Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time
London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
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Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month,
According to comScore Video Metrix
RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
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PITTSBURGH - Wizzard Media (NYSE Amex:WZE), the world’s largest podcasting network announced the release of Alchemy 2.1 with seamless integration into the LibsynPRO/Wizzard Media Advertising Network. Now, advertising campaigns run in podcast downloads can automatically play through the Wizzard Media flash player with advanced tracking and interactive capabilities. No need to use separate systems to run ads in downloaded media and streaming media. The same ads play when downloaded in iTunes, played through mobile iTunes on the iPhone and played online through the flash based media player.
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Releases “VPAID” Guidelines as Latest Addition to Far-Reaching Strategy Intended to Fuel the Fastest Growing Area of Interactive Advertising
NEW YORK - The Interactive Advertising Bureau (IAB) announced the release of Video Player–Ad Interface Definition Guidelines (VPAID), advancing an ongoing strategy to greatly simplify the buying and selling of digital video media by building a strong foundational infrastructure. The announcement, at the IAB’s Digital Video Marketplace in New York, outlines methods for communication between video players and video ads and provides specifications that facilitate the planning, production and implementation of digital video advertising. The guidelines will help all stakeholders in the interactive advertising industry—marketers profit from reduced costs of production, creative agencies benefit from the decreased time it takes to execute a campaign and publishers gain from the expansion of the marketplace to more interactive digital advertising.
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Integration of YuMe Will Enable Improved Monetization and Ad Targeting Opportunities across EveryZing’s Publisher Network
CAMBRIDGE, Mass. - EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.
1.5 years - this is how long the Google AdSense Video Units survived before succumbing to lack of vision of where video monetization is going, how publishers would use YouTube videos, and what advertisers expect.
AdSense Video Units were launched October 2007, with quite some bang. The feature allowed English-language AdSense publishers to add video content from YouTube partners to their sites in a customizable player. The video would then display text overlay ads and a companion banner above the video.
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LOS ANGELES - NT Media Corp. (http://www.ntmedia.tv) (OTCBB: NTMI) announces partnering with Commission Junction to commence revenue generation through ad sales. NT Media plans to display the ads on its neurotrash.tv website.
NEUROTRASH.tv is a video-sharing site targeting young adults between the ages of 18 and 35. Users will be able to post and share videos on the site as well as take advantage of NEUROTRASH.tv’s video player to place videos on their own sites, social networking profile pages and blogs. NEUROTRASH.tv will promote the development of both hip content by amateur and professional videographers, and useful information channels. Extensive social networking opportunities exist on the website. The Company also plans to produce exclusive proprietary entertainment content for the site as well as adding licensed content.
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“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising
NEW YORK - The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.
The series of definitions in the VPAID Guidelines help the interactive industry:
* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.
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