SAN FRANCISCO – Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is announcing impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team and opened four new offices in the U.S. while expanding its presence in Europe.

The largest brand-focused mobile ad network has doubled the size of its sales, engineering and operations staff, allowing it to offer innovative new products to its base of thousands of brand advertisers, agencies and mobile publishers.

As part of the expansion of its team, Greystripe has opened new sales offices in Atlanta, Seattle, Minneapolis and Phoenix. They are also announcing nine new executive hires. These new hires are:

Brian Pearlman, senior account executive, from Millennial Media
Ryan Bleich, senior account executive, from AOL
Chris Backschies, regional sales manager, from WeatherBug
Terah Bocchi, senior account executive, from Belo Phoenix
Jeff Margolis, senior account executive, from Adfusion
Bill Kramer, regional sales manager, from quadrantONE
Josh Parker, account executive, from Specific Media
Matt Sexton, regional sales manager, from RadiumOne
Ken Yonan, regional sales manager, from Specific Media

“We’re excited to grow our team and continue expanding in the coming year,” said Kurt Hawks, vice president of operations for Greystripe. “In 2012, we look forward to using this growth to reach advertisers in every significant U.S. market, continue innovation and push the envelope by creating the best in brand advertising for mobile.”

In 2011, Greystripe launched two new mobile ad units: video advertising and its popular Ad Boosters. Both have seen impressive results. Over 55 brands have run mobile video ads, delivering over 200 ad creatives. On average, 50 percent of consumers have watched the entire video ads, with click-through rates between 1 and 3 percent. Ad Boosters are a next generation ad format featuring social media integration, local content and deals. These Boosters make mobile advertising more relevant and valuable to smartphone users and have shown a 300 percent increase in click-through rates compared to similar ads without the Boosters.

After officially launching in Europe in February through a series of partnerships, Greystripe hired Tim Scoffham to head EU mobile growth. Scoffham came to Greystripe from 4th Screen Advertising, where he was the commercial head. The company has now established a direct European presence in the U.K., France, Germany, Spain and Sweden.

To find out more about Greystripe, visit www.greystripe.com

About Greystripe:

Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 40 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.

For more information, please visit: http://www.greystripe.com

About ValueClick, Inc.:

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit http://www.valueclick.com.

SAN FRANCISCO – Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), announced impressive results from its new mobile advertising units known as Ad Boosters, launched in October of this year. This next generation mobile ad format features social media integration, as well as local content and deals. They are aimed at making mobile advertising more relevant and valuable to smartphone users.

Ad Boosters are placed around a 300×250 full screen smartphone ad making it more engaging and interactive with the use of a branded logo and multiple click options. This improved engagement and interactivity drives higher click-through rates (CTR), as Ad Booster campaigns run to date have shown a 300 percent increase in CTR compared to similar-sized ad units that do not have the Ad Booster functionality.

Ad Boosters offer industry-focused and social units. Industry-focused ad boosters – a first for mobile ads – offer formats focused on targeted verticals, including: retail, consumer-packaged goods, automotive, travel, technology, consumer electronics, entertainment and health. These customizable boosters allow advertisers to direct users to multiple actions related to advertisers’ needs. Social Boosters allow brands to add buttons to engage users with social connections, including Facebook, Twitter, YouTube and Google+.

One of the first campaigns to run was a large consumer electronics brand that specializes in cameras. The campaign ran with two buttons: “Find Nearest Location” and “Watch Video”. The campaign has delivered 1.4 million impressions and saw 4 percent click-through rates – meaning 56,000 users clicked on the ad. Fifty-two percent of users clicked the locator button and 48 percent clicked the video button.

“Consumers’ mass adoption of the mobile web coupled with the rise in social media makes it a no brainer that mobile ads with social components will perform better than traditional formats,” said Kurt Hawks, VP of Operations at Greystripe. “We’re finding, despite a smaller screen than a PC, smartphones are becoming advanced enough to deliver more than a message but a true call-to-action – whether that means to find the nearest store location or participate directly in a location-based daily deal. Mobile ads are growing up and we’re excited to see consumers respond.”

The boosters, which are fully customizable, run in-app as an interstitial unit on iPhone, iPod Touch and Android devices. Buttons include:

Facebook
Twitter
YouTube
Google+
Mobile Website
Daily Deals
Buy
Video
Coupon
Store Locator
Recommend
Download
Call

For more information, visit: www.greystripe.com/boosters

About Greystripe

Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 40 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.

For more information, please visit: http://www.greystripe.com

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit http://www.valueclick.com.

SAN FRANCISCO – Since launching its mobile video ad format earlier this year, Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), has seen an increasing number of brand advertisers flock to video.

The mobile video ad units were launched in June 2011. Since then, over 30 brands have run campaigns, delivering over 100 ad creatives throughout the Greystripe network on iOS, Android and the mobile web. The demand for mobile video ads has increased significantly in recent months; Greystripe has already seen a 300 percent increase in the number of campaigns booked so far in Q4 of 2011 relative to all of Q3 2011.

Universal Pictures and its agency, Ignited, ran a successful campaign with Greystripe to drive trailer views and promote the theatrical release of the new film The Change-Up. The two-week campaign, targeting men 18-34, generated nearly nine hundred thousand complete trailer views. A video of the ad displayed on an iPhone can be seen here. In addition to entertainment, retail, consumer-packaged goods, insurance and electronics brands have all run mobile video ad campaigns with Greystripe.

“We are consistently seeing mobile ad dollars flowing to mobile ad digital as users embrace multiple screens — often using their smartphones and tablets while watching TV,” said Vikrant Gandhi, senior industry analyst at Frost & Sullivan.

Greystripe is benefiting from the massive shift of broadcast advertising budgets into mobile, driven by the efficiency and effectiveness of reaching the 40 percent of TV watchers who are on their smartphones and tablets at the same time (Nielsen). In addition, advertisers are flocking to Greystripe’s video format because of impressive campaign results. On average, consumers have watched the entire video ad 50 percent of the time, with click-through-rates of between 1 and 3 percent. This is particularly impressive because users have the option to skip Greystripe video ads at any time.

“Mobile video ads will be the major growth driver for brand advertising spend in 2012, as traditional broadcast budgets continue to flow into mobile and online screens,” said Michael Chang, Greystripe general manager. “Greystripe is well positioned to take advantage of this video-fueled growth because of a fantastic ad user experience and our ability to serve more full-screen mobile video ads into premium content than any other mobile ad network – over 1 billion per month.”

For more information visit: http://www.greystripe.com/videoads/

About Greystripe

Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 40 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.

For more information, please visit: http://www.greystripe.com

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit http://www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is pleased to announce the opening of two new offices in Minneapolis, Minnesota and Phoenix, Arizona. The Minneapolis office will be led by Jeff Zoss, formerly of MyPoints and CoolSavings; the Phoenix office will be led by Brenda Sitzman, formerly of AZFamily.com.

“We are excited to expand ValueClick’s presence into these important markets in the Midwest and Southwest,” said Greg Seyller, vice president of Midwest sales for ValueClick Media. “There are top tier clients and agencies in these markets, and we are excited to have excellent teams in place in these cities to build partnerships and serve their needs.”

According to eMarketer, Minneapolis’ online advertising spend is expected to reach $1 billion and $300 million in mobile marketing by the end of 2011. The region ranked among the top 20 U.S. cities for online marketing spend in 2010. Retail giants such Target and Best Buy are both headquartered in Minneapolis.

Jeff Zoss will be heading up the Minneapolis front. Zoss has been in the digital advertising space for 11 years, first at CoolSavings (Q Interactive) where he served as a sales director, and later at North American Membership Group, where he helped build the interactive sales group and MyPoints.

“Minneapolis is a key market for interactive media with a wealth of retail clients and a strong interactive agency presence,” said Zoss. “I look forward to servicing the Minneapolis marketplace by providing innovative performance advertising solutions to this region.”

Zoss’ experience includes creating, coordinating, managing and selling marketing solutions for clients and agencies in a variety of industries including retail, CPG, travel, education, financial services and media.

ValueClick’s expansion will also take them into the Southwest, settling in Phoenix. eMarketer predicts Phoenix will reach $800 million in online advertising spend and will continue to be ranked among the top 20 U.S. cities for online marketing spend in 2011. Fortune 500 companies in Phoenix include US Airways, Petsmart and University of Phoenix.

The Phoenix location will be led by Brenda Sitzman, a Phoenix native. Prior to her coming on board with ValueClick this year, Sitzman served as a digital account executive with Belo Corp, servicing the Phoenix market through AZfamily.com.

“I am thrilled to be a part of ValueClick Media,” said Sitzman. “Arizona is a continually growing digital market and I am so happy that ValueClick has recognized this and placed a dedicated in-market rep here in Phoenix.”

For more information, please contact Jeff Zoss at Jzoss@valueclick.com or Brenda Sitzman at Bsitzman@valueclick.com, or call 612-605-6107 (Minneapolis) or 480-219-4208 (Phoenix).

About ValueClick Media

Thirteen years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,500 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick (Nasdaq: VCLK) announced that it has closed its acquisition of Dotomi, the leading provider of data-driven, intelligent display media for major retailers. The Company also announced an update on its share repurchase program, including the repurchase of 3.4 million shares since August 5 and an increase in its total repurchase authorization to $100 million.

“We are thrilled to formally welcome Dotomi to ValueClick, as their expertise and scale complement our strengths in performance-based display and affiliate marketing,” said James Zarley, chief executive officer of ValueClick. “As illustrated by our recent share repurchase activity and our board’s increased share repurchase authorization, we remain confident in our ability to gain market share as our Media division expands further into branding, mobile and video and capitalizes on cross-selling opportunities with our affiliate marketing advertisers. We are committed to offsetting the shares issued in the Dotomi transaction with continued share repurchase activity.”

Dotomi Acquisition Closed

ValueClick has acquired all of the outstanding equity interests in Dotomi for upfront consideration consisting of: (a) 7.1 million shares of ValueClick common stock; (b) the assumption of 0.5 million fully vested stock options; and (c) $148 million in cash (net of cash acquired). In addition, ValueClick has assumed 0.4 million shares of unvested restricted stock which will vest over a one year period and 0.5 million unvested stock options which will vest over a period ranging from one to three years.

A portion of the acquisition was funded by the Company’s Amended and Restated Credit Agreement, as described in the Company’s Form 8-K filed with the Securities and Exchange Commission on August 24. This credit agreement provides the Company with $200 million of total available credit with a five year term, including a senior secured revolving credit facility of $150 million and a $50 million term loan.

John Giuliani will continue to lead Dotomi and will report directly to ValueClick chief executive officer, James Zarley. Additionally, Mr. Giuliani has joined ValueClick’s board of directors.

Dotomi’s results of operations will be included in ValueClick’s consolidated and Media segment results beginning on August 31, 2011. For the one month period ended September 30, 2011, ValueClick anticipates that Dotomi will contribute approximately $8.5 million in revenue. The acquisition is expected to add approximately $2 million in amortization expense and approximately $1 million in stock-based compensation expense to ValueClick’s third quarter results. Dotomi was not included in the Company’s third quarter 2011 guidance provided on August 2.

Share Repurchase Program Update

Today, ValueClick also provided an update on its share repurchase program. Since August 5, the Company has repurchased 3.4 million shares of its common stock for a total cost of $49.5 million. These repurchases represent over 44 percent of the shares issued upon closing of the Dotomi acquisition. Year to date, ValueClick has repurchased 6.0 million shares of its common stock for a total cost of $87.2 million.

