Typically the first to adopt new advertising technologies, online publishers demand innovative solutions along with white-glove service supported by teams that understand their business. The Global Publisher Unit helps publishers expand beyond the basic ad unit experience and scale their rich media product offering with advanced, innovative technologies such as dynamic creative optimization, mobile and in-stream video.

The MediaMind Global Publisher Unit has collaborated with the IAB to develop four of the six IAB Rising Star Formats recently launched for North America. In response to MediaMind’s announcement of this new Unit, Peter Minnium, Head of Digital Brand Initiatives at the IAB stated, “The IAB views the MediaMind Global Publisher Unit as a key partner in setting industry standards and developing innovative formats that will enable consumers to connect with brands more effectively.”

Many of the leading global publishers already benefit from partnering with this unit. “As a unified team, we are even better positioned to support key global publishers such as MSN, Yahoo!, the budding social media marketplace, as well as news and entertainment broadcast channels such as NBC, CBS, etc.,” said James Dillon, Senior Vice President of the MediaMind Global Publisher Unit.

For more information on MediaMind, visit http://www.mediamind.com .

About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010, MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.

Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2 billion) and just head of AOL Advertising (477 million), which includes its Advertising.com ad network subsidiary.

Tribal Fusion says the new ranking reflects its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions at scale

“Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising,” says Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential.

“Online advertising has primarily been focused on bottom-of-the-funnel acquisition and conversion of customers. But as brands are realizing that their potential customers are spending an increasing amount of time on digital media relative to traditional channels such as television, they are looking for opportunities to drive brand awareness and perception via digital media.

“Our premium publisher network is an essential part of our Advertising Intelligence Platform, and is critical for driving audience insight and large-scale reach that helps brand advertisers learn about and reach their prospective customers. And beyond just reaching their prospective customers, our tight integration with our publishing partners, allows brands to connect at scale with prospective customers using high-impact, engaging messaging,” adds Mr. DaSilva.

Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including the United States, Canada,  Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.

“Digital media can be accessed by visitors in any country, as a result most premium publishers attract a global audience,” concludes Mr. DaSilva. “Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country.”

Tribal Fusion (www.tribalfusion.com) is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.

We combine our premium publisher network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the way brands connect with their prospective customers.

Tribal Fusion reaches almost 500 million monthly unique users, was founded in 2001 and is part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 37 locations worldwide.

REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base pre-roll unit that features automatic hooks into Facebook, Twitter, YouTube campaigns and features supplemental brand awareness and response elements. Additionally, other units in the YuMe ad portfolio include Ready-Made, quick to market experiences that incorporate key interactive features, and a brand new Custom-Made offering that lets brands create one-of-a-kind video advertising experiences.

YuMe’s unique player technology and video ad framework enables brands to offer interactive experiences natively on publisher sites, providing advertisers with scale across three screens — mobile, online and TV, reaching audiences wherever they are consuming video content.

“Consumers are actively consuming online video and brand advertisers are getting more adventurous and creative about their cross-screen video ad campaigns and offering consumers more ways to interact with their brands,” said YuMe CEO Jayant Kadambi. “These new interactive video ad formats will help brands connect the dots and engage with consumers more fully wherever they are viewing content—whether it be on their phone, PC or TV.”

“With YuMe Ads, we were able to successfully combine both engagement and response objectives in one unit that led to stronger brand recall and purchase intent in a single execution,” said Kelley Elizabeth Train, Group Digital Director for Omnicom PHD. “We have already experienced a 20 percent increase in viewer downloads and trial sign-ups from the custom ad units as opposed to just the traditional video and companion banner. Moving forward we aim to leverage highly interactive ad units in more unique ways to allow the media buys to feel richer and have the ability to answer multiple business objectives.”

Three New Units

YuMe Ads includes three distinct category ad offerings with interactivity and standardized cross-platform compatibility.
·         YuMe Pre-Roll: Enhances traditional pre-roll and supports up to three interactivity options, from a rich set of options, with zero turnaround time and no pricing surcharge. Optional interactions include: Facebook, Twitter, YouTube, Special Offers, and Store/Dealer Locator and more.

·         Ready-Made: Quick to market for advanced mix-and-match capability and builds off existing pre-roll video with support for special in-player web API integrations (Twitter, Google, YouTube, etc.).

·         Custom-Made: Built to order signature ad units with massive in-player interaction and flexibility around branding. Also supports special in-player web API integrations.

Redefining Pre-Roll

As brands build extensive campaigns that encompass Twitter, Facebook, YouTube and other social content sites, video campaigns are an important portal into their broader campaigns. With the new YuMe pre-roll, brands will be able to select up to three optional links as overlay buttons on their video ads, including Twitter, Facebook, YouTube, other websites, offers, and dealer/retail information. This format replaces the current pre-roll format from YuMe and commands the same CPM as a traditional video-only pre-roll.

Ready-Made and Custom-Made Units

Ready-made ad units extend flexibility for multiple video combinations, enabling the addition of sophisticated animations, social and interactive features, and supplemental videos and even rendering a microsite experience in the player.  Encompassing some of YuMe’s most popular formats such as PowerRoll, an interactive banner across the bottom of the pre-roll, and InSynch formats that synchronize with other elements of a page, ready-made ad units now include more interactivity and extend to the mobile environment with all new Tap2Motion and 2Motion ad units.

Custom-made ads provide a wholly unique experience, enabling endless creative options specific to the brand and their desired viewer experience. In addition, YuMe’s built-in advanced analytics track all user interactions and provides multi-level insight to marketers seeking to measure their brand impact, such as interaction rates, brand lift, campaign ROI and overall viewer engagement.

For more information on YuMe Ads, please visit: http://www.yume.com/ad_gallery_all.

About YuMe
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, unique YuMe Ads and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter, or like YuMe on Facebook at www.facebook.com/YuMevideo.

NEW YORK – Crisp Media, a cross platform rich media advertising provider, announced today that it has added several new interactive features to its Adhesion ad units — including 3D, video and animation campaign capabilities. Adhesion is a persistent, above the fold overlay ad placement that outperforms standard banners by more than 2 to 1, and enables publishers to sell premium mobile inventory more effectively and at higher prices. Adhesion is the perfect springboard for mobile rich media campaigns on smartphones as ads are kept in view while scrolling vertically up and down the page.

Adhesion for iPad expands the value proposition for advertisers who want to run rich media on tablets. Safari is the most popular app on iPad, but it suffers from a major formatting problem — publisher sites cannot control the ad experience when users pinch and zoom desktop formatted pages, leaving ads missing from the page or pixelated. Adhesion corrects this problem. Beyond being an advanced placement, Adhesion layers on a bevy of new interactive features aimed at driving up dwell time, without overloading the user or the mobile network. Adhesion’s new features include enhanced video performance, animated creative without Flash and accelerometer controlled 3D effects without plug-ins.

Over the summer Crisp launched a wide set of campaigns that leverage Adhesion’s new design flexibility and deep device functionality.

http://www.crispmedia.com/content/rich-media-ad-showcase

“The introduction of these new features provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with mobile consumers,” said Boris Fridman, CEO, Crisp Media. “Adhesion ads are built on Crisp Engage, a flexible, standards-ready rich media platform that publishers and agencies alike can trust to run their campaigns across any HTML5 capable device.”

“As the premier digital media company, Yahoo! is dedicated to working only with trusted partners to deliver innovative advertising solutions for the world’s top brands. Crisp has been one of those strong partners for us in the mobile and tablet space,” said Alex Linde, Director of Mobile & Tablet Advertising, Yahoo!. “Crisp offers a compelling ad format for both advertisers and users – in fact, it’s been at the heart of some of the highest performing campaigns across Yahoo!’s mobile experiences.”

“Adhesion is the most advanced placement on the market. It ends banner blindness on any sized screen,” added Fridman. “Finally, publishers can monetize desktop sites viewed in iPad Safari with rich media ads, and advertisers can stop wasting money on banners that are invisible or distorted on the iPad.”

About Crisp

Crisp is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform designed to deliver the slickest ads to multiple screens, enables agencies to easily build, manage and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands — including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO and Paramount Pictures — have run Crisp ads. For more information visit www.crispmedia.com.

IRVINE, Calif. – -Local.com Corporation (NASDAQ: LOCM), a leading online local media company, released the industry’s first rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers.

Rovion, a division of Local.com, has integrated this unique solution into the Rovion Ad Management Platform (RAMP). RAMP is initially being offered on a limited basis to select multi-channel retailers, consumer brands, agencies and publishers and will be rolled out later this year.

The revolutionary web-based RAMP platform:

Allows clients to easily create, serve, and track dynamic, original rich media ad units that incorporate local product and shopping data, without time-consuming and complex coding requirements
Includes dynamic information on pricing, retailer sales, product details, store locations and near-real-time in-stock availability powered by Krillion™
To date, more than 100 million impressions have been served by RAMP. The platform generates revenue on a CPM basis when participating agencies’, brands’ and publishers’ ads are served.

According to Borrell Associates, local rich media display advertising now represents approximately 10 percent of the total local online advertising landscape. Rich media display advertising is expected to grow to $5.1 billion, or 37 percent of all banner advertising by 2016.

“RAMP combines Rovion’s rich media advertising platform with the availability of Krillion’s local shopping data to provide a truly unique, local display ad unit,” said Michael Sawtell, Local.com chief operating officer. “RAMP enables any company to create sophisticated rich media ads that incorporate dynamic local product data within a platform that requires no technical proficiencies. We believe this combination will prove to be valuable to a wide range of multi-channel retailers, consumer brands, agencies and publishers looking to drive better performance from their local online advertising spend.”

Krillion’s localized shopping data adds local relevance at the product level, increasing the targeting capabilities of rich media ads so that national campaigns can reach web-influenced local shoppers across the U.S. Today, the growing Krillion local search index includes more than 1,200 brands from more than 60,000 retail locations.

According to Forrester Research, nearly half of retail sales are “web-influenced,” and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.

For more information visit: http://www.rovion.com/ramp/.

About Local.com®

Local.com Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.

This strategic acquisition brings additional scale to the video advertising opportunities available from Exponential®, which already include Firefly Video. With the combined market share of AdoTube and Firefly Video, Exponential is now one of the largest global video providers. While Firefly Video offers a cost-per-engagement model that leverages Tribal Fusion’s global display inventory, consisting of the second largest worldwide global reach of 453 million, AdoTube offers advertisers innovative video solutions that leverage in-stream video inventory.

Exponential will operate AdoTube as an independent entity. AdoTube will leverage Exponential’s global footprint, which consists of 33 locations across 23 countries and will immediately expand its presence globally from just the United States. AdoTube will also apply Tribal Fusion’s advanced audience platform, consisting of data, targeting, optimization, and audience insights to its in-stream video solution, making it the most advanced video offering in the market.

AdoTube, based in New York City, was founded by Leo Grzhonko and Constantine Goltsev in 2007 who partnered with Josh Winograd and Steven Jones to join in leading the executive team. AdoTube offers a variety of innovative in-stream video formats that move beyond simple insertion of TV ads into video content, and allow users to engage, interact and provide feedback within the video ad unit.  AdoTube’s Polite Pre-Roll is the least intrusive In-Stream video ad unit, allowing users to skip ads and where advertisers only pay for completed views. Publishers also benefit from the Polite Pre-Roll format, as users are less likely to leave their site due to being forced to watch in-stream ads.

“We are big believers in the potential of online video advertising and this acquisition accelerates our growth in the rapidly growing online video space,” says Dilip DaSilva, Exponential Interactive’s CEO. “In-Stream video ad serving is very much in its infancy, but by combining the advanced data, targeting, optimization, and insights available in the more mature display space with AdoTube’s innovative and interactive video solutions, we feel we can offer advertisers online video solutions that leverage the best of online advertising and engage users in a much deeper way than simply inserting TV ads into online video content.”

“This is a great transaction for all stakeholders as this relationship provides AdoTube with access to Exponential’s extensive global foot-print and advanced audience platform,” says Constantine Goltsev, AdoTube’s CEO.  “Impactful advertising is about using creativity to engage users and leave a lasting and effective impression. The AdoTube platform lets advertisers augment their TV ads with interactive elements to create engaging ads. Combining this with an advanced audience platform, lets advertisers engage specifically with their most desirable target audience.”

AdoTube™ (http://adotube.com) is the leading global in-stream advertising technology company. AdoTube’s powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.  An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers.

Exponential Interactive Inc (http://www.exponential.com) the parent company of Tribal Fusion and FireFly Video, is a technology-enabled media company that delivers innovative products and services to meet the demands of today’s digital advertisers. Through a variety of offerings, the Exponential group of businesses enables online advertisers to reach their target audiences from around the globe to across town.

From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. Each of its businesses – Tribal Fusion®, Firefly Video™, FullTango® LeadGenuity® and EchoTopic® – brings state of the art optimization technology, media services and years of experience in representing publishers and delivering highly successful campaigns for our advertising clients.

“This deal is another step forward in expanding DG’s presence in the fast-growing Internet advertising vertical,” said Scott Ginsburg, Chairman and CEO of DG. “The combination of MediaMind, Unicast and EyeWonder brings together a highly qualified roster of professionals, a complementary footprint of offices and geographic locations, along with innovative technologies to connect advertisers and agencies with the most desirable audiences on a worldwide basis.”

EyeWonder is a leading provider of interactive digital advertising products and services, including online video and rich media solutions, serving Fortune 1000 companies and premium marketers around the globe. In addition to helping advertisers, interactive agencies and content publishers create, build, track and optimize campaigns, EyeWonder is recognized globally for its technological expertise around targeting. EyeWonder Predictive Behavioral Targeting served over 3.5 billion targeted impressions in the most recent quarter.

“To fulfill our vision of converging TV and online media, we require a strong global position in online advertising,” said Neil Nguyen, President and COO of DG. “By joining EyeWonder with Unicast and MediaMind we are strategically establishing an online media powerhouse. We are delighted to welcome our new colleagues to DG.”

DG expects EyeWonder to generate revenues of approximately $36 million to $37 million for full year 2011. In addition, the Company anticipates realizing $7.0 million in cost synergies in the first twelve months following the close of the EyeWonder transaction. Subject to customary closing terms and conditions the transaction is expected to close on September 1, 2011.

Bank of America Merrill Lynch acted as financial advisor to DG.

About DG

DG FastChannel®, Inc. (now known as DG) provides innovative technology-based solutions to the advertising, broadcast and publishing industries. Through its television unit, including the MIJO, Treehouse and SourceEcreative brands, the Company serves more than 5,000 advertisers and agencies through a media distribution network of more than 28,000 radio, television and print publishing destinations throughout the United States, Canada and Europe. DG’s internet division, comprising MediaMind, EyeWonder and Unicast, provides data driven digital advertising solutions to more than 9,000 brand owners, using approximately 3,800 media and creative agencies across 8,200 web publishers in 64 countries. DG utilizes satellite and internet transmission technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG extends its benchmark of excellence to a wide roster of services ranging from custom rich media solutions and interactive marketing to direct response marketing and global creative intelligence. For more information, visit www.DGit.com.

SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the launch of 5ML™, a new Web-based platform that allows brands and agencies to create rich HTML5-based ads and mobile websites. With a drag-and-drop interface, the platform‟s visual editor makes it fast and easy for someone who is non-technical to build HTML5 ads and mobile sites that provide customers with a native app-like experience.

“Velti‟s 5ml allowed us to create a compelling and interactive mobile site for the „Milk Refuel Project,‟” said Patrick Moorhead, SVP, group management director of mobile platforms at Draftfcb Chicago. “We see 5ml really helping us take advantage of mobile in our future campaigns. Going forward, we can now build mobile sites within a matter of hours, instead of weeks.”

