Category Page for: Rich Media Ads

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

Akamai Accelerates Gorilla Nation’s Global Publishing Sites

» by Otilia Otlacan January 5th, 2009 at 9:00 am » Comments (0)

Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to deliver and accelerate more than 55 global sites. Exclusively representing hundreds of leading websites in various vertical markets, Gorilla Nation Media develops leading consumer destination sites that enable advertisers to reach targeted audience segments and demographics. All of the Gorilla Nation destinations are rich, dynamic sites with ...more »

Panache Projected to Insert Billionth Online Video Ad

» by Otilia Otlacan December 29th, 2008 at 10:15 am » Comments (1)

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES - Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009. Panache ...more »

Research Shows Mobile Game Ads Drive High Response for Jeep in Campaign on Greystripe Network

» by Otilia Otlacan December 23rd, 2008 at 9:35 pm » Comments (0)

Greystripe’s GS.Engagement Ads Increase Brand Awareness for Jeep From 9.7% to 20.5% SAN FRANCISCO - Greystripe, the leading rich media advertising platform for mobile, has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness, two figures both comparatively larger than the current InsightNorms mobile averages of 6.6% and 13.8%, respectively. Jeep partnered with Greystripe to increase awareness and purchase consideration for the ...more »

AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide

» by Otilia Otlacan December 16th, 2008 at 9:30 am » Comments (0)

Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK - AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content ranging from pop culture to politics. Launched in September, the site attracted nearly 2.6 million unique visitors in October, according to comScore Media Metrix. Lemondrop.com is part of AOL Living, http://living.aol.com, one of the top three women’s sites with more than 16.4 million monthly unique ...more »

Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest

» by Otilia Otlacan December 12th, 2008 at 9:00 am » Comments (0)

Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK - Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was a top performer for the month of October and garnered the highest interaction rate for any dynamic ad served through PointRoll’s innovative technology this year. Pentel partnered with Alloy Media + Marketing for a comprehensive back to school campaign, utilizing Alloy’s leading youth targeted online advertising ...more »

VideoEgg Extends Engagement-Based Solution to Mobile

» by Otilia Otlacan November 28th, 2008 at 9:00 am » Comments (0)

Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone SAN FRANCISCO - VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers. The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party ...more »

Akamai to Take Cost Cutting Measures to Support Continued Investment in Key Areas

» by Otilia Otlacan November 26th, 2008 at 10:15 am » Comments (0)

CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced today that it will take a restructuring action in the fourth quarter to reduce certain operating costs. The Company expects to use the ongoing savings generated by this action and its continuing cash from operations to support investments in key growth opportunities for content delivery, application acceleration, and its advertising industry solutions, as well as for further international expansion. “We have not changed our business outlook,” said JD Sherman, CFO of Akamai. “However, we want to ensure that we can ...more »

Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

» by Otilia Otlacan November 26th, 2008 at 9:00 am » Comments (0)

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They're commonly created using the reserved key "ptile" in DoubleClick DFP (DART for Publishers), however, there are certain situations when you need to look for workarounds. For example, if you have already used a "tile" key, you cannot use a "ptile" in the same time. Scenario: you use a "tile" key-value on a web page with multiple ad slots to prevent competing ads from ...more »

Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

» by Otilia Otlacan November 25th, 2008 at 9:00 am » Comments (2)

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The tags should arrive with detailed instructions as to where to insert these elements. In DFP, you will need to traffic these tags as custom rich media creatives: once you have created the campaign, create a new ad and select "Standard" as product type, fill in the ad ...more »