Brings Clarity to Emerging Interactive Advertising Platform

SAN FRANCISCO - As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying and selling in-game advertising, the Interactive Advertising Bureau (IAB) announced the release of In-Game Advertising Measurement Guidelines, the first of their kind.
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SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 p.m. EDT on the panel titled, “Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate”.
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Expert Judges Named; New Online Industry Voting Added; Winners To Be Named in Mid-July
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Incisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
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490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones like remote controls; platform provides advertisers with engaged national audiences and greater measurability of marketing impact and ROI

CHICAGO - Akoo International Inc. announced the national launch of the most advanced interactive entertainment and advertising platform in the digital out-of-home marketplace. The “Akoo” network combines premium video entertainment – including music videos from all four major labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI – with a proprietary platform that engages viewers to activate content on HD LCD-TV screens using their mobile phones like remote controls.
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SAN FRANCISCO - PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns.

“PremiumChannels.com has developed a platform proven to deliver tangible results with our Echoes process,” said PremiumChannels.com founder Ken Margolis. “With the Online Advertising Industry striving to prove the value of its media, our method has been proven to increase click-through rate and conversions with measurable results.”
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LOS ANGELES - AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming websites, the newly redesigned GameRevolution will be the center of an online community dedicated to gamers. The GameRevolution launch is being sponsored by several upcoming game release titles including The Conduit™ by SEGA® and Klonoa® by NAMCO BANDAI Games America Inc.
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DEERFIELD BEACH, Fla. - Acclaim Games (http://www.acclaim.com), a leading online video game company offering free massively multiplayer online (MMO) role-playing games, announced a new, exclusive advertising agreement with Intergi (http://www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for Acclaim’s portfolio of gaming properties including The Chronicles of Spellborn and RockFREE.
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