Velti’s 5ML preview release won the Mobile Marketing Association’s multi-vendor competition during the June 2011 Forum held in New York City.

“There is a tremendous amount of innovation taking place within the mobile marketing marketplace. At the MMA Forum in New York, we saw five leading mobile marketing companies present their solutions in the Pitch, a sponsored on-stage competition with the winner selected through audience text messaging votes,” said Michael Becker, North America Managing Director of the MMA. “We congratulate Velti for winning the competition, and look forward to the exciting innovations that the participants and others are bringing to the marketplace.”

Velti 5ml can be used independently, or integrated with the Velti mGage® SaaS platform to execute and measure complete mobile marketing campaigns. With the Velti mGage® platform, users can also optimize their mobile campaigns with deep insight into advertiser analytics and performance. Moreover, by integrating with Velti, agencies and brands can leverage the Mobclix ad exchange, which is the largest real-time bidding mobile ad exchange for buying and selling advertising impressions, and get instant access to 12.5 billion mobile impressions.

“HTML5 is unleashing a new generation of creative people,” said Dimitrios Kontarinis, vice president of innovation at Velti. “Platforms such as 5ml are enabling a wave of innovative designers who don‟t have software coding skills to create mobile apps, sites and ads using the best features of every phone in unique ways, providing a dynamic experience for consumers.”
Get started on your next mobile ad in minutes with Velti 5ML. Try it out at www.fiveml.com.

About Velti

Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage® , allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ under the symbol VELT. For more information, visit www.velti.com.

Otilia Otlacan: First of all, congratulations for Pictela’s pushdown ad becoming one of IAB’s rising star formats earlier this year. Could you walk us through the specifics of this ad format and tell us why would advertisers and publishers adopt it?

Greg Rogers: Thank you. The IAB Pushdown is a 970×90 ad unit positioned at the top of the page.  When a consumer rolls over it, the creative expands. The ad is made up of various applications, many of which offer social media sharing capabilities. Publishers and advertisers may appreciate this ad unit because it’s less intrusive than standard rich media, allows the same brand building capabilities as the IAB Portrait with the various applications, and places great brand content next to great publisher content.

Otilia Otlacan: We witness a phenomenon of display advertising getting hot and trendy again. Do you think it’s the resurgence of display advertising driving the creation of new ad formats, or the other way around?

Greg Rogers: I do think the creation of new ad formats is helping to cause a resurgence in display advertising. New formats like the 300×1050 IAB Portrait, which is a larger canvas for advertisers (along with the other IAB Rising Stars), is setting the stage for a revitalization of display.  The innovation in formats, unit functionality and the impact on the consumer experience, is changing online advertising.

Otilia Otlacan: I understand that one of IAB’s main criteria is evaluating new ad formats was branding power, namely how much brand creativity is supported by the ad format. How about direct response and the new display advertising, is it utopic to think they may go hand in hand?

Greg Rogers: Online has long been seen as the answer to direct response for advertising, but this has been somewhat limiting to the growth of digital advertising. Online advertising needs to be seen as a medium for storytelling and brand building as well.  It’s not utopic to believe they may go hand in hand because it is very possible to keep brand integrity – even build a brand – and drive a response. For example, AOL’s research with IPG Media Labs proves the IAB Portrait ad can impact the entire purchase funnel by attracting attention 35% faster than competing units, resulting in 7x more interaction than standard banner ads, and a 263% increase in purchase intent.

Otilia Otlacan: For the techies among our readers, can you tell us how do complex ads like the Pictela pushdown unit work with traditional ad servers? Are there any challenges in implementing these ads on the publisher side?

Greg Rogers: Pictela ads have to be served through our platform because of the large amounts of brand content and assets flowing through them.  We can easily implement 3rd party impression and click trackers to integrate with client reporting systems as needed.

Otilia Otlacan: Pictela is young, clearly innovative, and has AOL’s backup. What are your plans for the future, anything exciting on the horizon that you can share with us?

Greg Rogers: Right now we support 10 standard applications (video gallery, photo gallery, product showcase, etc) within our ad units that serve and display rich branded content to the consumer.  We are constantly thinking about and planning for the next 10 applications specific to vertical industries – encouraging additional brand dollars to flow online.

About Greg Rogers, Co-founder and CEO Pictela
Greg drives strategy for Pictela (www.pictela.com). His goal is to revolutionize display advertising for brand marketers by delivering high-definition brand content across the web.
Previously, Greg was Vice President, Sales Strategy for TACODA, a behavioral targeting online ad network acquired by AOL in 2007. His inspiration for start-ups came from working with Professor Clay Christensen on theories of disruptive technologies following Greg’s undergraduate years at Harvard.

NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of its available RTB (real-time bidding) inventory accepting expandable rich media ads, the largest percentage available in the industry.

RTB buyers of CONTEXTWEB supply—ad networks, agency trading desks and demand-side platforms (DSPs)—can serve ads with rich media elements like video, graphics and animation that “expand” when a user clicks on them. Expandable ads, from leading providers such as PointRoll, are more effective because they can extend an ad’s offer, creative and messaging and allow for more user interaction.

According to research from PointRoll and Compete, expandable ads outperformed non-expandables in driving brand searches by an average of 39% and by as much as 155%. For driving key purchase indicators, expandables outperformed non-expandables by an average of 43% and by as much as 115%.

While this wealth of expandable inventory is unmatched in the industry, it’s the combination of expandable rich media ads with proprietary Smart Impression technology that differentiates CONTEXTWEB. Whereas most Real-Time Bidding (RTB) for ad impressions provides little detail on the characteristics of available inventory, a CONTEXTWEB Smart Impression provides 31 impression-level data attributes, including full-page URL, page level categorization, referrer URL, fold count position (how far down on a page an ad will appear) and whether it will accept an expandable rich media ad.

This Smart Impression capability from CONTEXTWEB indicates if an expandable ad is acceptable on each and every bid call, distinguishing it from companies that provide limited access to expandable media via domain white listing.

“DataXu recognizes that in order to drive the best results for our clients, one must consider the consumer, context and creative, said Adrian Tompsett, Director of Business Development at DataXu. “Running expandables across RTB inventory provides yet another tool in our arsenal empowering our advertisers to leverage our market-leading optimization, along with rich engaging creative and inventory from CONTEXTWEB to more efficiently deliver rich media campaigns at scale.”

“Expandable ad formats drive more engagement, and therefore better results for our clients, whether they are interested in optimizing against brand or performance criteria,” said Chevan Nanayakkara, Director of Business Development, MediaMath. “With CONTEXTWEB providing more RTB-enabled inventory with expandable media at scale, our programmatic buying with them becomes smarter and richer.”

“Rich media creative opportunities continue to be an imperative for brand advertisers,” said Rob Gatto, CEO of PointRoll. “Brands and agencies want to take advantage of expandable rich media to deliver interactive, engaging campaigns. Our partnership with CONTEXTWEB allows them to do that at scale, effectively and efficiently, for RTB buying.”

“Rich media expandable ads are powerful tools for creating compelling and engaging display ads,” said Jay Sears, General Manager of the CONTEXTWEB Exchange. “Adding in the capabilities of our Smart Impressions to enable more precise valuations and media buys, marketers can increase user interactivity, engagement and sales while avoiding the ‘dumb pipe syndrome’ that challenges most RTB transactions these days.”

For more information about CONTEXTWEB and Real-Time Bidding, please submit a request.

About CONTEXTWEB

For information, please visit: www.contextweb.com also follow us on Twitter @contextweb.

LONDON – Celtra Inc, the U.S. provider of the industry’s first self-service platform for rich media advertising and analytics across mobile devices, announced it is open for business in Europe with offices in the UK and Slovenia. Through partnerships with media agencies, publishers and ad networks, Celtra has crossed the Atlantic, bringing its popular mobile rich media AdCreator platform to advertisers.

“There is a tremendous growth opportunity for rich media mobile advertising in the European market, as evidenced by a surging demand from advertisers and publishers,” said David George, Chief Operating Officer of Celtra. “Rich media mobile advertising is a powerful vehicle that is increasingly being used by advertisers around the world in order to extend their brand and engage today’s savvy consumer. It is a natural progression to extend our industry leading, self-service AdCreator platform to the European market.”

European media buying agencies now have access to Celtra’s unique rich media ad units and will be supported by Celtra through the sales, creative and trafficking process. Creative agencies also get free access to Celtra’s AdCreator platform, enabling them to create, optimize, traffic, and track their campaigns on a self-service basis.

By extending to Europe, Celtra is also deepening its commitment to support its ad network and publisher partnerships. The company is working with B!Digital and other leading European ad networks to integrate their solutions within mobile ad buys initiated within the ad network. This cross-platform integration provides advertisers with an easier solution for advanced rich media ad formats and features.

“Celtra’s rich media mobile ad formats, combined with their analytics, will offer great possibilities for advertisers in our network,” said Daniel Bertrand, Head of B!Digital. “By combining our premium publisher network and B!mobile, our Performance AdNetwork, with Celtra’s rich media technology and services, we have created a best-in-class solution for the European market.”

Celtra’s expansion into Europe will be led by Jonathan Milne, a 15-year veteran of digital media and SaaS platform technology companies. Milne has previously managed successful operations in Europe for the online video technology company Ooyala and for video platform Maven Networks until its acquisition by Yahoo!

“Celtra is in an excellent position to lead the global rich media mobile ad market,” said Jonathan Milne, Celtra’s European General Manager. “The company’s AdCreator platform offers unmatched ad formats and analytics, a critical component that will help advertisers grow the size and value of their audience.”

Major agencies, publishers and ad networks are working with Celtra. Sample campaigns can be viewed at www.celtra.com/gallery

About Celtra

Celtra Inc provides the first self-service platform that empowers agencies, ad networks and publishers to quickly create, distribute and measure rich media mobile display advertising. The company’s AdCreator platform offers unmatched flexibility for creative campaign execution, best-in-class ad formats and extensive metrics to track, manage and optimise campaigns. Celtra ads are certified to run across many of the top mobile ad networks, ad servers, mediation platforms, and premium publishers. Leading brands including Volvo, NBA, Marriott, Jones New York, Starwood Hotels and Resorts, Evian and Kmart have utilized Celtra’s ads. For more information, follow us at www.celtra.com or on Twitter @CeltraMobile

About B!Digital

Part of the Buongiorno Group, B!Digital (previously Buongiorno Marketing Services) is the leading independent full service mobile marketing and advertising agency joint venture in Europe between the Buongiorno Group, the global leader in mobile entertainment, and Mitsui, a leading Japanese trading house with global investments.

Revenues from B!Digital (part of the listed Buongiorno Group) amounted to EUR18.9 million in 2010. The growth in revenues was due to a number of important sales successes with prestigious customers, including Orange Wednesday in the UK, Citibank and Coca-Cola in Spain, and Mondadori, Gruppo Espresso, L’Oreal, and Renault in Italy.

B!Digital is the largest mobile-centric digital agency in Europe with extensive global coverage and local offices in seven countries – UK, Italy, Spain, France, Germany, Russia and Netherlands.

Through acquisitions such as Flytxt, Mobi-Village and HotSMS, B!Digital has built its expertise and technological capabilities across mobile marketing, mobile internet development and mobile advertising. The vision of B! Digital is to work with blue-chip brands across geographies as a strategic mobile partner and delivery engine for end-to-end digital solutions.

The mobile rich media advertising industry is far from scalable, with resource-intensive proprietary integrations, weekly SDK updates, under-delivering rich media ecosystems and broken mobile ad server functionality. GoldSpot Media has been collaborating with the Interactive Advertising Bureau (IAB) and Open Rich Media Mobile Advertising (ORMMA) to develop a solution that eliminates the fragmentation in mobile advertising. IAB is expected to ratify its MRAID version 1.0 specifications in early September.

The GoldSpot Media in-app SDK for iOS and Android enhances the pioneering contributions to the ORMMA open source project and is available at no charge to participants of the Open Mobile Advertising Alliance. Partners can optionally enable advanced features such as ad caching, frequency capping and video overlays.

“Publishers in the mobile advertising ecosystem are frustrated with today’s disparate online and mobile ad serving infrastructures,” said Cameron Clayton, EVP Digital Products, The Weather Channel Companies and Co-Chair of IAB Mobile Committee. “Initiatives such as the Open Mobile Advertising Alliance bridge the compatibility gap between any ad server and mobile rich media vendors.”

GoldSpot Media’s white label solution simply plugs into a publisher’s existing ad server via an open campaign interface, thereby eliminating additional operations and infrastructure costs. Publishers can sell digital effectively as they can use their existing inventory forecasting and other ad server functions, while maximizing their mobile revenues by selling MRAID compliant ads from any rich media vendor, as soon as they are available.

“For a highly scalable mobile advertising ecosystem, advertisers and agencies should be allowed to focus on driving marketing goals without being restrained by technology hurdles,” said Srini Dharmaji, Founder & CEO, GoldSpot Media. “Similarly, a publisher should be free to focus on driving higher ad revenues through engaging ad campaigns using state of the art creative ad units without significantly increasing their CapEx and OpEx. The Open Mobile Advertising Alliance helps make that a reality for our publisher and advertiser customers.”

To participate in the Open Mobile Advertising Alliance, visit www.goldspotmedia.com/OMAA for more information. For partners who are developing their own MRAID compliant SDK, a comprehensive MRAID compliance test suite is available.

About GoldSpot Media, Inc.

GoldSpot Media is the leader in scalable mobile rich media advertising solutions for all smartphones and tablets. miSpot, our award-winning, cloud based mobile rich media advertising platform, is the only open and universal mobile ad platform that delivers a self-serve environment to create, distribute and measure rich media campaigns across any publisher or ad network.

GoldSpot Media founded the Open Mobile Advertising Alliance to bridge any ad server with mobile rich media to promote rapid adoption of IAB-MRAID (Mobile Rich Media Ad Interface Definition) standard.

A privately-held and venture-backed company, GoldSpot Media is headquartered in Sunnyvale, CA, with regional offices in New York, San Francisco, Los Angeles, Chicago, Japan, and India. For more information, visit www.goldspotmedia.com.

CANNES, France – AOL, Inc. (NYSE: AOL) and the IPG Media Lab announced, at the Cannes Lions International Advertising Festival, the results of a new study on the effectiveness and earned attention of IAB Portrait ad units versus traditional display advertising. The initial results support the hypothesis that the newly approved IAB Portrait represents an evolution of digital branding in terms of engagement, attention, emotional connection and influence. The six week long study focused on how display advertising impacts consumers in a digital world that is inundated with marketing messages. The new approach to display advertising, represented in the IAB Portrait ad unit, delivered an entirely new stage of impact at every level of the purchase funnel vs. standard ad units.

“While our internal data proved what we knew to be true, that a larger more interactive, integrated, and visually beautiful ad would be more engaging for consumers, this research data is off the charts,” said Jeff Levick, President, AOL Advertising. “These results prove that the ad unit is probably the most effective brand ad units on the Web. All measures of interactivity, visual attention, emotive response and overall ad effective metrics increased when consumers viewed the IAB Portrait, creating an emotional connection between brands and their consumers.”

The AOL/IPG study used groundbreaking analytical tools including eye-tracking to measure the visual interaction with the advertising, facial expression analysis to record micro-expressions as a determinate of engagement, and bio-metric bracelets to collect data on skin temperature and conductance, measuring the levels of user excitement when presented with creative messaging. The first of its kind to combine facial coding, bio-metric feedback, then use eye tracking to sync that data with the exact point on a screen where the eye was fixated, the study then validated these new forms of engagement tracking with traditional engagement metrics from a live media campaign and a Brand Survey through Dynamic Logic. The study focused on the display advertising effectiveness and brand messaging of three IPG clients from very different industries: Dodge, Verizon, and Zappos.

