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Category: Display Ads

AOL Announces Beta Launch of Pictela Enterprise to Help Scale Premium Brand Advertising on the Web

Otilia Otlacan | March 6, 2012

AOL, Inc. (NYSE: AOL) announced the beta launch of Pictela Enterprise, a technology platform for the design, delivery and management of Premium Format ad units across the Web. Pictela Enterprise gives advertising agencies a clean, simple, guided self-service interface to manage all their clients’ brand assets and efficiently serve them into premium online display ads.

IAB Releases New Standard Ad Unit Portfolio

Otilia Otlacan | March 2, 2012

Since their introduction in 1996 and most recent update in 2003, the IAB Standard Ad Units helped to create the modern, scalable digital advertising industry. Today over 80 percent of display ads sold have followed IAB standards. To drive the industry forward and create new opportunities for dynamic brand advertising, IAB released a new Standard Ad Unit Portfolio at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space,” which includes a new range of formats designed to meet marketers’ communications needs across the purchase funnel. Among these are the IAB Rising Stars Display ad units, six new interactive ad units developed and tested in partnership with leading publishers and agencies in the digital world.

LiveIntent Endorses Email Providers with LiveCertified Alliance Program

Otilia Otlacan | February 24, 2012

LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has launched LiveCertified, an alliance program for email service providers (ESP) and other email marketing ecosystem partners. The program is designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available through LiveIntent. It also ensuresthat mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.

mediaFORGE Selected by AlwaysOn as an OnMedia Top 100 Winner

Otilia Otlacan | February 15, 2012

Recognized for creating new opportunities in marketing, branding, advertising and publishing SALT LAKE CITY – mediaFORGE, the leading dynamic display media solution, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. mediaFORGE was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based [...]

Local Corporation’s Expanded Display Network Reaches Record One Billion Monthly Impressions

Otilia Otlacan | February 10, 2012

IRVINE, Calif. – Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that its display network served a record one billion ad impressions during December 2011, up 300 percent over January 2011.

Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Source

Otilia Otlacan | February 9, 2012

With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that Facebook itself is only beginning to recognize the “untapped potential” of this kind of advertising fueled by its own technology.

Internet Ads Can (and Will) be As Effective as TV

Roy de Souza, Founder & CEO Zedo, Inc | January 31, 2012

Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]

Tribal Fusion Named World’s Second Largest Display Advertising Provider

Otilia Otlacan | January 27, 2012

comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]

Robust Retailer Investment in Search Drives Strong Q4

Otilia Otlacan | January 11, 2012

IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping [...]

Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers

Otilia Otlacan | December 20, 2011

IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]

adtivity by appssavvy Platform Infused with Completed $7.1 Million Series A-1 Round to Drive the Activity Advertising Opportunity for Publishers and Advertisers Forward

Otilia Otlacan | December 20, 2011

adtivity embraced by 125+ publishers and advertisers, and delivering engagement significantly above industry average; fresh venture capital round to fuel growth and efforts to unlock and create new, display advertising across web, social and mobile NEW YORK – appssavvy (www.appssavvy.com), an activity advertising technology company, and its platform adtivity™ by appssavvy, since launching in September [...]

Adform Revolutionizes European Display Advertising by Launching the First Pan-European Demand Side Platform

Otilia Otlacan | November 22, 2011

Adform has recently introduced features in real time bidding. By adding this, it has become the most comprehensive player in online display advertising in Europe and is now also a demand side platform. The market for so-called ‘real time bidding’ is estimated to represent up to six billion dollars in the US this year alone, [...]