Category Page for: Ads by Display

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

Panache Projected to Insert Billionth Online Video Ad

» by Otilia Otlacan December 29th, 2008 at 10:15 am » Comments (1)

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES - Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009. Panache ...more »

Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites

» by Otilia Otlacan December 18th, 2008 at 9:15 am » Comments (0)

LONDON - Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com. Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the ...more »

Ad Ops Daily Briefs: October 30 2008

» by Otilia Otlacan October 30th, 2008 at 11:00 pm » Comments (0)

- Pluck Delivers New Groups Creation and Management Tools Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced the availability of Pluck SiteLife Groups. This new module is designed to enable site visitors to create, join, and engage in focused communities around specific areas of interest. A new part of Pluck’s SiteLife social media platform, SiteLife Groups gives digital leaders the tools to increase viral community and site engagement. Initial deployments of Pluck SiteLife Groups include Condé Nast's SELF.com and NPR's community initiatives. "Our goal is to give our readers the most compelling content ...more »

hawkeye Introduces Klickable TV, Now Users can Click on Web Videos for Links and Information

» by Otilia Otlacan October 30th, 2008 at 9:00 am » Comments (0)

hawkeye, the world’s leading expert on Web 3.0, has introduced Klickable TV, an online video platform that enables users to interact with the content they are viewing. “We’re proud to be partnering with Klickable TV, the leading player that allows users to ‘klick’ on a video to interact with objects, actors and other hotspots overlaid on top of video content,” said Steve Dapper, founder and CEO of hawkeye. "hawkeye is the leading authority on all that is advanced on the web,” said Roger Wu, co-founder and president of Klickable TV. “We couldn't be more thrilled to partner with hawkeye and have them ...more »

Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers

» by Otilia Otlacan October 29th, 2008 at 10:15 am » Comments (0)

WOBURN, Mass. - Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments. “Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash ...more »

BlackArrow Integrates Ad Management System with the Akamai Media Framework

» by Otilia Otlacan October 20th, 2008 at 10:15 am » Comments (0)

Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. - BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai’s Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for ...more »

CNN’s Jonathan Klein and Shelly Lazarus of Ogilvy & Mather to Keynote ad:tech New York 2008

» by Otilia Otlacan October 14th, 2008 at 10:57 am » Comments (0)

Web Video Pioneer and CNN/U.S. President Jonathan Klein Will Deliver Opening Keynote Address at Annual Event; Ogilvy & Mather Worldwide Chairman & CEO Shelly Lazarus to Headline Day 2 NEW YORK, October 14, 2008 – As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video visionary Jonathan Klein will take the stage as the opening keynote speaker at the ad:tech New York 2008 digital media and marketing conference, delivering an opening keynote address that will discuss the future of the digital news industry and its effects on advertising and distribution. The 3-day ...more »

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales

» by Otilia Otlacan October 3rd, 2008 at 9:00 am » Comments (0)

New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK - KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, ...more »

TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

» by Otilia Otlacan October 2nd, 2008 at 9:00 am » Comments (1)

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.) more »