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Category: In-Game Ads
Major Expansion at In-Gaming Ad Leader Double Fusion
Acquires Social/Casual Gaming Platform NeoEdge, Adds Canadian Distribution and Opens NY Sales Office SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution [...]
Advertising Heavyweights Tapped for Tap.Me Advisory Board
In-Game Advertising Startup Brings in Industry Pioneers to Help Push Mobile Advertising to New Heights CHICAGO – Tap.Me, creators of the gaming industry’s revolutionary game-first advertising platform, announced the founding of an advisory committee led by five top advertising executives with world-class agency and in-house experience. The Advertising Advisory Board represents a powerhouse dream team [...]
Intergi Entertainment Becomes Official Facebook Advertising Provider
Joins Exclusive List of Advertising Services Providers For the Facebook Platform DEERFIELD BEACH, Fla. – Intergi Entertainment, the premier global gaming site representation company, announced that it is one of the select advertising providers for the Facebook Platform. Developers creating applications for the Facebook platform can only use listed providers to monetize Facebook applications.
Blue Noodle Premiers New Video Ad-Bar, Clickstrip, at Game Developers Conference
On-demand video ads for social games – the next wave in monetization Game Developers Conference 2011 SAN FRANCISCO – Blue Noodle, one of the leaders and innovators in advertising services for casual and social games, announced the launch of its new video ad-bar, Clickstrip, at the 2011 Game Developers Conference.
Tap Me Unveils Industry’s First Mobile In-Game Advertising Platform
Startup Redefines In-Game Monetization with Ability to Connect Games to Brands and Brands to Gamers in a Relevant, Non-Disruptive Way Game Developers Conference 2011 SAN FRANCISCO – Tap Me, Inc. unveiled the industry’s first in-game, mobile advertising platform. The company’s namesake platform breaks new ground as it addresses a fundamental problem inherent in current advertising [...]
Armor Games Signs Exclusive Advertising Agreement with Intergi Entertainment
Intergi to Oversee all Digital Advertising and Sales on Behalf of Top Online Gaming Site DEERFIELD BEACH, Fla. – Armor Games, a popular online gaming portal, has signed an exclusive advertising agreement with Intergi Entertainment, the premier global gaming site representation company. Armor Games selected Intergi for the quality of its advertising partners and tailored, [...]
MindJolt’s New Advertising Optimization Engine, AdJolt, Drives Financial Returns for Online Games
Independent Game Developers Report 50-70% Increase in Revenue SAN FRANCISCO – MindJolt, the largest social gaming platform for 3rd party game developers, announced AdJolt, an innovative monetization product that maximizes advertising and virtual currency revenues for independent game developers on MindJolt owned gaming websites and applications that reach 20 million users across the Web.
In-Game Advertising in EA Games Lifts Brand Sales
First Time Research Connects What Consumers See in-Game with What They Buy In-Store REDWOOD CITY, Calif. – Electronic Arts Inc. (NASDAQ:ERTS) revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of [...]
SPIL GAMES, World’s Leading Online Gaming Company, Joins Betawave Portfolio
Enhances Betawave’s Position as Leading Online Media Company to Reach Youth, Women, and Moms SAN FRANCISCO – Betawave, the online media company that partners with premium publishers to deliver highly attentive audiences to brand marketers, announced that SPIL GAMES has joined its site portfolio in North America. SPIL GAMES, the worldwide leader in online gaming [...]
Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals
IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco Game Developers Conference 2010 LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular [...]
In Time for the Holidays, Sometrics Unveils ‘Shop & Earn’ In-Game Shopping Feed
Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel ‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual Currency With Retail Purchases LOS ANGELES – Sometrics (www.Sometrics.com) launched a new in-game Shop & Earn Shopping Feed that enables consumers to earn virtual currency for games when they make [...]
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly [...]
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