Category Page for: ValueClick

Mediaplex Releases Dynamic Behavioral Targeting Suite

» by Otilia Otlacan December 18th, 2008 at 10:00 am » Comments (0)

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs. A prominent application ...more »

ValueClick Media Releases Retargeting Enhancements, White Paper

» by Otilia Otlacan December 18th, 2008 at 9:00 am » Comments (0)

Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com. Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand. more »

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008

» by Otilia Otlacan November 25th, 2008 at 9:30 am » Comments (0)

U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month. “The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of ...more »

Ad Ops Daily Briefs: November 17 2008

» by Otilia Otlacan November 17th, 2008 at 11:00 pm » Comments (0)

- George P. Johnson Acquires Online Marketing Agency and Mobile Device Platform In a bold move that acknowledges the unprecedented convergence of live events and digital marketing – and that brand marketers demand a one-stop agency for developing and executing these campaigns – experience marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing agency JUXT Interactive and mobile device platform MobilePromote. JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients. - ValueClick to Present ...more »

Ad Ops Daily Briefs: November 6 2008

» by Otilia Otlacan November 6th, 2008 at 11:00 pm » Comments (0)

- ValueClick Announces Third Quarter 2008 Results Board of Directors Authorizes $100 Million Increase to Stock Repurchase Program ValueClick, Inc. (Nasdaq: VCLK) today reported financial results for the third quarter ended September 30, 2008. Revenue and adjusted-EBITDA1 were within their respective previously-issued guidance ranges. “We stated in mid-July that increasing economic uncertainty would impact the second half of the year, and our third quarter results were in-line with this revised outlook,” said Tom Vadnais, chief executive officer of ValueClick. “While the industry’s growth outlook for the rest of the year is more cautious, we have the experience and management team depth to continue ...more »

ValueClick to Announce Third Quarter 2008 Results on October 29

» by Otilia Otlacan October 28th, 2008 at 10:45 am » Comments (0)

WESTLAKE VILLAGE, Calif. - ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET. At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results. Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or through ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com. more »

Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package

» by Otilia Otlacan September 23rd, 2008 at 11:05 am » Comments (0)

Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined the best and most actionable views into the Path to Conversion data, and used these findings to develop the new online reports. As a result, these reports present data in a way that makes it easy for clients to gain immediate insights into how to best ...more »

ValueClick Launches Premium Health & Wellness Network

» by Otilia Otlacan September 18th, 2008 at 9:00 am » Comments (1)

Targeting and potential reach of 20MM+ give edge to AdRx Media clients WESTLAKE VILLAGE, Calif. - ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix. AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites. more »

Second Quarter 2008 Financials: Good Growth for Most Internet Companies

» by Otilia Otlacan August 15th, 2008 at 10:02 am » Comments (3)

Time flies and once again it's reporting time! The second quarter seems to have been particularly good for a lot of dotcoms involved, in one way or another, in online advertising. Here are some of the highlights: - WebTrends reports record quarter WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. WebTrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin. more »

ValueClick Sues Tacoda Over Behavioral Targeting Patents

» by Otilia Otlacan August 5th, 2008 at 12:55 pm » Comments (0)

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick has sued Tacoda (owned by Time Warner) for allegedly infringing two of ValueClick's patents on behavioral targeting platforms - only a couple days after announcing the launch of their new predictive behavioral targeting platform. Wendy Davis of MediaPost reports that "In the lawsuit, quietly filed two weeks ago in federal court in Los Angeles, ValueClick alleges that Tacoda's core business--profiling users based on their Web activity and serving them targeted ads--infringes on two patents dating back to ...more »