Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network

SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video Network will provide agencies and brand marketers with global in-banner and in-stream video advertising capabilities, including pre-, mid- and post-roll video advertisements, with expert targeting and scale.
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Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers

SALT LAKE CITY – Omniture Summit 2010
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Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud

AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology, designed to complement existing brand safety solutions, also features analytics to measure the effectiveness of display ad campaigns at reaching their desired audiences. Online advertisers, agencies and ad networks using the platform will benefit by reducing ad spend wasted on unwanted and ineffective impressions, which will improve overall campaign ROI. Organizations interested in participating in the beta program, can visit www.clickforensics.com/display.
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Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s comprehensive suite of standardized, scalable ad units, and will be available on all Break Media properties and across the Break Media Network.
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New Ad Flow Product Eases Post-Sales Process and Keeps Advertisers Coming Back

LOS ANGELES – Panache, the advertising platform for digital video, announced Ad Flow™, the ad fulfillment product for major online video publishers. Panache Ad Flow allows publishers to scale their digital video business and eliminates inefficient and error-prone manual processes from ad operations workflow.
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Covario Introduces New Display Advertising Insight Software to Improve Online Marketing Campaigns

SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software as a Service) solution designed specifically for large advertisers, as well as their agencies, allowing them to manage the financial performance of their online display media spending on a global basis. DAI, along with Covario’s Paid Search Insight and Organic Search Insight solutions, leverage advertisers existing systems to get complete visibility into the performance of all of their online media spending. The advertiser uses the information to drive optimal online media performance, and manages the attribution of credit for media spending to ensure accurate measurement of return on investment.
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Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™

SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s Not Butter!® Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.
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