“Everyday users are exposed to exponentially more marketing messages than were our parents. The question is how to stand out and create an engaging, interactive brand experience that cuts through the noise and connects with consumers,” said Brian Monahan, EVP, Managing Partner, IPG Media Lab. “This is the most rigorous analysis per pixel ever brought to bear on an online ad. The research shows that current metrics don’t capture the effectiveness of new formats like IAB Portrait. New industry standards are necessary to better measure branding campaign success.”

Findings

The findings show IAB Portrait strongly outperforms other options in the marketplace (300×250 & 300×600) in both Quantitative and Qualitative metrics. It also shows that these new metrics (eye tracking & bio-metrics) will inform the creation of better user experiences, better creative, and much higher rates of connection and purchase intent with the audience.

As expected, compared to a standard 300×250 unit, IAB Portrait is far superior. The ad unit attracts attention 2x faster and viewers looked at it 4x more often and 4x longer.

However, size is far from the whole story. When a 300×600 unit was also included in the testing, the Portrait ad still far exceeded performance:

- Portrait units attract attention 35 percent faster than competing units, 81 percent more attention, and 95 percent more time in length of fixation
- Live media metrics showed interaction rates rose between 4.5x – 7x
- Influence rose dramatically:
- Users that indicated they would recommend the brand or product to Friends/Family rose 46 percent
- Users that indicated they would visit the Brand site/Facebook Fan page increased 49 percent
- Purchase intent rose 263 percent
- Facial recognition analysis shows Portrait lowers negative emotions by almost 40 percent , with less frustration, and fewer frowns
- Proper Context drives fixation – relevant content drove users to view Portrait unit 35 percent faster and 30 percent longer

In addition, the findings also showed that part of the success of the IAB Portrait unit is simply its ability to cut through “banner blindness” – where users simply don’t see the ads on the page. The eye tracking portion of the study showed this rather explicitly – where eye fixation on IAB Portrait ads rivaled the content itself.

Clients

Clients involved with the study were pleased with the outcome and are excited to be partnering on moving the industry ahead.

“At Chrysler Group we consistently look at how we can engage our consumers in a unique and interesting manner which can be a challenge in the digital space where the customer is flooded with information,” said Susan Thomson, Head of Media, Chrysler Group LLC. “The information gathered from the AOL/IPG study enables our media team to better understand how we can interact with our consumers in ways that captures their attention quickly and provides them with the key information they want on our products.”

“We were impressed with how insightful the results of the AOL/IPG study were and while we have always known that not all ads are created equal, this study arms us with the information we need to create more effective branding ads in the future,” explains Michelle Thomas, Senior Brand Marketing Manager, Zappos.com. “This particular ad unit allows us to tell a story as well as create an opportunity for customers to engage with our brand the way that they want to engage {video, social, product information}. Even better, we are gaining consumer insights into what messages are resonating so that our messaging remains viable versus extinct.”

Of course creative plays a major role in the ultimate success of the ad unit, and the flexibility of the unit enables clients to achieve multiples goals.

“In the digital age, it’s no longer just about the ‘big idea,’ but rather how you can create more meaningful and immersive brand experiences with customers that drive actual business results,” said Alejandro Mendoza, associate creative director at SapientNitro. “It’s exciting to have more compelling ways to tell brand stories online, and with the multi-faceted IAB Portrait ad unit we have not only a larger canvas to draw attention to unique product attributes and brand messages, but also a way to do so in a more dynamic and engaging context to drive stronger brand connections.” Mendoza was one of the creatives that worked on the IAB Portrait ad unit for Dodge for this research study.

“IAB Portrait provides a superior canvas to capture attention and elicit brand building interaction than standard units,” said Tim McAtee, Research Director, IPG Media Lab. “However, it is up to the advertiser to build an execution that gets the most from the real estate.”

For the full results visit http://advertising.aol.com/research/research-reports/iab-portrait-ads.

About the IPG Media Lab

At the center of Interpublic Group’s Mediabrands network, the IPG Media Lab helps clients and agencies put innovation into action. By creating opportunities for marketers to identify, formulate and test new approaches, the Lab mitigates risk through a process outside the normal campaign methodology. Employing creative thinking and a suite of proprietary research tools to understand how emerging media impacts purchase decisions, the Lab provides hands-on guidance, digital media insight and measurable results to clients. Our product framework is built around three fundamental pillars: Diagnosing Opportunity, Prioritization and Deployment. www.ipglab.com

About AOL

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.

CANNES, France – AOL (NYSE: AOL) announced that Pictela, a global platform for distributing high-definition brand content and advertising and a division of the AOL Advertising.com Group, is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s weather.com to help them deploy the IAB Portrait ad unit across their digital platforms. This news follows last month’s announcement with Hearst Magazines Digital Media, a unit of Hearst Magazines, and shows the IAB Portrait is beginning to gain industry-wide adoption. Today’s announcement demonstrates publishers are buying into AOL’s strategy to drive premium experiences for consumers, advertisers and publishers.

“We are extremely pleased to partner with these publishers on implementing Pictela technology and the IAB Portrait into their digital footprint,” said Greg Rogers, CEO, Pictela. “The quick acceptance of the unit, since being named an IAB Rising Star in February, helps validate that AOL is leading the way in innovating in display advertising. Additionally it proves that publishers are ready to consider creating new experiences for their audiences with their quality content side-by-side with our engaging brand ad unit.”

Launched in September 2010, the IAB Portrait unit has generated remarkable results. Engagement levels on IAB Portrait ads are significantly higher than that of industry standard rich media banners: consumers spend an average of 47 seconds more with an IAB Portrait ad (236%) lift; they also play 24 seconds more of video (100%) lift.* At 300X1050 pixels, IAB Portrait integrates the functionality of three applications, granting users access without leaving the page.

In February 2011, the IAB Portrait unit was recognized as an IAB Rising Stars ad unit. Agencies, marketers and publishers recognize IAB standard ad units as the foundation of modern digital marketing communications. Seven of the IAB ad units compose approximately 80 percent of all online ads served in the U.S. The unit was chosen as a rising star because of the ‘state-of-the-art functionality’ and its ‘large, creative-friendly canvas that balances well with page content.’

Jeff Levick, President, AOL Advertising said, “Over 70 brands have run the IAB Portrait ad unit on AOL Huffington Post Media Group properties. Our impressive renewal rates from these brand advertisers speak volumes about the power of this innovative and game-changing brand ad unit.”

“The metrics and unit results speak for themselves – IAB Portrait is resonating not only with brand advertisers, but with publishers who are embracing the Pictela technology – the real power behind the ad unit,” said Ned Brody, President, AOL Advertising.com Group.

Just last week, AOL announced that Advertising.com is leveraging the Pictela technology across its network enabling advertisers to deliver premium advertising formats at scale across more than 4,500 publisher partners. Advertising.com currently runs two Pictela units, the 300×250 and the 300×600, and powers an additional four which are all IAB standard units including the IAB Portrait.

“The quick adoption of IAB Portrait by these leading publishers demonstrates the industry’s commitment to bringing brand advertisers new, more exciting uses of display that offer rich, dynamic, immersive experiences,” said Randall Rothenberg, President and CEO, IAB. “The IAB Portrait embraces the full range of the latest interactive tools and technologies that draw on the robust capabilities of the Internet. Brands have wanted this to happen for a long time, and now–thanks in large measure to these publishers–the online creative revolution is upon us.”

Publishers Embrace Pictela and IAB Portrait

The five, new publishers accepting the Pictela technology and IAB Portrait ad units are leaders within their key verticals, including Business News, Publishing, Entertainment, News and Weather, as well as pioneers in display advertising.

“Meredith is committed to supporting innovative ad units that are powerful vehicles for telling brand stories,” says Lauren Wiener, Senior Vice President, Meredith Women’s Network. “The IAB Portrait is an exciting new unit that allows our marketing partners to engage our consumers with sight, sound, motion, and relevant conversation without forcing them to leave the page. We look forward to utilizing it within our digital platforms.”

“Variety is pleased to be offering the new IAB portrait ad unit on its website. This unit is all about engagement, which fits squarely with our time based sell strategy, moving away from CPM,” said Neil Stiles, President, Variety.

“We at the Wall Street Journal Digital Network are pleased to offer the innovative IAB Portrait units to our advertisers. We feel the large-scale rich format will bring creatives to the forefront while providing significant brand impact against our upscale, affluent audience of business decision makers and engaged investors,” said Mark Fishkin, Vice President Digital Sales and Marketing, The Wall Street Journal Digital Network.

“Pictela’s platform and IAB Portrait ad unit help us provide visually appealing, engaging, and impactful ads for weather.com advertisers,” said Beth Lawrence, Executive Vice President, Ad Sales and Media Solutions for The Weather Channel Companies. “By optimizing the overall look and feel of our advertising content, we’re improving the user experience and, ultimately, enhancing ad effectiveness.”

Pictela is a business unit of the AOL Advertising.com Group which was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.

*Sources: IAB Portrait Q1’11 Performance Benchmark Report, AOL Internal Data; Unicast Industry Benchmark Report, Q1-Q4’10 (most recent industry data available)

About AOL

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.

NEW YORK, NY – Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced a multi-year agreement with the Newspaper National Network LP (NNN) to give national brand advertisers unlimited potential to reach and engage with consumers on the leading national network of local media.

After conducting a lengthy vetting process, the NNN selected Mocean Mobile as its solution to serve local media across all mobile platforms, including smartphones, tablets, in-application or mobile Web. Mocean Mobile provides NNN with the state of the art infrastructure required to execute the rich media campaigns advertisers want at a national scale, capitalizing on mobile’s unique ability to target local audiences.

“We are confident that Mocean Mobile’s robust technology platform and enhanced targeting capabilities, coupled with NNN’s innovative sales solutions, will enable national advertisers to maximize the local benefits of mobile, with scale,” said Doug MacDonald, Vice President, Digital for the NNN.

Working with national blue-chip advertisers who want to fully engage with mobile users, the NNN will utilize the Mocean ad serving platform’s full support of all types of rich media campaigns to offer marketing partners custom ad solutions that are both unique and of high value. To that end, Mocean Mobile boasts deep integration with all of the major rich media providers in mobile advertising.

“The NNN has been leading the way making local newspapers national through marketing campaigns that speak to their audiences in print and digital — and now they’ll extend that to mobile,” said Tony Nethercutt, GM North America for Mocean Mobile. “We’re excited to have the NNN’s national advertising partners and publisher affiliates take advantage of Mocean Mobile’s flexible, turnkey solution.”

About Mocean Mobile
Mocean Mobile created the first technology platform that streamlines publishers’, developers’ and app stores’ mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media technology platforms to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in online and mobile advertising. It operates under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion VP and Bertelsmann Digital Media Investments.

About NNN
Newspaper National Network LP (NNN) is the leading national network of local media. NNN encompasses 9,000 print newspapers, local online, mobile, tablets, free-standing inserts, Hispanic/other niche publications, weekly and suburban papers. As a “one-stop point of contact” for national advertisers, NNN creates and delivers innovative, scalable advertiser solutions. NNN is dedicated to strengthening brands, improving efficiencies, and increasing advertiser return on investment. With over 15 years of experience, NNN maximizes the local market connection, on a national scale, at no cost to advertisers.

NNN is a private partnership owned by 25 of the largest U.S. newspaper companies: Tribune, Advance, Gannett, New York Times Company, McClatchy, Hearst, MediaNews, Washington Post, Philadelphia Media Networks, Chicago Sun Times, Belo, Cox, Minneapolis Star Tribune, Newsday, Journal Sentinel, Freedom, Lee Enterprises, E.W. Scripps, The St. Petersburg Times, The Buffalo News, Media General, Pittsburgh Post-Gazette, Omaha World-Herald and the Newspaper Association of America.
NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.

IRVINE, Calif. – Local.com Corporation (NASDAQ: LOCM), a leading online local media company,  announced the launch of its first integrated solution resulting from the recent Krillion and Rovion acquisitions.

The dynamic, geo-targeted rich media ad units from Rovion provide real-time data from Krillion on products that are geographically local to each user, including information on current discounts, pricing, product details, store locations and in-stock availability. Local.com plans to distribute these dynamic ads across its network of more than 1,400 regional media publishers’ websites, as well as third-party partner networks, which will create additional reach. To see an example of the ad unit go to: http://www.local.com/business/details/lake-forest-ca/sears-80315212/.

The company generates revenue from the retailers when consumers click on the ad units. National brands with local points of presence increasingly use display advertising, and rich media in particular, to more effectively target local consumers. According to industry research, rich media ads can outperform standard and animated counterparts by 300 percent or more. Recent research from Yahoo! indicates that hyper-local targeting of retail display campaigns generates more than five times return-on-ad-spend measured by sales lift at the retailer.

“We are excited to launch our initial product from the Krillion and Rovion acquisitions. Local shopping content within a rich media ad unit provides us with a unique local display advertising product,” said Michael Sawtell, Local.com COO. “We believe this will prove to be valuable to a wide range of multi-channel retailers and consumer brands looking for higher performance results from their online advertising spend.”

“The Krillion integration represents another milestone in the evolution of Rovion’s RAMP technology. This highly effective offering will be made available to publishers, agencies, and brands within a platform that requires no technical proficiencies to create sophisticated rich media ad units,” said David Simon, vice president, Rovion. “We believe that this valuable new offering can provide additional monetization opportunities and significant new revenue growth to the markets we serve.”

According to Forrester Research nearly half of retail sales are “web-influenced,” and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.

About Local.com®

Local.com Corporation (NASDAQ: LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, 1,400 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 50,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.

“Users of mobile devices such as the iPad are among those with the highest level of disposable income, and are prime targets for advertising spend,” said Dennis Cookson, Immedium’s founder and CEO. “It’s an obvious mission to deliver display advertising that is animated, innovative and interactive to this audience rather than the fallback content of static images they typically see today.”

The upgrade makes it possible to create and manage animated banners that are truly cross-platform, with the ability to sense their environment and configure behavior accordingly. When accessed on a mobile device, Immedium ads can respond to user interactivity via touch. The same ads accessed on a desktop respond to mouse clicks.

Immedium acts as a content management tool for banner ads that is compatible with leading distribution and ad-serving technologies. Immedium ads remain editable after release, allowing advertisers to run real-time campaigns, optimize ad performance, or adjust content to exploit changing inventories and dynamic market conditions. Editable attributes include text in any language, font size and color, images, audio and video clips.

About Immedium Inc

Immedium Inc is a privately held company serving a global market via a network of distributors and resellers in North America, Asia, and Europe. For information on using Immedium, becoming a reseller, or becoming an approved developer, please contact us at info@immedium.net.

Examples of HTML5/JavaScript banners can be viewed at http://www.immedium.net/blog.

NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive value and revenue from their inventory. Online advertising is estimated to reach $11.06 billion for the overall display market in the US in 2011 and it continues to grow at a fast pace — especially online video advertising, which is expected to grow 45 percent to $2.1 billion in the US in 2011, according to Barclays Capital. The release of Open AdStream 11 provides Web publishers with the capabilities to participate in the upswing of growth in display and video advertising.

New Features Include:

* New Video Capabilities
o IAB VAST 2.0 compliance and video template and reporting enhancements
o New Creative Library
* Targeting & Optimization Enhancements
o Psychographic targeting with Mindset Media®
o Optimization of campaign inventory by site
* Workflow Developments
o Deeper third-party CRM integration workflow
o Simplified workflow and usability

Open AdStream 11 enables publishers to further maximize revenue across all platforms and mediums and demonstrates 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate market and client priorities and requirements with each new release.

