Category: Ad Trafficking

Tag Management System study finds Ad Pixel / Tag Management Problems Cause Loss of Traffic and Sales

Otilia Otlacan | September 21, 2010 | 0 Comments

TagMan Study Finds That Problems With Ad Pixel/Tag Implementation and Management Plague Nearly All Sites Causing Loss of Traffic and Sales. Other Negative Consequences Include: Loss of Campaign Performance Data; Delays in Launch of New Campaigns; Delays in Use of a New Marketing Technology.

Solbright Recognized in “Best Ad Technology Platform” Category at AOP Digital Publishing Awards 2010

Otilia Otlacan | June 28, 2010 | 1 Comment

Ad Operations Solutions Leader Shortlisted by Prestigious Industry Organization NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it was recognized as a finalist in the newly created “Best Ad Technology Platform” category at the Association of Online Publishers (AOP) Digital Publishing Awards 2010. The ninth annual awards, which [...]

IAB Enriches Educational Offering with Launch of On-Demand Training

Otilia Otlacan | June 22, 2010 | 5 Comments

Top-Tier Interactive Training Delivered Anytime, Anywhere NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational program for both seasoned advertising and marketing professionals and individuals seeking in-depth training on the fundamentals and latest tools, techniques and best practices in interactive advertising. The IAB also announced [...]

PubMatic Releases Web Ads Analysis Tool That Allows Publishers to Quickly Eliminate Unwanted Ads and Resolve Channel Conflict

Otilia Otlacan | June 3, 2009 | 0 Comments

PubMatic Ad Inspector Offers One‐Click Analysis to Identify, Adjust or Block Improper, Faulty or Malicious Ads Served on Their Sites PALO ALTO, Calif. – (June 3, 2009) – PubMatic (www.pubmatic.com), a provider of ad revenue optimization technology for global online publishers, today released a new application to help publishers analyze and evaluate all ads served [...]

AdMeld Releases FireMeld, The First Web Browser Extension for Ad Operations Professionals

Otilia Otlacan | March 11, 2009 | 3 Comments

New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s [...]

IAB Issues Click Measurement Guidelines for Public Comment

Otilia Otlacan | March 3, 2009 | 3 Comments

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]

Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

Otilia Otlacan | November 26, 2008 | 1 Comment

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They’re commonly created using the reserved key “ptile” in DoubleClick DFP (DART for Publishers), however, there are [...]

Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

Otilia Otlacan | November 25, 2008 | 4 Comments

Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The [...]

Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP

Otilia Otlacan | November 24, 2008 | 0 Comments

Although not widely used (yet), Tristitials may be something you’re bound to bump into if you spend enough time in an Ad Ops position. We’ve previously discussed what Tristitials are (in our newly launched “Ad Products” section) so I’m not going to reiterate everything here: instead, I’d recommend you review the ad product brief if [...]

Akamai Completes Acquisition of acerno

Otilia Otlacan | November 13, 2008 | 0 Comments

CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York, NY. Akamai announced a definitive agreement on October 21, 2008 to acquire acerno in a merger transaction. The acquisition of acerno, a unique online co-operative of shopping and purchase data for [...]

Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

Otilia Otlacan | November 11, 2008 | 0 Comments

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick’s knowledge base, they’re nothing too difficult to work with and pose little to no issues. The agency or the advertiser using Flashtalking will be giving you an URL with a structure similar to this: www.flashtalking.net/tag/xxxx/xx/?AgencyName/AdvertiserName/CampaignName/ PublisherName/AdName/AdSize To traffic such ads [...]

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

Otilia Otlacan | November 5, 2008 | 0 Comments

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK – The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and [...]