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Category: Rich Media Ads
MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
Tribal Fusion Named World’s Second Largest Display Advertising Provider
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
Crisp Media Brings Adhesion HTML5 Ad Units to iPad
Launching 3D in an effort to end banner blindness NEW YORK – Crisp Media, a cross platform rich media advertising provider, announced today that it has added several new interactive features to its Adhesion ad units — including 3D, video and animation campaign capabilities. Adhesion is a persistent, above the fold overlay ad placement that [...]
Local.com Releases Local Rich Media Ad Platform
Industry’s First Local Rich Media Ad Platform to Incorporate In-Store Product Availability Data IRVINE, Calif. – -Local.com Corporation (NASDAQ: LOCM), a leading online local media company, released the industry’s first rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers.
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
DG to Acquire EyeWonder From Limelight Networks
DALLAS, TX – DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, today announced a definitive agreement to acquire Limelight Networks, Inc.’s (NASDAQ: LLNW) EyeWonder video and rich media advertising unit for approximately $66 million in cash. The transaction enhances DG’s position as a leading [...]
Velti Launches 5ML
Award winning innovation for creating rich HTML Ads and mobile Web Sites SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the launch of 5ML™, a new Web-based platform that allows brands and agencies to create rich HTML5-based ads and mobile websites. With a drag-and-drop interface, the [...]
Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format
It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from [...]
CONTEXTWEB Reaches Major Milestone, With 50% of its RTB Inventory Enabled for Expandable Rich Media
Company delivers more ad engagement opportunities for RTB buyers NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of its available RTB (real-time bidding) inventory accepting expandable rich media ads, the largest percentage available in the industry.
Celtra Launches in Europe with Agencies, Mobile Ad Networks and Publishers
Mobile media specialists expand global footprint with partners; B!Digital already on board LONDON – Celtra Inc, the U.S. provider of the industry’s first self-service platform for rich media advertising and analytics across mobile devices, announced it is open for business in Europe with offices in the UK and Slovenia. Through partnerships with media agencies, publishers [...]
GoldSpot Media Launches Open Mobile Advertising Alliance Supporting IAB’s MRAID
SUNNYVALE, Calif. – GoldSpot Media, the leader in mobile rich media and video advertising solutions, launched the Open Mobile Advertising Alliance to accelerate adoption of the Interactive Advertising Bureau’s (IAB’s) forthcoming MRAID (Mobile Rich-media Ad Interface Definitions) spec for mobile rich media ads. This new standards-based solution empowers the advertising industry to seamlessly transact in-app [...]
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