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	<title>Ad Operations Online &#187; Display Ads</title>
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	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend</title>
		<link>http://www.adoperationsonline.com/2010/03/08/omniture-announces-display-advertising-solutions-for-increased-return-on-ad-spend/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/08/omniture-announces-display-advertising-solutions-for-increased-return-on-ad-spend/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:45:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
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		<category><![CDATA[Ads by Creative]]></category>
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		<category><![CDATA[ad efficiency]]></category>
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		<category><![CDATA[American Express OPEN]]></category>
		<category><![CDATA[behavioral metrics]]></category>
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		<category><![CDATA[Josh James]]></category>
		<category><![CDATA[Nicolle Pangis]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[omniture business unit]]></category>
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		<category><![CDATA[online ad revenue]]></category>
		<category><![CDATA[online business optimization software;]]></category>
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		<category><![CDATA[Online Display Ads]]></category>
		<category><![CDATA[online marketing suite omniture]]></category>
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		<category><![CDATA[raj chauhan]]></category>
		<category><![CDATA[remarket solutions]]></category>
		<category><![CDATA[remarketing service]]></category>
		<category><![CDATA[return on ad spend]]></category>
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		<category><![CDATA[stuart watson]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6806</guid>
		<description><![CDATA[Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers
SALT LAKE CITY &#8211; Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced several new solutions to help advertisers and publishers easily segment and target critical audiences [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/08/omniture-announces-display-advertising-solutions-for-increased-return-on-ad-spend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click Forensics Launches Beta Version of Display Ad Verification Platform</title>
		<link>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 07:30:19 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ad impression inflation]]></category>
		<category><![CDATA[ad malware]]></category>
		<category><![CDATA[ad serving decision]]></category>
		<category><![CDATA[blind ad networks;]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[demand side platforms]]></category>
		<category><![CDATA[display ad analytics]]></category>
		<category><![CDATA[display ad verification]]></category>
		<category><![CDATA[display ads ctr]]></category>
		<category><![CDATA[matt greitzer]]></category>
		<category><![CDATA[online ad transparency]]></category>
		<category><![CDATA[online advertising verification solutions]]></category>
		<category><![CDATA[online display advertising]]></category>
		<category><![CDATA[Paul Pellman]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[realtime audience impression filtering]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6790</guid>
		<description><![CDATA[Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud
AUSTIN, Texas &#8211; Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/03/04/click-forensics-launches-beta-version-of-display-ad-verification-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance</title>
		<link>http://www.adoperationsonline.com/2010/02/11/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/02/11/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 07:30:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[cindy commander]]></category>
		<category><![CDATA[covario]]></category>
		<category><![CDATA[covario organic search insight]]></category>
		<category><![CDATA[covario paid search insight]]></category>
		<category><![CDATA[craig macdonald]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[display advertising insight]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[inflectionpoint]]></category>
		<category><![CDATA[online advertising performance]]></category>
		<category><![CDATA[online display media spending]]></category>
		<category><![CDATA[online media optimization]]></category>
		<category><![CDATA[search advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6691</guid>
		<description><![CDATA[Covario Introduces New Display Advertising Insight Software to Improve Online Marketing Campaigns
SAN DIEGO &#8211; Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced at their annual customer conference &#8211; INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/02/11/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PubMatic&#8217;s Ad Price Index Reveals Premium Publisher Ad Pricing From Ad Networks Up 111% In Past Year</title>
		<link>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:39:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[ad monetization platform]]></category>
		<category><![CDATA[ad network performance]]></category>
		<category><![CDATA[ad networks ecpm]]></category>
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		<category><![CDATA[ad price index]]></category>
		<category><![CDATA[ad pricing data]]></category>
		<category><![CDATA[Albert Madansky]]></category>
		<category><![CDATA[display advertising prices]]></category>
		<category><![CDATA[Michele Madansky]]></category>
		<category><![CDATA[non guaranteed ad inventory]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[rtb]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6581</guid>
		<description><![CDATA[2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers
PALO ALTO, Calif. &#8211; PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/pubmatics-ad-price-index-reveals-premium-publisher-ad-pricing-from-ad-networks-up-111-in-past-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdJuggler Inc., The Digital Ad Management Software Pioneer, Names John Shomaker Chief Executive Officer</title>
		<link>http://www.adoperationsonline.com/2010/01/04/adjuggler-inc-the-digital-ad-management-software-pioneer-names-john-shomaker-chief-executive-officer/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/04/adjuggler-inc-the-digital-ad-management-software-pioneer-names-john-shomaker-chief-executive-officer/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:45:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[AdJuggler]]></category>
		<category><![CDATA[arthur andersen]]></category>
		<category><![CDATA[asia pacific advertising]]></category>
		<category><![CDATA[Avaya;]]></category>
		<category><![CDATA[British Telecom;]]></category>
		<category><![CDATA[CISCO]]></category>
		<category><![CDATA[David Moser;]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dome capital]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[john shomaker]]></category>
		<category><![CDATA[management consulting]]></category>
		<category><![CDATA[marketbridge]]></category>
		<category><![CDATA[Marriott]]></category>
		<category><![CDATA[olin school business]]></category>
		<category><![CDATA[saas digital ad management system]]></category>
		<category><![CDATA[SAP;]]></category>
		<category><![CDATA[sungard]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6409</guid>
		<description><![CDATA[ALEXANDRIA – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has named marketing and technology industry veteran John Shomaker as chief executive officer.  Mr. Shomaker joins AdJuggler from MarketBridge, a marketing strategy consultancy and program development firm, based in Washington, DC that serves chief marketing officers in global Fortune 500 [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/04/adjuggler-inc-the-digital-ad-management-software-pioneer-names-john-shomaker-chief-executive-officer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AdReady Wins DPAC Award for &#8220;Best Ad Delivery Platform Innovation&#8221;</title>
		<link>http://www.adoperationsonline.com/2009/12/22/adready-wins-dpac-award-for-best-ad-delivery-platform-innovation/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/22/adready-wins-dpac-award-for-best-ad-delivery-platform-innovation/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 08:30:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[ad campaign performance]]></category>
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		<category><![CDATA[digital advertising conference]]></category>
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		<category><![CDATA[direct response display ads]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dpac awards]]></category>
		<category><![CDATA[karl siebrecht]]></category>
		<category><![CDATA[online ad campaign;]]></category>
		<category><![CDATA[return on advertising spend]]></category>
		<category><![CDATA[roas]]></category>
