Category Page for: Display Ads

Spending by Local Advertisers - Which Has Grown at a Frenetic 47 Percent This Year - Is Expected to Diminish to a Paltry 7.8 Percent in 2009

» by Otilia Otlacan November 20th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.'s new report "2009 Outlook: Big Slowdown Begins for Local Interactive Advertising" to their offering. Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation's economy. For local interactive media, the big slowdown has begun a year earlier than we anticipated. The spending levels by local advertisers – which have grown at a ...more »

Jivox Helps “Main Street” Stretch Holiday Ad Dollars with Free Online Video Ad Offer

» by Otilia Otlacan October 29th, 2008 at 12:16 pm » Comments (0)

Online video ad company offers $500 of free ad credits with $500 purchase; company adds new holiday-themed, videos, images and audio to its ad creative tool for the holidays San Mateo, California (PRWEB) – October 29, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a promotion that will assist Main Street businesses reach more customers with their holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video advertising. To assist companies in developing these holiday ...more »

iPerceptions Study Uncovers Consumers’ Real Online Ad Preferences

» by Otilia Otlacan October 14th, 2008 at 10:00 am » Comments (0)

Analysis of user-generated feedback from 14,000 visitors to leading media sites shows that video ads are unpopular; consumers are more likely to click on traditional text or banner advertisements NEW YORK - iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the results of a new study that delivers accurate insights into which types of online ads are popular with consumers. iPerceptions collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to paint a detailed picture of consumer advertising preferences based on their likelihood to click on different ...more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix

» by Otilia Otlacan August 26th, 2008 at 10:08 pm » Comments (0)

Major Display Ad Campaign Promotes Windows Live Search Programs RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views. more »

Kowabunga! Partners with Image Advantage to Boost Publisher Success

» by Otilia Otlacan August 25th, 2008 at 9:00 am » Comments (1)

After Just Two Weeks, Participating Web Publishers Grew Average Click Volume by Ten Percent, Revenue by 14 Percent CLEARWATER, Fla.--(BUSINESS WIRE)--Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive, performance-based advertising networks and technology platforms, today announced a new partnership in place with Image AdvantageTM (www.worthathousandwords.com), a company that matches images to paid text ads in real time to boost clicks and revenue for publishers and advertisers. more »

Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network

» by Otilia Otlacan August 20th, 2008 at 9:00 am » Comments (1)

Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, ...more »

New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns

» by Otilia Otlacan August 19th, 2008 at 9:55 am » Comments (2)

New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.--(BUSINESS WIRE)--Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center. more »

New Artist-Oriented Video Platform MUZU.TV Launches Today

» by Otilia Otlacan July 16th, 2008 at 1:45 pm » Comments (0)

I've been waiting for quite some time to announce this but MUZU.TV is finally having the official launch for the UK and Irish audience! We'll be having a press conference at our Dublin offices later today (noon GMT) that may or may not be followed by a party - keep your ears open if you're around, cause we do know how to party! If you're an artist or a music fan, here's what MUZU.TV has for you: an extensive library of music related video content, as MUZU has signed a deal with major record label Sony BMG and also over 200 international ...more »

3 UK Signs YAHOO! As Portal Advertising Partner

» by Otilia Otlacan July 2nd, 2008 at 12:09 pm » Comments (0)

LONDON, July 2, 2008 - Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners and sponsored links inventory. Yahoo! will sell the inventory for the 3 UK portal - recently rated the second most popular mobile domain in the UK next to Facebook. Adverts sold by Yahoo! will go live later this month. The Yahoo! sold adverts will be seen by visitors to Planet 3, which reaches a group of customers who have already demonstrated interest in mobile internet services. For example, 3 UK's ad-funded music video service offers ...more »