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Category: In-Stream Ads
YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security
Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
blurbIQ Launches Cross-Platform Interactive Video Ad Units
Industry first to use game mechanics in video driving consumers to remember brand messages San Jose – blurbIQ Inc., whose patent pending interactive video advertising platform allows advertisers and publishers to use game mechanics to drive consumers to interact with their video messaging to remember brands at the point of purchase, today announced the launch [...]
Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising
- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]
Vizu Launches “Value in Video” Initiative
Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in [...]
Tremor Video Raises $37 Million Round of Financing
W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
AdoTube Expands New York Sales and Business Development Teams
Three new hires to handle increased demand for high-impact in-stream video advertising NEW YORK – AdoTube, the in-stream video advertising technology leader, announced the addition of several key members to the company’s sales and business development teams today. The expansion is a direct result of rapid growth on the AdoTube Network, which grew 191% last [...]
Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice
-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested parties can participate NEW YORK – Tremor Video, the largest independent online video technology company, is developing a first of its kind in-stream privacy compliance solution for behaviorally targeted video [...]
AdoTube’s Format Index Finds That Almost Half of Viewers Will Choose to Watch the Entirety of a Pre-Roll Advertisement
The Polite Pre-Roll®, which lets viewers choose whether or not to watch an ad, had a View-Through Rate of nearly 45% in Q1 View the full index: http://ftx.bz/iiL74N
Tremor Media Creates New Detroit Role for Kristina Wines in Detroit
Company’s New Automotive Category Development Manager Managed More than 250 Accounts During Eight Years at J.D. Power NEW YORK – Tremor Media, the largest independent online video advertising network, announced that they have added Kristina Wines as Automotive Category Development Manager. Wines, a former senior account director at J.D. Power and Associates, will oversee all [...]
Undertone Partners with Innovid for High Impact Video Advertising Solution
Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and [...]
Collective Acquires UK Video Network Web TV Enterprise
Integration Expected to Speed Shift of Broadcast Ad Revenue to Online Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into [...]
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