Additionally, the Company announced that its board of directors has increased the share repurchase program authorization by $86 million, bringing the current share repurchase program authorization to $100 million. The Company intends to continue to use its share repurchase program to offset the shares issued in the Dotomi acquisition.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is pleased to announce the opening of a new office in Atlanta, Georgia, located at 1200 Abernathy Road, near Perimeter Mall. The new office will be led by David Braswell, formerly of BlueLithium and Undertone Networks, and Andrew Davis, formerly of NetWorld Alliance and The New Yorker.

“Atlanta is a major hub for a myriad of businesses and advertisers in the United States, and is in advantageous proximity to other prime Southern markets,” said Lynn D’Alessandro, vice president of sales for ValueClick Media. “Our new office location represents our dedication and investment to service those clients and agencies locally.”

According to eMarketer, Atlanta’s online advertising spending will reach $1.2 billion in 2011 and the metropolis ranked among the top 20 U.S. cities for online marketing spending in 2009 and 2010. Many Fortune 500 companies, including Delta Airlines, Coca-Cola and UPS are headquartered in Atlanta.

David Braswell has been in the digital space for more than a decade, first at Yellowpages.com where he finished his tenure as vice president of sales & business development, and later at BlueLithium (sold to Yahoo) and Undertone Networks, where he opened and grew the Southeast market for both companies.

“As advertisers and agencies in the Southeast continue to work with a smaller group of ad networks, it’s great to see that ValueClick is a part of that core group,” said Mr. Braswell. “ValueClick’s ability to scale while delivering aggressive back-end metrics across a variety of platforms—display, mobile, video and rich media—enables us to be well-positioned to maximize growth in Atlanta.”

Andrew Davis is a seasoned advertising sales veteran, focusing on the Southeast territory for the last 15 years. During his career, Mr. Davis opened the first dedicated offices for Entertainment Weekly and The New Yorker, was the launch publisher of The Atlantan magazine and most recently held the position of senior vice president of sales and marketing for NetWorld Alliance, a publisher of nine B2B websites.

“Having worked for single titles in the past, I am eager to help my clients reach a multitude of publishers through efficient and targeted online advertising solutions,” said Andrew Davis. “ValueClick has dominated online advertising since 1998. I know we have the scale and solutions to provide real value to the agencies and advertisers of Atlanta.”

For more information, please contact David Braswell at dbraswell@valueclick.com or Andrew Davis at adavis@valueclick.com, or call 770-551-8100.

ValueClick Media is now hiring in Atlanta. For employment opportunities, please contact Marcia Needels, Talent Acquisition Manager, at mneedels@valueclick.com, or call 818-575-4641.

About ValueClick Media

Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,500 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick (Nasdaq: VCLK) and Dotomi announced that they have signed a definitive merger agreement whereby Dotomi will become a wholly owned subsidiary of ValueClick. Privately held Dotomi is the leading provider of data-driven, intelligent display media for major retailers.

Dotomi creates and delivers display advertising where the ad creatives and media placements are dynamically adapted in real time at the user and impression level. The Company works directly with clients to integrate anonymous data and then surrounds each client with technology enabled marketing services. Dotomi manages everything from brand strategy and dynamic creative development to message delivery and decisioning. This data-driven, end-to-end approach results in display advertising that improves consumer brand engagement and generates measurable sales lift both online and offline for its clients.

Through its unique set of capabilities, Dotomi has developed strategic, direct relationships with over 100 retail brands, including over forty brands from the Internet Retailer Top 100. Led by Chief Executive Officer John Giuliani, Dotomi is based in Chicago and has 160 employees.

“Dotomi’s end-to-end offering attracts large brands because of its ‘simple sophistication.’ John and his team have built a great business integrating the technical and consultative points in the display value chain,” said Jim Zarley, chief executive officer of ValueClick. “Together with ValueClick’s portfolio of products, we will be in a position to meet the needs of marketers with a single relationship that will create marketing and analytic consistency. Our combined scale and expertise should accelerate their adoption of digital media. Together we believe we will create a new powerhouse in branding and performance-based advertising.”

“We are excited to join ValueClick and contribute our expertise to their enviable portfolio of digital marketing services,” said John Giuliani, chief executive officer of Dotomi. “There is a strong cultural fit between the two companies and a shared idea to make it easier and more reliable for clients to adopt digital marketing that makes a big impact. We look forward to joining forces with ValueClick to bring the scale that marketers are looking for across the consumer purchase funnel.”

Deal Terms

Under the terms of the agreement, ValueClick will acquire all outstanding equity interests in Dotomi for a total up-front consideration of approximately $295 million, consisting of approximately 55 percent in cash and 45 percent in ValueClick common stock. In addition, ValueClick will assume unvested Dotomi restricted stock and options which will vest over a period ranging from one to three years. Dotomi management will receive the majority of their consideration in ValueClick common stock, which will have a twelve-month lock-up, while the outside investor base will receive either cash or a combination of cash and ValueClick common stock. ValueClick anticipates receiving approximately $15 million in working capital from Dotomi at closing.

To fund the cash consideration, ValueClick will utilize a combination of cash from its balance sheet and availability under its existing line of credit.

This transaction has been approved by the board of directors of each respective company and the majority of stockholders of Dotomi. ValueClick anticipates the acquisition will close near the end of August, subject to customary closing conditions and regulatory approvals.

John Giuliani will continue to lead Dotomi and will report directly to ValueClick Chief Executive Officer James Zarley. Additionally, Mr. Giuliani will be nominated to join ValueClick’s board of directors.

For calendar year 2011, Dotomi expects to generate over $80 million in revenue. ValueClick anticipates that this transaction will be accretive on an adjusted-EBITDA1 multiple basis in 2012.

Jefferies & Company, Inc. acted as exclusive financial advisor to Dotomi on this transaction.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) announced plans to increase its workforce by over 10 percent as part of its global organic growth strategy. Over 100 positions in the areas of sales, business development and technology are available in primary markets such as New York, San Francisco, Chicago, Boston and Los Angeles, as well as additional positions in secondary markets across North America.

“As evidenced by our published financial results, all of ValueClick’s digital marketing products are growing well. With our recent expansion of video and most recent acquisition of Greystripe mobile advertising, we are serving a much broader market,” said Jim Zarley, chief executive officer of ValueClick. “It’s exciting to be a part of this organization and we need additional intelligent, motivated go-getters to keep up with our momentum.”

eMarketer reports that online advertising is expected to generate $31 billion in revenue in 2011, a 20% increase from 2010. Additionally, with the increasing popularity of smartphones and tablets, mobile advertising revenue is expected to top $2 billion by 2013. With its innovative technology, over 12 years of industry savvy and the acquisition of Greystripe, ValueClick is in a great position to benefit from these trends.

“ValueClick has the expertise and products to offer our advertisers; now we need more resources to accommodate the demand for them,” said Bill Todd, president of ValueClick’s Media division. “We are dedicated to building the best sales team and customer support group in the business. I challenge anyone who is looking for the opportunity for career advancement in a fun and creative environment to apply.”

ValueClick has an extensive portfolio of offerings ranging from direct response to high-end brand campaigns. Many of these offerings include new and interactive solutions such as mobile immersion ads for the iPad, pre-roll video ads and other rich media alternatives.

“We are constantly improving upon our existing cutting-edge technology and to do so requires a top-notch engineering team,” said Peter Wolfert, chief technology officer of ValueClick. “We are always looking for outstanding analysts, developers, programmers and designers to maintain our current level of excellent performance and to create new ways to meet and exceed our customers’ marketing objectives.”

ValueClick is now hiring in 13 locations in North America with additional openings in Europe and Asia. For more information and to apply please visit our careers page.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is pleased to announce the opening of a new office in Toronto, Canada. The new office will be managed by Jay Mitchell, formerly the Director of Sales for Suite 66 and AOL Canada’s Advertising.com.

“Toronto, known as Canada’s economic engine, is a focal point of North American on-and-offline advertising,” said Jay Mitchell, senior account executive for ValueClick Media. “We want our Canadian clients to know that we can fulfill their global business here at home. It’s a great honour to have been chosen by ValueClick Media to head up their Canadian office.”

The IAB Canada reported in its 2009 CMUST (Canadian Media Usage Studies) Report that the Internet is the third highest weekly reach medium among Canadian adults of all ages, after television and radio. ValueClick Media will now have a local presence to help Canadian businesses advertise to their specific target audiences online. In his new role, Mitchell will increase awareness of ValueClick’s products and services to Canadian advertisers while helping assess their needs to achieve their online objectives. Mitchell brings over 18 years of sales and business development experience in Toronto to ValueClick Media. An avid Hockey fan, Mitchell is well-established in the local and national digital marketing industry.

“ValueClick Media is focused on having a strong, local presence to provide personalized service and support for our advertisers. Our Toronto office will be our 8th international office, with 6 additional locations in the United States,” said Lynn D’Alessandro, vice president of sales for ValueClick Media. “Jay has already experienced several major client wins for ValueClick Media and we look forward to watching our Canadian team grow in the coming months.”

According to comScore, ValueClick is the 6th largest ad network in Canada, reaching approximately 20 million unique visitors each month, nearly 80% of the entire Canadian online audience.

For more information, please contact Jay Mitchell toll-free at 866-317-7880, jmitchell@valueclick.com or reach him via LinkedIn.

ValueClick Media is now hiring in Canada. For employment opportunities, please contact Marcia Needels, Talent Acquisition Manager, at mneedels@valueclick.com, or call 818-575-4641.

About ValueClick Media

Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

Company Announces Preliminary First Quarter Financial Results

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network. The acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market that is expected to nearly double by 20131.

Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms. Greystripe has built strong relationships with Fortune 500 advertisers across key brand advertising verticals, including retail, consumer products (CPG), entertainment, technology, and automotive. Greystripe is headquartered in San Francisco and has offices in New York, Chicago, Los Angeles, Detroit, and Seattle.

“Greystripe accelerates ValueClick’s move ‘up the marketing funnel’ with brand advertisers and gives ValueClick Media immediate scale and expertise in the large and fast-growing mobile ad market,” said Jim Zarley, chief executive officer of ValueClick. “We see great traffic and revenue synergies between ValueClick and Greystripe, and we’re looking forward to working closely with the Greystripe team to take full advantage of the opportunities that this combination offers.”

“All of us at Greystripe are proud of our accomplishments, and joining ValueClick positions us to accelerate our rapid growth in mobile brand advertising,” said Michael Chang, chief executive officer of Greystripe. “We are thrilled to continue to serve our major brand clients as a mobile rich media leader while leveraging ValueClick’s breadth and depth in online marketing.”

Under the terms of the transaction, ValueClick has acquired Greystripe for approximately $70 million in cash. Greystripe’s management team and employee base have been retained by ValueClick, and the business will be run as a wholly-owned subsidiary within ValueClick Media. For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA2. ValueClick anticipates that Greystripe will be accretive on an adjusted-EBITDA multiple-basis in 2012. Montgomery & Co. acted as financial advisor to Greystripe. Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital were investors in Greystripe.

ValueClick Announces Preliminary First Quarter Financial Results

ValueClick today also announced preliminary results for the first quarter ended March 31, 2011; the Company generated first quarter revenue of $116.5 million and adjusted-EBITDA of $35.1 million, which exceeded the high-end of the guidance ranges management provided on February 15, 2011. Year-over-year revenue growth in the Company’s Affiliate Marketing, Media, and Owned & Operated Websites segments was above the previously-issued guidance ranges, while year-over-year revenue growth in the Company’s Technology segment was in-line with the previously issued guidance range. The results of operations of Greystripe are not included in the Company’s first quarter results, but will be included in the Company’s second quarter results beginning on the date of acquisition.

