Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. - Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives - and what they should be doing now to take advantage.
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Enables Lightening-Fast Deployment of Personalized Display Advertising for Coremetrics Customers

CAMBRIDGE, Mass. - ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ data syndication platform and online marketing application to enable near-instantaneous deployment of dynamic, relevant 1:1 product recommendations and messaging in online display advertising.
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AdMob Is Helping Application Developers Get Ready for the iPhone 3.0 Operating System

SAN MATEO, Calif. - AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.
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Unmatched semantic-based technology prevents misplaced ads

NEW YORK - ad pepper media, the international online advertising network, announced the introduction of the SiteScreen Network. The world’s first brand-safe ad network prevents online display ads from appearing next to objectionable content. Leveraging Sense Engine™ technology, SiteScreen reads and processes the meaning of Web page content to identify potentially controversial material before serving an ad.
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Ad Network Spending To Decrease, Behavioral Targeting To Hold Steady, According To Study

NEW YORK - Forbes released results of its “Ad Effectiveness Survey,” conducted among senior marketing executives during February and March 2009 to better understand their behaviors and beliefs regarding digital marketing, and to forecast where the major areas of growth – and weakness – will be over the next six months. The complete survey results are available at www.forbes.com/adinfo/research.html
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Facebook Ranks as Top Display Ad Publisher and O2 Ranks as Top Advertiser in April, According to comScore Ad Metrix

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.K. launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties of display advertising, including static banners, rich media and video ads.
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SAN FRANCISCO - PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns.

“PremiumChannels.com has developed a platform proven to deliver tangible results with our Echoes process,” said PremiumChannels.com founder Ken Margolis. “With the Online Advertising Industry striving to prove the value of its media, our method has been proven to increase click-through rate and conversions with measurable results.”
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