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MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
LiveRail Launches Advertiser-Focused Technology Platform to Deliver Efficient Video Advertising
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun Group, [...]
Jun Group Puts Value on Earned Media, Study Finds Average Social Video Campaign Earns More Than 30% Additional Media Value-to-Spend
NEW YORK – “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, today announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results.
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
Tribal Fusion Named World’s Second Largest Display Advertising Provider
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
VINDICO Accreditation Renewed by Media Rating Council
Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising NEW YORK – VINDICO, the leading online video ad management platform, announced the renewal of their Media Rating Council (MRC) accreditation, which was initially granted in June 2010. Through this MRC accreditation renewal, VINDICO continues to demonstrate its commitment to building [...]
Study Proves that TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective
YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]
Break Media Announces Rollout of New Social Video Accelerator, Guarantees Quality Views and Viral Pass-Along
Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with [...]
ZEDO’s New InView Slider Runs on Any Ad Server
For a newspaper publisher, everything starts and ends with revenue. As print has moved online, more and more of that revenue has had to come from online display advertising. Yet advertisers are reluctant to spend money on media buys they can’t measure. This has produced a problem at both ends of the equation: newspapers have [...]
VINDICO Sees Strong Growth for Online Video in Europe in 2012
Company has commenced operations in London, Paris and Madrid to support expected growth of online video formats in the region NEW YORK – VINDICO, the leading online video ad management platform, has commenced operations in London, Paris and Madrid. VINDICO now offers European advertisers a video ad platform to seamlessly serve, track and measure all [...]
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