Open AdStream 11’s new video capabilities not only empower publishers to expand monetization of more engaging video ad inventory, it also allows publishers to track, monitor and analyze the success of video campaigns running on their sites. In the evolving video space, Open AdStream 11 is built to support various emerging advertising opportunities in display, rich media and video advertising. This flexibility will provide the support that publishers need to begin and enhance video delivery, integrate with third-party platforms and much more.

Always a proponent of responsible advertising, 24/7 Real Media has upgraded Open AdStream to support the IAB Standard VAST 2.0 compliance, providing optimal tracking of companion ads and other ad elements as well as multi-part creative in-video campaigns. The support of VAST 2.0 enables efficient setup and implementation of video campaigns.

“This release demonstrates our commitment to constant innovation within our Open AdStream technology,” said Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media. “Open AdStream enables publishers to seamlessly incorporate video with display ad management, to offer advertisers compelling avenues for engagement and advanced insights into performance, which really drives value.”

Psychographic targeting through Mindset Media®, part of Meebo, Inc., is featured as one of 24/7 Real Media’s targeting solutions, which also includes, search retargeting, geodemographic, content, behavioral, retargeting and custom. Many of these can be combined to form an almost limitless number of specific targeting options that can be delivered to any digital medium. Using Mindset Media, marketers can target users based on 21 personality traits that drive buyer behavior and brand choice across a broad range of consumer goods and services. Mindset targeting enables publishers to deliver online users with the Mindsets that matter to brands.

By integrating all of the vital and progressive capabilities in one platform, Open AdStream gives website publishers a quantum leap forward in productivity, facility and potential. Open AdStream is the only ad management system that combines the technologies, services and business intelligence that publishers need most to improve results, maximize revenue and lower operational costs. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

ad:tech San Francisco 2011
NEW YORK – Announced from ad:tech 2011 in San Francisco, ADTECH, AOL Advertising’s global ad serving platform, has launched ADTECH Canvas, the latest rich media tool available for digital ad designers. ADTECH Canvas not only allows designers to build unique, creative ads, but facilitates quick and easy execution of interactive online campaigns that grab attention and engage target audiences.

“ADTECH developed Canvas to support the creative potential of designers and help them realize the interactive digital experiences they envision, making it possible to truly relay the personality of the brand,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. “Unlike other rich media products available, ADTECH Canvas breaks down previous confines limiting designers and, like other ADTECH offerings, makes the development-to-execution process easy, streamlined and fast.”

ADTECH Canvas: Create, Collaborate, Control

As a rich media tool, ADTECH Canvas stands apart from others by allowing for greater creativity, collaboration and control. Designers are free to use the tools they are comfortable with to produce exciting, innovative designs without the restrictions of templates and rigid build processes. The only requirement is inclusion of a simple, lightweight component to ensure that the ad behaves and tracks correctly when served live.

”In the crowded online digital space, interactive media is imperative to reach and engage target audiences, while at the same time, designers face increasing pressure to design ads that stand-out and capture attention,” said Freytag. “ADTECH understands the industry demands put on designers and the results needed by online advertisers, so we strive to deliver premium tools that make high impact campaigns possible and efficient.”

ADTECH Canvas has a unique collaboration framework, distinguishing it from other rich media tools. It has been designed to allow for seamless, easy collaboration to produce and launch ads more quickly. Through one system designers can upload, configure and test their ad, invite others to edit or view it, request a brand manager’s or editorial approval, inform the trafficker that the ad is ready-to-go, and submit it for trafficking. The collaboration doesn’t stop there. Full control and visibility is available throughout the life of the ad so if a change is necessary once it’s live, it can be made, reviewed and changed live with just a couple of clicks. A self-serve version of ADTECH Canvas is currently available for ADTECH IQ customers and will be available later this year for all to use.

“Rich media campaigns are notorious for long lead times, numerous phone calls and an insane number of emails,” said Ed Barnes, Vice President Rich Media, ADTECH. “To solve this, we built a modern web-based collaboration framework on top of a fully featured rich media product. We’ve been pretty busy!”

About ADTECH

ADTECH AG is a global technology solutions company and is AOL Advertising’s ad serving platform. The company’s flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH’s integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

Full Adotube Q4 2010 Index available at http://ftx.bz/adotubeadindexq410

NEW YORK – AdoTube announced the release of its Q4 2010 In-Video Ad Format Index. The index highlighted how placing similarly constructed rich media banner ads into the video stream led to engagement rates that are 7 times higher and click-thru rates that are 8 times higher than leading display benchmarks.* In terms of growth, the online video audience broadened in 2010 courting significant pushes from new advertisers such as CPG, Fashion, Travel and Finance.

The index is the result of analysis on 3.5 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

- As the overall number of ads served grew, interactive ads benefited the most rising to account for 50% of Ads Sold; Pre-Roll fell to 30%.
- In-Video Ads have 7X higher engagement, 8X higher CTR than their rich media display counter parts.
- Despite the fact that Polite Pre-Rolls® feature far more 30+ second ads, the Polite Pre-Roll® View-Thru Rate continued to grow rivaling the 15 second dominated Standard Pre-Roll.
- In 2010 the online video audience broadened, while CPG, Travel, Fashion, and Finance Advertisers made a concerted push into the space.

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/research)

*Source: DoubleClick for Advertisers, U.S. Advertisers, DoubleClick Rich Media formats (video only), January – December 2009

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console(NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

NEW YORK – AdoTube, one of the leading in-video advertising platforms, showed incredible growth in 2010, serving over 3.5 billion ads. This growth represents a 191% increase over the 1.2 billion ads served in 2009 and an astonishing 13 times increase over 2008’s numbers. This was bolstered by both returning advertisers and new advertisers eager to aggressively invest in the video space and make use of AdoTube’s high-impact premium formats, optimization, and targeting services. By leveraging these tools and services, advertisers were able to decrease the number of ads served per campaigns by delivering ads to only the most relevant viewers. This raised advertisers’ ROI and increased the number of campaigns fulfilled by AdoTube in 2010 by 281%.

The company’s growth has been driven by concentrating on making online advertising campaigns more effective by targeting and optimizing video, banner, and rich media ads and putting them where people are paying attention in the video stream.  The platform gives advertisers the ability to easily connect with its wide and growing network of publisher partners, while delivering to them award-winning creative services, analytics, and campaign management. Advertisers increasingly made use of leading edge video ad formats, such as the Polite Pre-Roll®, comprehensive real-time optimization tools, such as the Creative Studio Wizard, and sophisticated targeting methods, such as Response-Based™ Targeting; all of which led to more successful campaigns.

“AdoTube has remained focused on helping advertisers increase returns by delivering their message to only the most relevant audience in the most engaging formats. By doing so, we help publishers better monetize their content without losing viewership,” said Steven Jones, Chief Strategy & Operations Officer. “We are proud to see such explosive growth over 2010 and plan to continue building innovative products to further help advertisers reach the ever-growing online video audience in 2011.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console (NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

Skype Establishes Advertising Sales Partnerships in U.S., U.K. and Germany to Sell Advertising to Premier Brands

LUXEMBOURG – Skype announced the launch of advertising in Skype software, which will appear in the “Home” tab of Skype for Windows starting this week. This move represents the first time that advertising will appear in Skype, giving brands a unique opportunity to be part of the Skype experience, which has enabled millions of people around the world to do things together when they’re apart through voice and video calling, instant messaging, conferencing, and more.

Skype has partnered with leading companies: Meebo in the U.S., Ad2One in the U.K., and Ströer Interactive in Germany to sell advertising for Skype in each of their respective markets.

With 145 million average monthly connected users for the fourth quarter of 2010 and 29 million concurrent users at peak times, Skype’s reach and engaged user base makes it an attractive platform for brands to market their products. The first advertisers to sign up with Skype include: Groupon, Nokia, Universal Pictures, and Visa.

“We’re really pleased by the initial response among advertisers. We believe advertising on Skype helps fill a creative gap by giving brands a platform that has broad reach and global engagement, while also supporting large-format, rich and interactive ads,” said Doug Bewsher, Chief Marketing Office for Skype.

Skype “Home” provides a sponsored large masthead space at 650 x 170 pixels expandable to 650 x 340 pixels for advertisers to display ads that can include audio or video. Since the ads are on Skype, advertisers can add a Click & Call button in the ad as another call to action. In addition, it allows people to share the ad to their Facebook or Twitter accounts, and with one-click, ads can also be closed with the “Close Ad” button.

“The user experience on Skype is always job number one. So, we’ve spent a lot of time working through the best way to show advertising in the Skype environment. We believe our daily sponsorship ad from one brand per day is valuable for premier advertisers, but doesn’t detract from the experience for our users,” said Bewsher. “We are just taking our first steps in this space and we expect to test and learn a lot as we move forward.”

“Driving international usage of Visa cards is a key priority for Visa and users of Skype are more likely to travel and transact internationally than the general population,” said Alex Craddock, Head of USA Marketing at Visa Inc. “To be the first to work with both Meebo and Skype in a highly engaged environment is a great opportunity for us.”

“Many people log into Skype as part of their daily routine, just like they check Groupon,” said Rob Solomon, president and COO of Groupon. “We look forward to leveraging Skype’s new display advertising to connect Groupon to an even larger captive audience.”

“Skype is known for great value with its low-cost calls to mobiles and landline phones, and free Skype-to-Skype voice and video calls. We believe that advertising, done in the right way, will help us continue to add more value into the Skype experience as a whole,” said Bewsher.

Skype’s advertising sales partners in the U.S., UK, and Germany will help present advertisers with the opportunity to market on Skype.

“We’re excited to be partnering with Meebo, Ad2One, and Ströer Interactive. They give us great sales teams, reach and meaningful advertiser relationships, right from day one,” said Andy Sims, director of advertising for Skype. “All three partners are leaders in their space, have deep relationships with top advertisers and agencies in their markets, and have experience selling high-impact brand advertising.”

For more advertiser information, go to www.skype.com/go/advertise.

About Skype

Skype is a communications platform provider whose purpose is to break down barriers to communication. With an Internet-connected device, families, friends and colleagues can get together for free with messaging, voice and video. At low cost, they can also call landlines or mobiles virtually anywhere in the world. Skype has recently introduced group video, allowing groups of more than two people to do things together whenever they’re apart. Skype was founded in 2003 and is based in Luxembourg. Skype can be downloaded onto computers, mobile phones and other connected devices for free at www.skype.com.

You can get news and updates from Skype on its blog: blogs.skype.com Twitter: twitter.com/skype or Facebook: www.facebook.com/skype.

Digital Signage Expo 2011
SAN FRANCISCO – MARSYS (www.marsys.com) introduced the MARSYS Advanced Digital Media Platform, the premier solution enabling advanced digital media management and delivery, proof-of-play monitoring and unified analytics across multiple digital media networks via a single integrated platform.

The MARSYS Advanced Digital Media Platform both simplifies and expands the capabilities of advertisers and media planners to create national, regional and hyper-local ad campaigns by providing a single integrated platform that provides interconnectivity to multiple ad network platforms. Advanced venue profiling, demographic research capabilities and the ability to import existing research provide a highly flexible platform designed to meet the growing needs of advertisers for more precise messaging. The platform performs analysis of user interaction at the point of play, providing an unprecedented amount of data to allow media planners to optimize messaging, control costs and mitigate risks.

Additionally, hyper-local campaigns are enabled by the platform, wherein a single advertisement is day-parted across multiple ad network screens at different locations within a single geographic area for maximum impact.

“The launch of this platform is a benchmark event for the digital signage industry,” said Rick Maharaj, CTO of MARSYS. “A single, unified platform that provides quality data and analytics, massive ad network integration and content management capabilities – with an interface that appeals to both businesses and end users – will intelligently expand the reach of media buyers to more potential customers than ever before. These services are the realization of years of work at MARSYS, and we are proud to unveil the MARSYS Advanced Digital Media Platform to the world.”

Created using a mixture of new and existing MARSYS technologies and the worldwide infrastructure supporting the existing MARSYS global service portfolio, the platform operates from fifty-plus points of presence in twenty-two countries. The platform is initially available for MARSYS Media Gateway products—a line of digital signage systems developed jointly with IBASE Technology.

The MARSYS Digital Platform will be available for viewing at the IBASE booth (#1203) at the Digital Signage Expo in Las Vegas from February 22-24, 2011.

About MARSYS

MARSYS is a global provider of advanced IT business solutions, with 29 years of service to the global Fortune 500 and a robust technology infrastructure on five continents. MARSYS helps companies enable, deliver, and optimize IT business services.

“We are thrilled that our creativity and technology that dominates the interactive video arena is being recognized globally,” says Reese. “Our goal is to educate brand managers, advertisers, and publisher on how to truly engage their consumers while still producing measurable and meaningful results. Our presentation will be fun as well as memorable for all the attendees, just like our IAVP,” he adds. Reese will be a speaker on the panel: Giving Your Consumer Entertainment and Experience That Makes A Measurable Difference.

Spokesperson Lucy James, ad:tech Sydney Content Director says, “The ad:tech Sydney program is put together following consultation with the ad:tech Sydney advisory councils who reviews the profile and calibre of speaker regarding what would be most appropriate and offer the best content for each topic. blurbIQ’s work is tailored to some of the most recent consumer trends and incorporates some of the most interesting and exciting technological developments in the market. We’re thrilled to be working with them and appreciate the opportunity to present international showcases that will be a particular highlight of the conference.”

The innovative technology offered by blurbIQ IAVP overlays trivia questions about the brand and multiple choice answers during advertiser’s video commercial. It engages: keeps the viewer interested; entertains: the questions are fun; and educates: re-enforces the key points of the advertisement. Also unique to blurbIQ is the ability to offer their clients measurable results allowing them to optimize their campaigns and encourage sharing virally touching thousands and creating a community for the advertiser.

NEW YORK – “The Daily”, the new iPad app from News Corporation launched this morning, has selected Medialets as their mobile rich media ad platform. Medialets is the most widely deployed rich media ad platform, enabling publishers, developers and advertisers to create, deliver and measure highly engaging rich media ads across iPad, iPhone, and Android devices.

By integrating Medialets’ mobile rich media ad platform, The Daily can support the full-range of rich media ad formats, including Banners, Adaptables, Expandables and Interstitials, that tap into the full capabilities of mobile devices and attract top tier advertisers. The new iPad app launches with impressive roster of leading brand advertisers, including HBO, Land Rover, Macy’s, Paramount Pictures, Pepsi, Verizon and Virgin Atlantic.

“Over the past year, News and Information apps have proven to be a compelling category for advertisers. Rich, creative ad units perform exceptionally well in these habit-forming apps, and we expect that trend to continue for The Daily,” said Medialets CEO Eric Litman. “Our mobile rich media ad platform enables The Daily to create, deliver and measure the high-performing rich creatives that attract top tier advertisers and drive unparalleled consumer engagement.”

“Innovation in our advertising is just as important and integral to The Daily as the advances you’ll see around our content and technology,” said Greg Clayman, Publisher of The Daily. “Medialets allows us to work with brands in a creative, engaging way that is also meaningful and impactful to their bottom line.”

ABOUT THE DAILY
The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year.

ABOUT NEWS CORPORATION
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of September 30, 2010 of approximately US$56 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.

ABOUT MEDIALETS
Medialets is the most widely deployed rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety, The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

NEW YORK – Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, released new insights for retail marketers to get the most out of their online ads this holiday season.

“In looking closely at retail ad effectiveness in aggregate, it became apparent that retail ads are a different animal than the average online ad,” said Aaron Katz, Director of Dynamic Logic’s MarketNorms. “In fact, retail online advertising tends to perform slightly under the online average in its ability to shift most key brand impact metrics, with the exception of message association.”

