Category Page for: Widget Ads

MIVA Direct Launches ALOT Desktop Beta

» by Otilia Otlacan December 30th, 2008 at 9:45 am » Comments (0)

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK - MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops without having a browser window open. Through the new product, users can choose from a range of different ALOT widgets that they can customize and then add to their desktops. These widgets include an online radio player, news headlines, weather and celebrity gossip. It is intended that ...more »

Buddy Media Releases White Paper: What Advertisers Need to Know About Branded Social Media Applications

» by Otilia Otlacan December 19th, 2008 at 9:45 am » Comments (0)

“App-vertisments” Engage Consumers, Creating “Social Brand Advocates” NEW YORK - Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which describes the development of branded social media applications, or “app-vertising”, and how companies can use this new form of advertising to build brands and drive sales. “Over half a billion people worldwide regularly visit social networks,” said Michael Lazerow, CEO of Buddy Media. “And as we describe in the white paper, branded social media applications are the perfect way for brands to advertise on social networks, in that they provide deep levels ...more »

Ad Ops Daily Briefs: December 17 2008

» by Otilia Otlacan December 17th, 2008 at 11:00 pm » Comments (0)

- Indianapolis Ad Agency, Beltrame Leffler Advertising, Unveils Brand Machine Beltrame Leffler Advertising, an award-winning branding and creative agency in Indianapolis, today announced the launch of Brand Machine, their own “bailout” for small to medium-size companies. The founding partners of Beltrame Leffler have streamlined a process that trims the "big agency" overhead to assist companies in building brand which is especially critical in the current economic environment. - Pangea Media Expands Quibblo.com Functionality New Consumer Features and Greater Targeting and Performance Capabilities to Enhance User Experience and Improve Advertiser Returns Pangea Media (PangeaMedia.com), a leader in online quizzes and quiz technology, today announced several ...more »

Avenue A|Razorfish & Gigya Honored as 2008 MIXX Award Finalist for LEVIS® 23/501 Widget Advertising Campaign

» by Otilia Otlacan September 10th, 2008 at 9:55 am » Comments (0)

The Interactive Advertising Bureau to Showcase Finalists at the 2008 MIXX Awards Gala PALO ALTO, CA - Gigya, the leading social technologies company, announced its Levis® widget campaign, co-created with Avenue A|Razorfish, has been named by the Interactive Advertising Bureau as a finalist for the 2008 MIXX Awards in the category “Widget Marketing Campaign.” Avenue A| Razorfish and Gigya partnered to conceptualize, design, and execute this widget advertising campaign for Levi Strauss & Co®. The final Gold, Silver and Bronze winners will be announced at the MIXX Awards Gala on the evening of September 23, 2008 at the Crowne Plaza ...more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media

» by Otilia Otlacan August 13th, 2008 at 9:40 am » Comments (0)

NEW YORK--(BUSINESS WIRE)--Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part of AOL's newly created People Networks business unit. Platform-A, http://www.platform-a.com, is AOL’s digital advertising division. This first-of-its-kind solution provides buy.at affiliate publishers with an exclusive gallery of advertiser-generated widgets through the buy.at web site. Once a publisher places a widget on their web site, consumers can ...more »

AOL’s Platform-A Integrates Goowy Into Widget Ad Offering

» by Otilia Otlacan July 25th, 2008 at 3:17 pm » Comments (0)

NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital advertising business. Goowy forms part of AOL's People Networks business and was acquired by AOL in February 2008. Advertisers can now utilize Goowy to create customized “grabbable” web widgets and distribute them across Platform-A, which includes AOL’s leading media properties and thousands of sites within Advertising.com’s ...more »

Snaggable Ads from PointRoll and Clearspring - How Widget Ads Became Viral

» by Otilia Otlacan July 14th, 2008 at 1:29 pm » Comments (0)

I bet the name doesn't tell you much, SnaggableAds - is it an ad that snags something, is it you who can snag an ad? The frenzy to make everything online 'cool' by using quirky names hit PointRoll and Clearspring too. The new ad product though, SnaggableAds, is an interesting mix of rich media capabilities and widgetization, with a viral element attached to it. In a nutshell: the widget component that can be grabbed from any PointRoll ad unit and shared across social networks, start pages and blogs. The viral distribution capability exponentially spreads the advertiser's brand messaging across the ...more »

Widgetbox Announces In-Widget Advertising Solution

» by Otilia Otlacan July 11th, 2008 at 12:08 pm » Comments (0)

Ads Are Seamlessly Inserted into Sponsored Content Widgets and Broadcast to the Widgetbox Network; Forbes.com First to Use New Solution Forbes.com New Content Widgets Sponsored by Visa Small Business San Francisco — July 11, 2007 — Widgetbox™, the world’s largest marketplace for web widgets, today announced a unique solution designed to automatically insert third-party paid advertising into sponsored-content widgets. The sponsored-content widgets, typically from publishers, then use the Widgetbox Network™ to broadcast these widgets, with advertising, to thousands of registered domains. Because the widgets can easily spread virally across the web, in-widget advertising can be widely propagated beyond the boundaries of both ...more »

NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good

» by Otilia Otlacan June 30th, 2008 at 11:00 am » Comments (0)

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet. “We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. ...more »