers producing locally focused, original video content for the web and even accepting user-generated video.  Online video advertising blends in with this rich media content and provides a very effective way for businesses to reach their local customers.

“Since we began offering our advertisers the ability to create, manage and optimize locally targeted video ads on our website, we’ve seen significant adoption from smaller advertisers who previously wouldn’t have considered online campaigns,” said Jeff Purcell, vice president of online at The Lewiston Tribune.  “Even as other advertising formats have suffered in the downturn, online video advertising has been a bright spot – because it delivers exceptional branding and sales lift for our advertisers.”

“Our partnership with Jivox has enabled us to expand the advertising options for our local customers and make online advertising easier and more accessible for small businesses.  Working with Jivox, our sales team now has another high-impact advertising product they can offer to existing customers,” said Mark Kelm, vice president sales and marketing at The Small Newspaper Group.

The Jivox online video advertising platform makes it easy for newspapers to offer online video ads to their advertisers by either embedding the service into their web site for self-service use or by having their sales force use the Jivox Publisher Portal to assist customers in placing online video ads.  Jivox’s Publisher Portal enables newspaper sales and ad operations teams to access their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads, all from a central console.

“Online video ads represent an enormous opportunity for newspapers to grow their revenues, and locally focused newspapers are particularly well positioned since they offer advertisers such a targeted audience,” said Diaz Nesamoney, CEO of Jivox. “We’re thrilled to welcome more leading newspapers to the Jivox white-label partner program and look forward to supporting them as they offer advertisers a new and effective way to reach local customers.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.

With the latest version of the Jivox platform, online publishers can now offer all of their advertisers the opportunity to run video ads within a video content player, before, during or after streamed video content (pre-roll, mid-roll and post-roll).  Jivox “Plug-n-Play” technology enables any Adobe Flash-based video content player to serve in-stream video ads and take advantage of the powerful interactivity features and reporting features available in the current Jivox video ad player.

The new platform release also introduces significant reporting enhancements, including aggregated reporting across video, display and text ads.  By integrating with third-party banner and text ad creation tools, Jivox can now provide publishers and advertisers with a single, dashboard-style view of all their ads’ performance on the publisher’s site.

The company has also added “view-through” tracking and reporting to the mix – this helps advertisers better assess their true ad performance by attributing a customer visit or conversion to a customer having seen an ad.  With the combination of traditional click-through metrics, video engagement metrics exclusive to Jivox, and the new view-through reporting capabilities now available to publishers, Jivox provides the most robust and comprehensive video ad analytics available today.

Online publishers can access all of these new features via the Jivox Publisher Portal, an online service for Jivox’s white label publisher partners. The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns, and traffic video ads all from a central console. Extensive analytics enable publishers to track real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“Delivering video ads within video content has in the past involved very complex integration between advertising service providers and the publisher’s video player,” said Diaz Nesamoney, CEO of Jivox. “The new version of the Jivox platform helps publishers reduce the complexity by enabling the wide variety of video content players in the market to easily integrate with the Jivox Video Ad platform, while offering easy provisioning and serving of video ads within video content.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Videos Viewed July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                   Videos       Share (%) of   Videos

Total Internet         21,371,342              100.0

Google Sites            8,953,948               41.9
Viacom Digital            812,343                3.8
Microsoft Sites           630,631                3.0
Fox Interactive Media     558,500                2.6
Hulu                      457,010                2.1
Turner Network            390,848                1.8
Yahoo! Sites              374,746                1.8
Disney Online             169,756                0.8
CBS Interactive           150,165                0.7
ABC Television            137,800                0.6
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
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Top U.S. Online Video Content Properties* by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                Unique Viewers (000)    Average Videos per Viewer

Total Internet                       158,384                        134.9

Google Sites                         120,852                         74.1
Microsoft Sites                       64,540                          9.8
Fox Interactive Media                 51,830                         10.8
Yahoo! Sites                          47,363                          7.9
Viacom Digital                        42,415                         19.2
Hulu                                  38,132                         12.0
Turner Network                        35,676                         11.0
CBS Interactive                       30,736                          4.9
AOL LLC                               24,161                          5.2
FACEBOOK.COM                          20,517                          4.0
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).