The Company has not yet fully completed certain quarter-end accounting procedures, including but not limited to the completion of its income tax provision. As such, figures released today are preliminary.

ValueClick will host a conference call and announce final first quarter financial results and second quarter guidance on Tuesday, May 3, as previously announced. The Company will also provide more detail on the Greystripe acquisition during the call.

ValueClick Announces Stock Repurchases

ValueClick today also announced that it repurchased approximately 2.2 million shares of its common stock in the first quarter of 2011 and an additional 0.4 million shares in April 2011, for an aggregate cost of $37.7 million. As of today, ValueClick has $62.3 million remaining authorization under its stock repurchase program.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick’s brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit www.valueclick.com.

About Greystripe

Greystripe is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) announced the hiring of David A. Yovanno as the new general manager of Mediaplex, ValueClick’s technology division. Mr. Yovanno returns to ValueClick after holding senior management roles with the Company from 2000 to October 2008.

Mr. Yovanno will report directly to ValueClick’s chief executive officer, Jim Zarley, and will have overall responsibility for Mediaplex’s operations, as well as driving cross-selling opportunities between Mediaplex and the ValueClick Media division. Mr. Yovanno also will assist with the Company’s corporate development program.

“David’s industry and ValueClick experience makes him a natural choice to drive Mediaplex’s traction with our ValueClick Media advertiser and agency relationships,” said Jim Zarley, chief executive officer of ValueClick. “We’re very excited to welcome David back to the ValueClick family and we’re looking forward to working with him again and benefitting from his leadership skills.”

“There is tremendous opportunity in the market right now for ValueClick’s technology business,” said David A. Yovanno, general manager of Mediaplex. “From ad serving and cross-channel campaign analytics to new offerings in rich media, Mediaplex gives advertisers the tools and insights they need to get the most out of their advertising budgets, and I believe there is great opportunity to drive more business through ValueClick Media’s great relationships with major advertisers and agencies.”

David Yovanno was a key member of the ValueClick management team from 2000 to 2008, serving as chief operating officer of U.S. media and the general manager of ValueClick Media. From October 2008 to March 2011, Mr. Yovanno served as chief executive officer of Gigya, a leader in integrating online businesses with top social network platforms. Mr. Yovanno has served on the board of directors of the Interactive Advertising Bureau and holds both bachelors and masters degrees from The George Washington University, Washington, DC.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick’s brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced the introduction of Modern Living Media, a vertical advertising network built to deliver targeted consumer audiences for home and garden marketers and their agencies.

According to comScore, Modern Living Media launches with a potential reach of 8.5 million unique visitors per month. comScore data also suggests the Modern Living Media audience is demographically attractive, with a high index of adults 25 to 54 years old who are homeowners and have a household income greater than $75,000.

Among the more than 50 home remodeling, decorating and gardening sites included in the Modern Living Media network are National Fix and Flip Network, Ideal Home Garden, Home Interiors Zone, Decorator Secrets, BathroomCentral.com, PaintSplashes.com and DesignHole.com.

Modern Living Media’s “Project-specific Targeting” allows home and garden marketers to associate their brand with highly curated content categories related to a range of popular home improvement projects, including Kitchens, Bathrooms, Gardening & Landscaping, Green Home, Decorating, Do It Yourself and more.

Home and garden advertisers, like those in many vertical categories, are challenged by the fragmentation of their audience across hundreds of media outlets. Modern Living Media aggregates the audience of home enthusiasts online, providing a brand-safe way to reach scalable, yet narrowly defined consumer segments in the days and weeks leading up to the start of their new home improvement projects.

“Even the largest home and garden media properties on television and online reach only a fraction of the audience that is ready to buy,” said Denise Zaraya, vertical strategy director, ValueClick Media. “Modern Living Media delivers a unique solution to marketers who want to associate their brand with a specific type of high-quality content at scale.”

Modern Living Media also offers home and garden marketers a unique way to capitalize on the anticipated upswing in home decorating and remodeling. According to the Leading Indicator of Remodeling Activity (LIRA) published by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University, homeowner improvement spending is projected to grow 12.4 percent in 2011.

For more information visit www.modernlivingmedia.com.

About Modern Living Media

Modern Living Media is a vertical advertising network for the home and garden industry. Built to serve the needs of leading advertisers and their agencies, we deliver a large audience of home improvement, interior design and gardening enthusiasts across our high-quality publisher network. As one of three vertical networks of ValueClick Media, Modern Living Media clients benefit from the stability, credibility, technology and global resources of one of the world’s largest and most trusted display advertising networks (NASDAQ: VCLK). For more information visit www.modernlivingmedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick’s brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit www.valueclick.com.

New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising with the intentions of increasing trust and accountability in the market. Highlights from the Trust Index include: identification of the best-in-class networks in the market with regard to non-compliance, benchmarks for advertising delivery and types of non-compliance and an analysis of the overall industry performance. DoubleVerify analyzed hundreds of advertisers, thousands of verified campaigns and more than 150 billion advertising impressions between January and June 2010 to produce the bi-annual report, which can be downloaded at: http://www.doubleverify.com/trust-index-1h-2010/

To identify the top performers in the industry, DoubleVerify analyzed networks based on benchmarks of non-compliance, including: instances of ads served out of inclusion lists, in exclusion lists, alongside inappropriate content and ads served to international audiences. Companies determined top performers include (listed alphabetically): AOL’s Advertising.com, AudienceScience, Burst Media, FOX Audience Network, interclick, Microsoft Media Network, Tribal Fusion and ValueClick Media.

“In order for brand dollars to shift online, advertisers need to trust that their campaigns are running as intended and the Trust Index provides an overview of how the industry is doing against those expectations,” said Oren Netzer, CEO of DoubleVerify. “Our data shows that improvements are being made across the board to increase brand safety and trust. Verified campaigns especially showed vast improvement in non-compliance. Nevertheless, there’s still work to be done and we hope this data will provide benchmarks for advertising vendors to guide them toward these goals and move the industry forward.”

DoubleVerify took additional data into consideration when analyzing overall non-compliance of the online advertising industry, including: instances when multiple ads from the same advertiser were served, when ads were served alongside a competitor and when ads were served below the fold. According to the report, the most compliant advertising networks had an average of 2 percent incidents of non-compliance over the first six months of 2010. In comparison, the ten networks that struggled most saw an average of 37 percent incidents of non-compliance. Additionally, the most compliant platforms (DSPs, Ad Exchanges and Trading Desks) showed an average of 6 percent incidents of non-compliance – outperforming the lower tier of players by almost five times.

While each industry sector showed an effort to decrease non-compliance, all players were subject to fluctuations that illustrate the fact that even the best players face issues. The Trust Index details the overall average of non-compliance as well as the standard deviation of each group of industry players, showing how much variation there is from the “average”.  The standard deviation for the top performing advertising networks, for example, was 17 percent across campaigns. The standard deviation for the lowest performing ad networks was 28 percent.

DoubleVerify also analyzed how non-compliance on specific campaigns changed over time. Advertisers who worked with DoubleVerify to monitor, remediate and block non-compliant impressions witnessed a 67 percent decrease in inappropriate content and a 72 percent decrease in internationally targeted traffic.

Additional highlights around overall advertising delivery norms include:
• 44 percent of ads on verified campaigns were served below the fold
• 10 percent of advertising pages included multiple ads by the same advertiser
• 4 percent of ads in verified campaigns were shown alongside a competitor’s ads

For more information and to view the report in its entirety, visit http://www.doubleverify.com/trust-index-1h-2010/

Methodology
DoubleVerify used a robust set of data analysis tools to analyze online advertising campaign activity across more than 150 billion advertiser campaign impressions from January 1, 2010 through June 30, 2010. Types of non-compliance analyzed include instances of ads served out of inclusion lists, in exclusion lists, alongside inappropriate content, multiple ads from the same advertiser, ads alongside a competitor, below the fold ads and ads served to international audiences. The data in the analysis was carefully normalized to the best of our ability. Advertising delivery providers were categorized into 3 main categories: Advertising Networks, Platforms (includes DSPs, ad exchanges and trading desks) and Publishers. Video Networks and Video Publishers were not included in this analysis.

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies more than 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, the guidelines are part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising on ad networks and exchanges. The announcement was made at ClickZ Connected Marketing Week in San Francisco, where the IAB Networks & Exchanges Committee programmed a one-day forum on ad networks and exchanges.

The first 16 IAB member companies that will self-certify in early 2011 are:

24/7 Real Media

Fox Audience Network

Adify

Google

AOL/Advertising.com

ScanScout

AudienceScience

Specific Media

Burst Media

Traffic Marketplace

Casale Media

Tremor Media

ContextWeb, Inc. / ADSDAQ Exchange

Yahoo!

CPX Interactive

ValueClick Media

“We applaud the efforts of these ad networks and exchanges to be the first to commit to the standards and practices covered by ‘Networks & Exchanges Quality Assurance Guidelines,’” said Randall Rothenberg, President and CEO, IAB. “It is no small task to undergo the self-certification process and, once compliant, these organizations will provide marketers the highest level of brand safety. Every agency and marketer should consider compliance with these guidelines as a buying standard and we invite additional ad networks and exchanges to join the program.”

“The IAB Quality Assurance Guidelines demonstrate to marketers and agencies that we put brand safety first,” said Jay Sears, General Manager of ContextWeb, Inc.’s ADSDAQ Exchange, and Co-Chair of the IAB Networks & Exchanges Committee. “These 16 companies that have raised their hand must now engage in a full-scale implementation that will require extensive training and investment—it shows a true commitment to control, transparency and simplifying the buying of digital media.”

“The certification program we designed is a way to provide marketers and agencies a standardized approach that will make buying advertising easier and give increased control over where ads are placed,” said David Jacobs, Senior Vice President, Advertising.com, and Co-Chair of the IAB N&E Ad Certification Working Group. “We anticipate broad adoption of these guidelines by parties participating in the self certification process.”

The rigorous self-certification process requires the participating companies to:

Attend IAB training sessions developed to guide compliance officers through the proper implementations of the guidelines
Conduct quarterly internal audits to test compliance with the guidelines
Submit forms to the IAB from both the compliance officer and business unit leader attesting to adherence to the guidelines
“Networks & Exchanges Quality Assurance Guidelines” can be found on the IAB website at: http://www.iab.net/ne_guidelines.

About the IAB’s Networks & Exchanges Committee:

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and ad exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry. A full list of Committee member companies can be found at: http://www.iab.net/networks_and_exchanges_committee.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

The agreement follows a period during which ValueClick integrated, deployed, and tested LucidMedia’s patented ClickSense contextual targeting technology. Through the testing period, ValueClick and LucidMedia concluded that adding LucidMedia’s contextualization technologies to ValueClick’s massive network of display advertising sites would benefit both companies.

“In today’s results-focused online advertising environment, it is important that we provide our advertisers with access to powerful and precise targeting tools and technologies,” said Peter Wolfert, Chief Technology Officer of ValueClick, Inc. “We are pleased to leverage LucidMedia’s proven contextualization technology through our proprietary ad serving platforms. We believe LucidMedia’s contextual technology will help our advertiser clients achieve their specific audience and targeting goals, while helping our publisher partners improve their monetization.”

“ValueClick has built one of the world’s largest bases of online advertising inventory and we are excited to be deploying ClickSense technology across this network,” said Ajay Sravanapudi, LucidMedia CEO and founder. “We are pleased to apply our patented technology to select partners such as ValueClick.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, Coupon Mountain and Investopedia. For more information, visit http://www.valueclick.com.