Based on research from its MarketNorms® ad effectiveness database, Dynamic Logic offers the following tips for improving online retail campaigns’ effectiveness this holiday season:

1.           Men are just as important as women when targeting holiday ads. Although women have higher baseline awareness of retailers and higher baseline likelihood to visit, men’s ability to associate a brand’s message with its advertising after exposure increases more than women’s.

2.         While rich media helps achieve ad awareness, its ability to persuade retail store or site visitation is not significantly different from static ads.

3.         Retail “intent to visit” does not vary much as frequency increases. Even at exposure frequencies of 10+, there is only a 1.3 percentage-point improvement in likelihood to visit vs. a 1.0 point improvement at 4-9 exposures. The benefit of a high number of exposures is in awareness, not store or site visits. If visits are the objective and budget is a concern, consider static images vs. rich media, and put less emphasis on frequency.

4.         Celebrities and rich media help improve brand favorability for retailers. A celebrity or child in an ad can generate a 3.0 point increase in brand favorability. Compare this to only a 1.5 point boost for celebrities in CPG ads or 2.3 point gains in entertainment ads. As a bonus, kids generate a healthy 1.7 point improvement in likelihood to visit a retailer compared to a statistically insignificant 0.7 percentage-point increase for adults.

For more on online advertising effectiveness, please view a sample of Dynamic Logic’s Retail Industry Normative Report at http://www.dynamiclogic.com/na/research/DL_MarketNorms_Retail_Dec2010.pdf. In addition, a recent Millward Brown study reveals top reasons why people continue to shop in stores despite the convenience of online shopping.

About this Research

This research is based on more than 120 online advertising campaigns by retailers over the past three years from Dynamic Logic’s MarketNorms® database, the most extensive benchmarking database for online advertising in the industry with data from over 6,000 online campaigns.

The results cited have not been adjusted for exposure frequency, demographics, ad size, Web sites, advertiser industry and other factors that may contribute to brand lift. These findings are aggregate in nature, reflect past results and are not a guarantee of future results for individual campaigns.

About Dynamic Logic

Dynamic Logic (www.dynamiclogic.com) is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.

Most recently, as Senior Director of Architecture and Development at Imagitas, a division of Pitney Bowes, Kris led architecture, development and analytics groups and spearheaded strategy definition for mobile and authentication systems. He also held positions at DEC and Oracle. This experience coupled with Kris’s successful leadership in start-up environments including Profitlogic Inc. (acquired by Oracle), MQube Inc. (acquired by VeriSign Inc.), and n2n Commerce, equips him to provide mission-critical insight and strategic guidance to Adventive.

“I have been immersed in e-commerce and interactive technology throughout my career. When I saw Adventive’s tool for instantly adding applications inside a display ad, I was hooked.” said Kris. “This is a company with a huge opportunity to eliminate the complexity, and transform the way rich media ads are created.”

Adventive’s Ad Builder provides advertisers with a dead-simple drag-and-drop tool to instantly add applications to display ads. The tool enables designers to retain full creative flexibility, while eliminating the expensive development costs that keep rich media out of the hands of mid-size advertisers and their advertising agencies.

“We’ve created a new category of rich-media ads in terms of performance and instant deployment, at an unbeatable price-point,” said Adventive President and CEO, David Koretz. “Kris’s experience will help us meet our development and technology goals, so our clients don’t have to invest precious marketing dollars in that area.”

Adventive has enjoyed tremendous growth throughout 2010, and continues to add executive talent to the team. Kris will report directly to David Koretz, President and CEO of Adventive.

About Adventive

Adventive is a dead-simple rich media ad builder for designers to instantly create and deliver engaging interactive experiences. Advertisers can shrink production windows from weeks to minutes, with a drag & drop interface for building great ads with no development costs. Please visit www.Adventive.com for more information.

SEOUL, South Korea, & SUNNYVALE, Calif. – GoldSpot Media – the leader in interactive rich media and video advertising solutions for smartphones and tablets — announced that KT-mhows, South Korea’s leading digital advertising network, has chosen miSpot, GoldSpot Media’s 360 mobile advertising platform, to power and manage its clients’ rich media and video ad campaigns. GoldSpot’s technology optimizes rich media and video ads to deliver consistent, high quality and zero latency ad display regardless of bandwidth and network connectivity.

“We have chosen miSpot because it is the only end-to-end solution that enables us to create ad campaigns once and deliver them everywhere across all smartphones and tablets,” said Kim Gye Seong, President and CEO of KT-mhows. “In addition, miSpot allows KT-mhows to dynamically target a rich media, banner or video ad, to the same ad spot within the mobile application or web, without any changes to the phone SDK.”

With miSpot, KT-mhows can deliver the right ad to the right device in the right format. Through a single campaign interface, an ad can be created in minutes and delivered to all smartphones and tablets, including iPhone/iPad/iPod, Android and Blackberry. GoldSpot Media’s ad platform offers publishers and ad networks a cost-effective solution that increases their reach, maximizes yield and fill rates, and delivers a consistent user experience across all devices to achieve premium returns on their inventory.

“We are thrilled to power KT-mhows’ leadership in the South Korean mobile advertising market,” said Srini Dharmaji, Founder and CEO of GoldSpot Media. “We look forward to working with KT-mhows and its clients to bring GoldSpot’s rich media and video advertising innovations to the Korean mobile consumer.”

The number of smartphone users in South Korea is projected to exceed 5 million in 2010 and grow rapidly in the next two to three years, creating a tremendous market for mobile advertisers and networks.

About GoldSpot Media, Inc.

GoldSpot Media is the leader in interactive rich media and video advertising solutions for mobile web and applications, and rapid app creation tools for smart phone, feature phone and mobile tablet platforms. The company’s unique, innovative, client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and verification. The company is headquartered in Sunnyvale, Calif., USA, with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.

About KT-mhows

A subsidiary of Korea Telecom (KT), Korea’s leading mobile communication service provider, KT-mhows is dedicated to connecting businesses with consumers by creating high-quality mobile advertising services. As South Korea’s leading digital advertising network, KT-mhows leverages KT’s accumulated media competence to offer competitive cross-media marketing solutions. For more information, visit www.mhows.com.

The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up newer possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators and innovative MVNOs as well as entry of the online advertising leaders is a testament to the perceived potential of the market opportunity.

This Frost & Sullivan research service titled U.S. Mobile Advertising and Search Markets provides market trends, forecasts, and predictions for 2010 and beyond. The study also provides value chain and revenue share analyses. In this research, Frost & Sullivan’s expert analysts thoroughly examine the following: smartphone and feature phone applications, next-generation devices, mobile advertising, mobile marketing, mobile banking, and mobile payments.

Market Overview

Next-generation Connected Mobile Devices with Rich Media Advertising Capabilities Stoke Growth in Mobile Advertising

Increasing penetration of advanced mobile devices is perhaps the biggest driver for mobile advertising, helping the industry on two important fronts. Firstly, greater uptake of mobile data services – including the mobile Web, mobile applications, mobile video, and others – opens up new forms of inventory on a per user basis and from an overall growth perspective. Secondly, and perhaps equally important, is the ability of these next-generation devices to support new technologies and user experience paradigms that helps in delivering an improved, interactive mobile advertising experience such as rich media advertising, HTML 5.0, location-based services, and others. In-application mobile advertising has emerged as a strong contender in the mobile advertising markets – mainly driven by smartphone in-application opportunity, notes the analyst of this research service. Apple’s App Store and Google’s Android market have already demonstrated the viability of smartphone in-application mobile advertising. The smartphone environment creates a superior mobile advertising experience that encompasses rich media support, location awareness, m-commerce capabilities, and others. Leading advertising platform vendors offer mobile advertising across multiple channels, with mobile Internet and in-application advertising emerging as the most common among holders of multiple types of inventory.

The ability to embed Web views within applications unleashes several innovative possibilities for rich media advertising in mobile applications. Within applications, advertising solution providers can also leverage on additional functionality/information such as location, accelerometer, and others that are exposed by the operating system software development kit (SDK). The strong performance of in-application advertising can be attributed to the high-quality experience it delivers when compared to that of a browser. Emergence of application analytics to measure the advertising and application performance helps advertisers and application developers improve the performance of their consumer offerings and optimizes the advertising and application performance. A large majority of applications are available free of cost to the end user and this has significantly generated newer types of advertising inventory in the U.S. mobile advertising markets.

The biggest challenge is to educate the brands and advertising about the possibilities in mobile advertising. Managing the expectation of the key stakeholders is also important to ensure sustainable growth. Prolific growth in the mobile data ecosystem, along with multiple specialized industry participants targeting different advertising services, has made it difficult to have standardized frameworks for mobile advertising. Specialized industry participants have been the early innovators in this space; however, this has also resulted in disparate processes and approaches to mobile advertising leading to greater demand for working together with the existing platforms to enable a unified, consistent advertising workflow. The online advertising industry benefitted significantly due to the third-party ad serving technologies and greater automation for campaign management, says the analyst. For example, industry solution providers are already integrating with the dominant online ad campaign planning and delivery platforms to incorporate a mobile advertising element. Additionally, all major mobile advertising networks work collaboratively to deliver the best advertising experience to advertisers and agencies as well as publishers and mobile operators.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Prepaid and postpaid mobile
SMS and MMS
Mobile Internet
Forecasts
iPhone, Android, Windows Mobile, Palm, and Symbian
Technologies

The following technologies are covered in this research:

Smartphone and feature phone applications
Next-generation devices
Mobile advertising and mobile marketing
Mobile banking and mobile payments

Key Topics Covered:

1. Introduction

2. Market Trends and Strategic Evaluation and Analysis

3. Total U.S. Mobile Advertising and Search Market

4. Messaging-based Mobile Advertising Market

5. Mobile Internet-based Display Advertising Market

6. Mobile Video Advertising Market

7. In-application Mobile Advertising Market

8. Mobile Search and Other Performance-based Mobile Advertising Market

9. Impact of Next-generation Connected Tablets on Mobile Advertising

10. Key Industry Participants

For more information visit http://www.researchandmarkets.com/research/9a03fc/u_s_mobile_advert

NEW YORK – AdoTube announced the release of its Q3 2010 In-Video Ad Format Index. The index highlighted a continued interest in interactive ad formats, which now account for 48% of ads served by AdoTube. In addition, the results showcase a major push from the CPG Vertical, which grew 377% over 2009 to 30.4% of ads served Q3 2010.

The index is the result of analysis on 1.9 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

- Interactive Ads on track to double in 2010: 48% of ads Q3
- Use of Interactive Overlays almost doubles: 25% of ads Q3
- Average CTR increases 237% over ‘09: Doubles from Q2 to Q3
- Engagement Rates for interactive ads average a strong 21.6%
- Polite Pre-Roll® CTR Grows to 4.54%: Standard Pre-Roll dips to 2.67%
- CPG vertical makes big push into video ads: Accounted for 30.4% of ads served in Q3 growing 377% over 2009
- Financial/Insurance Ads Engage Video Viewers: A few successful campaigns push engagement rate to 47.7%

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement, and retention rates. To view the full index and findings, visit the research section of their site: http://news.adotube.com/node/17.

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

LOS ANGELES – Triton Digital (www.tritondigitalmedia.com), the leading provider of digital tools, services and content to the media industry, announced the general availability of its Targeted Ad Injector technology, which lets advertisers insert hyper targeted ads into streaming media for niche and discreet audiences in specific Designated Market Areas (DMAs). Now broadcasters can increase the value of their ad inventory and grow loyalty through location-relevant ads.

Targeted Ad Injector easily plugs into the Triton Ad Injector platform, the foundation for all Internet radio broadcasters looking for robust ad insertion, sales, trafficking and scheduling, forecasting and reporting tools. Targeted Ad Injector lets broadcasters place highly-relevant ads into the stream based on the geographic location of the listener, enabling a reach into niche audiences broadcasters couldn’t reach with traditional advertising spots. When using a Flash Player, synchronized banner ads accompanying the audio ad can be displayed as well as the display of artist and title information for songs. Triton also provides a way for broadcasters to integrate their own media players into the Targeted Ad Injector, if they choose.

“Our advertising staff was able to generate significantly better returns from our ad rate per CPM as a direct result of our new ability to deliver location-relevant messaging,” said Amit Khanna, CEO, Aeibo LLC (Hindi Radio Mera Sangeet). “Mera Sangeet’s target listeners are a highly sought-after audience that happens to be widely dispersed across multiple DMAs. By leveraging Triton’s server side Targeted Ad Injector we are able to offer our clients the reach they desire with geographically targeted ads across all players and clients, including iPhone, Android phones, Google/Apple TV and smart devices.”

Targeted Ad Injector brings several key benefits to advertisers and broadcasters inserting the technology into their ad delivery platforms:

- “Real time” audio ad insertion per user; each listener gets a unique ad for their individual stream or player
- Target ads to listeners in Designated Market Areas and mobile devices
- Supports any device compatible with MP3 streams such as the Apple iPhone and Adobe Flash player
- Integration into Ando Media’s powerful Web-based ad scheduling, ad impression measurement and ad metrics services
- Local advertisers grow revenue by delivering their message to a larger, more geographically diverse audience that is increasingly accessing traditional radio through the Web and mobile devices

“Broadcasters are continuously looking for new ways to make the most of their streaming product, especially given the reach the Web provides and the ability for audiences to access streams in more places, and through more devices,” said Mike Agovino, Chief Operating Officer, Triton Media Group. “Similar to the way Web search companies deliver personalized ads for relevant search terms, Targeted Ad Injector instantly increases the value of ads for advertisers with location-specific messaging delivered to audiences via the device of their choice, for which broadcasters can demand premium CPM rates.”

About Aeibo LLC

Aeibo, LLC owns and operates Mera Sangeet (www.merasangeet.com), the leading online Hindi and Bollywood radio station in the US. Mera Sangeet combines social networking with interactive radio through its portal. This is an engaging experience for Mera Sangeet listeners, who comprise essentially of South Asians in the US. Mera Sangeet is the first Hindi/Bollywood radio station to leverage a comprehensive Triton Digital package consisting of SAM Broadcaster, Ad Injector and stream delivery.

About Triton Media Group, LLC

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

Mobile Ad Creation Demonstrations at Ad:Tech New York, Booth #1358

SUNNYVALE, Calif. – GoldSpot Media, the leader in cross-platform mobile rich media solutions, introduced miSpot 4.0, a “360” mobile advertising solution that allows advertisers and publishers to create and manage rich media and video ad campaigns — both in-app and on the mobile web — from one simple-to-use web interface. With miSpot 4.0, advertisers can create a mobile ad just once and deliver it across all smartphones and tablets, including iPhone, Android, Blackberry and iPad.

“GoldSpot has solved a difficult problem in the fragmented mobile device market by making cross-platform mobile ad creation simple and cost-effective for advertisers,” said Srini Dharmaji, Founder and CEO of GoldSpot. “With miSpot 4.0, advertisers can re-purpose their existing IAB rich media assets and TV/web video ads easily, to create interactive rich media ads across all smartphones and tablets.”

The miSpot 4.0 platform offers advertisers:

- A Single Interface to Create and Deliver Ads – Manage all your mobile app and mobile web campaigns across all smartphones and tablets with an easy to use interface.
- Design Once, Deliver Everywhere – Create a rich media ad for iPhone form factor and replicate the same across all Android and BlackBerry device resolutions with the click of a button.
- Instant, High-Quality Mobile Video and Rich Media Ads – Instant display of mobile video ads means zero wait time for “hit-and-miss” ad streaming.
- Track Your Campaigns across Publisher Sites and Apps - The miSpot 4.0 reporting tools provide advertisers an independent view of campaign performance across all ad networks, publishers’ sites and apps.

