Home » Ads Taxonomy » Ads by Creative » Display Ads
Category: Display Ads
Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Source
Research finds “huge untapped potential” in social advertising CAMBRIDGE, Mass. – With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that [...]
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Tribal Fusion Named World’s Second Largest Display Advertising Provider
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
Robust Retailer Investment in Search Drives Strong Q4
IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping [...]
Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers
IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]
adtivity by appssavvy Platform Infused with Completed $7.1 Million Series A-1 Round to Drive the Activity Advertising Opportunity for Publishers and Advertisers Forward
adtivity embraced by 125+ publishers and advertisers, and delivering engagement significantly above industry average; fresh venture capital round to fuel growth and efforts to unlock and create new, display advertising across web, social and mobile NEW YORK – appssavvy (www.appssavvy.com), an activity advertising technology company, and its platform adtivity™ by appssavvy, since launching in September [...]
Adform Revolutionizes European Display Advertising by Launching the First Pan-European Demand Side Platform
Adform has recently introduced features in real time bidding. By adding this, it has become the most comprehensive player in online display advertising in Europe and is now also a demand side platform. The market for so-called ‘real time bidding’ is estimated to represent up to six billion dollars in the US this year alone, [...]
Improve Digital Launches New Version of European Eco-System Map
Eco-system shows transformation with increase in audience buying networks, exchanges and trading desks. London, UK – Improve Digital (www.improvedigital.com), the European Sell Side Platform (SSP), launches an updated version of 2010’s successful ‘market map’ as a visual illustration of the complex European online display advertising eco-system.
InTopic Media Announces Relaunch, MicroBanners
ATLANTA – InTopic Media, an online advertising company headquartered in Atlanta, GA, announced today they are relaunching their company following a complete redesign of their website and user control panels. InTopic is also expanding its advertiser base through its proprietary MicroBanner program by allowing advertising partners to inject their logos directly into the text of [...]
[x+1]‘s Media-Aware Home Pages Connect Display Media, Website User Experiences to Improve Engagement, Conversion
Unique capability utilizes contextual data to deliver relevant, personalized online experiences, increasing site and media effectiveness NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced the availability of Media-Aware Home Pages, a new solution that connects display media experiences with personalized website messaging by going beyond clicks to leverage user interactions across the entire [...]
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Nearly half of digital publishers sell inventory via RTB and two thirds through advertising networks; 40% of publishers report higher rate card prices vs. 2009 LOS ANGELES – Online publishing is thriving according to global research by Econsultancy and the Rubicon Project published today, with 73% of publishers saying online display advertising revenue has gone [...]
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing [...]
Keep in touch!