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Top U.S. Online Video Ad Networks by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                           Unique Viewers (000)    Viewer Penetration

Total Internet : Total Audience                 158,384                 100.0
ScanScout Network – Potential Reach              80,134                  50.6
Tremor Media – Potential Reach                   71,170                  44.9
YuMe Video Network – Potential Reach             68,163                  43.0
Broadband Enterprises Video Network -            62,680                  39.6
Potential Reach
BrightRoll Video Network – Potential Reach       62,357                  39.4
Advertising.com Video Network – Potential Reach  53,802                  34.0
SpotXchange Video Ad Network – Potential Reach   47,428                  29.9
Break Media Video Ad Network – Potential Reach   36,262                  22.9
Nabbr – Potential Reach                          19,918                  12.6

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Other notable findings from July 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
81.0 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 500 minutes of video, or 8.3 hours.
120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SEATTLE – Online video display advertising is helping local TV advertisers extend their broadcast strategy easily to the Web, according to Mixpo (www.mixpo.com), an online video advertising technology company. Year-over-year, monthly campaigns run by advertisers and agencies through Mixpo’s local media partners, including Comcast Spotlight, NBC Local Media and Tribune, among others, have grown by more than 300 percent, according to Mixpo data.

Mixpo focuses on online display inventory for delivering local video ad campaigns rather than in-stream pre-roll video. “Pre-roll ads are not the right solution for local advertising.  They’re expensive and have limited availability, interactivity and targeting, to drive effective local promotion. Video display ads are more affordable, can be targeted to the right customer, and allow viewers to interact as they wish, rather than being forced to watch an ad,” said Anupam Gupta, president and CEO of Mixpo.  “This new ad unit – takes the static banner to the next level with higher engagement and local response.”

Extending Local TV advertisers’ broadcast strategy relies on easily moving TV assets online, and adding interactive elements to drive local response. More than 80 percent of video display ad campaigns being delivered through Mixpo start from existing TV Spots. The ability to repurpose longer TV spots (:30 seconds and longer) gives advertisers more brand exposure than what’s achieved with pre-roll ads where 15 seconds, or less, is the purported ‘ideal’ length.  Mixpo data also shows that more than 1.2 million minutes of video display ads delivered through its platform have been watched during the past year, which translates to more than two years of 24/7 continuous TV viewing. Also, over one-third of these user-initiated views have resulted in additional clicks and interactions.

Industry data indicates over 95 percent of retail transactions occur offline, or locally. That fact is mirrored with some of the vertical categories running Mixpo video display ads, including quick start restaurants, automotive, retail, insurance, financial services, and healthcare – all of which have a local presence across different markets. In these cases, advertisers have taken their existing TV spots and made them highly interactive to drive brand awareness as well as a qualified local response, such as coupon redemption, newsletter sign up, test drives, or requesting more information.

“We are seeing a trend unfolding” added Gupta, “and that is an extension of local TV advertising strategies to the Web, with the benefits of measurement and interactivity. Advertisers have already spent tens of thousands of dollars to produce high quality TV creative. Leveraging that is the easiest way to take advantage of online video advertising.”

About Mixpo

Mixpo is an online video advertising technology company on a mission to easily extend local TV advertising to the Web. Mixpo works with advertising agencies, marketers and media companies, including Comcast Spotlight, NBC Local Media, and Tribune, to deliver response-driven, local video display advertising on the Web. To find out more about Mixpo, please visit us at www.mixpo.com.

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.

The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.

“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.

“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.”

Some of the Topics covered:
EXECUTIVE SUMMARY
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
VIDEO AD NETWORK GROSS BILLINGS: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 – 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 – 2010
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 – 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 – 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 – 2010
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 – 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 – 2010

Companies Mentioned:
Adapt.Tv
Aol/Truveo
Bbe (Broadband Enterprises)
Brightroll
Eyeblaster
Eyewonder
Kiptronic
Magnify.Net
Mixpo
Pointroll
Scanscout
Spotxchange
Tremor Media
Videoegg
Wizzard Software/Media
Worldnow
Yume Networks

For more information visit http://www.researchandmarkets.com/research/2d50db/online_video_adver

ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its support of the launch of Microsoft Silverlight 3.

“Last fall EyeWonder delivered the first in-stream advertising solution via Silverlight for New York Magazine,” said CIO Ricky McClellen. “A pioneer and innovator in the video advertising space, EyeWonder is focused on providing increased monetization opportunities for publishers, and with partners like Silverlight, we’re able to create unique online ad experiences that engage users, which in turn drives measurable results for advertisers and brings more traffic to publishing sites.”

