GoldSpot Media Introduces the Industry’s first iPhone and iPad Video Advertising Solution


Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers

SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, In-Stream Ads, Marketing Strategy, Mid-roll Ads, Mobile Advertising, Overlay Ads, Rich Media Ads, Video AdsComments (0)

Auditude and Dailymotion Announce Advertising Agreement


PALO ALTO, Calif. & PARIS – Auditude, a leading video advertising management and monetization platform, announced a comprehensive video advertising agreement with Dailymotion, one of the world’s largest video entertainment websites. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors (source: comScore) and has one billion videos views worldwide as of January 2010 (source: Dailymotion).
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Revenue Optimization, Ad Serving, Ads by Creative, Ads by Display, Video AdsComments (0)

Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals


IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco

Game Developers Conference 2010
LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online games. The two companies made the announcement today from the Game Developers Conference, held in San Francisco through Saturday.
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Posted in Ad Networks and Platforms, Ad Operations, Ads by Display, Digital Marketing, Events, In-Game Ads, Internet Marketing Services, Internet Strategy, Marketing StrategyComments (0)

Adconion Launches Suite of Online Video Products with Joost Video Network


Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network

SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Adconion, Ads by Creative, Ads by Display, In-Stream Ads, Internet Marketing Services, Mid-roll Ads, Online Media, Post-roll Ads, Pre-roll Ads, Video Ads, Video PlatformsComments (0)

Kontera Announces New Ad Family: Freedom Units


Unique formats bring products and brands to life in highly relevant contexts

SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Display, Digital Marketing, In-text Ads, Internet Marketing Services, Internet Strategy, Online MediaComments (0)

Kontera’s Strong 4th Quarter Caps Yearlong Acceleration and Rapid Growth


Technological Innovation and Accelerated Adoption By Brand Advertisers Drive Strong 2009 Performance

SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Display, In-text Ads, Internet Marketing Services, Online MediaComments (0)

Brand.net Launches Video Advertising Solution


Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, IAB, In-Stream Ads, Online Media, Pre-roll Ads, Rich Media Ads, Video Ads, Video PlatformsComments (1)

Jivox Turns Video Ads into Interactive Apps, Adds Social Media Integration to Platform


Advertisers can now add custom interactions to their in-stream and in-banner video ads to boost user engagement and response rates

New version also allows users to embed interactive ads on 40 social networking sites for viral distribution

San Mateo, California – Jivox, the leading provider of interactive video ad technology for online media companies and advertisers, introduced custom interactivity features in the platform that turn online video ads into interactive applications to drive user engagement and direct response.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, In-Stream Ads, Jivox, Online Advertising Challenges, Rich Media Ads, Video AdsComments (1)

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