Category Page for: Ads by Creative

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

Akamai Accelerates Gorilla Nation’s Global Publishing Sites

» by Otilia Otlacan January 5th, 2009 at 9:00 am » Comments (0)

Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to deliver and accelerate more than 55 global sites. Exclusively representing hundreds of leading websites in various vertical markets, Gorilla Nation Media develops leading consumer destination sites that enable advertisers to reach targeted audience segments and demographics. All of the Gorilla Nation destinations are rich, dynamic sites with ...more »

MIVA Direct Launches ALOT Desktop Beta

» by Otilia Otlacan December 30th, 2008 at 9:45 am » Comments (0)

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK - MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops without having a browser window open. Through the new product, users can choose from a range of different ALOT widgets that they can customize and then add to their desktops. These widgets include an online radio player, news headlines, weather and celebrity gossip. It is intended that ...more »

Panache Projected to Insert Billionth Online Video Ad

» by Otilia Otlacan December 29th, 2008 at 10:15 am » Comments (1)

Company Continues Strong Quarter over Quarter Growth with more than 15 Major Publishers Now Panache-Enabled LOS ANGELES - Panache, the ad-insertion platform for major media and entertainment companies, announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache expects its ASP platform, which enables unlimited video ad avails and performance of ad insertions with its patent-pending Media Map technology™, to process its billionth ad in January, 2009. Panache ...more »

Research Shows Mobile Game Ads Drive High Response for Jeep in Campaign on Greystripe Network

» by Otilia Otlacan December 23rd, 2008 at 9:35 pm » Comments (0)

Greystripe’s GS.Engagement Ads Increase Brand Awareness for Jeep From 9.7% to 20.5% SAN FRANCISCO - Greystripe, the leading rich media advertising platform for mobile, has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness, two figures both comparatively larger than the current InsightNorms mobile averages of 6.6% and 13.8%, respectively. Jeep partnered with Greystripe to increase awareness and purchase consideration for the ...more »

Placecast Identifies the Top Digital Advertising Trends in 2009

» by Otilia Otlacan December 23rd, 2008 at 9:31 pm » Comments (1)

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch include better metrics to understand effectiveness, increased concerns about user privacy and mainstream video adoption by online advertisers. Looking back, 2008 marked a turning point in online advertising. Despite the slowing of growth in overall advertising spending, online has finally achieved its place at the table in ...more »

ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings

» by Otilia Otlacan December 22nd, 2008 at 1:00 pm » Comments (0)

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that ...more »

As Online Video Viewing Shifts From PC to TV Screen, Viewers Will Number Nearly One Billion by 2013, According to ABI Research

» by Otilia Otlacan December 22nd, 2008 at 12:40 pm » Comments (0)

NEW YORK - While today’s consumer is most likely to watch online video on the PC screen, over time more and more consumers will watch over-the-top video delivered to the living room, according a new study from ABI Research. This continued trend towards TV-viewed online video will help drive overall adoption, as the number of online video viewers grows from 563 million at the end of 2008 to 941 million by 2013. “All stakeholders in the online video ecosystem are eyeing the living room,” says research director Michael Wolf. “With the continued adoption of network-connected video game consoles, the porting of ...more »

Buddy Media Releases White Paper: What Advertisers Need to Know About Branded Social Media Applications

» by Otilia Otlacan December 19th, 2008 at 9:45 am » Comments (0)

“App-vertisments” Engage Consumers, Creating “Social Brand Advocates” NEW YORK - Buddy Media today released a new white paper entitled What Advertisers Need to Know About Branded Social Media Applications, which describes the development of branded social media applications, or “app-vertising”, and how companies can use this new form of advertising to build brands and drive sales. “Over half a billion people worldwide regularly visit social networks,” said Michael Lazerow, CEO of Buddy Media. “And as we describe in the white paper, branded social media applications are the perfect way for brands to advertise on social networks, in that they provide deep levels ...more »

Ad Ops Daily Briefs: December 17 2008

» by Otilia Otlacan December 17th, 2008 at 11:00 pm » Comments (0)

- Indianapolis Ad Agency, Beltrame Leffler Advertising, Unveils Brand Machine Beltrame Leffler Advertising, an award-winning branding and creative agency in Indianapolis, today announced the launch of Brand Machine, their own “bailout” for small to medium-size companies. The founding partners of Beltrame Leffler have streamlined a process that trims the "big agency" overhead to assist companies in building brand which is especially critical in the current economic environment. - Pangea Media Expands Quibblo.com Functionality New Consumer Features and Greater Targeting and Performance Capabilities to Enhance User Experience and Improve Advertiser Returns Pangea Media (PangeaMedia.com), a leader in online quizzes and quiz technology, today announced several ...more »