		<category><![CDATA[targeted online advertising;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6226</guid>
		<description><![CDATA[SEATTLE &#8211; AdReady, a pioneering technology company that makes display advertising accessible to advertisers of any size, announced that it is a winner in the Digital Publishing and Advertising Conference DPAC Awards, a prestigious competition that honors overall excellence and breakthrough achievement in digital publishing and advertising. AdReady was recognized for “best new digital ad [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/22/adready-wins-dpac-award-for-best-ad-delivery-platform-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Announces Launch of comScore AdEffx Suite for Digital Advertising Effectiveness</title>
		<link>http://www.adoperationsonline.com/2009/12/17/comscore-announces-launch-of-comscore-adeffx-suite-for-digital-advertising-effectiveness/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/17/comscore-announces-launch-of-comscore-adeffx-suite-for-digital-advertising-effectiveness/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 09:30:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[action lift]]></category>
		<category><![CDATA[ad campaign demographics]]></category>
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		<category><![CDATA[brand survey lift]]></category>
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		<category><![CDATA[Carat]]></category>
		<category><![CDATA[comscore adeffx]]></category>
		<category><![CDATA[consumer attitudes]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[cookie based measurement]]></category>
		<category><![CDATA[digital display advertising]]></category>
		<category><![CDATA[digital media industry]]></category>
		<category><![CDATA[integrated campaign effectiveness]]></category>
		<category><![CDATA[media plans delivery]]></category>
		<category><![CDATA[offline sales lift]]></category>
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		<category><![CDATA[online media plans;]]></category>
		<category><![CDATA[online sales lift]]></category>
		<category><![CDATA[post buy analytics]]></category>
		<category><![CDATA[theresa lamontagne]]></category>
		<category><![CDATA[yaakov kimelfeld]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6199</guid>
		<description><![CDATA[Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both Online and Offline Sales
RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/17/comscore-announces-launch-of-comscore-adeffx-suite-for-digital-advertising-effectiveness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo! Introduces Ad Interest Manager</title>
		<link>http://www.adoperationsonline.com/2009/12/15/yahoo-introduces-ad-interest-manager/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/15/yahoo-introduces-ad-interest-manager/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 09:15:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[User Privacy]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[ad interest manager]]></category>
		<category><![CDATA[anne toth]]></category>
		<category><![CDATA[anonymize web data]]></category>
		<category><![CDATA[category based advertising]]></category>
		<category><![CDATA[david zinman]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[interest based advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online advertising transparency]]></category>
		<category><![CDATA[online user privacy]]></category>
		<category><![CDATA[yahoo ad network]]></category>
		<category><![CDATA[yahoo visitors]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6175</guid>
		<description><![CDATA[Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience
WASHINGTON &#8211; Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors can [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/15/yahoo-introduces-ad-interest-manager/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Adblade Reveals 5 Deadly Sins Committed by Online Advertisers</title>
		<link>http://www.adoperationsonline.com/2009/12/07/adblade-reveals-5-deadly-sins-committed-by-online-advertisers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/07/adblade-reveals-5-deadly-sins-committed-by-online-advertisers/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 08:45:12 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[ad creative rotation]]></category>
		<category><![CDATA[ad impression fraud]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad spam]]></category>
		<category><![CDATA[adblade]]></category>
		<category><![CDATA[adblade premium publisher network]]></category>
		<category><![CDATA[ambitious ad creative]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[click spam]]></category>
		<category><![CDATA[ctr standard ad formats]]></category>
		<category><![CDATA[engagement standard ad formats]]></category>
		<category><![CDATA[iab standard units]]></category>
		<category><![CDATA[landing pages optimization]]></category>
		<category><![CDATA[long tail sites]]></category>
		<category><![CDATA[online advertising mistakes]]></category>
		<category><![CDATA[online advertising roi]]></category>
		<category><![CDATA[online display advertising]]></category>
		<category><![CDATA[premium only advertising platform]]></category>
		<category><![CDATA[premium web portals]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6113</guid>
		<description><![CDATA[Real Life Lessons in Maximizing Advertising ROI Online
SOMERVILLE, N.J. &#8211; Adblade, the web’s largest premium only advertising platform, serving ads on over 1000 premium portals, released a list of 5 common but deadly mistakes committed by online advertisers. The results were compiled over the last 12 months by speaking with advertisers and by reviewing hundreds [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/07/adblade-reveals-5-deadly-sins-committed-by-online-advertisers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Study Shows What Works for Online Video Advertising</title>
		<link>http://www.adoperationsonline.com/2009/11/27/new-study-shows-what-works-online-video-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/27/new-study-shows-what-works-online-video-advertising/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 08:15:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Eyeblaster]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Overlay Ads]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[ad frequency exposure]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[digital advertising solutions]]></category>
		<category><![CDATA[dwell metric]]></category>
		<category><![CDATA[dwell rate video advertising]]></category>
		<category><![CDATA[dwell time video advertising]]></category>
		<category><![CDATA[editorial content]]></category>
		<category><![CDATA[floating ads]]></category>
		<category><![CDATA[Gal Trifon]]></category>
		<category><![CDATA[instream ads]]></category>
		<category><![CDATA[integrated digital advertising]]></category>
		<category><![CDATA[online ads performance]]></category>
		<category><![CDATA[rich media ads roi]]></category>
		<category><![CDATA[user initiated video]]></category>
		<category><![CDATA[video ads roi]]></category>
		<category><![CDATA[video advertising study]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6070</guid>
		<description><![CDATA[Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments
New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but lags [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/27/new-study-shows-what-works-online-video-advertising/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SinglePoint&#8217;s Ad Marketplace Serves over 2 Million SMS Ads for Southwest Airlines on Behalf of msnbc.com</title>
		<link>http://www.adoperationsonline.com/2009/11/26/singlepoints-ad-marketplace-serves-over-2-million-sms-ads-for-southwest-airlines-on-behalf-of-msnbc-com/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/26/singlepoints-ad-marketplace-serves-over-2-million-sms-ads-for-southwest-airlines-on-behalf-of-msnbc-com/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 08:00:18 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[SinglePoint]]></category>
		<category><![CDATA[click to call]]></category>
		<category><![CDATA[click to wap]]></category>
		<category><![CDATA[dynamic ad insertion sms]]></category>
		<category><![CDATA[jeff maurone]]></category>
		<category><![CDATA[mobile advertising solutions;]]></category>
		<category><![CDATA[mobile display ads]]></category>
		<category><![CDATA[mobile interactivity solutions]]></category>
		<category><![CDATA[mobile video preroll ads]]></category>
		<category><![CDATA[msnbc]]></category>
		<category><![CDATA[singlebrand ad marketplace]]></category>
		<category><![CDATA[sms ad campaigns]]></category>
		<category><![CDATA[sms advertising]]></category>
		<category><![CDATA[Southwest Airlines]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6061</guid>
		<description><![CDATA[SinglePoint Reports Increased Adoption of SMS Advertising by Premium Brands and Publishers in October
BELLEVUE, Wash. &#8211; SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, has delivered over two million Southwest Airlines ads on msnbc.com breaking news alerts.