About LucidMedia

LucidMedia (http://www.lucidmedia.com/) is an online demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response, and brand advertising campaigns. LucidMediaDSP™ with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMediaDSP employ an easy-to-use interface to deliver proprietary optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes a billion impressions every day for hundreds of major brand advertisers.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced it has released its site analytics reporting suite for agencies and marketers. With the new release, Mediaplex is now the only third-party ad server to deliver both site analytics and cross-channel campaign tracking on a single, integrated platform. Built to work seamlessly with existing advertiser conversion tracking tags, the implementation is quick and easy, requiring only the deployment of a single tag to begin tracking and reporting.

Mediaplex’s site analytics reporting suite gives advertisers a comprehensive view into all aspects of their marketing programs by uniting campaign data from all advertising channels with their site side data. Agencies and marketers will also benefit from the union of their site analytic data when applying Mediaplex’s tools such as dynamic messaging and behavioral targeting.

For Mediaplex’s agency clients, the ease of configuration provides great efficiencies by allowing them to quickly begin incorporating site analytics tracking for multiple clients. Rather than installing a separate system to gather information for each client’s website, agencies can easily attain site side data for their clients by simply implementing the same tags used to track media conversions.

“During our Beta test, the Mediaplex site analytics reporting package enabled us to track and manage existing campaign data alongside site side data for one of our clients providing a unified data set, all on a single system,” said Charlie Ballard, manager, measurement & analytics for One to One Interactive. “This in turn empowered us with better insights into the final stages of the conversion funnel across a diverse set of marketing campaigns – all with minimal time and effort.”

“The latest addition of site analytic metrics rounds out our existing site reporting for Natural Search and cross-channel conversion tracking,” said Ann Hoey, general manager of Mediaplex. “This enables us to deliver further on our commitment to providing our clients with a unified, enterprise-level solution that brings all of our clients’ marketing programs together.”

About Mediaplex

Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients’ data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership. For more information, visit www.mediaplex.com.

Prior to joining ad pepper media USA, Slavin was VP, Sales East Region for Photobucket (Fox Interactive Media) where he led East Coast sales and partnership efforts, increased revenue by 200%, and contributed to Photobucket’s integration into Fox Interactive Media post-acquisition. His earlier career included senior-level positions at Washingtonpost.Newsweek Interactive (WPNI), Fastclick (acquired by ValueClick, Inc. in 2005), and Terra Lycos, where Slavin was critical in developing strategic relationships that led to the significant increase in advertising revenues.

About ad pepper media

ad pepper media is one of the leading independent international online advertising marketers, ad networks, and digital marketing technology solution provider. With 15 branches throughout the U.S. and Europe, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide. ad pepper media successfully sets itself apart with investment in the development of an extensive range of efficient proprietary marketing solutions such as the SiteScreen and iSense Networks, as well as in the areas of lead generation, affiliate marketing and ad serving. For more information on the company, group companies and solutions, please visit http://www.adpepper.com/, http://www.sitescreen.com, and http://www.isense.net.

“Cyveillance is a strong complement to our internal network monitoring systems, providing another layer of security and giving advertisers further assurance of our commitment to protect their brands online,” said Tom Vadnais, chief executive officer of ValueClick, Inc.

Proprietary network monitoring technologies used by ValueClick Media and Commission Junction include real-time domain verification, fraud detection, traffic monitoring and site scoring systems. In addition, both networks maintain dedicated network quality teams and have some of the most stringent publisher acceptance criteria in the online advertising industry.

“We understand the critical importance ValueClick places on network quality and we are proud to be the technology provider they trust to monitor their network for potential content violations,” said Panos Anastassiadis, chief operating officer of Cyveillance. “Our proactive monitoring solutions go beyond simple flagging of violations and enable corrective action in real-time, continuously protecting the brands of advertisers.”

About Cyveillance

Cyveillance, a world leader in cyber intelligence, provides an intelligence-led approach to security. Through continuous, comprehensive Internet monitoring and sophisticated intelligence analysis, Cyveillance proactively identifies and eliminates threats to information, infrastructure, individuals and their interactions, enabling its customers to preserve their reputation, revenues, and customer trust. Cyveillance serves the Global 2000 and OEM Data Partners – protecting the majority of the Fortune 50, regional financial institutions nationwide, and more than 100 million global consumers through its partnerships with security and service providers that include Blue Coat, AOL and Microsoft. Cyveillance is a wholly owned subsidiary of QinetiQ North America. For more information, please visit www.cyveillance.com or http://www.qinetiq-na.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit http://www.valueclick.com.

WESTLAKE VILLAGE, Calif. – Following on a successful first year of operation for its AdRx Media vertical health network, ValueClick, Inc. (Nasdaq:VCLK) announced it has launched Moms Media, a premium vertical online advertising network with a potential reach of 17.6 million unique visitors per month, according to comScore Media Metrix.

Aggregating quality sites with content geared toward moms and applying behavioral targeting to reach specific segments of moms wherever they appear across the network, Moms Media offers marketers a new way to access the more than 40 million women in the U.S. who have children under 18 and spend time online.

Moms Media is comprised of several well-known publishers, including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It’s A Moms World, StorkNet, The Green Mom Review, Village Mama and more than 40 other high-quality sites targeting moms online.

Moms Media provides advertisers with extensive targeting options, including contextual placement alongside highly relevant content for moms, as well as dozens of behavioral targeting segments that include Family Travel, Family Shopping, Just for Moms, Family & Parenting Resources, Home Makers, Urban Moms and Wealthy Moms. In addition, geo-demographic targeting and visitor retargeting options make Moms Media the network with the greatest number of ways to reach moms online.

“Capitalizing on the positive response to AdRx Media in the health category, we identified moms as another important consumer audience to offer as our next vertical network,” said Bill Todd, general manager, ValueClick Media. “Moms control 80 percent of all household spending, which represents $1.7 trillion annually, so we expect a wide range of marketers will find value in a partner like Moms Media to deliver a scalable, high-quality, online advertising solution to reach moms online.”

While Moms Media utilizes ValueClick Media’s infrastructure, network technology and expertise, it is managed by dedicated account management and media development teams who work with a unique set of Moms Media publishers and advertisers.

About Moms Media

With a potential reach of more than 17.6 million unique visitors per month and a comprehensive suite of advanced targeting options, Moms Media offers marketers more ways to reach moms online than any other online advertising provider. A vertical network offered exclusively by ValueClick Media (NASDAQ: VCLK), Moms Media is a fully transparent network of only the highest quality sites that reach women online and provide engaging, relevant content for moms. For more information visit http://www.momsmedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit http://www.valueclick.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix service. Online visitation to travel sites gained as Americans began planning and preparing for their summer vacations. The end of another school year resulted in an increase of interest at gaming sites. Career services and development sites saw strong growth due to the influx of recent college graduates entering the job market, in addition to a rising unemployment rate.

“Travel sites typically see an increase in activity around this time of year as Americans look to get away,” said Jack Flanagan, executive vice president of comScore Media Metrix. “Summer vacation also means more leisure time for those out of school, leading to a seasonal increase in leisure categories including online gaming and entertainment.”

Online Vacation Planning Jumps in June

June heated up the Travel category as Americans sought seasonal getaways. The Airlines category ranked as the top gaining category for June, growing 22 percent to 33.2 million visitors. Also among the top gaining categories were Travel Transactions, Online Travel Agents, and Travel Information. Southwest Airlines, the top ranked site in the Airlines category, achieved particularly strong gains growing 64 percent to 16.4 million visitors and grabbing the #2 position among the top gaining properties.

Online travel agent sites also experienced growth in June, increasing 9 percent to 42.8 million visitors. Expedia led the category with 27 million visitors (up 12 percent), followed by Orbitz with 12.5 million visitors (up 10 percent), Priceline with 11.3 million (up 7 percent), and Travelocity with nearly 9.8 million visitors (up 8 percent).

Americans Say “Game On” in June

Online gaming sites saw a surge in activity in June, as the beginning of summer vacation provided students with more leisure time for such pursuits. The Gaming Information category attracted 50 million Americans in June, up 6 percent vs. the previous month. With school out for the summer, students found ways to spend their free time on sites such as GiantRealm and GameStop, with both sites ranking among the top 10 gaining properties in June. GiantRealm jumped 25 percent to more than 7 million visitors while GameStop grew 19 percent to nearly 5.8 million visitors.

Job-Seekers Make an Effort Online

Rising unemployment during the past year has led to an increasing number of Americans seeking jobs and career opportunities online. Both the Career Resources and Career Training & Education categories ranked among the top ten gaining categories for June as the unemployed, underemployed and recent grads scoured the Web for opportunities. The Career Resources category grew 6 percent to 46.8 million visitors, while Career Training & Education grew 13 percent to 6.7 million visitors.

Top 50 Properties

Google Sites continued to lead as the most visited property in June with nearly 157 million visitors, followed by Yahoo! Sites with 154 million visitors and Microsoft Sites with 127.4 million visitors. Facebook.com moved up two positions to #6 marking its highest-ever ranking. Career Builder ascended 6 spots to #39 with 21.7 million visitors, a reflection of the Career Services & Development category gain. The Mozilla Organization jumped 13 spots to #28 with nearly 27 million visitors, due to the release of Firefox 3.5 which includes numerous new and improved features. June also represented Twitter.com’s debut in the ranking of the top 50 properties, coming in at #46 with 20.1 million visitors.

“It’s hard to believe that Twitter.com had fewer than a million visitors  in June 2008, and now attracts more than 20 million visitors a month and ranks among the top 50 U.S. properties,” Flanagan commented. “Twitter has clearly been able to generate wide interest and cultivate a substantial following in a very short period of time. If this momentum persists, then we will continue to see Twitter climb higher and higher in this ranking in the coming months.”

Top 50 Ad Focus Ranking

Platform-A led the June Ad Focus ranking, reaching 91 percent of all Americans online. Yahoo! Network ranked second, reaching 88 percent of the population, while ValueClick Networks ranked third with an 84-percent reach. Fox Audience Network and 24/7 Real Media each climbed one spot grabbing the #7 and #8 positions, respectively.

_________________________________________________________________________

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

June 2009 vs. May 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix
Total Unique Visitors (000)
May-09     Jun-09    % Change      Rank  by Unique  Visitors

Total Internet : Total Audience    193,825    193,896          0         N/A
NameMedia                            2,336      5,975        156         195
Southwest Airlines Co.              10,021     16,471         64          59
Systemax Inc.                        2,912      4,625         59         250
TAGGED.COM                           6,248      8,373         34         129
The Mozilla Organization            20,610     26,964         31          28
Xacti Corporation                    7,810      9,812         26         105
GiantRealm                           5,618      7,011         25         157
Disney Online                       25,966     31,362         21          24
Sheknows                             8,599     10,285         20         100
GameStop                             4,874      5,791         19         201

*Ranking based on the top 250 properties in June 2009.
_________________________________________________________________________

Table 2

comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

June 2009 vs. May 2009

Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
May-09       Jun-09     % Change

Total Internet : Total Audience       193,825      193,896            0
Travel – Airlines                      27,323       33,290           22
Career Services & Development -         5,954        6,729           13
Training & Education
News/Information – Politics            11,642       12,977           11
Travel – Transactions                   3,980        4,386           10
Travel – Online Travel Agents          39,232       42,863            9
Games – Gaming Information             47,053       49,950            6
Career Services & Development -        44,204       46,803            6
Career Resources
Entertainment – News                   54,946       57,955            5
Financial Information/Advice           37,688       39,557            5
Travel – Information                   40,509       42,461            5
______________________________________________________________________

Please visit the following link to view the Top 50 Properties and the Ad Focus Ranking for June 2009: http://comscore.com/Press_Events/Press_Releases/2009/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2009

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced its MOJO Adserver Platform has turned 10. Launched in 1999, MOJO Adserver was one of the first ad serving platforms to allow marketers to offer one-to-one messaging by automatically serving and updating advertisements in real-time to deliver the most relevant message to the right person at the right time.

