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Category: How-To’s
Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP
Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They’re commonly created using the reserved key “ptile” in DoubleClick DFP (DART for Publishers), however, there are [...]
Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP
Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The [...]
Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP
Although not widely used (yet), Tristitials may be something you’re bound to bump into if you spend enough time in an Ad Ops position. We’ve previously discussed what Tristitials are (in our newly launched “Ad Products” section) so I’m not going to reiterate everything here: instead, I’d recommend you review the ad product brief if [...]
Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP
Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick’s knowledge base, they’re nothing too difficult to work with and pose little to no issues. The agency or the advertiser using Flashtalking will be giving you an URL with a structure similar to this: www.flashtalking.net/tag/xxxx/xx/?AgencyName/AdvertiserName/CampaignName/ PublisherName/AdName/AdSize To traffic such ads [...]
Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP
Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced. Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then [...]
Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP
When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: – simple redirects for image and click only To traffic these in DART, treat them as Redirect creatives. – IFRAME tags for Rich Media creatives. To traffic these, treat them [...]
Trafficking 101: How to Traffic Google AdSense ads in DoubleClick DFP
Trafficking Google ads (through Google’s AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant inventory or as normal priority ads. The lack of integration between DoubleClick and Google, which I briefly touched in a previous post, makes trafficking Google ads a little difficult but not [...]
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