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Category Page for: How-To's

Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

» by Otilia Otlacan November 11th, 2008 at 6:13 pm » Comments (0)

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with and pose little to no issues. The agency or the advertiser using Flashtalking will be giving you an URL with a structure similar to this: www.flashtalking.net/tag/xxxx/xx/?AgencyName/AdvertiserName/CampaignName/ PublisherName/AdName/AdSize To traffic such ads in DoubleClick DFP, follow these steps: more »

Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

» by Otilia Otlacan July 2nd, 2008 at 11:58 am » Comments (1)

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced. Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then trafficked in DoubleClick DFP as Rich Media creatives. You will then need to add the %n and %c macros to minimize caching and ensure clicks are counted correctly. Your initial Bluestreak ad code may look like: more »

Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP

» by Otilia Otlacan June 23rd, 2008 at 10:17 am » Comments (0)

When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: - simple redirects for image and click only To traffic these in DART, treat them as Redirect creatives. - IFRAME tags for Rich Media creatives. To traffic these, treat them as Rich Media creatives. - SCRIPT tags for Rich Media creatives. To traffic these, treat them as Rich Media creatives. Still, there are a few aspects to look after: adding cachebusting (%n) and ensuring that DFP will correctly counts the clicks (%c). more »

Trafficking 101: How to Traffic Google AdSense ads in DoubleClick DFP

» by Otilia Otlacan June 10th, 2008 at 9:34 am » Comments (0)

Trafficking Google ads (through Google's AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant inventory or as normal priority ads. The lack of integration between DoubleClick and Google, which I briefly touched in a previous post, makes trafficking Google ads a little difficult but not impossible. As you probably know already, Google ads are served through an iframe with a JavaScript code. In order to traffick such ads, you will need to think of them as rich media ads and proceed accordingly: more »