Category: Video Ads
comScore Releases February 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
Mojiva First to Deploy blurbIQ’s Mobile Interactive Video Platform
blurbIQ Inc., a video advertising solution provider, today announced that Mojiva, has become the first company to deploy blurbIQ’s patent-pending cross platform interactive video advertising solution for mobile. Mojiva, the mobile ad network reaching more than one billion unique devices globally, will have exclusive rights to offer blurbIQ’s game mechanics technology to its growing base of Fortune 1000 advertisers seeking higher interaction rates and performance metrics.
CEO Adam Boskovich Launches WowYow Inc. – “We Are Shaping the Future of Video Advertising”
WowYow Inc. (http://wowyow.com/), a video technology and advertising company, launched today. The San Diego based startup has created an exciting new way to experience video. Products, places, services, music, even coupons for local retailers within video are now interactive advertisements. WowYow’s patent-pending technology embeds advertisements into the video itself, in the form of non-intrusive interactive visual identification.
64 Percent of UK Online Video Audience Exposed to Video Ads in January
omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.
LiveRail Launches Brand Safety Alliance For Video Advertisers
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, unveiled the Video Brand Safety Alliance, a series of technology partnerships providing advertisers, agencies, publishers and networks with the highest degree of safety available for in-stream video placements.
Adap.tv’s Video Upfront Marketplace Signals the End for the RFP Process
Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of the Adap.tv Upfront Marketplace, the first media buying platform to automate the way of securing future inventory across multiple screens. The new offering will reduce the amount of time and money spent by media buyers and sellers on managing this once time-consuming process.
YuMe Introduces First-Ever Placement Quality Index to Maximize Impression Value and Ensure Optimal Ad Performance
YuMe, the operating system for TV 2.0, today announced a first for the video advertising industry: the YuMe Placement Quality Index (PQI), a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties. In this age of site list parity, media buyers need a better way to evaluate expected performance for their campaigns. Not all impressions are created equal, and the PQI ensures that campaigns deliver the best possible performance and maximum impression value to align with brand marketing objectives.
140 Proof Launches In-App Social Video Ads
140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that enables brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. This is the first time advertisers will be able to serve video content to consumers within their favorite social apps.
Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory
Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.
Hanz Kurdi Joins Sharethrough as Senior Director of Publisher Strategy
Sharethrough, the leader in social video advertising, today announced that Hanz Kurdi has joined the company as its new senior director of publisher strategy and operations. Kurdi will be responsible for expanding the company’s publisher relationships and building out their industry leading network of “native” placements for brand video content.
IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ – VPAID v2.0
The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition” (VPAID) for public comment. An advanced communication protocol between video players and ad units, VPAID was initially released in 2009, offering cross-platform support for rich in-stream video ads. Extending and enhancing those original specifications, VPAID v2.0 provides in-stream video ad designers even greater interactive capabilities and support for improved reporting.
Continue Reading