Category Page for: In-Stream Ads

Panache Projected to Insert Billionth Online Video Ad

» by Otilia Otlacan December 29th, 2008 at 10:15 am » Comments (1)

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES - Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009. Panache ...more »

hawkeye Introduces Klickable TV, Now Users can Click on Web Videos for Links and Information

» by Otilia Otlacan October 30th, 2008 at 9:00 am » Comments (0)

hawkeye, the world’s leading expert on Web 3.0, has introduced Klickable TV, an online video platform that enables users to interact with the content they are viewing. “We’re proud to be partnering with Klickable TV, the leading player that allows users to ‘klick’ on a video to interact with objects, actors and other hotspots overlaid on top of video content,” said Steve Dapper, founder and CEO of hawkeye. "hawkeye is the leading authority on all that is advanced on the web,” said Roger Wu, co-founder and president of Klickable TV. “We couldn't be more thrilled to partner with hawkeye and have them ...more »

Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers

» by Otilia Otlacan October 29th, 2008 at 10:15 am » Comments (0)

WOBURN, Mass. - Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments. “Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash ...more »

BlackArrow Integrates Ad Management System with the Akamai Media Framework

» by Otilia Otlacan October 20th, 2008 at 10:15 am » Comments (0)

Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for ...more »

TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

» by Otilia Otlacan October 2nd, 2008 at 9:00 am » Comments (1)

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.) more »

Innovate Ads’ New Full Motion Video, Broadcast Quality iAds Video Banners Meet IAB Dimension Standards For Wider Exposure Across the Web

» by Otilia Otlacan September 23rd, 2008 at 10:05 am » Comments (0)

IRVINE, Calif. - Innovate Ads, the leader in the production and delivery of video overlay technology, announced the launch of iAds® Online Video Ad Banners - full motion, broadcast-quality video banners that meet IAB dimension standards and feature a real actor interacting with the product, logo or website message in a dynamic and innovative manner. Innovate Ads also provides third-party server capabilities to deliver the banners onto any site for any client, effectively making Innovate Ads a one-stop shop for the next generation of video banners. “We created iAds Video Banners as an extension of our current Video Spokesperson business,” says ...more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers

» by Otilia Otlacan August 19th, 2008 at 8:40 am » Comments (2)

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES--(BUSINESS WIRE)--Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. more »

PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and Integrated Rich Media Suite

» by Otilia Otlacan August 14th, 2008 at 9:09 am » Comments (0)

As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll's Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions NEW YORK--(BUSINESS WIRE)--ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced today a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout’s rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ...more »

blinkx and ConvoCast Partner to Power Audience-Generated Content

» by Otilia Otlacan August 12th, 2008 at 9:30 am » Comments (0)

The move is likely to support monetization of ConvoCast's content, improve the targeting and relevancy of the ads. blinkx, the world’s largest and most advanced video search engine, today announced a technology partnership with ConvoCast, a voice-enabled audio community company that has created an innovative platform for improving audience engagement and interaction for broadcast and print media companies. Leveraging telephony and the Web, ConvoCast enables real-time interaction around professional content using natural voice expression. ConvoCast will utilize blinkx’s patented speech recognition technology to provide transcription, discovery and intelligent tagging of audience-generated content for ConvoCast’s AudienceVox application for Radio and Television, as well ...more »