“Over the past nine years, eBay has come to rely on Mediaplex for innovative products, exceptional client services and consistent, quality reporting and data in a complete package,” said Jorge Laguna, director of marketing analytics at eBay. “Our successful partnership with Mediaplex is a direct result of their commitment to providing superior technology and a consistent, customer-centric focus around their ad serving and tracking solution.”

Since its release in 1999, the MOJO Adserver platform has been first to market with a number of product advancements including dynamic messaging, behavioral targeting, multivariate optimization, natural search tracking and path to conversion. Mediaplex has also built on its MOJO Adserver roots to evolve into an Enterprise-level, integrated platform for tracking and reconciling all marketing activity.

“Over the last 10 years, we have established ourselves as the independent leader in the ad serving space with our innovative MOJO technology platform and impressive client list which includes more than 1,500 advertisers,” said Ann Hoey, general manager of Mediaplex. “Our commitment to the success of our customers will continue to be our priority as we develop innovative and custom technology solutions to meet their business needs.”

About Mediaplex

Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients’ data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership. For more information, visit www.mediaplex.com.

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.

Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com.

A replay of the conference call will be available through May 12 at 888-203-1112 and 719-457-0820 (pass code: 8914545). An archive of the Webcast will also be available through May 12.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that are driving the online display advertising industry and how large online publishers can increase their advertising revenue by leveraging the latest trends and technology.

AdRevenue 09 is accepting speaking request submissions until May 29th, 2009. Details can be found at www.AdRevenue09.com.

What: AdRevenue 09 – The Economics of Online Display Advertising
When: Thursday, October 8, 2009
Where: New World Stages, 340 W. 50th St., NYC
Who: Large Online Publishers, Ad Networks, Ad Exchanges, Data Exchanges, And Other Companies in the Online Display Advertising Ecosystem

Last year’s sold out AdRevenue 08 event in San Francisco brought together over 300 advertising professionals that shared ideas on how to increase revenue from publisher’s unsold ad inventory. Speakers included senior executives from Google, Yahoo!, Microsoft, Quantcast, Razorfish, Havas Digital, ValueClick, Federated Media, and more. While this year’s speakers are not yet announced, the same caliber of speakers will share their insight and offer new strategies for large online publishers to better monetize their advertising inventory.

“What makes the AdRevenue conference unique is that its goal is to offer large online media companies the most effective strategies to increase their ad revenue,” said PubMatic CEO, Rajeev Goel. “We created the AdRevenue conference series because we’ve seen a lot of conferences that focus on user and advertiser needs, which are important, but there hasn’t been enough discussion on increasing the bottom line for publishers. If you work for a large online publisher and you’re directly managing the ad revenue, you should be at this event.”

About PubMatic

PubMatic provides online publishers with a full service solution to manage and monetize unsold ad inventory. PubMatic’s real-time ad price prediction technology and dedicated team service drive significantly higher revenues and simplify ad network management for more than 5500 large and medium publishers. www.PubMatic.com

ActiveAdsSM allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAdsSM provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAdsSM targeting is done anonymously and without any use of personally identifiable information.

In addition to the ability to present diverse ads based on retargeting data from ValueClick Media’s Precision RetargetingSM product, ActiveAdsSM can tailor an ad based on technical data such as a consumer’s geographic location, or contextually based on the category of the site they are currently visiting. Moreover, clients can tailor creative based on an infinite number of products or anonymous customer attributes the advertiser supplies to ValueClick Media via XML.

“ActiveAds is extremely well suited for our clients who believe one ad does not fit all. Too long have clients with a wide variety of products been forced to show the same content to all prospects, despite the wealth of data which can be used to improve performance by tailoring ad creative to each individual consumer,” said Bill Todd, general manager of ValueClick Media.

For additional details about ActiveAdsSM, interested advertisers should contact their ValueClick Media sales representative or call 818-575-4669.

About ValueClick Media

Known best for the performance advertising expertise of its display advertising network, over the past ten years ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. With 83 percent reach of the U.S. Internet audience across 15,000 quality sites, access to a critical mass of anonymous consumer online behavioral data and superior targeting and optimization technology, ValueClick Media is the premier advertising network partner for marketers focused on performance. For more information visit www.valueclickmedia.com

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

The first of its kind offered by an ad network in conjunction with Earth Day, the sponsorship is led by exclusive access to premium inventory on RedOrbit.com and Become.com, along with additional premium sites in ValueClick Media’s Green Channel, including Greenoptions.com, Go Green Tube, WebEcoist.com, ScienceDaily, Craftingagreenworld.com, Ecoworldly.com, Planetsave.com and Planetpals.com.

“In addition to being symbolic of our own commitment to the environment, this unique sponsorship opportunity is in response to demand from advertisers who have expressed the need for relevant eco-friendly inventory through which to create an association with their brand,” said Bill Todd, general manager of ValueClick Media.

The sponsorship includes a high percentage share of voice on a custom eco-friendly shopping micro-site within Become.com in the days leading up to Earth Day, including a featured merchant logo, product listings, center hero image and content integration. With over 25 million products and 5,000 merchants, Become.com provides an easy-to-use combination of relevant product research and comparison shopping.

In addition, on Earth Day one sponsor will have exclusive access to a complete site takeover of RedOrbit.com, including a custom site skin and 100 percent share of voice. With over 1.5 million pages of stimulating content, RedOrbit.com is the premier Internet destination for space, science, health and technology enthusiasts around the globe.

In addition to the Become.com and RedOrbit.com components of the sponsorship, the balance of available inventory in the weeks leading up to Earth Day will be delivered via run of channel impressions on ValueClick Media’s Green Channel.

For additional details, interested advertisers should contact their ValueClick Media sales representative or call 818-575-4669.

About ValueClick Media

Known best for the performance advertising expertise of its display advertising network, over the past ten years ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. With 83 percent reach of the U.S. Internet audience across 15,000 quality sites, access to a critical mass of anonymous consumer online behavioral data and superior targeting and optimization technology, ValueClick Media is the premier advertising network partner for marketers focused on performance. For more information visit www.valueclickmedia.com

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

“We are looking forward to a broad, long-term relationship with Commission Junction because of their demonstrated success in growing large performance marketing programs,” said Stormy Simon, Senior Vice President of Marketing and Customer Care. “Commission Junction’s dedicated account management team has quickly gained our confidence in their ability to develop strategies that will fuel the growth and incremental revenue we expect from the affiliate channel.”

Overstock has one of the most well-established and successful affiliate marketing programs in the online retail industry.

“Commission Junction is proud that we were chosen to help an industry leader like Overstock continue to strategically grow its affiliate marketing program,” said Kerri Pollard, General Manager of Commission Junction. “We are uniquely poised to meet Overstock’s need for real-time reporting, incorporating a search strategy that complements rather than competes with its affiliate channel, and the ability to offer variable publisher compensation tied to specific products.”

For more information on the benefits of affiliate marketing, go to www.cj.com/affiliatemarketingbenefits.

About Overstock.com

Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading “Investor Relations.”

Overstock.com® is a registered trademark of Overstock.com, Inc.

NEUROTRASH.tv is a video-sharing site targeting young adults between the ages of 18 and 35. Users will be able to post and share videos on the site as well as take advantage of NEUROTRASH.tv’s video player to place videos on their own sites, social networking profile pages and blogs. NEUROTRASH.tv will promote the development of both hip content by amateur and professional videographers, and useful information channels. Extensive social networking opportunities exist on the website. The Company also plans to produce exclusive proprietary entertainment content for the site as well as adding licensed content.

NT Media’s revenue model for NEUROTRASH.tv is based on standard display banner ads, in-stream video advertising, products sales, and services. One of the great features of the NEUROTRASH.tv website is the ability to earn revenue from video ads embedded in other websites on which our users place videos.

Commission Junction, a ValueClick company, is a global leader in the online advertising channels of affiliate marketing and managed search. Commission Junction drives quality results, delivers superior service, and develops sustainable relationships for advertisers and publishers through performance-based solutions. Commission Junction operates the only truly global network in affiliate marketing while setting the industry standard for network quality and providing the most sophisticated reporting tools available.

“Our partnership with Commission Junction gives us the opportunity to generate significant ad revenue on the neurotrash website through pairing with major online advertisers,” said Ali Moussavi, CEO of NT Media.

Please Visit us at:

http://www.neurotrash.tv

Owned and Operated by NT Media Corp.

www.ntmedia.tv

For advertising and sponsorship opportunities please email us at contact@ntmedia.tv

About NT Media: NT Media is evolving as a leader in the development of destination websites that engage users and inspire loyalty. The company is doing this by launching a wide array of websites that take advantage of the Worldwide Web’s ability to reach users with information, services and products that encourages interaction between the visitor and the websites and to offer advertisers targeted areas in which to reach consumers.

Forward-Looking Statements

Certain statements in this news release may constitute “forward looking” statements within the meaning of section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve risks, uncertainties and other factors, which may cause the actual results, performance, or achievement expressed or implied by such forward-looking statements to differ.

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a cross section of interactive industry stakeholders from web publishers, portals, search engines and networks and exchanges. Their objective is to find answers to the issues of data ownership and to create a model contract that includes commonly used terms and conditions (Ts&Cs) that are mutually beneficial solutions for publishers, agencies and marketers, thereby improving relationships between the three groups, fostering business growth and facilitating industry partnerships. The announcement was made at the IAB’s Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida.

“Our industry is absolutely committed to marshalling interactive media leadership to move forward on these important fronts,” said Randall Rothenberg, President & CEO of the IAB. “We recognize that our members have truly revolutionized marketing with their products and services, and they are the ones who will be most adept at driving the change needed for resolution.”

The Interactive Ts&Cs Task Force’s discussions with the 4A’s are slated to begin in March. The following IAB member companies will serve on this task force:
Cars.com
CBS Interactive
CNN.com
Disney Interactive Media Group
Facebook
Forbes.com
Fox Interactive Media
Google
Martha Stewart Living Omnimedia
Microsoft Advertising
NBC Universal
New York Times
Platform-A
Time Inc
Valueclick Media
Yahoo!, Inc

The IAB has long taken a leadership role in improving supply chain operations in an effort to reduce the complexities that marketers and agencies face when buying interactive advertising. One of the steps the IAB has taken was the formation with the 4A’s of the Interactive Reinvention Task Force in 2008, a collaborative publisher-agency effort that also announced today a set of ground-breaking agreements on voluntary business process standards which, if adopted by agencies and publishers, will significantly reduce cost and complexity in the planning and buying of interactive advertising. In addition, the newly created Networks and Exchanges Committee has taken on an initiative to define and map out the types of data that can be collected and developed by ad networks. The IAB also announced today the launch of the Data Task Force that will tackle the challenges associated with data ownership.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

* Wednesday, February 25 at 1:00 p.m. ET at the Jefferies 5th Internet and Media Conference;
* Thursday, February 26 at 11:40 a.m. PT at the Goldman Sachs Technology and Internet Conference; and
* Tuesday, March 3 at 3:30 p.m. PT at the Morgan Stanley 2009 Technology Conference.

Presentation materials and webcast links to the presentations will be available on the Investor Relations section of www.valueclick.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, and PriceRunner. For more information, please visit www.valueclick.com.