About GoldSpot Media, Inc.

GoldSpot Media is the leader in interactive rich media and video advertising solutions for mobile web and applications, and rapid app creation tools for smartphone, feature phone and mobile tablet platforms. The company’s unique, innovative, client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and verification. The company is headquartered in Sunnyvale, Calif., USA, with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.

New York, N.Y. — Creative and analytics engine, Flashtalking, announced the official launch of its Web Capture technology in the US. The product takes real-time images of a site’s home page and uses them as part of an advertisement’s creative execution, providing a high-impact, large-scale interactive experience for consumers.

Web Capture premiered with the MTV’s campaign to promote September’s Video Music Awards. Among the online portals working with this next-level rich media creative technology for the VMA campaign are TMZ.com, OKMagazine.com, Celebuzz.com and Buzznet.com, among others. Flashtalking’s product is also the technology behind Undertone Networks’ new PageGrabber™, the latest offering in the company’s ad-serving collection.

“This is the next step in making US online advertising a more creative, engaging experience for consumers,” said Joe Sabol, the Executive VP of Flashtalking in North America. “Our European counterparts are miles ahead of us in terms of groundbreaking executions that take viewers on a journey. There’s no reason why the US can’t also be rewriting the rules for how consumers interact with advertising online.”

Marc Klatzko, Managing Director of Creative and Marketing for Maude, the agency behind the content for MTV’s Video Music Awards, commented: “We were originally drawn to Flashtalking’s smart and intuitive approach to reporting and analytics. We stuck with them because their technology services make them excellent creative partners—they are able to flawlessly execute even our most genre-breaking concepts and really make the work shine.”

Flashtalking has been using similar executions throughout Europe for some time with high-impact results. With the introduction of web capture technology in US, Flashtalking is leading the charge with US publishers to marry these types of executions with the enormous amounts of data feuling the US markets. Examples can be found at: http://www.flashtalking.net/view/demo/7624/1/?563719  and http://www.flashtalking.com/showcase/Times_Takeover/

About Flashtalking
Flashtalking (www.flashtalking.com) is an award winning rich media creative engine founded by Paul Cunningham in 2000. It currently boasts offices in the U.K., Germany and the U.S. Through a powerful combination of a proprietary creative platform, elegant workflow, advanced analytics (cross site duplication, path to conversion, search integration, etc.), hands-on full service and decades of rich media experience, Flashtalking delivers exactly what forward-thinking teams need to develop highly effective Global digital campaigns very efficiently. Already a technology partner of major brands such as Nike, Ford, HP and Columbia Tri-Star, the creative online ad agency established offices in Chicago and New York earlier this year. Since then, the company has added Ameriprise, Kellogg’s, FX, and Heinz to its client list, among others.

ad:tech New York 2010
MADRID & SUNNYVALE, Calif. – TAPTAP Networks, Spain’s leading mobile advertising network, and GoldSpot Media — the leader in interactive rich media and video advertising solutions for mobile web and applications — are leading the next wave of mobile advertising with the launch of two new video ad formats: the Interstitial Video and the video banner. Using GoldSpot’s patent-pending miSpot ad platform, TAPTAP successfully repurposed its TV commercials for mobile, thereby capturing the attention of a brand new audience of mobile users.

Both video ad formats allow users to watch a commercial on their mobile device while loading at app startup or while navigating through their apps.

First Video Campaign on Mobile

The new video formats were recently used in a campaign for Audi’s new car model, the A1, which launched on Spain´s leading premium iPhone sports app As.com. The campaign – which engaged users with a full-screen video interstitial upon starting the app — garnered more than 50,000 impressions in just a few days and received more than eight seconds of average viewing time per user.

“We’re extremely happy with the initial campaign results. Many more top tier brands are interested in trying these new video formats in the short term,” said Alvaro del Castillo, CEO of TAPTAP Networks. “Advertisers are looking for new ways to stand out in a fragmented media landscape and we’ve found that mobile video provides the best opportunity to generate great awareness and strong brand recognition with the mobile audience.”

“Sight, sound, motion and interactivity are necessary to engage the mobile user deeply with the brand,” said Srini Dharmaji, CEO of GoldSpot Media. “GoldSpot Media’s zero latency, high-quality, interactive video advertising technology is a perfect match for Audi’s brand engagement with premium sports app users.”

The video formats are available across the TAPTAP Premium Ad Network.

GoldSpot Media will demonstrate the ease of rich media and video ad creation at ad:tech New York, Booth# 1358 on November 3-4.

About TAPTAP Networks

TAPTAP Networks is the largest independent mobile ad network in Spain. The company´s advertising clients are the biggest media agencies and advertisers in the market looking for high-quality advertising channels on an increasingly fragmented media landscape and ad saturated mass media. The company is headquartered in Madrid, Spain. Visit www.taptapnetworks.com for more information.

About GoldSpot Media, Inc.

GoldSpot Media is the leader in interactive rich media and video advertising solutions for mobile web and applications, and rapid app creation tools for smart phone, feature phone and mobile tablet platforms. The company’s unique, innovative, client-server mobile solutions, miSpot and miApp, are based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, reporting and verification. The company is headquartered in Sunnyvale, Calif., USA, with an R&D center in Bangalore, India. For more information, visit www.goldspotmedia.com.

Adobe MAX 2010
LOS ANGELES – At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced it is collaborating with six leading digital advertising companies to define two new full screen ad formats for smart phones that support Adobe® Flash® Player 10.1 software and/or HTML5. As mobile advertising becomes an increasingly important medium to drive brand awareness and purchase intent, the new formats will give agencies the ability to retain control over creative design and development, while providing technical requirements to help ensure a consistent and interactive user experience.

The collaboration includes Adobe, EyeWonder, a Limelight Networks business, Greystripe, Medialets, MediaMind, PointRoll and Sprout. The companies will work to promote the ad formats across the online ad ecosystem, including agencies and trade associations, such as the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA).

Establishing a Rich Media Standard

By using a common format, agencies and publishers can increase efficiency in ad creation, trafficking, delivery and reporting. In addition, since ads authored in Adobe Flash Professional can be delivered to devices that support Flash Player 10.1 or converted for HTML5 using various automated technologies, existing production workflows are preserved, decreasing the time between ad concept and delivery. The current formats are designed to provide reach across major mobile platforms and will eventually expand to tablets and other new device classes. The new ad formats are:

FS-microsite: Rather than expanding to a static image in a full screen banner, this ad format requires interactive product details and/or lead capture be built into the full screen expansion. It lets users stay in context and not be taken to a Web-browser, delivering more information in a rich, interactive experience, which helps drive brand recognition and awareness.
FS-video: This ad format delivers re-purposed broadcast ads or other high-quality video advertising to the end user, optimizing bandwidth and allowing agencies and publishers to re-use broadcast advertising assets for mobile.
For more details, please go to: advertising.adobe.com

Extending the Digital Advertising Ecosystem

Adobe is working with six rich media advertising companies that created mobile campaigns running in the new ad formats:

EyeWonder – vip.eyewonder.com/demo/mobile/video/index.html
Greystripe – greystripe.com/adstandards
Medialets – medialets.com/blog/2010/10/25/collaborating-with-adobe
MediaMind – demo.mediamind.com/_CREATIVE/mobileDemo/Mobile_Predators.html
PointRoll – demo.pointroll.net/techops/mad/index.html
Sprout – sproutinc.com/advine-adobe-mad-ad/
Quote

John Loiacono, senior vice president and general manager, Adobe Systems

“Our work with the advertising industry will define a new model for ads units and ad measurement in a marketing world being transformed by mobile communications,” said John Loiacono, senior vice president and general manager, Digital Media Solutions, Adobe. “These new ad formats are a first step in establishing an industry example that is cross-platform and expected to become the volume standard on smart phones, reaching across the broadest number of platforms and devices worldwide.”
Helpful Links

Adobe Solutions for Advertising – http://labs.adobe.com/technologies/rmadvertising/
Adobe Creative Suite – www.adobe.com/products/creativesuite
Adobe Flash Platform – http://www.adobe.com/flashplatform/
Adobe Online Marketing Suite – http://www.omniture.com/en/products/online_marketing_suite
About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Mobile Advertising Leader Empowers Agencies and Brands to Create Campaigns that Reach Highly-Targeted Consumers Spanning More than 15 Industries on our Fast-Growing Mobile Ad Network

KIRKLAND, Wash. – The Hipcricket Mobile Advertising Network has grown tenfold in 2010 and continues to expand its footprint into key industries and markets, according to figures released by the company. Brands and agencies have chosen Hipcricket and its mobile advertising network due to demonstrable increases in brand awareness, customer acquisition and in-store traffic.

Hipcricket works closely with its brand and agency partners to ensure that mobile is a critical, measurable cornerstone of integrated advertising campaigns. This collaborative, results-focused approach has fueled the Hipcricket Mobile Advertising Network’s results which include:

- Tenfold growth in 2010 driven in part by Hipcricket’s large client base using the network to increase brand awareness and aggressively build their mobile customer databases
- Used by companies in more than 15 industries, with a particular focus in quick service restaurants (QSR), retail, travel, technology and consumer packaged goods (CPG)
- Meets varying client needs by delivering ads via SMS (55% to date this year) and display through mobile web sites and mobile application banners (45%)
- Over 50 percent of ad campaigns from repeat business due to proven results and ROI

Hipcricket, which recently announced its industry-leading 75,000th mobile-marketing campaign, couples the extensive reach of its mobile ad network with campaigns that use the broadest range of mobile advertising channels. The company offers a full complement of services including strategy, media buying and planning and software to give clients a quick-to-implement, easy-to-measure turnkey solution that empowers marketers to build ad campaigns that range in mobile executions including display ads, rich media options, mobile video ads, SMS ads and e-mail. Hipcricket’s real-time key-performance indicators enable marketers to test, measure and optimize their campaigns on the fly to achieve optimal performance objectives.

“Brands and agencies trust Hipcricket for their mobile advertising because of the unmatched breadth of our capabilities across strategic, creative and technical disciplines. We are truly a full service shop that can work within each of our clients’ marketing objectives,” said Hipcricket President and Chief Operating Officer, Eric Harber. “Our mobile advertising network’s growth has been driven by results—our clients are more engaged with their customers and are realizing and exceeding their business objectives.”

About Hipcricket Inc.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 75,000 campaigns for clients such as Macy’s, Nestle, KFC, HBO and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information.

Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.

NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is fitting that headlining the third release of Open AdStream® in 2010, 24/7 Real Media’s robust ad management technology platform for Web publishers, is advanced mobile ad management integrated with display as well as enhanced rich media and video management. These enhancements enable publishers to further maximize revenue across all platforms and mediums and demonstrate 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate client feedback with each new release of Open AdStream.

“The mobile enhancements are derived from working closely with our clients and staying ahead of industry trends to bring additional functionality to Open AdStream in order to provide more seamless targeting, delivery and reporting capabilities for mobile advertising across multiple platforms,” said Nicolle Pangis, SVP Product Management, Global Media and Technology at 24/7 Real Media. “With Open AdStream, clients are positioned to leverage the opportunities arising in mobile advertising and monetize their inventory no matter what platform their audiences view content on.”

The new functionality supporting emerging advertising opportunities will provide a strong foundation to begin and enhance mobile, video, rich media and multiplatform ad management. Open AdStream can support a publisher’s need and desire to expand its advertising management to a multitude of devices, including mobile phones, e-readers, IPTV, kiosks, seat backs and more.

New Features Include:

Updates to Mobile Functionality

New targeting criteria, reports and inventory
Deliver and report on the device type, manufacturer, device groups, OS, and more
Mobile devices such as iPhone, Blackberry, Android, iPad and other e-readers are supported

Rich Media Foundry Innovations

Inclusion of robust, turn-key, rich media formats
New Custom Zone Targeting Option

Design and manage customized zip code zones for more refined geographic targeting
Open AdStream’s technology platform, including mobile, multiplatform, Rich Media Foundry and the most advanced targeting, enables Web publishers to monetize inventory, driving maximum revenue. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

“2010 is proving to be a strong growth year for AdJuggler. AdJuggler has consistently invested in its technology platform, including v.7.0’s complete support for mobile device targeting, rich media, and the IAB’s VAST video standards,” says AdJuggler CEO John Shomaker. “We’ve always positioned as a technology platform company, enabling us to more rapidly support the frequent advancements in digital media. Each month our team migrates new customers from over-priced solutions or platforms lacking scale, features, or quality support.” Kevin Kunis, an executive with Architectural Digest echoes these sentiments, stating, “we’re experiencing significant growth in our digital property (www.shopad.net) and are impressed with AdJuggler’s ease-of-use across a very complete feature set, as well as their responsive support team.”

AdJuggler’s growth is also benefitting from several positive trends in the digital media sector. Mid-market agencies are rapidly transitioning traditional creative capabilities to digital’s rich media and video formats, while mid-size publishers continue to become more sophisticated and independent in attracting higher-CPM advertising traffic. Shomaker further notes that “in recent years the industry has focused on the evolving ‘center’ of the digital value chain – the exchanges and real-time bidding providers. That said, the ‘edge’ of this value chain – the agencies, marketers, and publishers – are realizing the importance of quality tools to optimize their ROI and CPM levels across a growing set of traffic sources, audience segments, data feeds, and monetization options.”

About AdJuggler
AdJuggler (www.adjuggler.com) develops and manages a leading SaaS-based digital ad serving and management software platform. AdJuggler’s solutions comprises unique technology services for advertisers, agencies, publishers, and networks, as well as APIs, custom development services, content hosting, and ad operations support to tailor the service to your business needs. AdJuggler boasts nearly 300 customers across all major global geographies. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales@adjuggler.com.

NEW YORK – The Interactive Advertising Bureau (IAB) and PwC US released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion in that period, setting a new half-year record that represents an 11.3 percent increase over the first half of 2009. This is also the highest second-quarter revenue on record, up 13.9 percent over the same period of 2009.

Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, showing a significant increase of close to 16 percent over the same period in 2009. Digital video continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009. Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009.

“Consumers’ appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age,” said Randall Rothenberg, President and CEO, IAB. “This report highlights marketers’ ongoing adoption of interactive media to build brands—and that’s only going to continue.”

“Interactive advertising revenue is on a strong upward trajectory,” said Sherrill Mane, SVP, Industry Services, IAB. “Nearly all types of ad formats are showing positive movement and marketers across all advertising categories, most notably consumer packaged goods and pharmaceuticals, are increasing their investment in digital media.”

“With the strongest first half on record, 2010 has so far indicated that Internet advertising is back, and better than ever,” said David Silverman, PwC Assurance partner. “While the recession clearly affected short term growth in 2009, with double digit growth in both search and display during the first six month of 2010, the long term prospects continue to be strong.”

The following data highlights key first six-month revenue data breakouts; dollar figures are rounded.

($ millions if not indicated):
Advertising Formats: Search and Display-related ads continue to be leading formats.

FH 2010                                   FH 2009
Search                 47% ($5,747)                                   47% ($5,148)
Display Related:                 36% ($4,356)                                   34% ($3,759)
-Banner Ads                 23% ($2,744)                                   22% ($2,394)
-Rich Media                 6% ($743)                                   7% ($704)
-Digital Video                 5% ($627)                                   4% ($477)
-Sponsorship                 2% ($242)                                   2% ($184)
Classifieds                 10% ($1,262)                                   10% ($1,116)
Referrals/Lead Generation                 5% ($642)                                   7% ($728)
E-mail                 1% ($120)                                   1% ($149)

Industry Concentration: Percentages of revenues by the top 10, top 25 and top 50 have remained consistent.
FH 2010                       FH 2009
Top 10                       70                       71
Top 25                       82                       82
Top 50                       90                       89

The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

A copy of the full report is available at: http://www.iab.net/AdRevenueReport

About PwC

PwC (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

© 2010 PwC. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net http://www.iab.net.

