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Category: Widget Ads

AOL’s Platform-A Integrates Goowy Into Widget Ad Offering

Otilia Otlacan | July 25, 2008 | 0 Comments

NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]

Snaggable Ads from PointRoll and Clearspring – How Widget Ads Became Viral

Otilia Otlacan | July 14, 2008 | 0 Comments

I bet the name doesn’t tell you much, SnaggableAds – is it an ad that snags something, is it you who can snag an ad? The frenzy to make everything online ‘cool’ by using quirky names hit PointRoll and Clearspring too. The new ad product though, SnaggableAds, is an interesting mix of rich media capabilities [...]

Widgetbox Announces In-Widget Advertising Solution

Otilia Otlacan | July 11, 2008 | 0 Comments

Ads Are Seamlessly Inserted into Sponsored Content Widgets and Broadcast to the Widgetbox Network; Forbes.com First to Use New Solution Forbes.com New Content Widgets Sponsored by Visa Small Business San Francisco — July 11, 2007 — Widgetbox™, the world’s largest marketplace for web widgets, today announced a unique solution designed to automatically insert third-party paid [...]

NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good

Otilia Otlacan | June 30, 2008 | 1 Comment

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. As part of a multi-faceted campaign that crosses multiple borders, the [...]

Gigya to Discuss Increasing Adoption and Effectiveness of Widget Advertising Among Brand Advertisers

Otilia Otlacan | June 23, 2008 | 0 Comments

Executives Speaking at Multiple Summer Events on the Creative Executions, Distribution Methodologies and Analytic Approaches Working for Advertisers in Social Media Palo Alto, CA – June 23, 2008 – Gigya, the leading widget and social technologies company, today announced its upcoming schedule of speaking appearances at leading social media and advertising conferences. Gigya will be [...]

Kickapps and Clearspring Partner to Accelerate Widget Creation, Distribution and Advertising

Otilia Otlacan | June 10, 2008 | 0 Comments

Companies Collaborate on Advancing KickApps’ WidgeADTM Format and Clearspring’s Widget Ad Network New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. [...]

Adify Widget Share Powers Content Syndication for Publisher Networks

Otilia Otlacan | March 25, 2008 | 0 Comments

New Widget Platform Allows Media Owners to Distribute Content of Any Type to Spread and Elevate Brand Quality Among In-Network Publishers SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the [...]

DoubleClick Launches Widget Advertising Through Rich Media

Otilia Otlacan | March 17, 2008 | 0 Comments

Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]