“While macroeconomic headwinds clearly impacted the quarter, ValueClick’s focus on execution allowed us to exceed our revenue and adjusted-EBITDA guidance for the quarter, and expand adjusted-EBITDA margin year-over-year,” said Tom Vadnais, chief executive officer of ValueClick. “In the fourth quarter, we generated $30 million in free cash flow, bringing the full year total free cash flow generation to over $120 million. Our performance-based offerings, strong balance sheet and relentless focus on driving margins make us a formidable competitor in this challenged environment.”

- GinkoMedia, Inc. Announces Product Launch
GinkoMedia, Inc. has announced they may be the first to release web based software giving users a brand new “do it yourself” approach to creating and delivering rich media messaging. The user combines video, images, text and more to easily construct more than a message; it becomes a visual and sensory-filled experience. Whether the goal is to effectively generate leads, educate an audience, or make corporate announcements, GinkoMedia delivers with impact. Messages can be launched from email, newsletters, and web sites. Viewed messages are tracked and statistics reported with comprehensive analytics.

GinkoMedia enters the on-demand rich media presentation market with three key ‘Software as a Service’ (SaaS) components:

* An online authoring tool allowing users to combine their videos with content to create rich media messages without the need of a creative department or Flash® developer
* Message content delivery via a customizable and brand-able player
* Reporting and analytics detailing viewing statistics for messages

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications.

The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites. Collectively, sites in the AdRx Media network have a potential reach of more than 21 million unique visitors per month (comScore Media Metrix, December 2008), making it one of the largest advertising supported health entities online.

eMedTV (www.emedtv.com) features tens of thousands of articles and videos designed to educate patients about health topics and healthy living. HealthCastle.com is the largest online nutrition community run by Registered Dietitians. Hearthstone Communications operates several sites focused primarily on women’s health issues, including Pregnancy-Info (www.pregnancy-info.net), Fibromyalgia Symptoms (www.fibromyalgia-symptoms.org) and GYNOB.com.

“As we continue to expand the AdRx Media network, these premium publishers add to our potential reach and the ability to more narrowly align advertisers with the content they want to be associated with,” said Denise Zaraya, director, AdRx Media. “Their vast experience and expertise within the health community, their commitment to excellence, and their high volume of quality traffic are aligned with our vision to create the leading premium health and wellness ad network.”

About AdRx Media

AdRx Media is the largest premium vertical online advertising network of its kind, specialized in providing health and wellness advertisers with a way to connect with consumers while they are engaged in seeking information about health related issues on targeted sites beyond the largest health properties. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 21 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of the ValueClick Media division of ValueClick, Inc.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

- ValueClick to Announce Fourth Quarter 2008 Results on February 12
ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its fourth quarter and fiscal year 2008 financial results on Thursday, February 12 at approximately 4:05 p.m. ET.
At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.
Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or ValueClick’s Investor Relations department at (818) 575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com.

- Constant Contact Opens 2009 With More Than 250,000 Email Marketing Customers
Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys for small organizations, today announced that in December of 2008 it surpassed 250,000 customers, marking a significant company milestone. This accomplishment rounded out an impressive year of company achievements and customer success and positions Constant Contact to help even more small businesses achieve their communication goals in 2009.
Constant Contact’s 250,000th customer is WEST Builders, Inc., a mid-sized construction company located in Pasadena, California. In celebration of this important achievement, the company will award WEST Builders with a free lifetime subscription to its email marketing services.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs.

A prominent application of dynamic behavioral targeting occurs when advertisers need to tie in available product inventory with current promotions. The synchronization between offers and available inventory allows advertisers to react immediately with the best offer to ensure opportunities aren’t wasted and maximum revenue potential is realized.

“Our clients understand the value of one-to-one messaging for developing deeper relationships and creating customer loyalty, but are increasingly challenged because these programs can be time-intensive and cost-prohibitive,” said Ann Hoey, general manager of Mediaplex. “Our dynamic behavioral targeting suite empowers clients with the tools they need to achieve tailored messaging while eliminating wasteful marketing spend.”

“Through the application of Mediaplex’s dynamic messaging technology we are able to ensure our clients that the pricing in their advertisements is always accurate and inventory they are promoting is always available,” said Irene Zalami, Account Director of Web Liquid. “The latest enhancements to dynamic messaging will go a long way toward guaranteeing a positive user experience as well as allowing us to deliver high conversion rates.”

Mediaplex’s Dynamic Behavioral Targeting Suite includes:

Dynamic Behavioral Targeting – Enables advertisers to differentiate and segment qualified customers from prospects based on their prior activity, and serve the most appropriate message using dynamic, real-time creative. This means advertisers can truly deliver the most relevant offer at the right time, in real time.

Dynamic Optimization – Allows marketers to define their own optimization criteria and then measure and evaluate the performance of the dynamic creative to automatically serve the best performing creative. This saves advertisers’ valuable impressions and effectively reduces overall waste in marketing spend.

Dynamic Rich Media Creative – In addition to taking in data from external sources and changing standard banner advertisements immediately based on those data, Mediaplex’s offering allows advertisers to serve up personalized, relevant communications inside any rich media advertisement as well.

Dynamic Reporting – Mediaplex reports provide granular insights into the performance of each individual creative offer. This level of reporting detail gives advertisers ROI metrics down to each individual offer, giving the advertiser the right level of data insights they need to make informed decisions regarding best performing creatives and offers.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com.

Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand.

Compared to other providers, ValueClick Media’s behavioral targeting suite stands out, in that it offers all of the following retargeting features:

* Recency – Allows the ability to control the timeframe in which consumers are retargeted, based on how recently they were exposed to an ad or took a particular action on an advertiser’s site. For example, a hotel chain that has identified bookings drop off significantly after three days of first visiting the site can retarget only consumers who have been there within the past three days.
* Frequency – Allows the ability to retarget consumers based on the number of times they visited an advertiser’s site or interacted with a marketer’s message. For example, an electronics retailer may infer that consumers who visited the television section of its site more than five times are nearing a purchase decision and can tailor messages only to those individuals.
* Exclusion – Allows the ability to exclude a specific group from being retargeted with additional advertising. For example, a department store running a campaign for men’s clothing can avoid retargeting visitors to the women’s section of its site. Or a credit card company can exclude individuals who have already completed an application.
* Personalization – Allows the ability to dynamically customize creative messages based on a wide range of information known about each visitor. For example, visitors to an automotive site could be shown an ad containing a picture of the exact vehicle they expressed interested in. Combined with geo-targeting, the creative could also include the name and location of the nearest dealer.
* Seamless integration with third-party ad serving – Allows the ability to retarget visitors who have searched or clicked on media delivered outside of the ValueClick Media network. For example, visitors who clicked on a search link but did not purchase within two days could be retargeted by ValueClick Media.

“These features add a new dimension to retargeting that will provide sophisticated marketers with more flexibility and more ways to achieve maximum performance from their online advertising investments,” said Bill Todd, general manager of ValueClick Media. “They also represent the ongoing investment in our Precision BT suite and another example of how our use of data and technology differentiates ValueClick Media from other ad networks.”

In tandem with the announcement of its new retargeting features, ValueClick Media has published a white paper entitled “Improving Performance with Retargeting.” Available at www.valueclickmedia.com, the paper provides a comprehensive guide to the critical success factors and specific types of retargeting, supported by both aggregated data and specific examples of advertisers who have been successful using retargeting on the ValueClick Media network.

Precision Retargeting™ is one of two products available in ValueClick Media’s Precision BT™ suite and is used to present highly relevant ads to consumers who have previously demonstrated interest by visiting or taking action on a marketer’s site when they later visit any of the 13,500 sites in the ValueClick Media network. ValueClick Media’s pioneering behavioral product, Precision Profiles™, was announced in July and leverages ValueClick Media’s access to a critical mass of online behavior to provide the newest and most sophisticated form of predictive behavioral targeting available today.

About ValueClick Media

Over the past ten years, ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. Clients benefit from access to ValueClick Media’s scalable, data-driven global network platform and access to the industry’s newest behavioral targeting technology. With access to 80 percent of the U.S. Internet audience through its display advertising, video, e-mail, lead generation and search channels, ValueClick Media partners with its clients to accomplish any brand or performance-based online advertising objective.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

Halloween and Early Holiday Browsing Boost Traffic to Retail Sites

RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.

“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”

Politics Category Tops Fastest-Growing List in October

October saw a significant surge in traffic to the politics category, as Americans tuned in closely to the presidential and local congressional races. The category grew 40 percent to 28 million visitors in October, making it the fastest growing category for the month.

BarackObama.com was the most visited site in the category with 8.5 million visitors, up 59 percent versus the previous month, followed by JohnMcCain.com with 3.8 million visitors (up 29 percent). October marked the largest audiences of the season for both of the candidates. Other sites generating substantially higher traffic in the month included: CatholicVote.com (up 410 percent to 1.5 million visitors), GOP.com (up 111 percent to 1.2 million visitors), and Factcheck.org (up 96 percent to 1 million visitors). Voting advocacy sites VoteforChange (up 62 percent to 2.4 million visitors) and RocktheVote.com (up 46 percent to 1.1 million visitors) also saw strong gains.

Saturday Night Live’s election comedy sketches, including Tina Fey’s popular impersonation of Republican Vice Presidential candidate Sarah Palin, helped NBC Universal rank as one of the top 10 gaining properties for the month. NBC Universal’s online channel for Saturday Night Live (SNL) content surged 85 percent to 4.4 million visitors in October.

Approaching Holidays and Halloween Cause Traffic Boost at Retail Categories
The combination of Halloween and the looming holiday shopping season resulted in strong traffic increases to several retail categories in October.

Retail – apparel sites grew 13 percent to more than 67 million visitors as people searched for Halloween costumes, early holiday deals and the latest seasonal apparel in October. The category was led by BuyCostumes.com, which witnessed a 107-percent increase to 9.5 million visitors. Several other costume-related sites also experienced gains in October, including CostumeSuperCenter.com (up 110 percent to 2.6 million visitors) and Costumzee.com (up 161 percent to 2.1 million visitors).

In addition to costume retailers, several other apparel retailers experienced strong traffic growth during the month, including Zappos.com (up 18 percent to 5.1 million visitors), Gap Online (up 24 percent to 4.2 million visitors) and AE.com (up 18 percent to 3.3 million visitors).