NEW YORK – Undertone Networks, an online advertising network, announced the release of Undertone DirectConnect, a new product built upon Undertone’s next-generation technology platform that integrates with agency trading desks (ATDs). DirectConnect automates access to Undertone’s high-quality inventory and allows agencies to target audiences using data from their preferred source. Four agency trading desks have signed on to leverage DirectConnect, making Undertone the first ad network to offer advertisers premium inventory electronically at scale.

Undertone offers DirectConnect at a time when use of centralized trading desks is becoming a popular strategy at digital agencies. Today, these trading desks leverage demand-side platforms (DSPs) to acquire inventory through ad exchanges, but supply is limited to remnant placements. According to a recent AdSafe Media report, 17 percent of exchange inventory is considered high risk to advertisers. DirectConnect addresses this challenge by enabling advertisers to tap into a new supply of quality, brand-safe placements, seamlessly.

“We’re thrilled to partner with Undertone on its DirectConnect program. It’s refreshing to see that they noticed a change in the marketplace and embraced it,” said Michael Finnegan, associate media director, MEC, a division of WPP. “Hopefully, Undertone’s progressive approach to biddable media will echo across the industry to enable greater access to top quality inventory. MEC looks forward to driving success with Undertone for our clients.”

DirectConnect is built with open architecture to integrate easily with multiple platforms, allowing Undertone to support buyers, their chosen DSPs and their preferred method of audience targeting. With this proprietary technology, Undertone can extend its cash-back Quality Guarantee to inventory purchased electronically, minimizing risk and protecting brand safety for its advertisers. DirectConnect supports rich media and in-banner video, and future versions will enable real-time bidding (RTB) and support pre-roll video, expandable and other high impact ad units.

“DirectConnect offers advertisers the best of both worlds—the ability to target precise audiences on their platform of choice combined with the premium inventory Undertone is known for in the market,” said Alan Schanzer, chief strategy officer, Undertone. “Our goal is to offer all our high quality products to advertisers through buy-side platforms.”

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the web’s best sites. The company carefully selects its media partners and hand purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed regional offices in major U.S. markets.

NEW YORK – Crisp Wireless, a universal rich media ad platform provider, and AdMarvel, a global leader in mobile advertising services, announced a partnership to bring Crisp’s rich media ads to AdMarvel’s customers.

AdMarvel now supports Crisp rich media ad formats both in-app and on the Web. AdMarvel will be able to deliver Crisp ads to smartphones and tablets, including Google Android devices and Apple’s iPhone and iPad. AdMarvel publishers will now benefit from being able to run Crisp rich media ads, allowing advertisers to create cross-platform campaigns with rich ad formats and unified engagement reporting.

“Crisp rich media ads leverage the unique capabilities of smartphones and tablets to deliver a level of richness and interaction in mobile ads that enhances our ability to deliver innovative ad units to our publishers,” said Mark D. Fruehan, EVP of Sales & BD of AdMarvel. “The combination of AdMarvel’s ad serving and optimization technology and Crisp’s ad formats and analytics gives our network of publishers and developers more rich media options to maximize mobile revenue and user engagement.”

Crisp Wireless rich media ad formats include expandable, location-aware, tap-to-video, interstitials with embedded video, ads with social media capabilities and can run in-app or on the web through AdMarvel. Crisp also features a fixed placement ad technology, Adhesion™, which runs on mobile and desktop websites across smartphones and tablets.

“Today’s agreement with AdMarvel reinforces our broader strategy of enabling agencies to develop engaging ads that can run across platforms and devices,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “Our unified report provides a holistic view of campaign performance across the entire spectrum of devices – smartphones, tablets and even PCs.”

AdMarvel powers many of the leading developers on iPhone, iPad, RIM, BREW and Android platforms. AdMarvel works on behalf of more than 700 publishers and carriers globally to source, manage, optimize and serve advertising from over 70 ad Networks and Agencies.

About Crisp Wireless

Crisp offers a universal ad platform for building, serving, and measuring integrated campaigns across the Web, mobile Web, and mobile apps; on smartphones, tablets, and the desktop. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various channels, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others. For more information visit www.crispwireless.com.

About AdMarvel

AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.

Campaign marks latest step in MXP4’s vision to bring social music gaming to all music platforms, devices and online networks

PARIS – MXP4, the leading developer of interactive music solutions, and Sony announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4’s technology, enables Spotify users to play with and mix three Ronson tracks – including his first single Bang Bang Bang. The campaign is set to run in the UK, Sweden, Norway, France and the Netherlands.

The MXP4 app will be featured within the Spotify lightbox ad unit and on the Spotify blog, and uses MXP4’s interactive technology to enable music fans to play with three Ronson tracks, Bang Bang Bang, The Bike Song and Somebody To Love Me, in a game-like fashion. The individual elements of each song can be turned on and off as each track plays, allowing users to create their own unique versions of the songs. The app will also be launched on Mark Ronson’s Facebook page, allowing his fans to share the app with their Facebook friends – play with it here: http://bit.ly/mxp4spotify.

Albin Serviant, MXP4 CEO, said: “We’re hugely excited to be launching our first interactive music ad units with Spotify. Our social music gaming apps are a great leap forward from traditional audio and banner advertising, offering an immersive game-like experience that’s been proven to keep music fans engaged for minutes at a time. Music services like Spotify are becoming ever more social, while music fans continue to share content across multiple platforms, and MXP4 is well placed to leverage that engagement for brands and advertisers through its social gaming apps, as this campaign proves.”

Will Hope, Senior Partner Account Manager at Spotify, said: “It’s great to integrate MXP4 into our advertising platform and to support yet another innovative artist marketing campaign with Sony Music. MXP4′s interactive app is such a good tool to engage our users with new music, whilst Spotify offers the ideal environment and audience.”

Louise Gitlin, New Services Account Manager, Sony Music Entertainment UK Ltd., said: “We think this promotion is a perfect fit for Mark given his prominent position as a DJ and producer. The app is something new and innovative and it is a great way of having Spotify users interact with his music.”

Whether developed to promote brands or bands, MXP4′s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

ABOUT MXP4:

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech.

Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a Performance Basis

Partners at Launch include Toyota, Microsoft, Universal Pictures, Saatchi & Saatchi, Universal McCann, Ignited and many others

NEW YORK – Solve Media announced the launch of its TYPE-IN™ advertising platform, a unique solution which leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement to online advertising. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers.

Solve Media’s cognitive advertising approach has already won the support of top advertisers and publishers including Toyota, Microsoft, Universal Pictures, AOL, Tribune, and Meredith Publishing. The company is backed by First Round Capital, New Atlantic Ventures, AOL Ventures, and several prominent angel investors.

The Solve Media platform replaces the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA human authentication systems with a simple logo, a brand message in quotes, and an input box. Advertisers pay only for messages that have been both read and typed correctly, thus ensuring that each TYPE-IN™ purchased has not only been read and comprehended by a consumer, but also repeated, resulting in far greater retention and impact. Engagement rates for TYPE-INs™ have exceeded 40 percent—compared with rates of 1 percent or less for typical online display ads.

From the consumer’s perspective, a memorable, plain-English brand message based on a product attribute, slogan, or value statement is much easier to type than a distorted arrangement of letters or words. This overcomes a key complaint with the existing CAPTCHA experience: that even the most engaged users so often get it wrong. In fact, the existing system takes an average of 14 seconds to complete as users peck through letter-by-letter; with TYPE-INs™, this time can be cut in half, improving usability and quality of experience.

Solve Media created the TYPE-IN™ platform in response to an increasingly fragmented and busy online advertising experience in which marketers struggle for attention and publishers face numerous challenges monetizing their inventory and their audiences. Rather than introducing new distractions or interruptions to the user experience, the solution takes advantage of an existing mechanism which has long been required of consumers. TYPE-IN™ ads deliver messages quickly, achieve user engagement and recall through an efficient, streamlined experience, and let consumers move on to the things they want to do.

Ari Jacoby, CEO of Solve Media, said “The Solve Media TYPE-IN™ solution is based on simple, timeless principles of advertising: meet the audience where they already are, gain their active engagement with your message, and help them remember it by having them repeat it.” He continued, “top-tier brand marketers are the toughest and most discerning customers, and to date, they have been underserved by tools available on the web.”

“Solve Media helped us directly access consumer attention that was previously untapped,” said Marty Collins, Emerging Media lead at Microsoft. “Our recent Internet Explorer campaign saw 41% brand lift for safety attributes, which was substantiated in our recent Comscore report.”

Solve Media’s platform also offers robust additional functionality including significant brand survey and insight research capabilities, engagement analytics, targeting/re-targeting/re-marketing, video and rich media ad units, clickable ad units, and strict safety and security.

For publishers, working with Solve Media creates new, untapped inventory which they can immediately monetize, while delivering superior user experience. Andy Wilson, SVP Digital Marketing, Meredith Interactive said: “Based on great trial campaign results, we’ve extended additional inventory to Solve Media across new properties in our network.”

ABOUT SOLVE MEDIA

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative internet advertising solutions. The Company’s proprietary online advertising system the TYPE-IN™ was designed to create new and highly-effective opportunities for brands to advertise online. The system leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia. www.solvemedia.com.

By integrating the Medialets mobile rich-media ad platform, WeatherBug can provide advertisers with fully interactive rich-media ad formats, including splash screens and expandable banners that enable a variety of click-to actions, such as click-to-call, click-to-landing page, click-to-video, click-to-app store and click-to-form. In addition, brands can take advantage of unique mobile capabilities including tilting, scratching, shaking and more for a unique advertising experience.

Several brands are launching Medialets advertising on WeatherBug applications including Discovery Channel, which is using it to drive tune-in for their upcoming “Storm Chasers” series, premiering Wednesday, October 13 at 10 p.m. ET/PT. In addition, Marcal Small Steps, the leading maker of 100% recycled tissue products, is kicking off its advertising campaign as the official sponsor of Fall Foliage on WeatherBug properties.

“Medialets provides the ability to deliver engaging rich-media executions, making the WeatherBug iPhone and iPad applications even more powerful outlets for advertisers to reach our loyal mobile users,” said Michael Lombardi, Vice President of Advertising Sales and Marketing for WeatherBug.

“More top brands are turning to mobile rich-media for its ability to create meaningful interactions with the consumer,” said Eric Litman, Medialets CEO. “WeatherBug offers brands a powerful environment in which to reach mobile consumers, while our high-impact ad formats will drive engagement for advertisers.”

WeatherBug for iPhone and iPad applications are widely used by consumers. Consumers prefer the weather information provided within WeatherBug apps that include interactive displays and location intelligence, which enable users to have immediate access to their preferred weather information.

Examples of Medialets’ expandable and splash screen formats can be seen at http://www.youtube.com/medialets

About WeatherBug

WeatherBug (http://www.weatherbug.com and http://www.weatherbugprofessional.com) precisely monitors, organizes and disseminates global weather information. As a trusted source for live, local dynamic data, WeatherBug empowers society with weather intelligence for making more informed decisions. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to plan daily activities, safeguard lives and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com)

About Medialets

Medialets is the most widely deployed rich media advertising solution for mobile. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety and The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

New York, N.Y. — Flashtalking, the creative and analytics engine, announced today the launch of Intelligent Instant Ads, the latest product in its collection of cutting-edge online advertising technology.

Intelligent Instant Ads allow marketers to execute several variations of an advertisement simultaneously, each fine-tuned according to user behavior and location. The tool can create hundreds, even thousands of ad variants in seconds, and then continually test and optimize each variant according to the categories previously determined by the marketer. This allows brands to create tailor-made messages to highly-segmented audiences in real-time, as well as react instantly to competitor messages, events, and publishing platform variables.

Joe Sabol, the Executive VP of Flashtalking in North America said, “This product allows us to introduce a whole new level of advertising relevance to online marketing in the US. Not only have we automated a way to keep ad content fresh, but we’ve done so in a way that saves marketers and our partner creative agencies traffic time and production costs.”

Intelligent Instant Ads have been in beta testing here in the US on campaigns for Harpo Studios and Sony Pictures Entertainment’s launch of “The Nate Berkus Show” and promotions for their already-popular “The Dr. Oz Show.” Flashtalking’s new platform automatically tweaks the creative according to where a consumer is, what channel the syndicated programs will be playing on and whether to promote an episode for that day, or—if the program has already aired—an episode for the next day.

Marc Klatzko, Managing Director of Creative and Marketing for Maude, the agency behind the content for Nate Berkus’ and Dr. Oz’s shows, commented: “We were originally drawn to Flashtalking’s smart and intuitive approach to reporting and analytics. We stuck with them because their technology services make them excellent creative partners—they are able to flawlessly execute even our most genre-breaking concepts and really make the work shine.”

Flashtalking’s dynamic ad tool is also launching this week throughout Europe, where Intelligent Instant Ads’ ability to localize in multiple languages is expected to be a popular feature, in addition to its ability to test and refine offers according to individual markets. A demo is available at: http://www.flashtalking.com/demo/instantads/

About Flashtalking
Flashtalking (www.flashtalking.com) is an award winning rich media creative engine founded by Paul Cunningham in 2000. It currently boasts offices in the U.K., Germany and the U.S. Through a powerful combination of a proprietary creative platform, elegant workflow, advanced analytics (cross site duplication, path to conversion, search integration, etc.), hands-on full service and decades of rich media experience, Flashtalking delivers exactly what forward-thinking teams need to develop highly effective Global digital campaigns very efficiently. Already a technology partner of major brands such as Nike, Ford, HP and Columbia Tri-Star, the creative online ad agency established offices in Chicago and New York earlier this year. Since then, the company has added Ameriprise, Kellogg’s, FX, and Heinz to its client list, among others.

SAN FRANCISCO, CA — Canned Banners (www.cannedbanners.com) released version 1.3 of its self-service ad creation platform. This release of the web-based service now allows advertisers and ad sales reps to create banner ads for free and share them online with colleagues, clients, or prospects.

Canned Banners simplifies online display advertising by automating the often costly and time-consuming process of developing banner ads. With Canned Banners, small businesses and marketers can quickly create professional-looking banner ads by adding their own images and a few sentences of text. Today’s release maintains the platform’s simple step-by-step ad creation process while giving users more flexibility to save, edit, and share their ads.

Myles Younger, co-founder and head of marketing said: “The ability to make a banner ad and share it online is a more useful feature than it might seem. It can be an extremely powerful sales and prospecting tool for online ad sales reps. When a sales rep can quickly put together a high-quality sample ad for a local business, they’ve got a much more effective way of demonstrating that a professional online ad campaign doesn’t have to be complicated or expensive.”

The sharing feature is completely free of charge. Canned Banners users are only required to pay when exporting their finished banner ads as SWF files.

In order to share a banner, users first need to create an account, build a banner ad, and save it. Then, whenever users view or edit the banner, they can simply copy and paste the URL into an email, instant message, or social sharing tool.

A sample ad created and shared using Canned Banners can be viewed here: www.cannedbanners.com/saved/view/47

About Canned Banners:
Canned Banners (www.cannedbanners.com) allows small businesses and marketers to quickly create their own professional-looking Flash banner ads. Users select from a variety of templates and add their own text, logo, and images. Canned Banners offers small businesses access to sophisticated Flash banner design at a low price, and offers larger companies a cheaper and more nimble alternative to the agency process.

