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Category: In-Game Ads

IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Otilia Otlacan | June 23, 2009 | 4 Comments

Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying [...]

AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks

Otilia Otlacan | May 19, 2009 | 0 Comments

LOS ANGELES – AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming websites, the newly redesigned GameRevolution will be the center of an online community dedicated to gamers. The GameRevolution launch is being sponsored by several upcoming game release titles including The Conduit™ [...]

Acclaim Games Selects Intergi as Online Advertising Representation Partner

Otilia Otlacan | May 18, 2009 | 2 Comments

DEERFIELD BEACH, Fla. – Acclaim Games (http://www.acclaim.com), a leading online video game company offering free massively multiplayer online (MMO) role-playing games, announced a new, exclusive advertising agreement with Intergi (http://www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for Acclaim’s portfolio [...]

Sometrics Helps Game Publishers Reach Next Level of Growth, with Roadmap for Turning User Engagement into Revenue

Otilia Otlacan | March 20, 2009 | 3 Comments

New White Paper Released Analysis Pinpoints Ways for Publishers of Casual and Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers Seek Measurable ROI NEW YORK – Helping publishers and developers of casual, social and free-to-play games turn user engagement into revenue, Sometrics (http://www.sometrics.com) unveiled a new white paper that introduces the [...]

IAB Launches New Certificate in Interactive Advertising

Otilia Otlacan | March 18, 2009 | 0 Comments

Professional Development Program to Provide Critical Training in Rapidly Changing Media Environment NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of the IAB Certificate in Interactive Advertising, a new educational credential earned after 40 hours of official training with the IAB or its approved partners. The latest component of the IAB’s Professional [...]

Double Fusion Adds Top-Tier PlayStation3 Game Publishers to Its Growing Network of Games For Everyone

Otilia Otlacan | December 1, 2008 | 0 Comments

Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway. The announcement [...]

Akamai Solutions Support Massive Traffic Spikes on Ankama Gaming Website; Leading to Increase in Online Subscribers

Otilia Otlacan | November 18, 2008 | 0 Comments

PARIS – November 18, 2008 – Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Ankama, the developer of the massive multiplayer online role-playing game DOFUS, has chosen Akamai’s Electronic Software Delivery and Dynamic Site Accelerator solutions [...]

Ad Ops Daily Briefs: October 30 2008

Otilia Otlacan | October 30, 2008 | 0 Comments

- Pluck Delivers New Groups Creation and Management Tools Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced the availability of Pluck SiteLife Groups. This new module is designed to enable site visitors to create, join, and engage in focused communities around specific areas of interest. A [...]

Google AdSense for Games: In-Game Advertising

Otilia Otlacan | October 10, 2008 | 0 Comments

2008 OMMA Awards Finalists: Online Advertising Creative

Otilia Otlacan | September 3, 2008 | 1 Comment

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich [...]

WPP acquires minority stake in InGame Ad Interactive in China

Otilia Otlacan | August 26, 2008 | 0 Comments

WPP announces that it has acquired a minority stake of 12.82% of the issued share capital of IGA Limited, the Cayman Island parent company of InGame Ad Interactive Technology Limited in China. WPP holds 55% of Series A Preferred Stock of IGA Limited. Revolution Ventures holds the remaining 45% of the Series A Preferred Stock, [...]

Intergi’s Video Game & Entertainment Advertising Network Continues to Grow with Addition of Four New Partners

Otilia Otlacan | August 12, 2008 | 1 Comment

Targeted Ad Network Expands to More Than 700 Websites Offering a Reach of 9 Billion Monthly Impressions DEERFIELD BEACH, Fla.–(BUSINESS WIRE)–Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced four new exclusive representation deals with a collection of high profile, web-based portals targeting the gaming and entertainment communities. [...]