Utilizing SingleBrand’s Publisher [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/26/singlepoints-ad-marketplace-serves-over-2-million-sms-ads-for-southwest-airlines-on-behalf-of-msnbc-com/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AdMob Launches New Video Ad Unit with Real-Time Interactivity for the iPhone</title>
		<link>http://www.adoperationsonline.com/2009/11/25/admob-launches-new-video-ad-unit-with-real-time-interactivity-for-the-iphone/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/25/admob-launches-new-video-ad-unit-with-real-time-interactivity-for-the-iphone/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 08:15:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[interactive video ad unit]]></category>
		<category><![CDATA[interstitial mobile ads]]></category>
		<category><![CDATA[iPhone advertising]]></category>
		<category><![CDATA[iphone apps monetization]]></category>
		<category><![CDATA[iphone interactive ads]]></category>
		<category><![CDATA[mobile ad unit]]></category>
		<category><![CDATA[mobile advertising network]]></category>
		<category><![CDATA[mobile video ad unit]]></category>
		<category><![CDATA[mobile video advertising]]></category>
		<category><![CDATA[multi panel banner]]></category>
		<category><![CDATA[Omar Hamoui]]></category>
		<category><![CDATA[scrolling canvas]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6056</guid>
		<description><![CDATA[New Ad Unit Lets Brands Engage Consumers Socially and Creatively
SAN MATEO, Calif. &#8211; AdMob, one of the world&#8217;s largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/25/admob-launches-new-video-ad-unit-with-real-time-interactivity-for-the-iphone/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertise.com Adds Click Fraud Protection for Display Ads</title>
		<link>http://www.adoperationsonline.com/2009/11/12/advertise-com-adds-click-fraud-protection-for-display-ads/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/12/advertise-com-adds-click-fraud-protection-for-display-ads/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 08:30:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[advertise.com]]></category>
		<category><![CDATA[anti fraud technology]]></category>
		<category><![CDATA[behavioral ad targeting]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[click shield]]></category>
		<category><![CDATA[click spam]]></category>
		<category><![CDATA[cpa advertising]]></category>
		<category><![CDATA[cpa marketing]]></category>
		<category><![CDATA[daniel yomtombian]]></category>
		<category><![CDATA[display ad performance]]></category>
		<category><![CDATA[display advertising network]]></category>
		<category><![CDATA[fraud monitoring technology]]></category>
		<category><![CDATA[invalid clicks]]></category>
		<category><![CDATA[online ad networks]]></category>
		<category><![CDATA[online traffic quality]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[ppc fraud]]></category>
		<category><![CDATA[premier ad network]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[vertical channel targeting]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5944</guid>
		<description><![CDATA[Proprietary Tool Reduces Rate of Fraud
SHERMAN OAKS, Calif. &#8211; In its aggressive campaign to protect online advertisers against click fraud, Advertise.com announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com’s search advertising already benefits from this anti-fraud [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/12/advertise-com-adds-click-fraud-protection-for-display-ads/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>LucidMedia Launches Free Auditing Service For Agencies</title>
		<link>http://www.adoperationsonline.com/2009/11/05/lucidmedia-launches-free-auditing-service-for-agencies/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/05/lucidmedia-launches-free-auditing-service-for-agencies/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 08:30:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[LucidMedia]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ad inventory audit]]></category>
		<category><![CDATA[Ajay Sravanapudi]]></category>
		<category><![CDATA[contextual ad network]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[contextual advertising segments]]></category>
		<category><![CDATA[contextual display ads]]></category>
		<category><![CDATA[display ad network]]></category>
		<category><![CDATA[interactive advertising agencies]]></category>
		<category><![CDATA[online ad inventory sources]]></category>
		<category><![CDATA[online advertising inventory]]></category>
		<category><![CDATA[page level online ads optimization]]></category>
		<category><![CDATA[verified inventory platform]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5884</guid>
		<description><![CDATA[Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control
RESTON, Va. &#8211; LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that its auditing service is now available at no cost to agencies.
Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the field, the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/05/lucidmedia-launches-free-auditing-service-for-agencies/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results</title>
		<link>http://www.adoperationsonline.com/2009/11/03/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/03/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 09:00:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[ad networks optimization]]></category>
		<category><![CDATA[ad price prediction]]></category>
		<category><![CDATA[AdMeld;]]></category>
		<category><![CDATA[bid price optimization]]></category>
		<category><![CDATA[Bill Demas]]></category>
		<category><![CDATA[clickthrough rates]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[digital advertising ecosystem]]></category>
		<category><![CDATA[digital advertising platform]]></category>
		<category><![CDATA[display advertising campaigns]]></category>
		<category><![CDATA[effective cost per action]]></category>
		<category><![CDATA[media buying efficiency]]></category>
		<category><![CDATA[Michael Barrett;]]></category>
		<category><![CDATA[online inventory platform]]></category>
		<category><![CDATA[predictive algorithms]]></category>
		<category><![CDATA[publisher ad inventory]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[realtime bidding program]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5867</guid>
		<description><![CDATA[Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers
Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

The integration expands Turn’s ability to perform [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/03/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AdReady Appoints Advertising Veteran Karl Siebrecht as President and COO</title>
		<link>http://www.adoperationsonline.com/2009/10/21/adready-appoints-advertising-veteran-karl-siebrecht-as-president-and-coo/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/10/21/adready-appoints-advertising-veteran-karl-siebrecht-as-president-and-coo/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 08:00:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[aaron finn]]></category>
		<category><![CDATA[adready]]></category>
		<category><![CDATA[aQuantive;]]></category>
		<category><![CDATA[karl siebrecht]]></category>
		<category><![CDATA[online advertising technology;]]></category>
		<category><![CDATA[online display advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5732</guid>
		<description><![CDATA[AdReady Expands Board and Management Team To Accommodate Increased Demand for Online Display Advertising
SEATTLE &#8211; AdReady, a pioneering technology company that makes online display advertising accessible to advertisers of any size, announced Karl Siebrecht has been named President and Chief Operating Officer (COO). In these roles, Siebrecht will set and execute strategies related to the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/10/21/adready-appoints-advertising-veteran-karl-siebrecht-as-president-and-coo/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Internet Ad Revenues at $10.9 Billion for First Half of 09</title>
		<link>http://www.adoperationsonline.com/2009/10/13/internet-ad-revenues-at-10-9-billion-for-first-half-of-09/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/10/13/internet-ad-revenues-at-10-9-billion-for-first-half-of-09/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 09:00:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[David Silverman]]></category>
		<category><![CDATA[display advertising revenue]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[internet advertising revenue]]></category>
		<category><![CDATA[new media group]]></category>
		<category><![CDATA[online advertising revenue report]]></category>
		<category><![CDATA[PricewaterhouseCoopers;]]></category>
		<category><![CDATA[pwc]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[sponsorship advertising]]></category>
		<category><![CDATA[us advertising revenue]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5666</guid>
		<description><![CDATA[Show Slight Fall Off Year-on-Year in Tough Economy
NEW YORK &#8211; The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.

Search and display-related advertising [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/10/13/internet-ad-revenues-at-10-9-billion-for-first-half-of-09/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Federated Media Launches Ad STAMP</title>
		<link>http://www.adoperationsonline.com/2009/09/17/federated-media-launches-ad-stamp/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/17/federated-media-launches-ad-stamp/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 08:45:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Creatives Showcase]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Roadblock Ads]]></category>
		<category><![CDATA[ad slots placement]]></category>
		<category><![CDATA[ad stamp]]></category>
		<category><![CDATA[companion ads]]></category>
		<category><![CDATA[conversationalist ad format]]></category>
		<category><![CDATA[digital media ecosystem]]></category>
		<category><![CDATA[display advertising product]]></category>
		<category><![CDATA[dynamic expanding ads]]></category>
		<category><![CDATA[Federated Media Publishing]]></category>
		<category><![CDATA[Gian Fulgoni]]></category>
		<category><![CDATA[impactful ad format]]></category>
		<category><![CDATA[james gross]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[premium display advertising]]></category>
		<category><![CDATA[pushdown ads]]></category>
		<category><![CDATA[social ad unit]]></category>
		<category><![CDATA[takeover display ads]]></category>
		<category><![CDATA[tower ad format]]></category>
		<category><![CDATA[web page real estate]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5344</guid>
		<description><![CDATA[Premium Display Advertising Solution Designed for Brand Advertisers Includes Larger, More Impactful Ad Formats with Embedded Social Functionality
SAN FRANCISCO &#8211; Federated Media Publishing (FM), a next-generation media and publishing company, announced Ad STAMP, a premium, high-impact display advertising product designed to overcome the challenges faced by marketers, publishers and consumers in today’s digital media ecosystem, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/17/federated-media-launches-ad-stamp/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>MediaWhiz Ranks 28th In comScore July 2009 U.S. Report Of Top 30 Ad Networks</title>
		<link>http://www.adoperationsonline.com/2009/09/14/mediawhiz-ranks-28th-in-comscore-july-2009-u-s-report-of-top-30-ad-networks/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/14/mediawhiz-ranks-28th-in-comscore-july-2009-u-s-report-of-top-30-ad-networks/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 08:15:53 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[advertising measurement]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[comscore ad networks]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[jonathan shapiro]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[mediawhiz]]></category>
		<category><![CDATA[performance based marketing]]></category>
		<category><![CDATA[premium display media buying]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5310</guid>
		<description><![CDATA[Leading Performance Marketing Company Records 31 Percent Penetration Of Total U.S. Internet User Population, Reaching 60 Million People
NEW YORK &#8211; MediaWhiz (www.mediawhiz.com), a leading performance-based online marketing company announced that it has been ranked by comScore as one of the nation’s largest ad network providers for July 2009. ComScore is considered the industry’s most respected [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/14/mediawhiz-ranks-28th-in-comscore-july-2009-u-s-report-of-top-30-ad-networks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>eZanga Launches eZanga Display</title>
		<link>http://www.adoperationsonline.com/2009/09/09/ezanga-launches-ezanga-display/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/09/ezanga-launches-ezanga-display/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:15:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[ezanga]]></category>
		<category><![CDATA[online ads conversion rates]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online advertising retargeting]]></category>
		<category><![CDATA[remarketing capability]]></category>
		<category><![CDATA[richard kahn]]></category>
		<category><![CDATA[search display ads]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5270</guid>
		<description><![CDATA[New Offering Pairs Display Advertising with Search to Extend Campaign Reach
MIDDLETOWN, Del. &#8211; eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has incorporated display advertising into its Search Engine Marketing (SEM) capabilities, to further the reach of SEM campaigns the company runs for its clients.

