Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. - Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
Read the full story

Collaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue

SAN FRANCISCO - VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.
Read the full story

Online video ad company makes it even easier to create, run and manage online ad campaigns

San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable option for any sized business.  These powerful new features reflect months of user feedback and were the most requested product enhancements by Jivox customers.
Read the full story

Customized Ad Network Provides Cost-Effective, Hyper-Targeted Platform for Media Buyers to Reach Back-to-School Shoppers

BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on back-to-school shopping habits.
Read the full story

The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives - and what they should be doing now to take advantage.
Read the full story

Enables Lightening-Fast Deployment of Personalized Display Advertising for Coremetrics Customers

CAMBRIDGE, Mass. - ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ data syndication platform and online marketing application to enable near-instantaneous deployment of dynamic, relevant 1:1 product recommendations and messaging in online display advertising.
Read the full story

NEW YORK - TheLadders.com, the world’s leading online service catering exclusively to the $100k+ job market, has won Webby Awards for Best Employment Website and Best Rich Media Advertising: Business-to-Business category for its “100K Experiment” interactive advertising campaign. The 13th Annual Webby Awards received nearly 10,000 entries from more than 60 countries and all 50 states. TheLadders.com and all other winners will be honored at a star-studded ceremony in New York City on June 8.
Read the full story

AdMob Is Helping Application Developers Get Ready for the iPhone 3.0 Operating System

SAN MATEO, Calif. - AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.
Read the full story