Category Page for: In-Game Ads

Ad Ops Daily Briefs: October 30 2008

» by Otilia Otlacan October 30th, 2008 at 11:00 pm » Comments (0)

- Pluck Delivers New Groups Creation and Management Tools Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced the availability of Pluck SiteLife Groups. This new module is designed to enable site visitors to create, join, and engage in focused communities around specific areas of interest. A new part of Pluck’s SiteLife social media platform, SiteLife Groups gives digital leaders the tools to increase viral community and site engagement. Initial deployments of Pluck SiteLife Groups include Condé Nast's SELF.com and NPR's community initiatives. "Our goal is to give our readers the most compelling content ...more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

WPP acquires minority stake in InGame Ad Interactive in China

» by Otilia Otlacan August 26th, 2008 at 9:00 am » Comments (0)

WPP announces that it has acquired a minority stake of 12.82% of the issued share capital of IGA Limited, the Cayman Island parent company of InGame Ad Interactive Technology Limited in China. WPP holds 55% of Series A Preferred Stock of IGA Limited. Revolution Ventures holds the remaining 45% of the Series A Preferred Stock, with founder shareholders holding the remaining common stock in the company. InGame Ad, based in Shanghai, is a leading independent dynamic in-game advertising network in China providing consumer reach through a portfolio of premium quality online games, including mobile games. This investment continues WPP's strategy of developing its ...more »

Intergi’s Video Game & Entertainment Advertising Network Continues to Grow with Addition of Four New Partners

» by Otilia Otlacan August 12th, 2008 at 4:26 pm » Comments (1)

Targeted Ad Network Expands to More Than 700 Websites Offering a Reach of 9 Billion Monthly Impressions DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced four new exclusive representation deals with a collection of high profile, web-based portals targeting the gaming and entertainment communities. The new sites - QJ.net. Evil Avatar, Fpsbanana.com and NSider2.com - each offer three key tenets Intergi looks for in growing its network: the ability to deliver targeted content, an established community of gaming and entertainment enthusiasts and the opportunity for media buyers and planners to ...more »

Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow Six: Vegas 2”

» by Otilia Otlacan August 6th, 2008 at 9:44 am » Comments (0)

In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers. NEW YORK — Aug. 5, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up to create a first-of-its-kind dynamic in-game advertising promotion. To promote the upcoming film “Tropic Thunder,” the companies have placed an interactive scavenger hunt in “Tom Clancy’s Rainbow Six: Vegas 2,” published by Ubisoft, which encourages gamers to actively interact with the dynamic in-game campaign, take action from the clues, and get rewarded at ...more »

Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process

» by Otilia Otlacan July 9th, 2008 at 1:00 pm » Comments (0)

I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come across an announcement from Massive Inc. - Microsoft owned ad network for in-game advertising - that I thought it's too interesting to pass even if it's 1 month old. Check out their press release below, it seem they're the first to be properly audited for in-game ad impressions counting. NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced that it has ...more »

In-game Ads: Xbox (Always Sunny) and EA Skate Game (The Simpsons, Ford, Verizon, Subway, BIC)

» by Otilia Otlacan June 30th, 2008 at 10:55 am » Comments (0)

In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. Check out the two videos below to see how in-game advertising (product placement, in fact) currently looks like - you'll agree it's nothing glamorous so far. In-game advertising is still a vaste untapped resource of targeted audiences but nobody seems to have figured exactly how to do it, or has developed the technology. Always Sunny ads in an Xbox game: more »

In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles

» by Otilia Otlacan June 3rd, 2008 at 8:25 am » Comments (0)

NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Interpret LLC, a leading new media research firm, today released research results that provide further insight into the significant brand impact of dynamic in-game advertising. The study demonstrates that the gaming audience has a consistently positive opinion of the ads and how the ads affect their game experience. Interpret conducted detailed research on behalf of Massive and four of its advertisers: adidas utilizing brand advertising for footwear and apparel, a quick-service restaurant (QSR) brand promoting a ...more »

Double Fusion Connects Advertisers with Millions of Teens in Habbo’s Virtual World

» by Otilia Otlacan April 7th, 2008 at 6:25 am » Comments (0)

Los Angeles (April 7, 2008) – Habbo, the premier and largest global virtual community for teens, announced today that Double Fusion, the leading independent in-game advertising firm, is now the exclusive advertising sales agency for the Habbo.com property. Double Fusion will manage media sales and coordinate in-game, integrated marketing campaigns that position brands in an exciting and authentic way to Habbo.com’s massive and hip teen audience. As the exclusive advertising representative for Habbo.com, Double Fusion will handle advertising sales, sponsorships and promotional opportunities with brands seeking to reach Habbo.com’s growing base of 2.4 million unique visitors per month (source: Comscore). ...more »

EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms

» by Otilia Otlacan March 18th, 2008 at 12:27 am » Comments (0)

Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes. REDWOOD CITY, Calif., and NEW YORK — March 18, 2008 — Electronic Arts Inc. (NASDAQ: ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster ...more »