Category Page for: Ad Trafficking

Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

» by Otilia Otlacan November 26th, 2008 at 9:00 am » Comments (0)

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They're commonly created using the reserved key "ptile" in DoubleClick DFP (DART for Publishers), however, there are certain situations when you need to look for workarounds. For example, if you have already used a "tile" key, you cannot use a "ptile" in the same time. Scenario: you use a "tile" key-value on a web page with multiple ad slots to prevent competing ads from ...more »

Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

» by Otilia Otlacan November 25th, 2008 at 9:00 am » Comments (2)

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The tags should arrive with detailed instructions as to where to insert these elements. In DFP, you will need to traffic these tags as custom rich media creatives: once you have created the campaign, create a new ad and select "Standard" as product type, fill in the ad ...more »

Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP

» by Otilia Otlacan November 24th, 2008 at 9:30 am » Comments (0)

Although not widely used (yet), Tristitials may be something you're bound to bump into if you spend enough time in an Ad Ops position. We've previously discussed what Tristitials are (in our newly launched "Ad Products" section) so I'm not going to reiterate everything here: instead, I'd recommend you review the ad product brief if this is the first time you work with Tristitials. Below are the steps to get the Tristitial up and running on your site, using DoubleClick DART for Publishers (DFP). 1. Start by uploading 3 clear GIFs to DFP while treating each clear GIF as if it were ...more »

Akamai Completes Acquisition of acerno

» by Otilia Otlacan November 13th, 2008 at 9:45 am » Comments (0)

CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York, NY. Akamai announced a definitive agreement on October 21, 2008 to acquire acerno in a merger transaction. The acquisition of acerno, a unique online co-operative of shopping and purchase data for enabling more relevant online advertising, is intended to enhance Akamai’s Advertising Decision Solutions. “Our customers have expressed growing interest in solutions that will enable them to make more precise and efficient online advertising decisions,” said Mike Afergan, Akamai’s CTO and senior vice president of Advertising Decision Solutions. ...more »

Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

» by Otilia Otlacan November 11th, 2008 at 6:13 pm » Comments (0)

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with and pose little to no issues. The agency or the advertiser using Flashtalking will be giving you an URL with a structure similar to this: www.flashtalking.net/tag/xxxx/xx/?AgencyName/AdvertiserName/CampaignName/ PublisherName/AdName/AdSize To traffic such ads in DoubleClick DFP, follow these steps: more »

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

» by Otilia Otlacan November 5th, 2008 at 10:50 am » Comments (0)

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital marketing ecosystem. The announcements were made at the IAB’s annual Ad Operations Summit in New York City, where leaders in advertising operations and account management at media companies and advertising agencies convened to share a 360 degree view of key supply ...more »

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

» by Otilia Otlacan August 8th, 2008 at 8:07 am » Comments (0)

I barely got the time to bitch point out DoubleClick's apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn't seem to have propagated in all DFP accounts yet, and the knowledge base doesn't seem to include any new entries about streaming Silverlight. I'll let you enjoy the feature announcement in full, below. MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft ...more »

Jivox Shares Five Tips for Creating High-Impact Online Video Ads

» by Otilia Otlacan August 6th, 2008 at 7:00 am » Comments (1)

Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6, 2008 – Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget? Jivox, a self-service online video advertising platform for local businesses, suggests that companies follow these simple strategies to create online video ads that generate results: more »

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public Comment

» by Otilia Otlacan August 1st, 2008 at 9:09 am » Comments (1)

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due next week, by the way). We're working on it these days and we're definitely going to share our experience, grievances, and, of course, successes :-) NEW YORK, NY (July 29, 2008)—To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau ...more »

OpenX 2.6 is Launched, Including Really Cool New Features

» by Otilia Otlacan July 22nd, 2008 at 2:50 pm » Comments (0)

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: - OpenX API - Save time by automating common tasks and linking OpenX with other systems. - Faster ad tag - Deliver ads faster and reduce your server load using the single page call. - User management tools - Control users permissions and log all trafficking activity. New ad targeting options are also available in the new version, as well as a number of UI improvements. You can check out the whole release notes here. more »