Through eZanga Display, advertisers can run online display ads [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/09/ezanga-launches-ezanga-display/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AOL Advertising&#8217;s ADTECH to Provide Multimedia Ad Serving for Olive Media</title>
		<link>http://www.adoperationsonline.com/2009/09/09/aol-advertisings-adtech-to-provide-multimedia-ad-serving-for-olive-media/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/09/aol-advertisings-adtech-to-provide-multimedia-ad-serving-for-olive-media/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:00:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[ad server]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[aol advertising]]></category>
		<category><![CDATA[digital marketing solutions]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[multimedia ad server]]></category>
		<category><![CDATA[olive media]]></category>
		<category><![CDATA[Online Advertising Services]]></category>
		<category><![CDATA[online display advertising]]></category>
		<category><![CDATA[online media companies]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[phil connell]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5268</guid>
		<description><![CDATA[ONTARIO &#8211; ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/09/aol-advertisings-adtech-to-provide-multimedia-ad-serving-for-olive-media/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Break Media Launches New Interactive Engagement Suite of Products</title>
		<link>http://www.adoperationsonline.com/2009/09/03/break-media-launches-new-interactive-engagement-suite-of-products/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/03/break-media-launches-new-interactive-engagement-suite-of-products/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:00:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[automated homepage takeover]]></category>
		<category><![CDATA[Break Media]]></category>
		<category><![CDATA[break media network]]></category>
		<category><![CDATA[click to play preroll companion ads]]></category>
		<category><![CDATA[expandable display ads]]></category>
		<category><![CDATA[expanding engagement ads]]></category>
		<category><![CDATA[interactive engagement suite]]></category>
		<category><![CDATA[interactive prerolls]]></category>
		<category><![CDATA[Keith Richman]]></category>
		<category><![CDATA[online ad formats]]></category>
		<category><![CDATA[online entertainment community]]></category>
		<category><![CDATA[online video networks]]></category>
		<category><![CDATA[Online Video ROI Council;]]></category>
		<category><![CDATA[premium ad formats]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5241</guid>
		<description><![CDATA[Break Adds New Engagement Units To Comprehensive Suite Of Products; Announces Study To Find Most Effective Formats With Young Male Audience
LOS ANGELES &#8211; Break Media, the Internet&#8217;s premier entertainment community for men, introduced the Interactive Engagement Suite (IES), a group of high-impact engagement-based ad formats. The new units will add to Break’s comprehensive suite of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/03/break-media-launches-new-interactive-engagement-suite-of-products/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Share of Ad Dollars Will Continue to Grow, Rising from 10% This Year to Over 15% in 2013</title>
		<link>http://www.adoperationsonline.com/2009/08/12/online-share-ad-dollars-continue-grow-rising-10-this-year-15-2013/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/08/12/online-share-ad-dollars-continue-grow-rising-10-this-year-15-2013/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 08:15:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[ad spending report]]></category>
		<category><![CDATA[emarketer report]]></category>
		<category><![CDATA[online ad spending growth]]></category>
		<category><![CDATA[online advertising formats]]></category>
		<category><![CDATA[total media ad spending]]></category>
		<category><![CDATA[us advertising spending]]></category>
		<category><![CDATA[video ad spending]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5047</guid>
		<description><![CDATA[DUBLIN &#8211; Research and Markets has announced the addition of eMarketer&#8217;s new report &#8220;US Advertising Spending: The New Reality&#8221; to their offering.
The Internet&#8217;s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media.

The [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/08/12/online-share-ad-dollars-continue-grow-rising-10-this-year-15-2013/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Television Ads Considered Most Helpful to Americans</title>
		<link>http://www.adoperationsonline.com/2009/07/09/television-ads-helpful-americans/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/09/television-ads-helpful-americans/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 08:15:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[advertising survey]]></category>
		<category><![CDATA[adweek media the harris poll]]></category>
		<category><![CDATA[helpful ads]]></category>
		<category><![CDATA[online banner ads]]></category>
		<category><![CDATA[tv advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4740</guid>
		<description><![CDATA[Internet banner ads most ignored
ROCHESTER, N.Y. &#8211; One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/09/television-ads-helpful-americans/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Continued, Rapid Growth Spurs Advertise.com to Expand Staff in Advance of New Service Offerings</title>
		<link>http://www.adoperationsonline.com/2009/07/03/continued-rapid-growth-spurs-advertisecom-to-expand-staff-in-advance-of-new-service-offerings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/03/continued-rapid-growth-spurs-advertisecom-to-expand-staff-in-advance-of-new-service-offerings/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 08:00:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[ABCSearch;]]></category>
		<category><![CDATA[ad:tech San Francisco]]></category>
		<category><![CDATA[advertise.com]]></category>
		<category><![CDATA[cpa marketing]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4689</guid>
		<description><![CDATA[Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy
SHERMAN OAKS, Calif. &#8211; Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/03/continued-rapid-growth-spurs-advertisecom-to-expand-staff-in-advance-of-new-service-offerings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preparing Operations for The Future of Video Online Technical Forum June 24th</title>
		<link>http://www.adoperationsonline.com/2009/06/18/preparing-operations-for-the-future-of-video-online-technical-forum-june-24th/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/18/preparing-operations-for-the-future-of-video-online-technical-forum-june-24th/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 10:34:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[admonsters]]></category>
		<category><![CDATA[Auditude;]]></category>
		<category><![CDATA[online technical forum]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[vast]]></category>
		<category><![CDATA[vpaid]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4533</guid>
		<description><![CDATA[The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST &#38; VPAID.
Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives &#8211; and what they [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/18/preparing-operations-for-the-future-of-video-online-technical-forum-june-24th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ChoiceStream Announces Coremetrics Partnership to Simplify and Streamline Personalized Display Advertising</title>
		<link>http://www.adoperationsonline.com/2009/06/18/choicestream-announces-coremetrics-partnership-to-simplify-and-streamline-personalized-display-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/18/choicestream-announces-coremetrics-partnership-to-simplify-and-streamline-personalized-display-advertising/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 08:15:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[choicestream]]></category>
		<category><![CDATA[coremetrics]]></category>
		<category><![CDATA[coremetrics adtarget]]></category>
		<category><![CDATA[data syndication platform]]></category>
		<category><![CDATA[john squire]]></category>
		<category><![CDATA[online marketing application]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4526</guid>
		<description><![CDATA[Enables Lightening-Fast Deployment of Personalized Display Advertising for Coremetrics Customers
CAMBRIDGE, Mass. &#8211; ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&#38;T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ data [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/18/choicestream-announces-coremetrics-partnership-to-simplify-and-streamline-personalized-display-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdMob Brings New Social, Search, and Rich Media Ad Units to the iPhone</title>
		<link>http://www.adoperationsonline.com/2009/06/11/admob-brings-new-social-search-and-rich-media-ad-units-to-the-iphone/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/11/admob-brings-new-social-search-and-rich-media-ad-units-to-the-iphone/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 09:02:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[admob iphone ad network]]></category>
		<category><![CDATA[iphone operating system]]></category>
		<category><![CDATA[Jason Spero;]]></category>
		<category><![CDATA[mobile advertising network]]></category>
		<category><![CDATA[Mobile social networking]]></category>
		<category><![CDATA[multi panel mobile banner]]></category>
		<category><![CDATA[rich media ad units iphone]]></category>
		<category><![CDATA[scrolling canvas]]></category>
		<category><![CDATA[search ad units iphone]]></category>
		<category><![CDATA[social ad units iphone]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4414</guid>
		<description><![CDATA[AdMob Is Helping Application Developers Get Ready for the iPhone 3.0 Operating System
SAN MATEO, Calif. &#8211; AdMob, the world&#8217;s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/11/admob-brings-new-social-search-and-rich-media-ad-units-to-the-iphone/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>ad pepper media&#8217;s iSense Network Introduces SiteScreen in the U.S. for Brand-Safe Online Display Advertising</title>
		<link>http://www.adoperationsonline.com/2009/06/10/ad-pepper-media-isense-network-introduces-sitescreen-us-for-brand-safe-online-display-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/10/ad-pepper-media-isense-network-introduces-sitescreen-us-for-brand-safe-online-display-advertising/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:45:28 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[ad pepper media]]></category>
		<category><![CDATA[brand safe ad network]]></category>
		<category><![CDATA[international online advertising network]]></category>
		<category><![CDATA[isense]]></category>
		<category><![CDATA[leveraging sense engine]]></category>
		<category><![CDATA[Online Display Ads]]></category>
		<category><![CDATA[sacha carton]]></category>
		<category><![CDATA[sitescreen network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4394</guid>
		<description><![CDATA[Unmatched semantic-based technology prevents misplaced ads
NEW YORK &#8211; ad pepper media, the international online advertising network, announced the introduction of the SiteScreen Network. The world’s first brand-safe ad network prevents online display ads from appearing next to objectionable content. Leveraging Sense Engine™ technology, SiteScreen reads and processes the meaning of Web page content to identify [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/10/ad-pepper-media-isense-network-introduces-sitescreen-us-for-brand-safe-online-display-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forbes Survey Examines Effectiveness of Digital Marketing Campaigns</title>
		<link>http://www.adoperationsonline.com/2009/06/08/forbes-survey-examines-effectiveness-of-digital-marketing-campaigns/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/08/forbes-survey-examines-effectiveness-of-digital-marketing-campaigns/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 08:30:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[ad effectiveness survey]]></category>
		<category><![CDATA[ad network spending]]></category>
		<category><![CDATA[brand perception metrics]]></category>
		<category><![CDATA[conversions data]]></category>
		<category><![CDATA[forbes study]]></category>
		<category><![CDATA[Jim Spanfeller]]></category>
		<category><![CDATA[pay-per-click search;]]></category>
		<category><![CDATA[reach to target]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search rank]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4353</guid>
		<description><![CDATA[Ad Network Spending To Decrease, Behavioral Targeting To Hold Steady, According To Study
NEW YORK &#8211; Forbes released results of its “Ad Effectiveness Survey,” conducted among senior marketing executives during February and March 2009 to better understand their behaviors and beliefs regarding digital marketing, and to forecast where the major areas of growth – and weakness [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/08/forbes-survey-examines-effectiveness-of-digital-marketing-campaigns/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>comScore Introduces New Service in U.K. to Provide Competitive Intelligence for Online Display Advertising Campaigns</title>
		<link>http://www.adoperationsonline.com/2009/06/05/comscore-introduces-new-service-in-uk-to-provide-competitive-intelligence-for-online-display-advertising-campaigns/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/05/comscore-introduces-new-service-in-uk-to-provide-competitive-intelligence-for-online-display-advertising-campaigns/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 09:03:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad metrix uk]]></category>
		<category><![CDATA[comscore ad metrix]]></category>
		<category><![CDATA[digital media campaign planning]]></category>
		<category><![CDATA[display ad publishers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mike Read;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4335</guid>
		<description><![CDATA[Facebook Ranks as Top Display Ad Publisher and O2 Ranks as Top Advertiser in April, According to comScore Ad Metrix
LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.K. launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive insight [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/05/comscore-introduces-new-service-in-uk-to-provide-competitive-intelligence-for-online-display-advertising-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PremiumChannels.com Introduces &#8220;Premium Campaign Echoes&#8221;, a Process That Increases Click-Through Rates and Conversions for Online Display Advertising Campaigns</title>
		<link>http://www.adoperationsonline.com/2009/05/22/premiumchannelscom-introduces-premium-campaign-echoes-a-process-that-increases-click-through-rates-and-conversions-for-online-display-advertising-campaigns/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/22/premiumchannelscom-introduces-premium-campaign-echoes-a-process-that-increases-click-through-rates-and-conversions-for-online-display-advertising-campaigns/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:30:56 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Roadblock Ads]]></category>
		<category><![CDATA[beyond the banner]]></category>
		<category><![CDATA[Ken Margolis;]]></category>
		<category><![CDATA[newsletter product placement]]></category>
		<category><![CDATA[online display advertising campaigns]]></category>
		<category><![CDATA[premium campaign echoes]]></category>
		<category><![CDATA[premiumchannels.com]]></category>
		<category><![CDATA[product editorial placement]]></category>
		<category><![CDATA[takeover ads]]></category>
		<category><![CDATA[vertical ad channels]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4193</guid>
		<description><![CDATA[SAN FRANCISCO &#8211; PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns.
“PremiumChannels.com has developed a platform proven to deliver tangible results with our Echoes process,” said PremiumChannels.com founder Ken Margolis. “With the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/22/premiumchannelscom-introduces-premium-campaign-echoes-a-process-that-increases-click-through-rates-and-conversions-for-online-display-advertising-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DOCLIX Appoints New Head of Marketing</title>
		<link>http://www.adoperationsonline.com/2009/04/15/doclix-appoints-new-head-of-marketing/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/15/doclix-appoints-new-head-of-marketing/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 08:15:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Traffiq]]></category>
		<category><![CDATA[adside]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[display ad marketplace]]></category>
		<category><![CDATA[doclix]]></category>
		<category><![CDATA[oded itzhak]]></category>
		<category><![CDATA[premium ad network]]></category>
		<category><![CDATA[TRAFFIQ]]></category>
		<category><![CDATA[yael yekutiel]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3719</guid>
		<description><![CDATA[Yael Yekutiel Joins Premium Advertising Network as Vice President of Marketing and Public Relations
NEW YORK &#8211; DOCLIX Inc., a provider of performance advertising solutions, announced it has expanded its executive team with the appointment of Yael Yekutiel as vice president of marketing and public relations. Yael will report to DOCLIX chief executive officer Oded Itzhak.




