IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco

Game Developers Conference 2010
LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online games. The two companies made the announcement today from the Game Developers Conference, held in San Francisco through Saturday.
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Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel

‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual Currency With Retail Purchases

LOS ANGELES – Sometrics (www.Sometrics.com) launched a new in-game Shop & Earn Shopping Feed that enables consumers to earn virtual currency for games when they make online purchases at select brand-name retailers. Shop & Earn helps consumer’s purchases go further while generating revenue for publishers of free-to-play games.
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Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior

REDMOND, Wash. and RESTON, Va. —  For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore, Inc.  Through an innovative methodology developed by the two companies, advertisers will get an inside look at the degree to which in-game ads motivate gamers to visit Web sites, conduct brand-related search queries and engage in other online actions, something that previously had gone un-measured.
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Brings Clarity to Emerging Interactive Advertising Platform

SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying and selling in-game advertising, the Interactive Advertising Bureau (IAB) announced the release of In-Game Advertising Measurement Guidelines, the first of their kind.
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LOS ANGELES – AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming websites, the newly redesigned GameRevolution will be the center of an online community dedicated to gamers. The GameRevolution launch is being sponsored by several upcoming game release titles including The Conduit™ by SEGA® and Klonoa® by NAMCO BANDAI Games America Inc.
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DEERFIELD BEACH, Fla. – Acclaim Games (http://www.acclaim.com), a leading online video game company offering free massively multiplayer online (MMO) role-playing games, announced a new, exclusive advertising agreement with Intergi (http://www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for Acclaim’s portfolio of gaming properties including The Chronicles of Spellborn and RockFREE.
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New White Paper Released

Analysis Pinpoints Ways for Publishers of Casual and Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers Seek Measurable ROI

NEW YORK – Helping publishers and developers of casual, social and free-to-play games turn user engagement into revenue, Sometrics (http://www.sometrics.com) unveiled a new white paper that introduces the concept of “advertiser-supported transactions” as a way to monetize even those consumers who don’t want to pay for virtual items.
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Professional Development Program to Provide Critical Training in Rapidly Changing Media Environment

NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of the IAB Certificate in Interactive Advertising, a new educational credential earned after 40 hours of official training with the IAB or its approved partners. The latest component of the IAB’s Professional Development Program, this recently developed curriculum consists of a series of classes on platforms, like social media and in-game advertising, and tools, such as metrics and yield management. Drawing on the unique expertise of IAB’s members and staff, the program provides publishing, marketing and advertising agency professionals the key skills and competencies they need for success in the new media landscape.
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