With online media now mainstream, consumers—and in turn publishers—have high expectations for quality. As part of the launch of Silverlight 3, Microsoft provides high-quality yet cost-effective online video experiences through Internet Information Services 7.0 (IIS7) Smooth Streaming technology.

“Silverlight aims to increase user engagement by creating more opportunities to reach audiences with compelling advertising content,” said Steve Sklepowich, group product manager for Silverlight at Microsoft Corp. “IIS7 Smooth Streaming delivered by Silverlight creates engagement times on par with traditional broadcast channels, allowing marketers to bring their online campaigns to the next level of success. When Microsoft combines its technologies with partners like EyeWonder, it is able to provide highly innovative, interactive user experiences.”

EyeWonder-powered campaigns utilizing Silverlight technology enable agencies and advertisers to create, launch, measure and quickly respond to online advertising campaigns through powerful controls and fully integrated tools to build campaigns with superior user engagement, discoverability and analytics-driven accountability.

EyeWonder’s Universal In-Stream Framework (UIF) supports interactive in-stream ads within any Silverlight-based video player. UIF is an open standard platform that enables a “create once, play anywhere” ad solution to drive scale within the in-stream advertising industry and allows for complete interactivity within any in-stream ad format. UIF fully supports the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) Guidelines, giving publishers that adopt the technology the ability to immediately be in full compliance with these standards.

EyeWonder offers a variety of ad features and formats through Silverlight, including linear pre-rolls, post-rolls and interstitials as well as non-linear tickers, bugs and transparent overlays.

About EyeWonder, Inc.

EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.

Videoplaza, a privately owned company, based in Stockholm and London, enables clients to manage, present and track online video advertising. It has developed an ad server platform that can increase revenues and demonstrate media value, from advertising placed in and around their online video content. Working with leading broadcasters, news media, business and consumer publishers in five countries, Videoplaza’s ad server technology, creative ad formats and real-time reporting enables clients to monetise the time users spend watching online video, rather than started streams.

Factory Media’s extreme sports video channel Mpora www.mpora.com will offer advertisers and sponsors access to its valuable audiences using Interactive Pre, Mid and Post Roll advertising. The channel will also use In-stream overlays, served within the video content, a format proving popular with advertisers and users alike and also Companion Ads synchronised with a client’s video ads.

Incisive Media, www.incisivemedia.com, a leading business information provider, is implementing Videoplaza’s ad server to offer exciting new opportunities for brands and B2B advertisers to target its high value audiences, starting with the IT professional community VNUnet  www.vnunet.com

By adopting Videoplaza’s ad server platform both companies will be able to more effectively manage their online video advertising inventory, optimize client campaigns and demonstrate improved advertiser ROI, in terms of advertising exposure and engagement. The deals will also introduce the next generation interactive preroll format to the market called the iRoll.

John Barnes, Managing Director – Digital Strategy and Development UK & Asia for Incisive Media stated “We see a great opportunity in video and want to be equipped with the best monetisation tool in the market. We have chosen to work with Videoplaza not just because of their technology, this company understands this space and has made it work in other markets.”

According to Darryl Newton, Managing Director, Factory Media, “Mpora.com is now a significant part of our business, with over 2 million video streams served each month. Demand for advertising on our platform is growing incrementally and clients are particularly excited by creative video solutions. Working with Videoplaza we feel we can meet the needs of these customers better by offering more dynamic and engaging formats combined with video specific reporting such as engagement rates and time spent with the ads.

Sorosh Tavakoli, Founder and CEO for Videoplaza added “We are delighted to announce agreements with these two great innovative publishers. We are doing everything we can to repeat the success from the Swedish market where more and more publishers have profitable online video products.”

Videoplaza has been in the UK since January 2009 and is building a local team to advise and support both local media owners and international networks based in London.

For further information contact:

Sorosh Tavakoli, Founder and CEO Videoplaza
+44 7530 885 492
sorosh@videoplaza.com

John Barnes, Managing Director – Digital Strategy and Development UK & Asia, Incisive Media
+44 (0)20 7316 9007
john.barnes@incisivemedia.com

Darryl Newton, Managing Director, Factory Media
+44 (0)20 7332 9700
darryl.newton@factorymedia.com

About Videoplaza

Videoplaza AB is based in London and Stockholm, privately owned and backed by venture capital company Creandum. The company is working with leading broadcasters, newspaper publishers and other premium media owners in Sweden, Norway, Denmark and the UK. It has developed an ad server that is uniquely designed to meet the challenges of monetising online video content. The technology is compatible with any video platform, offers rich video specific reporting and maximises the clients potential advertising inventory. The ad formats offered are all compliant with the new IAB UK Video Guide launched April 29th, 2009.