Most [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/15/doclix-appoints-new-head-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Offers New Ad Templates for Targeting Google Finance</title>
		<link>http://www.adoperationsonline.com/2009/04/15/google-offers-new-ad-templates-for-targeting-google-finance/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/15/google-offers-new-ad-templates-for-targeting-google-finance/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 08:00:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad building tool]]></category>
		<category><![CDATA[advertising financial products]]></category>
		<category><![CDATA[display ad template]]></category>
		<category><![CDATA[google finance]]></category>
		<category><![CDATA[nielsen iag study]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3712</guid>
		<description><![CDATA[Following the launch of display ads for Google Finance, Google prepared a number of new ad templates that are particularly suited for finance-related creatives.




Google AdWords advertisers have been offered a tool to build display ads for quite some time &#8211; the template directory counts more than 80 designs at the moment. Advertisers can customize the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/15/google-offers-new-ad-templates-for-targeting-google-finance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TV and Magazine Ads More Effective Than Ads on Internet</title>
		<link>http://www.adoperationsonline.com/2009/04/08/tv-and-magazine-ads-more-effective-than-ads-on-internet/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/08/tv-and-magazine-ads-more-effective-than-ads-on-internet/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 08:45:09 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[ad absorption]]></category>
		<category><![CDATA[adworks]]></category>
		<category><![CDATA[cbs vision]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[magazines advertising]]></category>
		<category><![CDATA[mcpheters]]></category>
		<category><![CDATA[mgm grand]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[tv ads]]></category>
		<category><![CDATA[tv advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3636</guid>
		<description><![CDATA[NEW YORK &#8211; McPheters &#38; Company has released results of a study conducted in co-operation with Condé Nast and CBS Vision which explored the relative effectiveness of ads on television, in magazines, and on the Internet. The study represents an unusual example of collaboration on the part of companies with competing media interests.
The study used [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/08/tv-and-magazine-ads-more-effective-than-ads-on-internet/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Internet Advertising Revenues Surpass $23 Billion in &#8216;08, Reaching Record High</title>
		<link>http://www.adoperationsonline.com/2009/04/08/internet-advertising-revenues-surpass-23-billion-in-08-reaching-record-high/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/08/internet-advertising-revenues-surpass-23-billion-in-08-reaching-record-high/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 08:00:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[digital video ads]]></category>
		<category><![CDATA[Internet Advertising Bureau]]></category>
		<category><![CDATA[Internet Advertising Revenue Report]]></category>
		<category><![CDATA[Online Advertising Revenue]]></category>
		<category><![CDATA[online classifieds]]></category>
		<category><![CDATA[online lead generation]]></category>
		<category><![CDATA[online sponsorship]]></category>
		<category><![CDATA[PricewaterhouseCoopers;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3629</guid>
		<description><![CDATA[Q4 &#8216;08 Revenues Total $6.1 Billion; Growth Continues Despite Difficult Economy
NEW YORK &#8211; Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/08/internet-advertising-revenues-surpass-23-billion-in-08-reaching-record-high/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>AdMob iPhone Download Exchange Goes Live</title>
		<link>http://www.adoperationsonline.com/2009/04/06/admob-iphone-download-exchange-goes-live/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/06/admob-iphone-download-exchange-goes-live/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 08:45:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[admob iphone download exchange]]></category>
		<category><![CDATA[iPhone applications]]></category>
		<category><![CDATA[jirbo inc]]></category>
		<category><![CDATA[jonathan l zweig]]></category>
		<category><![CDATA[Lee Linden;]]></category>
		<category><![CDATA[mobile ad exchange]]></category>
		<category><![CDATA[mobile ad inventory]]></category>
		<category><![CDATA[mobile advertising platform]]></category>
		<category><![CDATA[mobile technology platform]]></category>
		<category><![CDATA[Omar Hamoui]]></category>
		<category><![CDATA[tapdefense]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3604</guid>
		<description><![CDATA[Gives Developers a New Way to Increase Consumer Discoverability and Drive Downloads of their iPhone Applications
SAN MATEO, Calif. &#8211; AdMob, the world&#8217;s largest and fastest growing mobile advertising platform, is addressing one of the biggest challenges facing iPhone application developers with the launch of the AdMob iPhone Download Exchange. This new service gives developers a [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/06/admob-iphone-download-exchange-goes-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies</title>
		<link>http://www.adoperationsonline.com/2009/04/01/pubmatic-announces-2nd-annual-ad-revenue-conference-focused-on-improving-revenue-for-large-online-media-companies/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/01/pubmatic-announces-2nd-annual-ad-revenue-conference-focused-on-improving-revenue-for-large-online-media-companies/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 08:45:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Avenue A Razorfish]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Havas Digital]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[adrevenue 09]]></category>
		<category><![CDATA[advertising ecosystem]]></category>
		<category><![CDATA[advertising technology]]></category>
		<category><![CDATA[advertising trends;]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[Federated Media;]]></category>
		<category><![CDATA[Online Advertising Strategy]]></category>
		<category><![CDATA[premier online publishers]]></category>
		<category><![CDATA[Quantcast;]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[Razorfish]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3556</guid>
		<description><![CDATA[AdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising
PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) &#8212; a conference that will focus squarely on the changing economics that are [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/01/pubmatic-announces-2nd-annual-ad-revenue-conference-focused-on-improving-revenue-for-large-online-media-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart AdServer Unveils the Results of its First Barometer on Advertising Banners</title>
		<link>http://www.adoperationsonline.com/2009/04/01/smart-adserver-unveils-the-results-of-its-first-barometer-on-advertising-banners/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/01/smart-adserver-unveils-the-results-of-its-first-barometer-on-advertising-banners/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 08:00:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Smart AdServer]]></category>
		<category><![CDATA[ad banner market]]></category>
		<category><![CDATA[ad banner weight]]></category>
		<category><![CDATA[ad formats statistics]]></category>
		<category><![CDATA[advertising reports]]></category>
		<category><![CDATA[axel springer]]></category>
		<category><![CDATA[Brilliant Media]]></category>
		<category><![CDATA[canal+]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[MediaCom;]]></category>
		<category><![CDATA[Mediaedge]]></category>
		<category><![CDATA[MindShare]]></category>
		<category><![CDATA[PIXmania;]]></category>
		<category><![CDATA[Radio Canada;]]></category>
		<category><![CDATA[Reed Business]]></category>
		<category><![CDATA[smart admetrics]]></category>
		<category><![CDATA[Starcom]]></category>
		<category><![CDATA[Universal McCann]]></category>
		<category><![CDATA[zed digital]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3548</guid>
		<description><![CDATA[Paris, 31 March 2009 &#8211; Smart AdServer, a leading player in Europe in adserving and digital marketing, today unveils the results of its first Smart AdMetrics barometer, which looks at the popularity and evolution of the main formats of interactive banners.