With the holidays quickly approaching, traffic to the retail – toys category surged 17 percent to more than 25 million visitors as Americans searched early for this year’s top toys. Toysrus sites led the category with 9.3 million visitors, a gain of 28 percent, followed by Barbie with 3.4 million visitors (up 10 percent) and The LEGO Group with 2.7 million visitors (up 22 percent). Several other popular toy brands also experienced double-digit growth in October, including AmericanGirl.com (up 51 percent), Fisher Price (up 43 percent) and LeapFrog.com (up 90 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in October with 147 million visitors, followed by Yahoo! Sites with 144.9 million visitors and Microsoft Sites with 123.5 million visitors. All of the top ten properties maintained their positions from September. New arrivals to the ranking this month included NBC Universal, which entered at position #33 with nearly 25 million visitors and JPMorgan Chase Property, which rose to position #41 with the addition of Washington Mutual, bringing the property’s combined audience to more than 23 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the October Ad Focus ranking reaching 91 percent of the 190.6 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 83 percent of Americans online. ValueClick Networks moved up one position to #4 reaching 82 percent of online users and Traffic Marketplace rose one position to #8 reaching 74 percent.
____________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change Rank by

Unique Visitors

Total Internet: Total Audience 189,468 190,616 1 N/A

TheStreet.com Sites 4,135 10,550 155 101

Spencer Gifts, LLC. 2,077 5,058 144 231

HULU.COM 2,850 5,342 87 214

Healthgrades 2,894 5,034 74 234

Everyday Health 14,930 25,781 73 31

BARACKOBAMA.COM 5,350 8,515 59 131

Cablevision 6,049 9,571 58 112

NBC Universal 16,034 24,896 55 33

Kayak.com Network 5,141 7,860 53 144

JPMorgan Chase Property 15,506 23,142 49 41
____________________________________________________________________
*Ranking based on the top 250 properties in October 2008

TABLE 2
____________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change

Total Internet: Total Audience 189,468 190,616 1

Politics 20,081 28,016 40

Retail – Flowers/Gifts/Greetings 33,659 40,358 20

Retail – Toys 21,461 25,195 17

e-cards 28,537 33,377 17

Entertainment – Humor 25,486 29,797 17

Retail – Mall 26,509 30,742 16

Gay/Lesbian 2,771 3,189 15

Retail – Apparel 59,354 67,144 13

Teens 28,765 32,505 13

Auto – Manufacturer 22,154 25,015 13

____________________________________________________________________

Please visit the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2593

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

- ValueClick to Present at Upcoming Investor Conferences
Wednesday, November 12 at 10:00 a.m. PT at the Piper Jaffray Global Internet Summit;
Thursday, November 20 at 10:15 a.m. ET at the UBS Global Technology and Services Conference; and
Tuesday, December 2 at 11:00 a.m. MT at the 2008 Credit Suisse Annual Technology Conference.
Presentation materials and webcast links to the presentations will be available on the Investor Relations section of www.valueclick.com.

- Marchex to Participate in the Piper Jaffray Global Internet Summit 2008 and Thomas Weisel Partners 2008 Small/Mid-Cap One-on-One Conference
Marchex, Inc. (NASDAQ:MCHX), a local search and advertising company, today announced that members of its senior management team will participate at the following investor conferences:
Piper Jaffray Global Internet Summit 2008, Wednesday, November 12, 2008, Montage Resort, Laguna Beach, CA
Thomas Weisel Partners 2008 Small/Mid-Cap One-on-One Conference, Tuesday, November 18, 2008, Four Seasons Hotel, Chicago, IL

- Internet Brands, Inc. Reports Record Third Quarter 2008 Financial Results
* Record revenues and Adjusted EBITDA of $26.9 million and $9.1 million
* Adjusted EBITDA increases 20% from third quarter of 2007
* Net income of $0.08 per share, excluding non-cash foreign currency loss
* Company re-affirms full year 2008 guidance

- Intuit Honored for Leading Uses of Social Media
Recognizing its innovative efforts to embrace social media, Forrester Research presented Intuit Inc. (Nasdaq: INTU) with the 2008 Forrester Groundswell Award in the Company Transformation category.
The Forrester Groundswell Awards recognize excellence from companies that accomplish business objectives using social applications and technologies. The awards program was developed to support and recognize the principles outlined in the Forrester Research book “Groundswell: Winning In A World Transformed By Social Technologies.”

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.

Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or through ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com.

A replay of the conference call will be available through November 5 at 888-203-1112 and 719-457-0820 (pass code: 7487512). An archive of the Webcast will also be available through November 5.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined the best and most actionable views into the Path to Conversion data, and used these findings to develop the new online reports. As a result, these reports present data in a way that makes it easy for clients to gain immediate insights into how to best improve campaign performance as opposed to having to sift through massive amounts of raw data.

Mediaplex introduced Path to Conversion more than a year ago to help clients gain deeper insight into their data and obtain a more holistic view of their online marketing programs by evaluating performance beyond the “last click wins” methodology. With the new reporting package, Mediaplex clients are empowered with summarized, near real-time Path to Conversion reports that are easy to understand, enabling them to better evaluate the performance of their media buys and make quick and informed decisions regarding how to adjust their spend on marketing programs across all the channels they are tracking.

“Since we introduced Path to Conversion to clients last year, we have experienced a tremendous growth in the demand for the data and services we offer as part of this solution. We wanted to extend the benefits of this data to a far greater number of our clients in a way that makes it easy for them to act upon findings from the data,” said Ann Hoey, general manager of Mediaplex. “By providing self-serve Path to Conversion reports, we are able to provide a deep level of data in a way that takes the challenge out of the analysis for our clients, helping them further improve their campaign performance for optimal results.”

“Online Path to Conversion reporting has been a tremendous resource in helping us quickly view and understand all the activity in the conversion path,” said John Ward, global director of online media at American Apparel. “The fact that we can get these reports on-demand enables us to be more flexible and proactive when making decisions regarding how to continuously improve performance across all of our marketing campaigns.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.

AdRx Media gives advertisers a way to reach consumers while they are engaged in seeking health information on more targeted sites beyond the largest health properties. For instance, according to comScore Plan Metrix June 2008 data, WebMD Health reaches only one in seven people who have searched for health information related to an ailment online and Everyday Health reaches only one in eleven.

“AdRx Media is filling an important gap by giving advertisers an efficient way to reach a more engaged audience as they seek information on focused health sites other than general health properties,” said James Kiernan, vice president, group director at MediaVest. “Having a reliable partner to aggregate inventory on content related to all major health conditions is a service I expect media buyers in the health category will be very receptive to.”

AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.

“The response to AdRx Media among marketers and agencies during our initial charter period has been overwhelmingly positive,” said Denise Zaraya, director, AdRx Media. “They recognize the value of targeting niche content with a partner that can guarantee quality, transparency, expertise and scale.”

The network is managed within the ValueClick Media division in the U.S. and utilizes its advanced network technology and expertise. A dedicated account management and media development team works with a unique set of AdRx Media publishers and advertisers under the direction of Ms. Zaraya.

AdRx Media is exhibiting and Ms. Zaraya will speak on a panel entitled “DTC Advertising and New Media” at the PharmaMed conference in New Brunswick, New Jersey September 15-16. On September 18-19, AdRx Media will exhibit at the OMMA Global conference in New York, where Ms. Zaraya will lead a workshop on “Strategies for Maximizing Performance with Vertical Networks.”

About AdRx Media

AdRx Media is an online advertising network specialized in providing custom solutions to health and wellness advertisers. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 20 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of ValueClick, Inc., and is operated by its ValueClick Media division in the U.S.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

- WebTrends reports record quarter
WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. WebTrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin.

“We’re proud to report the best quarter in the history of WebTrends, with bookings even higher than our record revenues, adding to our software-as-a-service subscription base,” said Dan Stickel, WebTrends CEO. “Our record quarter and the increased demand for our solution is a direct result of shipping substantive products that satisfy real needs, investing in customer support and services to ensure our clients’ success, and focusing on product innovation in strategic growth areas,” said Stickel.

- interCLICK reports a revenue increase of 31.2% sequentially; gross margin increases to 27% from 24% in 2008 first quarter

“The investments the Company made in the 2007 fourth quarter and 2008 first quarter have helped to drive margin expansion and increases in interCLICK’s comScore ranking, reflecting growing recognition from clients of the unique proposition we offer advertisers and publishers,” said Michael Mathews, interCLICK’s Chief Executive Officer. “In addition to growing revenue and improving margins, the Company has taken other steps to enhance operating results through the hiring of experienced sales executives to enter new geographic markets, while simultaneously streamlining operations to reduce corporate overhead. Since the end of the first quarter, interCLICK has also improved its balance sheet through the repayment of approximately $2.9 million of debt, further increasing its flexibility to grow its business. With industry leaders such as Google forecasting that online ad revenue could reach $500 billion, we believe that interCLICK is well positioned to participate in this growth.”

- Onstream Media Corporation Reports Quarterly Revenue Up 18.7% Year-Over-Year
For the first nine months of fiscal 2008, total revenue was a record $13.2 million, up 65.0% from the $8.0 million for the first nine months of fiscal 2007. The revenue growth was due to the inclusion of approximately $5.4 million in Infinite Conferencing revenue, which reflected nine months of operations in the current fiscal year, compared to approximately $1.3 million in Infinite Conference revenue during the two months following the acquisition last year.

- ValueClick’s reported revenue of $163.8 million was one percent below the low end of the $166 to $170 million guidance range issued on May 6
“While increased macroeconomic uncertainty makes revenue growth more challenging for the second half of the year, we are taking meaningful steps to preserve margins and drive long-term growth and shareholder value,” said Tom Vadnais, chief executive officer of ValueClick. “We are accelerating initiatives to increase synergies among our businesses, and we have been active in our stock repurchase program since our July 17 pre-announcement. We believe ValueClick’s long-term prospects are bright, and we are committing resources to realize the opportunities in front of us while driving bottom line results.”

Wendy Davis of MediaPost reports that “In the lawsuit, quietly filed two weeks ago in federal court in Los Angeles, ValueClick alleges that Tacoda’s core business–profiling users based on their Web activity and serving them targeted ads–infringes on two patents dating back to the 1990s.”

“We feel that we have a patent on the general principles of behavioral targeting, and that’s what we’re enforcing,” said Scott Barlow, vice president and general counsel at ValueClick.

Tacoda is not the first to be sued for those patents*: Blue Lithium and Revenue Science were dragged in court over them too, and both reached settlements with ValueClick. Will Tacoda follow example, or is there more to the game than yet another settlement?

Read the MediaPost story here.

*
“Method and Apparatus for Determining Behavioral Profile of a Computer User” (1998)
“Computer Program Apparatus for Determining Behavioral Profile of a Computer User” (1999).

Here’s a summary, without going into much details:

- Revenue of $163.8 million was one percent below the low end of the $166 to $170 million guidance range issued on May 6, and within the $163 to $164 million range provided in the Company’s July 17 preliminary results press release;

- Adjusted-EBITDA(1) of $43.5 million was above the $40 to $42 million guidance range issued on May 6; and

- Diluted net income per common share of $0.17 was above the high end of the $0.15 to $0.16 guidance range issued on May 6.

“While increased macroeconomic uncertainty makes revenue growth more challenging for the second half of the year, we are taking meaningful steps to preserve margins and drive long-term growth and shareholder value,” said Tom Vadnais, chief executive officer of ValueClick. “We are accelerating initiatives to increase synergies among our businesses, and we have been active in our stock repurchase program since our July 17 pre-announcement. We believe ValueClick’s long-term prospects are bright, and we are committing resources to realize the opportunities in front of us while driving bottom line results.”

Second Quarter 2008 Results

Revenue for the second quarter of 2008 was $163.8 million, an increase of $15.2 million, or 10 percent, from $148.7 million for the second quarter of 2007. Second quarter 2008 results include three months of operations from MeziMedia, which was acquired in July 2007.

Income before income taxes for the second quarter of 2008 was $29.3 million compared to $29.4 million for the second quarter of 2007. Amortization of intangible assets increased to $7.8 million for the second quarter of 2008 from $5.5 million for the second quarter of 2007, primarily due to the impact of the MeziMedia acquisition. Adjusted-EBITDA for the second quarter of 2008 was $43.5 million, an increase of 12 percent compared to $38.8 million for the second quarter of 2007.

Net income for the second quarter of 2008 was $16.5 million, or $0.17 per diluted common share, compared to $17.6 million, or $0.17 per diluted common share, for the second quarter of 2007.

The consolidated balance sheet as of June 30, 2008 includes $191 million in cash, cash equivalents and marketable securities, $706 million in total stockholders’ equity and no long-term debt.

