Home » Ads Taxonomy » Ads by Creative » Rich Media Ads
Category: Rich Media Ads
Local.com Releases Local Rich Media Ad Platform
Industry’s First Local Rich Media Ad Platform to Incorporate In-Store Product Availability Data IRVINE, Calif. – -Local.com Corporation (NASDAQ: LOCM), a leading online local media company, released the industry’s first rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers.
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
DG to Acquire EyeWonder From Limelight Networks
DALLAS, TX – DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, today announced a definitive agreement to acquire Limelight Networks, Inc.’s (NASDAQ: LLNW) EyeWonder video and rich media advertising unit for approximately $66 million in cash. The transaction enhances DG’s position as a leading [...]
Velti Launches 5ML
Award winning innovation for creating rich HTML Ads and mobile Web Sites SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the launch of 5ML™, a new Web-based platform that allows brands and agencies to create rich HTML5-based ads and mobile websites. With a drag-and-drop interface, the [...]
Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format
It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.
CONTEXTWEB Reaches Major Milestone, With 50% of its RTB Inventory Enabled for Expandable Rich Media
Company delivers more ad engagement opportunities for RTB buyers NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of its available RTB (real-time bidding) inventory accepting expandable rich media ads, the largest percentage available in the industry.
Celtra Launches in Europe with Agencies, Mobile Ad Networks and Publishers
Mobile media specialists expand global footprint with partners; B!Digital already on board LONDON – Celtra Inc, the U.S. provider of the industry’s first self-service platform for rich media advertising and analytics across mobile devices, announced it is open for business in Europe with offices in the UK and Slovenia. Through partnerships with media agencies, publishers [...]
GoldSpot Media Launches Open Mobile Advertising Alliance Supporting IAB’s MRAID
SUNNYVALE, Calif. – GoldSpot Media, the leader in mobile rich media and video advertising solutions, launched the Open Mobile Advertising Alliance to accelerate adoption of the Interactive Advertising Bureau’s (IAB’s) forthcoming MRAID (Mobile Rich-media Ad Interface Definitions) spec for mobile rich media ads. This new standards-based solution empowers the advertising industry to seamlessly transact in-app [...]
AOL and the IPG Media Lab Release Groundbreaking Research on the Evolution of Digital Branding
Eye-Tracking Neuro-Marketing Study Focuses on Dodge, Verizon, and Zappos IAB Portrait Ad Unit Effectiveness CANNES, France – AOL, Inc. (NYSE: AOL) and the IPG Media Lab announced, at the Cannes Lions International Advertising Festival, the results of a new study on the effectiveness and earned attention of IAB Portrait ad units versus traditional display advertising. [...]
AOL Announces FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel as New Partners Deploying IAB Portrait
Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising CANNES, France – AOL (NYSE: AOL) announced that Pictela, a global platform for distributing high-definition brand content and advertising and a division of the AOL Advertising.com Group, is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s [...]
Newspaper National Network LP Selects the Mocean Platform for Its Mobile Offering
Best of Breed Mobile Ad Serving Platform to Deliver Scalable Mobile Solutions for NNN’s National Blue-Chip Advertisers to Reach Leading Local Sites NEW YORK, NY – Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced a multi-year agreement with the Newspaper National Network LP (NNN) to give national brand advertisers unlimited potential to [...]
Local.com Launches First Integrated Advertising Product from Krillion and Rovion Acquisitions
Real-time rich media ad unit displays local in-stock product, pricing and discount data IRVINE, Calif. – Local.com Corporation (NASDAQ: LOCM), a leading online local media company, announced the launch of its first integrated solution resulting from the recent Krillion and Rovion acquisitions.
4,143 Fans Like
13,172 Followers Follow
470 Subscribers Subscribe