NEW YORK–(BUSINESS WIRE)–Undertone® Networks, an online advertising network, announced the addition of PageGrabber™ to its high impact product suite. PageGrabber is an interactive ad unit that takes over the actual web page, using it as the backdrop for the creative in real-time, providing advertisers with a unique and compelling way to engage consumers at scale. This product is available to the United States online ad market for the first time, exclusively with Undertone.

Available through a simple, turnkey execution, PageGrabber is a large, high performance ad unit that increases brand awareness and improves campaign results. The company has a history of serving high impact campaigns that deliver superior results; with Undertone, interaction rates are 88 percent higher and average interaction time is 83 percent higher than the industry standard. Average expanding time is 4X that of the industry standard based on campaign performance benchmarks from DoubleClick1.

Undertone offers PageGrabber in response to strong advertiser and publisher demand for high impact units. Adoption rates for rich media are on the rise, and the online display and rich media advertising market grew 19 percent last year according to eMarketer. Undertone’s high impact advertising revenue grew by more than 156 percent in the last year.

“Bigger ad units drive better performance. Only Undertone can deliver high impact units, like PageGrabber, at scale on some of the web’s best, brand-safe sites,” said Alan Schanzer, Chief Strategy Officer, Undertone. “Most ad networks, exchanges and automated buying technologies, like the demand-side platforms (DSPs), can’t handle rich media expandable units without high default rates. That’s huge,” he added.

PageGrabber is the newest addition to Undertone’s high impact suite. Along with video advertising, other products include half-page ads, full-page ads, synched ads and the homepage channel. The suite combines creative capabilities and quality placements powered by the best technology, all with the reach, targeting and scale of an ad network. The high impact suite is another way that Undertone helps its clients both understand and identify the best online ad strategies in the marketplace.

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets.

1 DoubleClick Benchmarks, U.S. DFA Rich Media Campaigns, January 2009 – December 2009

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available on HTML5, powered by its patent-pending Acudeo platform. Acudeo offers over 2500 premium publishers the ability to serve in-stream ads online, and this new development will enable publishers to monetize video content through even more channels. Tremor Media will first enable these advanced formats on the Apple iPad and will continue bringing such capabilities to further HTML5 devices by the end of the year. With this announcement, Acudeo will power standard pre-roll video formats via HTML5 on the iPhone and Android mobile phone platforms as well.

“With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience. By extending the full suite of Acudeo features to mobile HTML5 based video players, Tremor Media continues to provide publishers with best-of-breed technology to maximize the revenue generated by their video content,” said Charles Parra, VP, Product Management, Tremor Media.

Tremor Media today also announced that it has been working closely with longstanding partner Brightcove, the leading online video platform, to ensure that the new solution is fully compatible with the Brightcove platform and can be easily adopted by Brightcove customers. Further integration and adoption by other video platforms is expected soon.

“By working closely with partners like Brightcove, we continue to provide our advertisers with the most engaging ad opportunities across any device, and our publishers with the best solution to monetize their mobile video content,” said Jason Glickman, CEO, Tremor Media. “We recognize that a device like the iPad offers an incredible platform for consuming video and its users are extremely content-driven. It was important for us to work together to ensure content producers can monetize the video experiences they create for this device.”

“Our customers rely on Brightcove to supply the tools they need to deliver the best possible online video experience, and monetization is a huge piece of that puzzle,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “By working with partners like Tremor Media across platforms, we can ensure that our customers are able to achieve the greatest possible reach and monetization for their online video initiatives on the Web and across fast-growing mobile devices like the iPad.

Acudeo for HTML5 will support advanced video ad formats in conjunction with standard pre-roll units, enabling publishers to run Tremor Media’s full suite of ad formats, including its most advanced developments, such as vChoice. Advanced interactive ad formats offer more choices to consumers and offer interactive features, which lead to increased engagement rates and greater video monetization for publishers.

These advanced ad formats will also be available in conjunction with Tremor Media’s full suite of ad policy management tools including reporting and analytics, failover processing, tracking and advertiser verification and rendering of interactive advertising creative.

Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix July 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit. Tremor Media’s patent-pending Acudeo technology powers the advertising network and continues to deliver tools for the most innovative and creative video advertising campaigns possible.

About Tremor Media

Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

SAN JOSE, Calif. – iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, announced that the company has surpassed over one billion rich media and 100 million video mobile advertising impressions. With this milestone, iVdopia has now raced ahead as the largest video and rich media mobile advertising network, powering the most number of video ads across Smartphone devices.

“Today, iVdopia is synonymous with video advertising on mobiles and we’re exceptionally pleased to have reached this landmark of over 100 million video ad impressions. In fact, advertisers for this summer’s blockbuster movie releases and fast-food launches relied on iVdopia’s mobile video advertising solutions as critical parts of their overall advertising strategy, which resulted in highly successful campaigns and sales,” said Saurabh Bhatia, Chief Business Officer. “With the distinction of being first to market the most innovative video and rich media ad formats, we’ve developed the most compelling user engagements available on mobile. Our advertisers have consistently seen success with iVdopia powering the most interactive video ads across Smartphone devices.”

“Video has simply changed the game of advertising on mobiles! Smartphones are getting better at supporting audio and visuals that are attractive and interactive, and users love consuming video that takes over their mobile screens and literally ‘speaks’ to them,” said Chhavi Upadhyay, Co-Founder and Chief Operating Officer of iVdopia. “Large and small advertisers have taken notice of this eye-ball grabbing medium and have turned to iVdopia for executing some of the most innovative video campaigns on mobile.”

iVdopia’s short history and long list of successes are marked with a number of mobile advertising “firsts” that include:

January 2010: Talk2Me Ad launched, the first social media ads for mobile phones
February 2010: Debuts Pre-App and In-App advertising for iPhone and Android mobile devices
April 2010: Introduces the first High Definition video ads on iPad
May 2010: Unveils the Viper Ad, featuring the new swipe effect with major movie blockbuster Repo Men
June 2010: Debuts Future5, the first HTML5 ad-authoring solution
July 2010: Launches V5, the first HTML5 video platform to provide a unified video ad experience across all Smartphone devices

About iVdopia

iVdopia is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of Smartphone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for Smartphones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia’s video and rich media mobile solutions are used by leading publishers and advertisers such as Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact.

“This year’s finalists are an extraordinary testament to the innovation that is driving marketing, advertising and consumers’ brand experience in bold new directions,” said David Doty, SVP & CMO, IAB. “The robust competition this year raises the bar for everyone, and the finalists’ significant evidence of success demonstrates that online media is now the fulcrum of winning marketing campaigns.”

Reflecting the vibrancy of interactive advertising, this year the MIXX Awards encompass such new categories as Experimental and Innovative, Mobile Apps and Viral, in both full campaigns and single executions. The winners of the 2010 MIXX Awards—debated and determined by a cross-industry assembly of 32 industry leaders from the best agencies, marketers and publishers—will be revealed at a gala dinner on September 28, during Advertising Week in New York City. “This year’s gala promises to set a new level of excitement—and fun,” said Doty. “We’ll celebrate the winners of the gold, silver, bronze and coveted Best-in-Show awards, with our host—comedic actress Olivia Munn.”

MIXX 2010 Finalists by Category:

Brand Destination Site – Single

Hasbro & Tribal DDB London for “Monopoly City Streets”

The Pacific & HBO for “The Pacific – Website”

Toyota & Saatchi & Saatchi LA for “NASCAR Sponsafier”

Wm. Wrigley Jr., Co. & Firstborn and EVB for “5React.com”

Rich Media Display Ad – Single

T.G.I. Friday’s & Digitas for “Call Woody”

T.G.I Friday’s & Digitas for “DeBurger Woody”

Unilever & Dove & Mindshare, Ryan iDirect & Yahoo! for “Dove Men+Care featuring Drew Brees”

Walt Disney Studios Motion Pictures & BLT & Associates for “The Princess and the Frog Peelback Unit”

Mobile Platform or App – Single

Microsoft Bing & Point Reach for “Bing for Mobile”

Pizza Hut & imc2 for “Pizza Hut iPhone App”

Time Out London & SMIRNOFF & TigerSpike for “The SMIRNOFF and Time Out London iPhone App”

UrbanDaddy & Big Spaceship for “The Next Move”

Games – Single

Hasbro &Tribal DDB London for “Monopoly City Streets”

Honey Nut Cheerios & Saatchi & Saatchi for “Honey Defender”

Kia Motors America & Initiative + for “Kia Soul Launch Xbox”

Volkswagen UK & Tribal DDB London for “The GTI Project”

Interactive Video/Online Commercial – Single

AMC & Deep Focus, Inc. for “Mad Men Yourself”

Cisco & OgilvyWest & Neo@Ogilvy for “New York Times Disruption with Video”

Coca-Cola & Definition 6 for Coca-Cola “Happiness Machine” Video

Jay Jays & Visual Jazz for “Dance Off 3D”

Branded Content – Single

Frito Lay & OMD for “Only in a Woman’s World”

Lion Nathan & ZenithOptimedia Australia for “6 Beers of Separation”

Starbucks & PHD for “Coffee Authority”

Toyota Motor Sales, USA & Saatchi & Saatchi LA for “Toyota Venza Apperite for Life”

Viral – Single

AMC & Deep Focus Inc. for “Mad Men Yourself”

American Honda Motor Co., Inc. & RPA for “Everybody Knows Somebody Who Loves a Honda”

Kimberly-Clark & Organic, Inc. for “U by Kotex*: Help Me Choose”

OfficeMax & JibJab Media, Elm Public Relations & Grand Central Marketing for “ElfYourself 2009”

Digital Out-of-Home – Single

Mars – Snickers & MediaVest for “Snickers Snacklish GPS OOH”

Pepsi Co. & Sobe & Firstborn for “SoBe Reskin”

Toyota Motor Sales, Inc. & Saatchi & Saatchi LA for “Toyota Prius iPhone App with Times Square Reuters Board”

Unilever & SapientNitro for “Smile Activated Vending Machine”

Experimental and Innovative – Campaign

CBS & Pepsi Max & OMD for “Mondays to the Max: Video in Print”

Jay Jays & Visual Jazz for “Dance Off 3D”

Paramount Pictures & MEC for “Paranormal Activity”

Volkwagen & AKQA, Inc. for “Real Racing GTI”

Brand Awareness and Positioning – Campaign

Air New Zealand & tenfour for “Kiweets Twitter Promotion: Make Flying Fun Again Campaign”

AMC & Deep Focus, Inc. for “Mad Men Yourself”

HBO & BBDO New York for “HBO Imagine Integrated Campaign”

Kimberly-Clark & Organic, Inc. for “U by Kotex*”

Direct Response – Campaign

Burger King & Crispin Porter + Bogusky for “BK Dollar Holiday Cards”

Mars Direct, Inc./MY M&M’s® & imc2 for “MY M&M’s® Valentine’s Day 2010”

RBC Royal Bank Student Banking Products & Proximity Canada for “RBC 2009 FALL CAMPUS PROMOTION”

Travelers Insurance & SapientNitro for “The Manifesto Campaign”

Lead Generation – Campaign

Children International & 15miles, the interactive-media division of TMP Directional Marketing for “Online Donations Up, Economy Down”

Ford & Martha Steward Living Omnimedia for “Warriors in Pink – Powered by Ford”

MetLife & Neo@Ogilvy for “2009 Term Life Insurance”

RBC Royal Bank Student Banking Products and Proximity Canada for “RBC 2009 FALL CAMPUS PROMOTION”

Product Launch – Campaign

Discovery Networks & PHD for “Discovery Channel’s LIFE Premiere Tune-in Campaign”

Doritos & Proximity / BBDO for “Doritos Viralocity”

McDonald’s & OMD for “McCafe Launch”

Volkswagen & AKQA, Inc. for “Real Racing GTI”

Cross-Media Integration – Campaign

Travelocity & McKinney for “Choose the Gnome’s Adventures”

True Blood & HBO for “Hacking Reality Campaign”

Mazda & Doner for “33 Keys”

Nissan North America & TBWA\Chiat\Day for “Cube Mobile Device”

Digital Integration – Campaign

HBO & BBDO New York for “HBO Imagine Integrated Campaign”

Kraft Foods – Lacta & OgilvyOne Worldwide, Athens for “Love in Action”

Nationwide Insurance & McKinney for “World’s Greatest Spokesperson”

OgilvyOne Worldwide for “The Search for the World’s Greatest Salesperson”

Mobile Platforms and Apps – Campaign

MasterCard Worldwide & McCann Erickson for “Priceless Picks”

Microsoft Bing & Point Reach for “Bing for Mobile”

Molson Canadian & MyThum Interactive for “Molson Canadian Hockey House”

Volkswagen & AKQA, Inc. for “Real Racing GTI”

Games – Campaign

Gillette Fusion & BBDO New York and Proximity Canada for “Gillette Blade Change Challenge”

Hershey’s & OMD for “Reese’s Perfect Xbox Live Halloween Event”

Nestle & Threshold Interactive for “Dude, Where’s my Bar?”

Unilever & Mindshare for AXE Deodorant Bodyspray Education “Double Pits to Chesty”

Search Marketing – Campaign

Adobe Systems Incorporated & Covario for “Connect & Conserve”

Coca-Cola & AKQA, Inc. for “Live Positively”

French Culinary Institute & Greater Than One for “French Culinary Institute”

General Motors & SMG Search for “GM Cash for Clunkers”

Social Marketing – Campaign

Kraft Foods – Lacta & OgilvyOne Worldwide, Athens for “Love in Action”

McDonald’s & Oddcast for “Avatarize Yourself”

Travelocity & McKinney for “Choose the Gnome’s Adventure”

Universal Pictures & Condé Nast Digital for “Repo Men”

Business-to-Business – Campaign

IBM & Ogilvy New York for “TheSmarterCity”

Qwest Communications & McKinney for “Listening Not Talking”

Qwest Communications & McKinney for “Puzzles”

UPS & Federated Media for “UPS: POPURLS Brown Edition Delivered by UPS”

Public Service/Not For Profit – Campaign

Colorectal Cancer Association of Canada & Ogilvy Montreal for “getyourbuttseen”

John F. Kennedy Presidential Library & The Martin Agency & Domani Studios for “We Choose The Moon”

National Women’s Law Center & The Concept Farm for “Being a Woman is Not a Pre-existing Condition”

The City of Calgary: Waste & Recycling Services & The City of Calgary: Corporate Marketing & Communications for “The City of Calgary Blue Cart Campaign”

Multicultural – Campaign

Degree Men & BrightLine iTV for “Degree Futbol”

Ford & Telemundo & Zubi for “Perro Amor Ford Integration”

Proctor & Gamble – Herbal Essences, Olay, Crest, Dawn, CoverGirl, Orgullosa de tu Belleza and Starcom MediaVest Group for “De Moda”

Sprint & Telemundo & Mindshare Worldwide for “Perro Amor Sprint Integration”

VOD and Interactive Television – Campaign

Abreva & BrightLine iTV for “Cold Sore Confessions”

Burger King & BrightLine iTV for “BK Steakhouse”

Coors Light & MC Media for “Coors Light Advanced Television Campaign”

Polaris Industries, Victory Motorcycles & The Integer Group & The Band, Inc. for Victory Motorcycles “Fuel It” Interactive TV Campaign

About the MIXX Awards:

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. The winners of the MIXX Awards are announced at a gala dinner, this year on September 28, during the MIXX Conference & Expo. They both take place near the start of New York City’s Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars and parties celebrating advertising and its evolution.

To learn more about the MIXX Awards and view the complete gallery of past MIXX winners please visit: www.mixx-awards.com/gallery

To find out more about the MIXX Conference and Expo, please go to: http://www.mixx-expo.com

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.