Home » Ads Taxonomy » Ads by Display
Category: Ads by Display
Major Expansion at In-Gaming Ad Leader Double Fusion
Acquires Social/Casual Gaming Platform NeoEdge, Adds Canadian Distribution and Opens NY Sales Office SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution [...]
YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security
Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
InTopic Media Announces Relaunch, MicroBanners
ATLANTA – InTopic Media, an online advertising company headquartered in Atlanta, GA, announced today they are relaunching their company following a complete redesign of their website and user control panels. InTopic is also expanding its advertiser base through its proprietary MicroBanner program by allowing advertising partners to inject their logos directly into the text of [...]
blurbIQ Launches Cross-Platform Interactive Video Ad Units
Industry first to use game mechanics in video driving consumers to remember brand messages San Jose – blurbIQ Inc., whose patent pending interactive video advertising platform allows advertisers and publishers to use game mechanics to drive consumers to interact with their video messaging to remember brands at the point of purchase, today announced the launch [...]
Mid-roll Video Ads Have Highest Completion Rates According to VINDICO Online Video Ad Study
Advertisers see 93% completion rates for mid-roll video ads in long-form content. New York, NY – According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments. VINDICO analyzed millions of video ad impressions within [...]
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement [...]
YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising
- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]
Vizu Launches “Value in Video” Initiative
Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in [...]
Tremor Video Raises $37 Million Round of Financing
W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
Keep in touch!