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Jivox Adds Powerful New Features to Online Video Ad Service, Including Interactive Map-Based Geo-Targeting, QuickStart Ad Creator and Subscription Plans


Ad Operations OnlineOnline video ad company makes it even easier to create, run and manage online ad campaigns

San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable option for any sized business.  These powerful new features reflect months of user feedback and were the most requested product enhancements by Jivox customers.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Ads by Creative, Jivox, Video AdsComments (0)

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blinkx Executive Federico Grosso to Present at Digital Hollywood’s Advertising 2.0


Ad Operations OnlineSAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 p.m. EDT on the panel titled, “Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate”.
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Posted in Ad Networks and Platforms, Ad Products, Ads by Creative, Ads by Display, Events, Internet Marketing Services, Internet Strategy, Marketing Strategy, Pre-roll Ads, Video Ads, Video Platforms, blinkxComments (0)

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Forbes Survey Examines Effectiveness of Digital Marketing Campaigns


Ad Network Spending To Decrease, Behavioral Targeting To Hold Steady, According To Study

NEW YORK - Forbes released results of its “Ad Effectiveness Survey,” conducted among senior marketing executives during February and March 2009 to better understand their behaviors and beliefs regarding digital marketing, and to forecast where the major areas of growth – and weakness – will be over the next six months. The complete survey results are available at www.forbes.com/adinfo/research.html
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Targeting, Ads by Creative, Behavioral Targeting, Digital Marketing, Display Ads, Internet Marketing Services, Internet Strategy, Marketing Strategy, Reports and Studies, Video AdsComments (2)

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Videoplaza Signs First UK Clients


Ad Operations OnlineIncisive Media, Factory Media first UK sites to use video dedicated ad server to monetise time

London, June 4th, 2009 – VIDEOPLAZA, announces its first UK clients for its ‘built for video’ ad server platform – Monetizer. Factory Media and Incisive Media will both launch online video advertising services, through Videoplaza, to capitalise on the growing popularity of online video.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ads by Creative, Ads by Display, In-Stream Ads, Internet Marketing Services, Mid-roll Ads, Overlay Ads, Post-roll Ads, Pre-roll Ads, Rich Media Ads, Video AdsComments (0)

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Tremor Media Achieves Top Spot in Premium Video Views according to comScore


* Tremor Media’s Video Ad Network Delivers the Largest Reach within Premium Content to Unlock Brand Advertiser Budgets.
* Company Second to YouTube in Total Video Viewers1.

NEW YORK - Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform, announced it has reached the highest ranking in terms of premium video views, as well as the number two spot in total video viewers according to comScore’s March Video Metrix Ad Focus report.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Ads by Creative, Internet Strategy, Online Media, Reports and Studies, Tremor Media, Video Ads, Video Platforms, YouTube, comScoreComments (0)

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AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks


LOS ANGELES - AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming websites, the newly redesigned GameRevolution will be the center of an online community dedicated to gamers. The GameRevolution launch is being sponsored by several upcoming game release titles including The Conduit™ by SEGA® and Klonoa® by NAMCO BANDAI Games America Inc.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Ads by Display, In-Game Ads, Rich Media Ads, Video AdsComments (0)

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Time Warner Cable Selects OpenTV’s Ad Management Technology


Leading Cable Operator to Deploy OpenTV EclipsePlus in All of Its Regional Operating Centers in the Continental U.S.

SAN FRANCISCO - OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television solutions, announced that its next generation advertising campaign management product, OpenTV EclipsePlus, was selected by Time Warner Cable to manage the cable operator’s advertising sales operations across all of its regional operating centers (ROC) in the continental U.S. which represent more than 12.3 million subscribers, or 97 percent of the operator’s total subscriber base.
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Jivox Launches Powerful New Publisher Portal to Help Partners Manage Advertisers’ Online Video Ad Campaigns


Ad Operations OnlineColorado newspaper publisher Lehman Communications is the first to utilize the Jivox Publisher Portal

Jivox Publisher Network now includes over 800 premium local web sites

San Mateo, California - Jivox, the online video advertising service that helps local media publishers maximize online ad revenue with easy and affordable online video advertising, today announced the availability of the Jivox Publisher Portal, a powerful new online tool for white-label publisher partners to create and manage their advertisers’ campaigns on the Jivox platform. Colorado media publisher Lehman Communications is the first to adopt the new online video advertising tool.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ad Targeting, Ads by Creative, Jivox, Video AdsComments (0)

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