Stock Repurchase Program Update

Today, ValueClick also provided an update on its Stock Repurchase Program. Year-to-date through July 30, the Company has repurchased approximately 10.6 million shares for $134.2 million, including 7.4 million shares repurchased for $79.5 million since the Company’s July 17 announcement of preliminary results for the second quarter of 2008 and revised fiscal year 2008 guidance. As of July 30, up to $21.8 million of ValueClick’s capital may be used to repurchase shares of the Company’s common stock under the Stock Repurchase Program.

Business Outlook

The following statements are based on current expectations. These statements are forward-looking, and actual results may differ materially. These statements do not include the potential impact of any mergers, acquisitions or other business combinations that may be completed after the date of this release. Actual stock-based compensation expense may differ from these estimates based on the timing and amount of stock awards granted, the assumptions used in stock award valuation and other factors. Actual income tax expense may differ from these estimates based on tax planning, changes in tax accounting rules and laws, and other factors.

WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) suite today, combining access to a wealth of anonymous consumer online behavior with an innovative predictive technology to create the most robust and scalable behavioral targeting solution available to marketers.

The Precision BT(TM) suite contains two products, including Precision Retargeting(TM), an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles(TM), which uses a proprietary predictive algorithm to identify a marketer’s best prospects in hundreds of consumer interest segments.

Until now, predictive algorithms have rarely been applied to behavioral targeting, compared to the common cluster and custom business rules approaches popularized by Tacoda and Revenue Science, respectively. Predictive analytics includes only the best consumers in each segment at any given time, based on a marketer’s intended objective and the consumer’s likelihood to take action in the future.

“What makes Precision Profiles(TM) unique is our access to a critical mass of anonymous consumer online experiences and the way our technology dynamically categorizes and transforms them into hundreds of interest segments,” said Matthew Boyd, senior vice president, ValueClick Media. “Combined with the ability for our optimization technology to identify the best possible context in which to serve an ad, we have assembled the most scalable, data-driven audience targeting platform for marketers to achieve their brand and direct response objectives.”

Several key features set Precision Profiles(TM) apart from other behavioral targeting solutions currently available today, including:

Data
– Access to a wider spectrum of anonymous consumer online behavior (including web browsing, ad interaction, search and shopping behavior) results in more granular profiles and a higher likelihood of reaching the most qualified audience;
– Complete respect for consumers’ online privacy offers a PII-safe solution that, unlike portals, never stores personally-identifiable information such as names, telephone numbers and e-mail addresses in association with interest profiles;

Approach

– A predictive algorithm, not the marketer, identifies and
continually updates consumer eligibility for each interest
segment based on their future likelihood to click or convert,
not just the recency and frequency of their online behavior;

– Segment composition is dynamic and adapts to the changing
behavior of consumers as well as the objectives and
performance of each marketer;

– Consumers can belong to one or more interest segments, not
just a single, pre-defined cluster, increasing the likelihood
of reaching them at the right time and in all of their
multi-faceted interests;

Scale

– ValueClick Media’s extensive reach enables behavioral
targeting delivery on a scalable, worldwide basis from a
single partner within a safe, highly-controlled ad network
environment.

– Flexible profiles enable clients to develop, target and scale
custom segments based on their own definitions using their own
data, rather than forcing them to use pre-identified segments
that consist of only ValueClick data

During a recent beta period, clients testing Precision Profiles(TM) reported a significant impact on their campaigns. For example, one online games client achieved a 298 percent lift in conversion rates over an optimized control group. In a head-to-head comparison, conversions for one mobile campaign outperformed other behavioral targeting vendors 11 to one while keeping within the client’s target cost-per-action goal.

“We worked closely with ValueClick Media to test Precision Profiles during the beta and were impressed by the conversions compared to those of our other behavioral targeting providers,” said Reid Carr, president of Red Door Interactive.

Precision Profiles(TM) is one of two products initially available in ValueClick Media’s Precision BT(TM) suite. Precision Retargeting(TM) presents relevant messages directly to consumers who have previously demonstrated interest by visiting or taking action on a marketer’s site when they later visit any of the 13,500 sites in the ValueClick Media network. Unlike most other retargeting vendors, Precision Retargeting(TM) offers marketers the flexibility of custom recency, frequency and exclusion rules to offer highly-personalized sequential messaging. Additional behavioral targeting products will be added to the Precision BT(TM) suite in 2009.

About ValueClick Media

Over the past ten years, ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. Clients benefit from access to ValueClick Media’s scalable, data-driven global network platform and access to the industry’s newest behavioral targeting technology. With access to 75 percent of the U.S. Internet audience through its display advertising, video, e-mail, lead generation and search channels, ValueClick Media partners with its clients to accomplish any brand or performance-based online advertising objective.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

According to Tanya, “the suite combines access to anonymous consumer online behavior with a predictive technology to create a scalable behavioral targeting solution available to marketers via two products: Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a proprietary predictive algorithm to identify a marketer’s best prospects in hundreds of consumer interest segments.”

I’ll keep an eye on what’s going on at the OMMA Behavioral conference and publish and update as soon as an official announcement is made.

In the meantime, some food for thought: how exactly does “access to anonymous consumer online behavior” work in this case, and how is the data collected? I can hear already hear “privacy” screams around!

While much of the credit for final conversion events continues to be attributed to the “last click” – which is often paid search – Mediaplex’s Path to Conversion findings reveal how consumers interact with multiple online channels prior to that final conversion event. This in turn is helping Mediaplex’s clients gain a more holistic understanding of their paid search, natural search, display, email and performance-based online marketing campaigns and the influence they have on each other and, ultimately, overall campaign results.

Mediaplex’s studies also showed that paid search links are often simply used as navigational tools as opposed to new lead generators, with 70% of paid search conversions coming from branded keywords. These findings further demonstrate the importance of looking beyond just the last click in order to gain a richer understanding of what is driving conversions.

“For years Mediaplex has been addressing the importance of tracking and managing marketing campaigns across multiple channels through our industry-leading single tracking platform,” said Ann Hoey, general manager of Mediaplex. “As our clients began tracking a greater number of marketing channels, it became apparent that they also needed greater transparency into their data on a much deeper level, which is why we introduced our Path to Conversion data and analytics service offering last year.”

Unlike other products currently being beta-tested in the industry, Mediaplex’s Path to Conversion offering:
- Has been proven successful with a number of client installations for well over a year
- Includes all online marketing channels rather than just paid search and display
- Provides customized analysis for each individual client so that they can define a custom attribution formula, vs. a one-size-fits all approach.

“We understand the value of tracking and analyzing marketing programs for our clients along with the interaction between the different online channels, which is why we became interested in Mediaplex’s Path to Conversion solution,” said Josh Dreller, director of media technology for Fuor Digital. “Our goal was to go deeper into the analytics and data to find what was happening beyond the last click. By utilizing Mediaplex’s data and analytic service offering, we have been able to achieve greater insight into the data path across multiple channels and touch points to further maximize programs for our clients.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions since then, ValueClick reported $646 million in revenue in 2007 and now boasts more than 1,400 employees in offices across the U.S., Europe and Asia. A full chronology of ValueClick’s history is available at http://www.valueclick.com/about/history.html.

As the largest diversified, independently-held online marketing service provider in the world, highlights of ValueClick’s many accomplishments in its first ten years include:

- Becoming the global affiliate marketing leader, serving nearly half of the top online retailers who utilize third-party services and driving billions of dollars in e-commerce transactions enabled each year.

- Developing the largest independent display advertising network, with 35 billion impressions across 13,500 sites, collectively reaching, 130 million unique visitors, or 75 percent reach of the U.S. Internet audience each month, along with comparable reach numbers in major European markets.

- Creating one of the most scalable lead generation platforms in the industry, generating millions of qualified leads each month across multiple recruitment channels.

- Building the largest independent ad serving technology provider, with a unified dashboard to manage performance across all Internet advertising channels, as well as a collection of offline media planning and buying software packages that can be used alone or in combination.

- Growing some of the largest consumer comparison shopping properties in the U.S. and Europe.

- Nurturing relationships with more than 5,000 advertisers and 60,000 publisher clients worldwide.

“We are extremely proud of the accomplishments we have achieved in our first ten years, something made possible only through the enterprising spirit and leadership of our team and the drive and commitment of our performance-minded advertiser and publisher clients,” said ValueClick CEO Tom Vadnais, who has been with the company since its acquisition of Mediaplex in October, 2001.

Today ValueClick’s international operations are consolidated under four primary operating units:

Media – Operating the world’s largest independent display advertising network, ValueClick Media also offers video advertising, behavioral targeting and large-scale lead generation programs.

Affiliate Marketing – Under the Commission Junction brand, ValueClick is the leading affiliate marketing services provider worldwide.

Technology – One of the original third-party and publisher ad serving providers, Mediaplex now offers the ability to manage display, search and affiliate programs from a single interface, as well as offering software for managing offline media campaigns.

Comparison Shopping – Led by its PriceRunner and Smarter.com brands, ValueClick is the leading comparison shopping property in Europe and the fourth largest in the U.S.

As it begins its second decade, ValueClick shows no signs of slowing down in terms of integration and innovation, developing one of the largest in-stream video advertising networks, advanced behavioral targeting technologies and sophisticated cross-channel attribution and path-to-conversion analytics capabilities.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

In an effort to cover this exciting area of online marketing from all angles, the panel featured an industry analyst (David Hallerman, senior analyst, eMarketer), a behavioral targeting product expert (Joshua Koran, vice president, targeting and optimization, ValueClick, Inc.), a brand marketer (Julian Chu, Director of Acquisition Marketing, Discover) and an interactive agency executive (Sam Wehrs, Digital Activation Director, Starcom).

Kicking off the event, David Hallerman shared new data from eMarketer suggesting that behavioral targeting ad spending growth will be far stronger than for total Internet advertising. Expected to reach $4.8 billion in 2012, behavioral targeting ad spending will then make up 9.4 percent of total Internet advertising, up from 3.4 percent this year.

Given the rapid proliferation of service providers touting the service, the group discussed and agreed on the need for delineation between the different approaches to behavioral targeting. While it is important to understand the difference between retargeting – which Hallerman referred to as “reactive” – and the more complex models, the panel agreed it is also critical to understand the differences within the more sophisticated group of behavioral targeting approaches, and Joshua Koran shared three designations: “clustering,” “custom business rules” and “predictive attributes.”

The “clustering” approach assigns each visitor to one and only one segment while the “custom business rules” approach offers marketers the ability to target visitors who have done X events in Y days, with Boolean operators of AND, OR and NOT. Finally, the “predictive attributes” approach automates the assignment of interest categories based on the visitor activities that best correlate with performance; thus, the system is continuously learning to identify multiple interest attributes per visitor.

Another notable takeaway was the need for a focus on the customer experience and the corresponding importance of demonstrating value to customers when serving behaviorally targeted ads. Julian Chu offered three questions marketers must address to make behavioral targeting a valuable experience for customers instead of merely serving the ads, which would unavoidably become customer annoyance: How are you going to do it? Where is it going to happen? What is going to happen at that time?

Presented as part of ValueClick Media’s ongoing Media Lounge education event series, this event – The Changing Behavioral Targeting Landscape – as well as the discussion itself underscored the importance of education relative to this increasingly important online advertising technique.
ValueClick Media, which has offered retargeting since 2005, recently announced the public beta of a new behavioral targeting product based on the predictive approach. A full release of the product will be available later this year.

About ValueClick Media
ValueClick Media is one of the world’s largest and most effective performance advertising networks, reaching more than 75 percent of the U.S. Internet audience across 13,500 quality sites. Leveraging its extensive reach, advanced targeting capabilities, superior optimization technology and expertise, ValueClick Media drives scalable results for advertisers and revenue for publishers through its display advertising, lead generation and video solutions.

About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to accomplish their objectives through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.