ValueClick Divisions Continue to Invest in Network Quality


WESTLAKE VILLAGE, Calif. – ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.
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ValueClick Launches Second Vertical Network


Ad Operations OnlineMoms Media Boasts Reach of 17.6MM and the Greatest Number of Ways to Reach Moms Online

WESTLAKE VILLAGE, Calif. – Following on a successful first year of operation for its AdRx Media vertical health network, ValueClick, Inc. (Nasdaq:VCLK) announced it has launched Moms Media, a premium vertical online advertising network with a potential reach of 17.6 million unique visitors per month, according to comScore Media Metrix.
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comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2009


Ad Operations OnlineSummer Vacation Planning Drives Traffic to Travel Sites; Online Gaming Sites See Gains as School Year Ends

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix service. Online visitation to travel sites gained as Americans began planning and preparing for their summer vacations. The end of another school year resulted in an increase of interest at gaming sites. Career services and development sites saw strong growth due to the influx of recent college graduates entering the job market, in addition to a rising unemployment rate.
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Mediaplex’s MOJO Adserver Platform Turns 10


Ad Operations Online Mediaplex Celebrates 10 Years Delivering Innovative Technology Solutions for Managing Successful Online Marketing Programs Through the MOJO Adserver Platform

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced its MOJO Adserver Platform has turned 10. Launched in 1999, MOJO Adserver was one of the first ad serving platforms to allow marketers to offer one-to-one messaging by automatically serving and updating advertisements in real-time to deliver the most relevant message to the right person at the right time.
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Ad Operations Online

ValueClick to Announce First Quarter 2009 Results on May 5


Ad Operations OnlineWESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its first quarter 2009 financial results on Tuesday, May 5 at approximately 4:05 p.m. ET.

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.
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Ad Operations Online

PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies


Ad Operations OnlineAdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising

PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that are driving the online display advertising industry and how large online publishers can increase their advertising revenue by leveraging the latest trends and technology.

AdRevenue 09 is accepting speaking request submissions until May 29th, 2009. Details can be found at www.AdRevenue09.com.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Revenue Optimization, Ad Serving, Ads by Creative, Avenue A Razorfish, Display Ads, Events, Google, Havas Digital, Microsoft, PubMatic, ValueClick, YahooComments (0)

Ad Operations Online

ValueClick Media Enhances Targeting with ActiveAds


Ad Operations OnlineWESTLAKE VILLAGE, Calif. – ValueClick Media, the performance advertising network division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of ActiveAdsSM, enabling advertisers to tailor banner ad creative for each consumer.

ActiveAdsSM allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAdsSM provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAdsSM targeting is done anonymously and without any use of personally identifiable information.
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Ad Operations Online

ValueClick Media Earth Day Sponsorship Connects Marketers with Environmentally Conscious Consumers


Ad Operations OnlineWESTLAKE VILLAGE, Calif. – ValueClick Media, the performance advertising network division of ValueClick, Inc. (Nasdaq:VCLK), announced availability of an exclusive Earth Day sponsorship package to connect green marketers with environmentally conscious consumers through exclusive access to highly relevant content in the weeks and days leading up to Earth Day on April 22.

The first of its kind offered by an ad network in conjunction with Earth Day, the sponsorship is led by exclusive access to premium inventory on RedOrbit.com and Become.com, along with additional premium sites in ValueClick Media’s Green Channel, including Greenoptions.com, Go Green Tube, WebEcoist.com, ScienceDaily, Craftingagreenworld.com, Ecoworldly.com, Planetsave.com and Planetpals.com.

“In addition to being symbolic of our own commitment to the environment, this unique sponsorship opportunity is in response to demand from advertisers who have expressed the need for relevant eco-friendly inventory through which to create an association with their brand,” said Bill Todd, general manager of ValueClick Media.
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