Carried out on the basis of data approved by its advertisers, agencies, advertising houses and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/01/smart-adserver-unveils-the-results-of-its-first-barometer-on-advertising-banners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.</title>
		<link>http://www.adoperationsonline.com/2009/03/31/ad-pepper-media-expands-isense-semantic-ad-network-strategy-to-the-us/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/31/ad-pepper-media-expands-isense-semantic-ad-network-strategy-to-the-us/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 08:30:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[MindShare]]></category>
		<category><![CDATA[3m]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad pepper media]]></category>
		<category><![CDATA[david crystal]]></category>
		<category><![CDATA[emi]]></category>
		<category><![CDATA[fujitsu siemens]]></category>
		<category><![CDATA[HSBC]]></category>
		<category><![CDATA[Internet Advertising Bureau]]></category>
		<category><![CDATA[isense network]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[MediaCom;]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[sacha carton]]></category>
		<category><![CDATA[semantic display ads]]></category>
		<category><![CDATA[semantic placement]]></category>
		<category><![CDATA[t-mobile]]></category>
		<category><![CDATA[Universal McCann]]></category>
		<category><![CDATA[web monetization]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3541</guid>
		<description><![CDATA[U.S. advertisers can now benefit from only true semantic ad network available
NEW YORK &#8211; ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/31/ad-pepper-media-expands-isense-semantic-ad-network-strategy-to-the-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Publishers Association Members Announce New Display Advertising Units</title>
		<link>http://www.adoperationsonline.com/2009/03/26/online-publishers-association-members-announce-new-display-advertising-units/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/26/online-publishers-association-members-announce-new-display-advertising-units/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 10:32:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Regulations]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Publishers Association]]></category>
		<category><![CDATA[ad sizes]]></category>
		<category><![CDATA[ad units]]></category>
		<category><![CDATA[babycenter]]></category>
		<category><![CDATA[bizjournals]]></category>
		<category><![CDATA[bloomberg]]></category>
		<category><![CDATA[businessweek]]></category>
		<category><![CDATA[CBS Interactive;]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Condé Nast Digital;]]></category>
		<category><![CDATA[creative advertising;]]></category>
		<category><![CDATA[Discovery Communications]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[fixed panel ad]]></category>
		<category><![CDATA[Forbes.com]]></category>
		<category><![CDATA[foxnews digital]]></category>
		<category><![CDATA[IDG]]></category>
		<category><![CDATA[ivillage network]]></category>
		<category><![CDATA[martha stewart living omnimedia]]></category>
		<category><![CDATA[meredith interactive]]></category>
		<category><![CDATA[MTV Networks]]></category>
		<category><![CDATA[NBC Universal]]></category>
		<category><![CDATA[new york media]]></category>
		<category><![CDATA[OPA;]]></category>
		<category><![CDATA[pushdown ad]]></category>
		<category><![CDATA[Reed Business Information]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[The New York Times]]></category>
		<category><![CDATA[The Wall Street Journal Digital Network;]]></category>
		<category><![CDATA[Time Inc.]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[weather.com]]></category>
		<category><![CDATA[xxl box ad]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3448</guid>
		<description><![CDATA[Inspiring a Renaissance of Creative Advertising on the Web
NEW YORK, NY &#8211; The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/26/online-publishers-association-members-announce-new-display-advertising-units/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Platform-A&#8217;s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility</title>
		<link>http://www.adoperationsonline.com/2009/03/24/platform-as-milestone-transformation-to-adtech-allows-marketers-to-deliver-ad-campaigns-with-increased-speed-and-flexibility/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/24/platform-as-milestone-transformation-to-adtech-allows-marketers-to-deliver-ad-campaigns-with-increased-speed-and-flexibility/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 09:30:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad serving platform]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[digital advertising campaign;]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[Greg Coleman;]]></category>
		<category><![CDATA[helios iq]]></category>
		<category><![CDATA[media metrix]]></category>
		<category><![CDATA[mobile ad serving]]></category>
		<category><![CDATA[online advertisers]]></category>
		<category><![CDATA[quigo]]></category>
		<category><![CDATA[TACODA]]></category>
		<category><![CDATA[Third Screen Media]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3401</guid>
		<description><![CDATA[Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings
ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President
NEW YORK &#8211; AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/24/platform-as-milestone-transformation-to-adtech-allows-marketers-to-deliver-ad-campaigns-with-increased-speed-and-flexibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burst Media Launches adConductor Inventory Exchange</title>
		<link>http://www.adoperationsonline.com/2009/03/23/burst-media-launches-adconductor-inventory-exchange/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/23/burst-media-launches-adconductor-inventory-exchange/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 09:30:37 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Burst Media]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ad campaigns]]></category>
		<category><![CDATA[ad creatives]]></category>
		<category><![CDATA[ad frequency cap]]></category>
		<category><![CDATA[ad inventory exchange]]></category>
		<category><![CDATA[ad inventory forecast]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[AdConductor]]></category>
		<category><![CDATA[demographic targeting]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[online media properties]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[Sean Keaveny]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3385</guid>
		<description><![CDATA[Allows Online Media Properties to Build Reach Quickly with Content Transparency
BURLINGTON, Mass. &#8211; adConductor™, a division of Burst Media, announced the launch of adConductor Inventory Exchange, a standalone product that allows online media properties to build reach quickly and transparently without the hassles of acquiring sites or recruiting affiliates. Offering billions of impressions per month, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/23/burst-media-launches-adconductor-inventory-exchange/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad Ops Daily Bits: March 19 2009</title>
		<link>http://www.adoperationsonline.com/2009/03/19/ad-ops-daily-bits-march-19-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/19/ad-ops-daily-bits-march-19-2009/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 23:55:28 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Ops: Daily Bits]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[cory treffiletti]]></category>
		<category><![CDATA[david c martin]]></category>
		<category><![CDATA[jeremy l halbreich]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[rick surkamer]]></category>
		<category><![CDATA[sun-times]]></category>
		<category><![CDATA[sun-times media group]]></category>
		<category><![CDATA[suntimes]]></category>
		<category><![CDATA[sutm]]></category>
		<category><![CDATA[thomas l kram]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3353</guid>
		<description><![CDATA[- Display Ads Do Have a Future &#8211; We Just Can&#8217;t See It Yet (Cory Treffiletti for MediaPost).
Fantastic insight into where display ads are now and where they&#8217;re headed to- get the whole article here.




- Sun-Times Media Group Announces Executive Changes
Sun-Times Media Group, Inc. (Pink Sheets: SUTM) announced the appointments of Thomas L. Kram as Senior [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/19/ad-ops-daily-bits-march-19-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdvertSERVE and AdvertPRO Contextual Targeting Module</title>
		<link>http://www.adoperationsonline.com/2009/03/19/advertserve-and-advertpro-contextual-targeting-module/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/19/advertserve-and-advertpro-contextual-targeting-module/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:06:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Renegade Internet]]></category>
		<category><![CDATA[ad delivery]]></category>
		<category><![CDATA[ad server application]]></category>
		<category><![CDATA[ad tracking]]></category>
		<category><![CDATA[advertpro]]></category>
		<category><![CDATA[advertserve]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[contextual targeting]]></category>
		<category><![CDATA[michael cherichetti]]></category>
		<category><![CDATA[renegade inetrnet]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3358</guid>
		<description><![CDATA[PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced the availability of a new contextual targeting module for both of its AdvertPRO and AdvertSERVE online advertising delivery and tracking solutions. AdvertPRO is Renegade&#8217;s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The contextual targeting module adds functionality [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/19/advertserve-and-advertpro-contextual-targeting-module/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NT Media Partners with Commission Junction to Commence Revenue Generation Through Ad Sales</title>
		<link>http://www.adoperationsonline.com/2009/03/13/nt-media-partners-with-commission-junction-to-commence-revenue-generation-through-ad-sales/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/13/nt-media-partners-with-commission-junction-to-commence-revenue-generation-through-ad-sales/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 09:45:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[ad network quality]]></category>
		<category><![CDATA[ad sales]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[cj]]></category>
		<category><![CDATA[commission junction]]></category>
		<category><![CDATA[embedded video ads]]></category>
		<category><![CDATA[exclusive proprietary entertainment]]></category>
		<category><![CDATA[hip content]]></category>
		<category><![CDATA[in-stream video]]></category>
		<category><![CDATA[licensed content]]></category>
		<category><![CDATA[major online advertisers]]></category>
		<category><![CDATA[managed search]]></category>
		<category><![CDATA[neurotrash.tv]]></category>
		<category><![CDATA[nt media]]></category>
		<category><![CDATA[nt media revenue model]]></category>
		<category><![CDATA[products sales]]></category>
		<category><![CDATA[revenue generation]]></category>
		<category><![CDATA[social networking profile]]></category>
		<category><![CDATA[standard display banner ads]]></category>
		<category><![CDATA[video player]]></category>
		<category><![CDATA[video sharing]]></category>
		<category><![CDATA[video-sharing site;]]></category>
		<category><![CDATA[young adults]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3210</guid>
		<description><![CDATA[LOS ANGELES &#8211; NT Media Corp. (http://www.ntmedia.tv) (OTCBB: NTMI) announces partnering with Commission Junction to commence revenue generation through ad sales. NT Media plans to display the ads on its neurotrash.tv website.