Videoplaza website: http://www.videoplaza.com
Videoplaza blog: http://www.videoplaza.com/blog
Videoplaza client list: http://www.videoplaza.com/customers

The value of online video advertising is forecast to increase, in line with its growing popularity with users. eMarketer estimates the market will be worth $1.9Bn by 2011 and to account for 10% of all online advertising spend.

The technology challenge for many publishers is to make their traditional display ad server work seamlessly with their video platform. Too often, their existing technology is not able to deliver the potential volume of ads given the length of time users are spending watching video. Videoplaza’s ‘built for video’ ad server lets publishers place and then track the effectiveness of their clients advertising, while allowing more campaigns to be served while not being too intrusive to the users. The company can demonstrate how this has more than doubled client revenues.

According to comScore Video Metrix

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.

Google Sites Accounts for 41 Percent of U.S. Online Video Market

In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

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Top U.S. Online Video Properties* by Videos Viewed

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                   Videos          Share (%) of
(000)             Videos

Total Internet           14,468,345           100.0

Google Sites              5,919,530            40.9

Fox Interactive Media       437,098             3.0

Hulu                        380,102             2.6

Yahoo! Sites                334,724             2.3

Microsoft Sites             288,239             2.0

Viacom Digital              277,753             1.9

CBS Interactive             191,686             1.3

Turner Network              167,323             1.2

Disney Online               125,248             0.9

AOL LLC                     105,237             0.7
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Google Sites Eclipses 100 Million Viewer Threshold Once Again

Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).

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Top U.S. Online Video Properties* by Unique Viewers

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                   Unique Viewers       Average Videos
(000)              per Viewer

Total Internet                149,410                96.8

Google Sites                  100,382                59.0

Fox Interactive Media          55,156                 7.9

Yahoo! Sites                   42,524                 7.9

Hulu                           41,564                 9.1

CBS Interactive                35,400                 5.4

Microsoft Sites                32,194                 9.0

Viacom Digital                 27,168                10.2

AOL LLC                        22,349                 4.7

Turner Network                 19,644                 8.5

Disney Online                  12,965                 9.7
_____________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Other notable findings from March 2009 include:
77.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.
99.7 million viewers watched 5.9 billion videos on YouTube.com (59.1 videos per viewer).
47.4 million viewers watched 349 million videos on MySpace.com (7.4 videos per viewer).
Hulu accounted for 2.6 percent of videos viewed, but 4.9 percent of all minutes spent watching online video.
The duration of the average online video was 3.4 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

“This new system is the technical foundation of Wizzard’s strategic advertising monetization plan for its content producers for 2009 and greatly expands our opportunity to fill the advertising inventory we have available today,” said Chris Spencer, Wizzard CEO. “We plan to continue to integrate additional third party advertising networks to maximize monetization across all forms of distribution of the content we publish for our producers. With this release, we expand our offering to advertisers to include interactive ads that result in leads generated for their products. By clicking on the ad while it is run in the flash player a consumer is automatically transported to the advertiser’s website. Now, ad buyers can make one buy across streaming and downloadable media reaching consumers where they consume entertainment on their computer, on their iPods or on their iPhones.”

The Alchemy 2.1 implementation of the Wizzard Media flash player adheres to the IAB VAST (Video Ad Serving Template) standard that allows for simple plug-n-play for third party advertising system integration. The new system works with AOL’s Platform A and ADTECH and Wizzard plans to expand the capabilities to include DoubleClick and Atlas in the near future. The measuring of advertisements, consumer clickthroughs to advertiser’s web sites and audience feedback responses are all tracked using Nielsen//NetRating.

Alchemy 2.1 supports traditional pre, post and mid roll in-stream ad units and also supports overlay static and animated banners in addition to earlug ad units.

