JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]
Bit.ly-powered Dai.ly URLs let’s advertisers create memorable URLs optimized for social media driven viral campaigns NEW YORK – Dailymotion, one of the largest Web video sites in the world, announced the launch of its bit.ly-powered URL shortener, dai.ly. The dai.ly short domain will enhance Dailymotion’s viral distribution and help advertisers leverage Dailmotion’s vast, viral sharing [...]
Global Event Enables Designers and Developers to Connect and Shape the Future of Digital Media and Web Experiences SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) announced registration is open for MAX 2010, Adobe’s annual worldwide conference taking place Oct. 23–27 at the Los Angeles Convention Center. At MAX 2010, thousands of designers, developers and [...]
LONDON – ADTECH, the international provider of ad serving solutions, and part of AOL Advertising, has announced support for delivering online advertising across the new iPad from Apple. Available immediately, ADTECH will now help its publisher, agency and ad network customers to specifically target iPad owners on the Web.
LOS ANGELES – Immedium Inc launched an upgrade of its real-time advertising platform with enhanced metrics that enable advertisers to track and measure the impact of real-time content adjustments on display ad performance. The new release includes a range of charts that display the timing and details of content adjustments to live banners along with [...]
DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]
Adobe Delivers New Distribution, Content Protection, and Media Player Framework Technologies NEW YORK – At the 2010 Streaming Media East Conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced major new advancements to the Adobe Flash® Platform — Adobe’s design and development platform for creating and delivering content, video and applications that run consistently across operating systems and [...]
DFJ Growth Fund Leads Investment to Support Tremor Media’s Aggressive Growth NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners [...]
BALTIMORE – Millennial Media, the leading independent mobile advertising platform, announced that it is releasing an SDK and the PadMedia Creative Suite™, with new creative ad formats, built specifically for the iPad™. The PadMedia creatives will be formatted and available on other tablet devices later in 2010.
Enables Dynamic Generation of Rich Media Ads in Real Time Based on the Content of a Page NEW YORK – ContextWeb, the largest independent ad exchange, announced that it is a flagship partner in PointRoll’s Open Insights initiative, a partner program that adds science to the art of advertising by helping marketers more easily and [...]
FlightStats and WhitePages Now Benefit from Real-Time Reporting, Tracking and Targeting Capabilities NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced partnerships with FlightStats and WhitePages. These mobile publishers have completed integration of RLD’s Spark Server, the world’s only mobile third-party ad server, Media Stamp™, the industry’s lone persistent, [...]
Strategic Technology Partnership Results in Launch of First Comprehensive Offering to Enable Rich Media Advertising Across Multiple Mobile Platforms CTIA Wireless 2010 LAS VEGAS – AdMarvel, a leading provider of mobile advertising services, announced that it has reached a new strategic partnership with PointRoll, wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI) and the leading provider [...]