NEUROTRASH.tv is a video-sharing site targeting young adults between the ages of 18 and 35. Users will be able to post and share videos [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/13/nt-media-partners-with-commission-junction-to-commence-revenue-generation-through-ad-sales/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 &#8211; Be There!</title>
		<link>http://www.adoperationsonline.com/2009/02/03/the-biggest-gathering-of-interactive-advertising-leaders-and-newsmakers-of-2009-be-there/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/02/03/the-biggest-gathering-of-interactive-advertising-leaders-and-newsmakers-of-2009-be-there/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 08:30:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Regulations]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[advertising dollars]]></category>
		<category><![CDATA[advertising world]]></category>
		<category><![CDATA[Bob Carrigan;]]></category>
		<category><![CDATA[Citigroup;]]></category>
		<category><![CDATA[CMO;]]></category>
		<category><![CDATA[CondéNet;]]></category>
		<category><![CDATA[David Rosenblatt;]]></category>
		<category><![CDATA[digital advertising world;]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hewlett-Packard Company]]></category>
		<category><![CDATA[IAB Board of Directors;]]></category>
		<category><![CDATA[IDG Communications Worldwide;]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[interactive advertising marketplace]]></category>
		<category><![CDATA[interactive advertising newsmaking event;]]></category>
		<category><![CDATA[Internet Sector;]]></category>
		<category><![CDATA[Interpublic Group]]></category>
		<category><![CDATA[Jean-Philippe Maheu]]></category>
		<category><![CDATA[Joanne Bradford;]]></category>
		<category><![CDATA[Mark Mahaney;]]></category>
		<category><![CDATA[Martha Stewart]]></category>
		<category><![CDATA[measurable interactive advertising;]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Michael Mendenhall]]></category>
		<category><![CDATA[Michael Roth;]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[New Affiliates;]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Ogilvy North America]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[Sarah Chubb;]]></category>
		<category><![CDATA[Scott Howe;]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[Wenda Harris Millard;]]></category>
		<category><![CDATA[Wenda Millard Harris;]]></category>
		<category><![CDATA[www.iab.net]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2607</guid>
		<description><![CDATA[Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back”
WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency brands, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/02/03/the-biggest-gathering-of-interactive-advertising-leaders-and-newsmakers-of-2009-be-there/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Certifies Tumri’s Ad Platform for Context-Aware Ads</title>
		<link>http://www.adoperationsonline.com/2009/01/15/google-certifies-tumri-ad-platform-for-context-aware-ads/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/01/15/google-certifies-tumri-ad-platform-for-context-aware-ads/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 08:30:14 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Tumri]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[AdPods;]]></category>
		<category><![CDATA[advertising messages]]></category>
		<category><![CDATA[advertising platform]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Calvin Lui;]]></category>
		<category><![CDATA[content network]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[display advertising campaign;]]></category>
		<category><![CDATA[dynamic and intelligent display advertising solutions;]]></category>
		<category><![CDATA[dynamic display advertising solutions;]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[interactive advertising experience]]></category>
		<category><![CDATA[large retailers;]]></category>
		<category><![CDATA[Lehman Brothers Venture Partners;]]></category>
		<category><![CDATA[MOUNTAIN VIEW]]></category>
		<category><![CDATA[search-like capabilities;]]></category>
		<category><![CDATA[Shasta Ventures]]></category>
		<category><![CDATA[The New York Times]]></category>
		<category><![CDATA[the San Francisco Chronicle]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[web page content;]]></category>
		<category><![CDATA[www.tumri.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2290</guid>
		<description><![CDATA[Tumri’s AdPods Certified to Use Contextual Information across the Google Content Network
MOUNTAIN VIEW, Calif. &#8211; Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that Tumri’s display ad platform is certified to operate context-aware ads across the Google content network. Advertisers will now be able to benefit from the performance support of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/01/15/google-certifies-tumri-ad-platform-for-context-aware-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spending by Local Advertisers &#8211; Which Has Grown at a Frenetic 47 Percent This Year &#8211; Is Expected to Diminish to a Paltry 7.8 Percent in 2009</title>
		<link>http://www.adoperationsonline.com/2008/11/20/spending-by-local-advertisers-which-has-grown-at-a-frenetic-47-percent-this-year-is-expected-to-diminish-to-a-paltry-78-percent-in-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/11/20/spending-by-local-advertisers-which-has-grown-at-a-frenetic-47-percent-this-year-is-expected-to-diminish-to-a-paltry-78-percent-in-2009/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 08:00:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[advertising expenditures]]></category>
		<category><![CDATA[Borrell Associates Inc.;]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[cable advertising expenditures;]]></category>
		<category><![CDATA[Depression;]]></category>
		<category><![CDATA[Dublin]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[interactive advertising show;]]></category>
		<category><![CDATA[interactive media]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[local interactive media;]]></category>
		<category><![CDATA[Local media companies projecting double-digit;]]></category>
		<category><![CDATA[media buys]]></category>
		<category><![CDATA[onine media;]]></category>
		<category><![CDATA[Online Promotions Spending;]]></category>
		<category><![CDATA[Online Promotions;]]></category>
		<category><![CDATA[radio advertising;]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1838</guid>
		<description><![CDATA[DUBLIN, Ireland &#8211; Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.&#8217;s new report &#8220;2009 Outlook: Big Slowdown Begins for Local Interactive Advertising&#8221; to their offering.
Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes foreseen [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2008/11/20/spending-by-local-advertisers-which-has-grown-at-a-frenetic-47-percent-this-year-is-expected-to-diminish-to-a-paltry-78-percent-in-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jivox Helps &#8220;Main Street&#8221; Stretch Holiday Ad Dollars with Free Online Video Ad Offer</title>
		<link>http://www.adoperationsonline.com/2008/10/29/jivox-helps-main-street-stretch-holiday-ad-dollars-with-free-online-video-ad-offer/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2008/10/29/jivox-helps-main-street-stretch-holiday-ad-dollars-with-free-online-video-ad-offer/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 10:16:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Audio Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Jivox]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[ad creative tool]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Diaz Nesamoney]]></category>
		<category><![CDATA[Main Street]]></category>
		<category><![CDATA[Online video ad]]></category>
		<category><![CDATA[Online Video Ad Offer]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[online video advertising service]]></category>
		<category><![CDATA[San Mateo]]></category>
		<category><![CDATA[self-service tool]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[www.jivox.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1558</guid>
		<description><![CDATA[Online video ad company offers $500 of free ad credits with $500 purchase; company adds new holiday-themed, videos, images and audio to its ad creative tool for the holidays
San Mateo, California (PRWEB) – October 29, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a [...]]]></description>
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