Here is what one user of the new system said about Alchemy 2.1:

“Wizzard’s ad insertion tools have been a huge benefit to us at Alaska HDTV. Having the ability to manage our ad campaigns is huge and vastly improves our chances of landing advertising deals like we did with Alaska Airlines. We’re now delivering pre-roll both in our downloadable media and via the embeddable flash player on our website. Wizzard even took it a step further giving us the option of delivering two separate pre-roll clips – one for the downloads and the other via the flash player. The complete bundle of content delivery, campaign management, a great embeddable flash player with a nice mix of distribution channels has truly enabled us to maintain direct relationships with both our advertisers and our viewers. Wizzard has delivered exactly what we’ve been looking for and has been incredibly responsive to our feedback along the way. Nobody delivers the features, value and reliability that we’re getting from Wizzard.”

An example of an active use of the new flash player system can be found at Alaska HDTV:

http://www.alaskahdtv.com/2009/kodiak-island-adventures/

About Wizzard Media (a division of Wizzard Software):

Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes and Microsoft’s Zune Marketplace. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Video Player–Ad Interface Definition Guidelines (VPAID), advancing an ongoing strategy to greatly simplify the buying and selling of digital video media by building a strong foundational infrastructure. The announcement, at the IAB’s Digital Video Marketplace in New York, outlines methods for communication between video players and video ads and provides specifications that facilitate the planning, production and implementation of digital video advertising. The guidelines will help all stakeholders in the interactive advertising industry—marketers profit from reduced costs of production, creative agencies benefit from the decreased time it takes to execute a campaign and publishers gain from the expansion of the marketplace to more interactive digital advertising.

The VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.

According to the IAB’s 2008 Internet Advertising Revenue Report, digital video more than doubled its revenue with an increase to $734 million from $324 million in 2007, demonstrating how both marketers and consumers are embracing this dynamic platform.

VPAID is the latest addition to the IAB’s work over the past year creating a common structure across the digital video ecosystem. The IAB’s efforts have addressed specific concerns around technology, metrics and consistent terminology. This ongoing initiative has included the release of the following documents:

* Digital Video Overview Document
* Digital Video In-Stream Ad Format Guidelines and Best Practices
* Digital Video Ad Serving Template (VAST)
* Digital Video In-Stream Ad Metrics Definitions

All of these documents can be reviewed at: http://www.iab.net/iab_products_and_industry_services/508676/508950

“Digital video is one of the most critical growth areas for interactive advertising because it provides marketers with the power of sight sound and motion,” said Randall Rothenberg, President and CEO of the IAB. “The standards that the IAB has created have played a key role in paving the way for a greater breadth of marketers across vertical industries to tap its power and I have no doubt that we are only at the very beginning.”

“The IAB’s work in developing the critical framework for digital video has played an important role in its growth and acceptance by both marketers and agencies,” said Joey Trotz, Sr. Director, Strategic Advertising Technology for Turner Broadcasting and Co-Chair of the IAB’s Digital Video Committee. “Consumers’ appetite for the sight, sound and motion of digital video will only increase–the solid foundation which we’ve established through the Digital Video Committee’s work will help ensure that ongoing growth.”

“All of our efforts related to digital video are meant to be infrastructural building blocks that together provide publishers, agencies and marketers with the tools needed to create dynamic online experiences for consumers,” said Jeremy Fain, Vice President of Industry Services of the IAB.

About the IAB’s Digital Video Committee:

The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.

It all came to an end on March 27, when an official announcement on the Google AdSense blog informed that:

“As you may know, we frequently review our products and features to ensure their effectiveness. After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we’ve found that it hasn’t had the impact we had hoped for. As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

[...] please note that this change won’t affect the availability of other video-related ads options — video ads may appear in your AdSense for content ad units if you’ve opted into image ads, and AdSense for video is still accepting applications from eligible publishers who produce video content.”

Signing up for video units is no longer available to new publishers, and publishers who currently use video units are asked to remove them. Once video units are retired at the end of April, remaining video units in skyscrapers and leaderboards will direct to YouTube.com, while other ad slot sizes will automatically be changed to standard embedded YouTube players displaying top YouTube videos – without generating any revenue, though. Publishers are also advised to change their video units to standard ad units if they have less than 3 such units per page.

There’s no surprise in this announcement, I believe: what originally appeared to be a good idea, was poorly implemented and developed as a product, with little regard to the market conditions and usability. If anything, it’s a surprise that the video units weren’t retired earlier. The remaining question is “What’s next?” – my bet is on the AdSense for feeds product to make a more or less elegant exit.